Founders of bootstrapped, indie-hacked, and side-hustled startups.
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Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.
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Dive into the world of Bootstrapped SaaS Startups with our Host Nikolas Chapoupis (CEO @EarlyNode). Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SaaS right now. - Brought to you by EarlyNode.com
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Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.
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Frugalpreneur: Building a Business on a Bootstrapped Budget


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Frugalpreneur: Building a Business on a Bootstrapped Budget
Sarah St John
On this podcast, I discuss the different ways to make money online as well as the different tools and resources I use and recommend. In addition, I will also interview entrepreneurs and companies and answer your questions.
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The Podcast for Software Bootstrappers
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Welcome to Bootstrapped Growth where you will get actionable, tactical steps you can implement immediately to get results. No latest tips or tactics. No mindset training or feelings. Myself and the guests I bring on are going to share with you the most effective sales, marketing and business skills, strategies, and frameworks so you can repeatedly build a business in any economy.
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We’ve been in the food delivery industry since 2005 and have bootstrapped the entire way. While we compete with VC backed behemoths, this podcast gives listeners an idea about day to day life as an entrepreneur behind closed doors.
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A transparent account of bootstrapping an insurance business as a solo founder.
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The Bootstrapped Experience Podcast


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The Bootstrapped Experience Podcast
Jack Kowalsky & Bjorn Forsberg
Two bootstrappers building SaaS apps on Shopify, sharing their experiences along the way. TBX is a weekly podcast by Jack Kowalski of NeatShift and Bjorn Forsberg of FORSBERG+two.
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This podcast will follow my journey as I create https://www.reviewiply.com my latest bootsrapped SaaS. I will keep you updated on everything that goes on. How many customers, how many free trials, what is the MRR? All of the details you could want about my latest SaaS product.
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Dingman Bootstrapped


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Dingman Bootstrapped
The Dingman Center for Entrepreneurship at the Robert H. Smith School of Bu
The Dingman Center for Entrepreneurship at the Robert H. Smith School of Business produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. While the podcast covers many aspects of startup life, the heart of the show focuses on funding from both the founder and investor perspectives, thus the name Bootstrapped. The podcast is hosted by Elana Fine, Managing Director of the Dingman Center, and Joe Bailey, Associate Research Professor at the Smith School. Each epi ...
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The Bootstrapped VC - A Backstage Capital Podcast


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The Bootstrapped VC - A Backstage Capital Podcast
Backstage Capital
Backstage Capital is venture investment fund that backs underrepresented tech startup founders. Since inception in September 2015, Backstage has deployed nearly $2m into 40+ startups around the U.S. that are led by women, POC, and LGBT founders. This podcast takes you behind the scenes to show you what it's like to build a fund from scratch and give you deep insights into what investors are REALLY looking for. You'll laugh. You'll cry. You might steal a donut. But that'll have nothing to do ...
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Bootstrapped Web


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High status vs. low status customers
59:21
59:21
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59:21
What (and when) is a SaaS "feature complete"? How do we sell and negotiate mid-market contracts? How to please customers (and which ones are worth pleasing)? ...And other tricky questions we're thinking about this week. Connect with Brian and Jordan: Brian's company, Clarityflow Jordan's company, Rally Brian on Twitter: @casjam Jordan on Twitter: @…
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Frugalpreneur: Building a Business on a Bootstrapped Budget


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Launch, Grow, Scale, and Sell (with Travis Steffen)
38:03
38:03
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38:03
About the Guest: Travis Steffen has spent 14 years and millions of dollars building the playbook that's helped me start, scale and sell 8 companies. He's now helping other brilliant, passionate entrepreneurs trying to do the same thing. Relevant Links: StartupShortcuts.co Follow the Frugalpreneur: https://www.frugal.show/ Grab Your Free E-Books: ht…
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The Bootstrapped Founder


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221: Why Entrepreneurs are Choosing 'Short-Lived Businesses' Over 'Forever Businesses
10:53
10:53
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10:53
If you're an entrepreneur looking to start a digital business, you might be tempted to aim for a "forever business" right from the start. However, pursuing this approach can be dangerous. Today, you'll learn how to navigate the rapidly evolving landscape of digital entrepreneurship, build successful businesses that serve your customers and owners, …
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The Bootstrapped Mafia


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Episode 20: Aprilynne Alter. YouTube as a product business.
26:34
26:34
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26:34
Aprilynne built up a YouTube channel from zero to over twenty two K subscribers last year. But she is starting all over again. No subscribers, no videos, no monetization, nothing. Her goal is to get Youtube monetised in 30 days. Will she make it? Let’s keep an eye. Key Takeaways [01:30] - Why skipping the Wall Street for a better life. [04:20] - Wh…
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The Bootstrapped SaaS Operator Podcast

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A Contrarian Way To Build A SaaS Company With Outseta Co-Founder Geoff Roberts
34:51
34:51
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34:51
In this episode of The Bootstrapped SaaS Operator, Geoff Roberts joins us with an inspiring story of Outseta. Tune in to learn more about: ~ How to stay determined even without any feasible results? ~ An interesting way to build an incredible team. ~ How to go against what is trending? Timestamps (00:00) - Intro (00:11) - What Problem Outseta Solve…
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The Bootstrapped Founder


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220: Simon Høiberg — Building a SaaS That Works for You
57:21
57:21
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57:21
In this episode, I interviewSimon Høiberg, an active software engineer, founder, and YouTuber. Simon shares his strategies for balancing his roles as a creator and maker, and discusses the importance of incorporating personal experience into his content. He also delves into the power of intrinsic motivation and joy in entrepreneurship, and how he g…
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Frugalpreneur: Building a Business on a Bootstrapped Budget


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The 7 Steps Alex Took to Successfully Launch and Bootstrap PodMatch (with Alex Sanfilippo)
44:03
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44:03
About the Guest: Alex Sanfilippo is an entrepreneur and the founder of PodPros, a software company specifically focused on independent podcast hosts and their guests to elevate their voices through podcasting and be heard. Alex and the team at PodPros have developed popular podcasting software services such as PodMatch, PodcastSOP and PodLottery. I…
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The Bootstrapped Founder


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219: ∀𝑦∃𝑥 ≠ ∃𝑥∀𝑦: The Dangerous Misconception Founders Have About Their Market
8:17
8:17
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8:17
Have you ever searched for the perfect resume to get hired? Or tried to create a product that appeals to everyone? This essay explores the logical fallacy of wishful reasoning and the importance of picking a niche. Discover why building a successful product means addressing a specific set of needs for a particular group of customers, and why a well…
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The Bootstrapped Founder


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218: Evelyn J. Starr — The Evolution of a Brand
49:49
49:49
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49:49
Evelyn J. Starr is a brand-building expert. We talk about finding the right niche, having a community-centric long-term perspective, and how brands evolve —you might call it “grow up”— over time. Here’s Evelyn. My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm Evelyn's Twitter: https://twitter.com/EvelynJStarr The blog post: https…
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Founder shadowing (make it a thing?) chatGPT vs. hiring a writer Go to market strategy Dialing in ICP What is marketing, really? Follow Brian and Jordan: Jordan's company, Rally Brian's company, Clarityflow Jordan on Twitter Brian on TwitterDe către Bootstrapped Web
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The Bootstrapped Founder


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217: The Flip Side: When Not to Build in Public
12:21
12:21
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12:21
Building in public is a popular trend in entrepreneurship. However, it may not always be the best approach. Entrepreneurs should consider their personality traits, the nature of their business, and their competitive advantages before deciding whether to adopt this approach. Building in public is about generosity, transparency, and community, and ca…
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The Bootstrapped Mafia


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Episode 19: Pietro Saccomani. $1.5M to $5M ARR in 3 years.
29:52
29:52
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29:52
Pietro is a serial founder bootstrapping mobiloud.com, feedbear.com and mixbloom.com with a mind-blowing goal of moving from $1.5M to $5M ARR in 3 years. This is probably not for all indie hackers, but it is an amazing situation to be in. Key Takeaways [01:23] - A path from consulting to building digital products. [02:31] - "Go big or Go home" VS "…
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The Bootstrapped Founder


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216: Jack Ellis — Taking on Google as a Bootstrapper
54:19
54:19
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54:19
Today, I’m talking to Jack Ellis, the co-founder of Fathom Analytics, a privacy-conscious web analytics business that I personally use for all my web properties. The company that Jack co-founded with Paul Jarvis competes directly with Google on their linchpin advertising product. That’s a pretty high order. We chat about Jack's role in a growing su…
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The Bootstrapped SaaS Operator Podcast

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Building a Niche SaaS with Your Spouse as a Co-Founder & Much More with StageTimer.io Co-Founder Lukas Hermann
36:57
36:57
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36:57
In this episode of The Bootstrapped SaaS Operator, Lukas Hermann from stagetimer.io joins us. Stagetimer.io offers a countdown timer for the production houses, helping them manage time with an easy and simple yet effective tool. Tune in to learn more about: 1. How Lukas found a niche market? 2. How has buyer behavior affected Stagetimer’s pricing? …
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Brian and Jordan give their takes on the question of whether to start up your first business earlier vs. later in life. Plus: Board meeting takeaways, MRR growth, sales demos, enterprise vs. mid-market, and BBQ smokers. Brian's business: Clarityflow (formerly ZipMessage ) Jordan's business: Rally Follow us on the Twitters: @jordangal & @casjam…
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The Bootstrapped Founder


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215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content
12:25
12:25
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12:25
People would rather sift through fake AI results than see yet another ad. Something is happening in advertising, and the creator economy is affected greatly. The shift towards trust-based advertising is a wake-up call for founders and creators when crafting their marketing strategy, as honesty, integrity, and trust are now essential components of a…
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The Bootstrapped Founder


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214: Fatih Kadir Akın — Selling a Global Sticker Business
53:35
53:35
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53:35
When Fatih started his sticker business Stikkernet, his peers asked him, “You’re a developer; why don’t you write this from scratch?” His response? “Why should I?” Today, I'm talking to my dear old friend Fatih Kadir Akın — or fka for short. We discuss his unexpected journey of building a successful business out of a simple idea. Fatih shares his e…
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What would we have done differently if we started Rally or Clarityflow over again? We get into that and other questions from Twitter. Keep em coming! Brian's business: Clarityflow (formerly ZipMessage) Jordan's business: Rally Follow us on the Twitters: @jordangal & @casjamDe către Bootstrapped Web
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The Bootstrapped Mafia


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Episode 18: Rox. $1,000,000 worth bootstrapping founder.
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24:17
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24:17
Rox worked for MrBeast, Facebook, Microsoft, and other companies. Now, he helps big creators start software businesses while trying to live the most amazing life he can. He makes content about what he builds so you can follow it. Key Takeaways [01:12] - How to exit everything and bootstrap a SaaS product from Thailand. [03:26] - How to make money f…
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What happens when we encounter something so novel that our minds can't fully comprehend it? Today, let’s explore the "Rubber Band Effect" and how it impacts both journalists and entrepreneurs alike. Learn how to build products that fit seamlessly into your customers' workflows and how to effectively communicate the results your product can achieve,…
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The Bootstrapped Founder


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212: Dagobert Renouf — The Emotional Journey of Entrepreneurship
1:01:42
1:01:42
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1:01:42
“As an entrepreneur, you need someone you’ve been through shit with already” — and that’s exactly why Dagobert and Lucie are the perfect power couple co-founders. I chatted with @dagobertrenouf about overcoming struggle, growing a business together, and dealing with the lack of motivation when things get complicated. We discuss the power of Twitter…
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Brian's taming the chaos of inbound customer growth mixed with urgency to ship. Jordan's experimenting with 2 go-to-market strategies, one for enterprise, one with partners. Jordan's business, Rally Brian's business, Clarityflow (formerly ZipMessage)De către Bootstrapped Web
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The Bootstrapped Founder


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211: Writing with a Nemesis: Using ChatGPT to Strengthen Your Arguments
9:36
9:36
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9:36
Using ChatGPT as a writing partner helps strengthen arguments by acting as an editor, proofreader, and devil's advocate. It prompts the AI to provide counterpoints and can detect emotional subtext, highlight missing pieces of the argument, and suggest better examples. This adversarial writing approach with generative AI results in writing that is b…
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The Bootstrapped Founder


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210: Dr. Sherry Walling — The Reality of Burnout for Entrepreneurs
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54:46
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54:46
Few people had an impact on my founder journey as Dr. Sherry Walling — and she didn't even know. But I got to tell her! We discussed burnout, imposter syndrome, and stress among founders. Sherry explained the need for mental health professionals who understand the unique challenges of entrepreneurship and shared that burnout is a diagnosable issue.…
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Jordan announces Rally's Series A and we unpack the whirlwind road that it took to get there. Brian launched a pricing increase, which coincided with a competitor's unexpected shut down. It's been a wild few weeks while we've been off, but we're back! Jordan's business, Rally Brian's business, Clarityflow (formerly ZipMessage )…
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The Bootstrapped Founder


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209: MicroConf US '23 Recap — What Happens When 250 SaaS Founders Meet
48:36
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48:36
This week, I got on my first post-COVID trip and headed to Denver, Colorado for MicroConf 2023. It. Was. Awesome. Unsurprisingly, being in the same room with 250 other bootstrapped SaaS founders is one of the nerdiest things you can do. And it was as enlightening as it was nerdy. I just arrived back home in Canada a few hours ago, so I took the opp…
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The Bootstrapped Mafia


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Episode 17: Jay. Building a SaaS product with outsourced developers.
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22:08
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22:08
Previously, Jelani Abdus-Salaam was the lead VIP tech specialist at ClickFunnels, where he assisted Jay Abraham, Grant Gardone, Tony Robbins, and others. Following his time at ClickFunnels, he worked with high-profile digital entrepreneurs like Dan Lok, Alison Prince, Traffic and Funnels, Beau Crabill, and others, assisting them in developing conve…
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The Bootstrapped Founder


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208: Louis Nicholls — Growing Your Newsletter
51:17
51:17
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51:17
When it comes to building an "owned audience," nothing beats an email list. Louis Nicholls is a newsletter expert, and he shared with me how to monetize a list, how to grow it reliably, and why cold emails are often done spectacularly wrong. Louis will show you how to do email right. 00:00:00 Why did you choose to build SparkLoop? 00:05:23 Grow an …
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Frugalpreneur: Building a Business on a Bootstrapped Budget


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Monetize Your Blog, Podcast, or YouTube Channel Through Affiliate Marketing (with Chris Myles)
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46:15
Resources Mentioned: Free Passive Income Workshop Free One Blog Away Course Blogger Evolution Empire Flippers Motion Invest FE International Ahrefs Archive.org Wordpress.org Share A Sale Commission Junction (CJ) ClickBank JVZoo Google Trends Follow the Frugalpreneur: https://www.frugal.show/ Grab Your Free E-Books: https://www.thepodplanet.com/free…
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The Bootstrapped Founder


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207: ChatGPT: Goldmine or Minefield for Indie Hackers?
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19:44
ChatGPT is everywhere. But can we build businesses on it? What risks will we face? Let's dive into the future of entrepreneurship in a world where AI is ubiquitous. My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm The blog post: https://thebootstrappedfounder.com/chatgpt-goldmine-or-minefield-for-indie-hackers/ The podcast episod…
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The Bootstrapped Mafia


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Episode 16: Zeno Rocha. Side hustling along with FT employment.
23:12
23:12
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23:12
Zeno Rocha was a VP of Developer Experience at WorkOS at the time of our conversation, and he also had a handful of successful side projects, like the Dracula theme and React Email. React.email was created to assist developers in creating modern email templates. Zeno dug more and it became evident that this was only the top of the iceberg, since se…
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The Bootstrapped Founder


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206: Marie Poulin & Benjamin Borowski — Digital Permaculture
1:04:41
1:04:41
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1:04:41
Marie and Ben are a power couple. Together, they run Notion Mastery, an intense workshop for people who want to use Notion professionally and productively. In our conversation, we'll dive into platform risk, building a sustainable educational business, how to work together as a couple, and why social media distribution matters a lot to educational …
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The Bootstrapped Founder


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205: Artificial Scarcity Damages the Creator Economy
15:10
15:10
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15:10
Artificial scarcity, a marketing tactic that fosters urgency in customers, can lead to short-term financial gains but raises ethical concerns and negative consequences in the creator economy. Drawbacks include damaging relationships, promoting impulsive purchases, and exacerbating global inequality. While there are exceptions, such as outcome-orien…
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The Bootstrapped Mafia


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Episode 15: Alex Berman. Multiple bootstrapped acquisitions.
19:40
19:40
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19:40
Alex has sold his bootstrapped startup Taplio to another bootstrapped startup, Lemlist, since we recorded this episode - a big deal in the bootstrapped world. And it wasn't his first venture and entrepreneurship experience. In fact, he exited a few startups already. Alex is now working on Omni, which assists in the creation and implementation of an…
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The Bootstrapped Founder


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204: Josh Spector — Saying Less and Making More
59:56
59:56
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59:56
Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for…
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The Bootstrapped Founder


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Bonus: Arvid on "First Class Founders" by Yong-Soo Chung
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36:18
This is probably the most concentrated and well-produced podcast I've been on in a long while. And I want to share it with you here today as a bonus episode. Kudos to @YongSooChung for putting his money where his mic is. He spent a lot of time, money, and energy to make this episode happen. This is a great ep, and if want to learn about my whole fo…
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The Bootstrapped Founder


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203: The Art of Naming Your Business
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16:40
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16:40
What are the factors involved in choosing a solid business name? From securing an available domain to choosing a unique name for SEO reasons, I delve into the linguistic and cultural considerations of choosing a business name, including avoiding potentially offensive or negative connotations in various markets. I also emphasize the importance of tr…
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The Bootstrapped Founder


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202: Peter Askew — Domain Expertise
1:03:57
1:03:57
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1:03:57
Peter knows how to get good domains and turn them into businesses. He's selling onions, helps dude ranchers get clients, and will share his approach to monetizing domains as well as purchasing them on the cheap side. Peter's been building online marketplaces for a while, and he'll teach you how he approaches setting up profitable businesses. 00:00:…
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Bootstrapped Web


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Artificial Intelligent Business
52:34
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52:34
Random thoughts on what's happening in AI and startups. Jordan and co move to self-signups. Brian and co work on marketing projects. Jordan's business, Rally Brian's business, Clarityflow (formerly ZipMessage)De către Bootstrapped Web
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The Bootstrapped Mafia


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Episode 14: Dashiell Bark-Huss. 50k+ users in 1.5 years after learning how to code.
22:27
22:27
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22:27
Dashiell Bark-Huss is incredible. She lived in a van for three years, where she taught herself to code. She created WishTender as a solo developer after a friend suggested it would be useful. After Dashiell launched, her spouse began working with her, and they have bootstrapped the business to 50k+ users in 1.5 years. WishTender is an international…
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Here are my personal strategies for achieving consistency in content creation, which encompass implementing accountability systems, connecting with my audience, and reaping financial and lifestyle rewards. Additionally, I explore the difficulties of maintaining motivation and the vital role of community in this process. I recount my own story, begi…
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The Bootstrapped Mafia


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Episode 13: Noah Bragg. Building on top of big platforms.
29:16
29:16
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29:16
Noah enjoys programming challenges as well as developing new and unique apps. CoffeePass and Supportman are two startups he co-founded and sold. And is experienced as a web/mobile developer at four different companies. He is currently working on Potion, a Notion-based website builder. Potion.so adds the magic, resulting in a fast site with custom d…
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Both Jordan and Brian are in the thick of redesigning their SaaS websites. Plus some tax talk. Jordan's business, Rally Brian's business, Clarityflow (formerly ZipMessage) Learn about Section 174 tax issue for software businesses and join in the effort to repeal at ssballiance.orgDe către Bootstrapped Web
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