Rendez-vous cu viața
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Subcast explores everything about communication, strategy, and the behind-the-scenes world of business and marketing. No jargon. No fluff. Just sharp insights, straight from the team at subsign. https://subsign.co/
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George Motoc recommends new music and old gems
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Am adunat aici o constelație de femei fantastice, magice, spirituale, transformaționale, care s-au intersectat cu mine profesional și personal. Ele pun în mișcare energii și proiecte, viață și relații, idei și resurse. De la mâncatul din cauze emoționale, până la tendințe în modă, cauze umanitare, schimbări conștiente în profesie, feminitate, freelencing, dezvoltare personală, artă contemporană, finanțe, multe teme de gândire, multe surse de cunoaștere și multe femei-inspirație vi se vor dez ...
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Project management tips | Subcast 74
8:58
8:58
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8:58In this episode of Subcast, we talk about why project management is the backbone of any marketing agency. From juggling multiple clients to keeping creative chaos in check, our project managers share insider tips on setting boundaries, delegating smartly, and keeping everyone and everything on track. Read the full article - Project management tips …
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Organic vs. paid content | Subcast 73
13:34
13:34
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13:34🎙️ Is organic content officially dead? In this episode of subcast, we break down why even the best posts struggle to be seen, how algorithm changes have buried brand reach, and why relying only on organic might be holding your social media back. Read the full article - Organic vs. paid content. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ …
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Brand responsibility in social media: what not to do | Subcast 72
14:50
14:50
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14:50🎙️ In this episode, we break down the biggest social media mistakes brands make and how to avoid them. From tone-deaf posts to ignoring your audience, we’ve got real examples and tips to help you stay on the right track. Read the full article - Brand responsibility in social media: what not to do. 📲 You can also find us here: 🌐 Website: subsign.co …
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5 reasons greenwashing is terrible | Subcast 71
9:45
9:45
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9:45🎙️ In this episode, we tackled a sensitive subject for many brands that tried to ride the sustainability wave without fully committing to it: greenwashing and why it’s terrible. Read the full article - 5 reasons greenwashing is terrible. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@subsign 💼 LinkedIn: linkedin.com/compa…
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Dare to embrace visual chaos in graphic design | Subcast 70
9:05
9:05
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9:05🎙️ We love minimalism, but there’s a limit to everything. And then, we crave chaos—creative chaos. That’s what we talk about in this episode: the return of visual chaos in graphic design. Listen now to find out more. Read the full article - Dare to embrace visual chaos in graphic design. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium:…
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Vertical vs Horizontal Video | Subcast 69
6:35
6:35
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6:35🎙️ Discover how the vertical video format won over horizontal video (which ruled the world since the beginning) and which one is more effective in advertising. Read the full article - Vertical vs Horizontal Video. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@subsign 💼 LinkedIn: linkedin.com/company/subsign 📸 Instagram: …
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Retro in a modern digital world | Subcast 68
7:12
7:12
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7:12🎙️ From grainy filters to vintage fonts and VHS-style videos, retro is making a bold comeback. In this episode, we explore why nostalgia sells, how Gen Z and Millennials are reinventing the past, and what it means for brands navigating the digital space. Tune in for a throwback with a twist. Read the full article - Retro In a Modern Digital World. …
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Social media is a sand castle | Subcast 67
9:31
9:31
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9:31🎙️ In this episode of Subcast, we take a closer look at the current instability across major social media platforms. With changes happening faster than ever, their future feels as uncertain as a sandcastle facing the tide. What does this mean for marketers? And how can we adapt to stay relevant in a shifting digital world? Tune in to find out. Read…
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The importance of branding and design in healthcare | Subcast 66
8:30
8:30
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8:30🎙️ In this episode, we explore why branding and design matter more than ever in the medical and pharma industries. Read the full article - The importance of branding and design for medical/pharma. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@subsign 💼 LinkedIn: linkedin.com/company/subsign 📸 Instagram: instagram.com/sub…
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The cost of a BAD Employer Brand | Subcast 65
11:08
11:08
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11:08🎙️ In this episode, we’re talking about the real cost of a bad employer brand. From extra hiring expenses to long-term talent loss, a poor reputation as an employer might be costing you more than you think. Tune in to find out why employer branding matters more than ever. Read the full article - How much does a BAD Employer Brand cost? 📲 You can a…
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In this episode of the subcast, we dive into one of the biggest marketing debates: brand awareness vs. sales performance. Do you invest in long-term brand-building or chase short-term conversions? Can you do both, and if so, how? Read the full article - Awareness vs Sales. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@s…
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The Revival of Surrealism Marketing | Subcast 63
10:06
10:06
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10:06In this episode, we explore why surrealism marketing is making a comeback and how brands are using bold, offline experiences to cut through digital noise and reconnect with audiences in unexpected ways. Read the full article - The Revival of Surrealism Marketing. 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@subsig…
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The 90% Syndrome in a marketing agency | Subcast 62
9:00
9:00
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9:00In this episode, we dive into the all-too-relatable world of the 90% syndrome: the strange slowdown that hits just when a marketing project feels almost done. From endless tweaks to last-minute doubts, we explore why the final 10% can feel like the longest stretch, share some laughs, and look at how teams can power through and actually cross that f…
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In this episode, we talk about sonic branding, what it is, how it works, and why those iconic sounds stick in your head long after the ad is over. Tune in to learn how audio can shape identity and spark emotional connections. Read the full article - Sonic branding: can you hear this image? 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Mediu…
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Outsourced chief marketing officer as a service | Subcast 60
8:17
8:17
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8:17In this episode, we dive into the role of the outsourced Chief Marketing Officer (CMO): what it means, why it’s becoming a go-to solution for growing businesses, and how it can bring strategic value without the full-time commitment. 📌 Dive deeper into the topic on our blog: 👉 Boost your business with an outsourced chief marketing officer as a servi…
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Anime is the new trend in marketing | Subcast 59
8:09
8:09
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8:09In this episode, we explore why one trend has taken the marketing industry by storm: anime. Once a niche subculture, anime is now a powerful tool for brands aiming to connect with Gen Z and younger audiences in a visually striking and culturally resonant way. 📌 Dive deeper into the topic on our blog: 👉 Anime is the new trend in marketing. And it’s …
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Food-themed marketing just got even tastier | Subcast 58
9:54
9:54
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9:54In this episode, we explore the deliciously creative world of food-themed marketing. Discover how brands are infusing food elements into non-food products to evoke nostalgia, comfort, and emotional connections. 📌 Dive deeper into the topic on our blog: 👉 Food-themed marketing just got even tastier. 📲 You can also find us here: 🌐 Website: subsign.co…
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Is Facebook a Platform or a Publisher? | Subcast 57
6:14
6:14
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6:14In this episode, we explore the blurred lines between tech platforms and publishers and why it matters. As Facebook faces scrutiny over its power to filter communication, we dive into the societal and business implications of content control at scale. Is it just a neutral platform, or something more? Let’s unpack the real issue beneath the headline…
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Wrexham: A Tale of Community, Heritage and Disney+ | Subcast 56
8:44
8:44
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8:44In this episode, you’ll discover how Wrexham has masterfully woven its traditions, dark history, football legacy, and a Disney+ documentary into a powerful city branding strategy. From grassroots passion to global attention, it’s a fascinating case of place marketing done right. 📌 Dive deeper into the topic on our blog: 👉 Wrexham: A Tale of Communi…
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Unhinged mascots are taking over marketing | Subcast 55
9:25
9:25
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9:25In this episode, you’ll learn more about the comeback of mascots in marketing and how brands can leverage nostalgia to reach challenging audiences like Gen Z. 📌 Dive deeper into the topic on our blog: 👉 Unhinged Mascots in Marketing 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: medium.com/@subsign 💼 LinkedIn: linkedin.com/company/…
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Podcast: 10.26.26 – Queen Marie visits Toronto
10:38
10:38
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10:38In October 1926, Queen Marie of Romania, one of the most famous women of her time, visited Toronto as part of her North American tour by train. Read the detailed version of this story, including newspaper clips from the era, in this blog entry. Known for her beauty, intelligence, and diplomatic efforts, Queen Marie was […]…
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Podcast: BMG – Seven Steps (1997)
8:09
8:09
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8:09Yours to discover: a hidden gem of melodic yet sophisticated prog rock from a corner of Eastern Europe. I told the story of the album in a Romanian-language blog – read it here. Today, courtesy of the AI DJ’s working for Google, here is the podcast version in English, generated using NotebookLM. Once you’re done […]…
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Podcast: Pedro Rosa și Rose City Band
19:08
19:08
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19:08Finalul sezonului 9, artiști cu nume de trandafir, muzică de evadat din rutină. Ne reauzim în septembrie!De către George Motoc
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Podcast: Bad Skin și Megan Anne (CMW)
15:10
15:10
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15:10Am întâlnit artiști foarte talentați anul acesta la CMW. Plus povestitori și vizionari cât cuprinde!De către George Motoc
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Deșertul ca destinație de vacanță, cu tot cu muzica celor care-l locuiesc. Am adus la zi pagina mea de servicii pentru artiști.De către George Motoc
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Podcast: Giöbia și Lonely Robot
19:53
19:53
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19:53Faceți cunoștință cu doi dintre DJ-ii mei roboți, echipați cu text-to-speech și Artificial Intelligence. Firme ca ElevenLabs sau Wellsaidlabs sunt deja pe piață cu tehnologie text-to-speech avansată. Una din aplicațiile acesteia ar fi radiourile. Deocamdată cineva trebuie să le scrie textele, dar RadioGPT susține că ai lor robot-DJ vorbesc și singu…
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Podcast: Blood Ceremony și Durand Jones
14:48
14:48
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14:48Cea mai mișto voce de soul de care n-a auzit nimeni în România.De către George Motoc
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Podcast: Texas Hippie Coalition și Crown Lands
17:10
17:10
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17:10N-ai fi zis, dar Toronto e pe lista neagră a pirateriei ținută de guvernul american. Locul cu pricina din Toronto se numește Pacific Mall… PlaylistDe către George Motoc
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Podcast: Oliver Sacks și Haken și Kassi Valazza
16:43
16:43
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16:43Nu e deloc amuzant să ai amusia. Gen “ce rost are viața fără…musia”De către George Motoc
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De la Agitation Free și Eloy în anii ‘70, la Altin Gun în 2023: ondulări și pulsații orientale în rockul psihedelic.De către George Motoc
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Podcast: Jared James Nichols și Bonnie Raitt
15:04
15:04
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15:04Să iasă în față chitarele.De către George Motoc
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Podcast: The Kernal, Plains și Leah Weller
17:58
17:58
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17:58“Am luat curba greșit spre Tupelo”… Muzică de road trip. I was heading down to Alabama to see a friend I was thinkin’ bout all that was and not all that is I was making pretty good time Thought I’d stop and cop a cup of joe When I saw the roadside sign saying welcome to Tupelo I hit […]De către George Motoc
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Podcast: Orchestra Gold și Derya Yildirim & Grup Șimșek
19:44
19:44
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19:44Iau pulsul festivalurilor de vară 2023: Brezoi Blues și Toronto Jazz.De către George Motoc
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Podcast: Solar Corona și Aoife Nessa Frances (SXSW)
20:00
20:00
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20:00Un radio din Austin are o pagină cu definiția a zeci de genuri muzicale difuzate în emisiunile lor. Fiecare radio ar putea avea una.De către George Motoc
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Podcast: Alan Parsons și Mark Eliyahu
14:06
14:06
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14:06Planeta transpiră. Pentru prima oară în 52 de ani, cel mai mare patinoar natural din lume, Rideau Canal, a stat închis.De către George Motoc
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