Cele mai bune Brand Marketing Strategy podcast-uri (2024)

1
Reimagining Learning for the Future of Work - Ana Lorena Fabrega 1:07:39

17h ago1:07:39

1:07:39

Have you ever questioned the structure of the traditional school system? Ever thought there could be a more effective way to foster lifelong learning in our children? And what went wrong with our generation? Is there something to learn from our own experiences learning and improve our system for the coming generations? Join us as edupreneur and wri…

1
Building Acting Careers for Kids and Empowering Moms with Annie Semenova 25:10

4d ago25:10

25:10

Join us for an inspiring conversation with Annie Semenova, a remarkable woman who shares her journey from immigrating to the U.S. with her young daughter to building a thriving business in the acting industry. Annie's story begins with her days as a Disney princess at kids' parties and evolves into the creation of multiple acting studios. Now, she …

1
Tackling Anxiety, Trauma, and the Quest for Balance in the Digital Age - Nidhi Tewari 1:00:02

17h ago1:00:02

1:00:02

Do you ever find yourself grappling with the societal pressures of high achievement? Or does the term 'balance' seem like a mythical concept to you? Join me as I engage in a deeply insightful conversation with my guest, a dedicated therapist, who's also an overachiever and a first-generation immigrant. Listen to her personal story of overcoming anx…

1
From employee no. 1 at Zalando, to Reaching a New Level on Social Media - Mirco Gluch 1:07:12

17h ago1:07:12

1:07:12

Ever wanted a sneak peek into the world of a marketing maven who has worked with some of the biggest names in fashion? Then meet Mirco, a marketing and social media expert who has been instrumental in the rise of globally renowned brands. We kick off with his amazing journey, which began in a windowless office and led to his crucial role in shaping…

1
Are you a neurodivergent entrepreneur? Learn to thrive beyond your diagnosis with Heather Florio 29:12

18d ago29:12

29:12

Join us for a conversation with Heather Florio, the CEO and second-generation owner of Desert Harvest, as we explore the inspiring journey behind this unique company. Heather shares the touching story of how Desert Harvest was born out of a need to help her aunt, who suffered from interstitial cystitis, a painful bladder disorder. Discover how this…

1
Turning Fear Into Visibility - How Personal Branding Can Change Your Life - Amelia Sordell 47:41

19d ago47:41

47:41

Building a personal brand can be daunting, particularly in a corporate setting where fear of judgment often looms large. Join me as I chat with Amelia Sordell, the founder of Klowt, The Personal Branding Agency. Amelia sheds light on her incredible journey and the impact that personal branding can have on someone's life and career. Her story is a t…

1
Does money love you? Improve your relationship with money with Julia Carlson 26:23

25d ago26:23

26:23

In this episode, we hear from Julia Carlson, a trailblazing entrepreneur in the financial services industry. Julia shares her remarkable story of starting her own wealth management firm at just 23 years old in a male-dominated field. Through her insightful anecdotes, you'll learn about the early influences that shaped her path, from lessons in inve…

1
Scale your business to $7+ figures per year through Biblical principles with Sean and Rusty 34:14

1M ago34:14

34:14

Join us for an inspiring episode as we chat with Sean and Rusty, who both have faced immense personal and professional challenges and emerged stronger through faith and resilience. Sean, a veteran and former gym owner, opens up about his journey from battling depression and business burnout to finding renewed purpose through online ministry. Rusty …

1
A Nonlinear Approach to Design and Innovation - Kevin Bethune 43:18

1M ago43:18

43:18

Can creativity and innovation coexist with relentlessefficiency? Kevin Bethune is the author of "ReimaginingDesign" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach. In this episode, we discuss the importance of human-centered design in solving business prob…

1
Are you guilty of these visibility mistakes? The 3 biggest visibility no-no’s and how to avoid them 17:11

1M ago17:11

17:11

Listen in as I unpack three biggest visibility mistakess that businesses frequently commit, pulling from my own entrepreneurial journey and coaching insights. I'll reveal why patience is key, not just for you but also for allowing your audience to truly connect with your marketing efforts. I'll also explain why a curious approach to engaging with y…

1
Professionalism is Killing Your Brand: Here's the Cure 58:35

1M ago58:35

58:35

Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself …

1
How grateful are you, really? The profound impact of gratitude with Sohale Sizar 29:12

2M ago29:12

29:12

Join us as we sit down with Sohale, a pioneering entrepreneur from New Hope, Pennsylvania, who has been dedicated to brightening lives from a young age. He shares his transformational journey, from launching an HIV initiative at nine to founding a nonprofit at eighteen, and now creating Soul—a platform nurturing gratitude practices. Discover how a …

1
How to Use The Power Of Storytelling in Business - Mark Leruste 55:18

2M ago55:18

55:18

How do you turn personal experiences into valuable stories worth sharing? Mark Leruste is the CEO of Storycast®, International Keynote Speaker, Bestselling Business Author of Glow in the Dark and Award-Winning Host of The Unconventionalists Podcast. In this episode, Oana and Mark talk about why sharing your story matters, leadership and vulnerabili…

1
Funnels Don't Build Businesses: Here's What Does 58:08

2M ago58:08

58:08

Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real. (00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The …

1
Working alongside Michael Jordan and becoming Unrivaled with Valerie Tyson 23:20

2M ago23:20

23:20

In this episode, I chat with Valerie Tyson, head of strategy and sports at Unrivaled Group, as she shares her journey in the male-dominated world of sports and entertainment. From her start in sports marketing to working with icons like Michael Jordan, Valerie offers insights on seizing opportunities, teamwork, and overcoming imposter syndrome. Lea…

1
How to Build a Content Strategy That "Drives Pipeline" 53:04

2M ago53:04

53:04

In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - Firs…

1
Do your finances intimidate you? Getting financially empowered with Jenna Biancavilla 26:39

2M ago26:39

26:39

Join us as we sit down with Jenna Biancavilla, a pioneering financial advisor who forged her path amidst the chaos of the 2008 financial crisis. Listen in as Jenna shares her bold venture in launching Pearl Capital, a firm standing out not just for its all-female team but also for its independence from big banks. This conversation is a goldmine for…

1
How to Craft Authentic Brands in the Social Media Era - Isaac Martin 48:19

2M ago48:19

48:19

Can you still build authentic brands in the social media era? Isaac Martin is the Director of Video & Creative Innovation at Flight Story, one of the most innovative marketing agencies out there, founded by none other than Steven Bartlett. In this episode, Isaac and Oana chat about how brands need to keep themselves at the forefront of what's possi…

1
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin 1:03:48

2M ago1:03:48

1:03:48

Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. (00:00) - Intro (03:03) - What would be product-led growth a…

1
My Top 3 Healthy Habits for High Performance. Beat stress and low energy for maximum results 16:39

2M ago16:39

16:39

Listen in as I unpack the significance of consistent self-care habits and how they've been integral to my success as a mom, entrepreneur, and all-around go-getter. I'll share with you my personal fitness journey using a streaming service since 2016 and how it's become the bedrock of my mental and physical health. From waking up at the crack of dawn…

1
Know Your "Enemies" — A Practical Guide to Competitive Intelligence 55:11

2M ago55:11

55:11

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. (00:00) - Intro (02:31) - Customer obsession vs Competitor obsession (05:37) -…

1
Let your business flourish and grow. Encouragement from a florist turned business strategist ANDREEA SANDU 26:31

2M ago26:31

26:31

Join us as we start on a captivating journey with Andreea, an extraordinary business strategist who began her entrepreneurial adventure at the tender age of 17, running a cleaning service in her native Sicily. Listen in as Andreea recounts the pivotal moments of her career, from her formative years learning valuable lessons in a Sicilian bar to her…

1
Eye Tracking and Social Metrics Beyond Likes and Shares - Joris De Bruyne 47:23

2M ago47:23

47:23

Do you measure your social media campaigns beyond the typical shares and likes? Joris De Bruyne is the CEO of EyeSee, one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore. In this episode, Joris and Oana discuss topics such as, customer-centric str…

1
How to Make Products That Stick (With PepsiCo's Chief Design Officer) 54:02

3M ago54:02

54:02

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind…

1
Pioneering solutions for women's vaginal health with Giana Jarrah 27:17

3M ago27:17

27:17

Do you dream of starting your own business but feel held back by your lack of entrepreneurial experience? Are you struggling with a personal challenge that you wish you could turn into a solution to help others? In this episode, we're joined by Giana Jarrah, the founder of With Meraki Co, who shares her inspiring story of taking control of her narr…

1
Stop Wrestling With Pricing: How to Set Prices Customers Want 1:00:19

3M ago1:00:19

1:00:19

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. (00:00) - Intro (01:48) - The pricing paradox (05:28) - Pricing psychology & finding the…

1
Love what you do but not making money? Here's how to build a profitable business with Marley Majcher 24:27

3M ago24:27

24:27

Have you ever started something you love but found out it's hard to make money from it? Many women entrepreneurs start businesses because they're passionate about something, but then they hit a big problem: money management and finding enough time to do everything they need to do. It's like wanting to run before you can walk, very tricky! Today I a…

1
How to Find SPICY Angles That The Right People Cannot Ignore 1:01:04

3M ago1:01:04

1:01:04

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways: Avoid the laun…

1
Feeling stuck in your career? How to trust your inner guidance and find your true purpose with Jenna Donohue 23:15

3M ago23:15

23:15

Feeling stuck and unsure about your path in life? Many of us spend years chasing what society tells us we should want, only to end up feeling unfulfilled and questioning our purpose. It's easy to fall into the trap of following a path laid out for us, losing sight of who we truly are and what we genuinely desire. But what if we could rewrite the jo…

1
The Ryanair Social Media Masterclass - Michael Corcoran 50:33

3M ago50:33

50:33

Have you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity? Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing. Discover the fo…

1
How to Craft a Life & Career That Lights You Up (F*ck The Playbooks) 55:48

3M ago55:48

55:48

Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including: The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs How Paul made the leap…

1
Empowered women in leadership roles! Practical leadership tips to unlock your full potential with Amanda Dorenberg 24:58

3M ago24:58

24:58

We've all faced moments of doubt, where the path ahead seems uncertain and our dreams a bit too distant. But what if the secret to overcoming challenges lies in embracing our authentic selves and pursuing our passions with strong determination? In this episode, Amanda Dorenberg shares her unconventional journey from being a fashion model to becomin…

1
The BS-Free Guide to Building Communities That Last More Than 3 Months 56:17

3M ago56:17

56:17

In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitm…

1
How Creative Play Can Save Your Organization - Giorgio Giussani 45:42

4M ago45:42

45:42

Can play be serious too? Giorgio Giussani is a LEGO® SERIOUS PLAY® method facilitator and Chief Duck at What The Duck Workshops, aiming to transform the world of leadership one Lego brick at a time. In this conversation Giorgio and Oana discuss emotional authenticity, embracing play in leadership and how a more diverse leadership can have an impact…

1
Why So Serious? 5 WILD Ways to Generate Money-Making Ideas 53:00

4M ago53:00

53:00

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination. (00:00) - Intro (01:43) - Why you shouldn'…

1
How to turn your creative passion into a thriving business with Eli Lev 24:48

4M ago24:48

24:48

Do you have the guts to follow your passion and change career after years of being a successful professional? Our guest, Eli Lev, did just that. As a former middle school teacher turned independent musician, he bravely transitioned from a stable job to embracing musical entrepreneurship. For him, it’s about living his passion and exploring creativi…

1
How to Find Undiscovered (Yet Profitable) Niches 53:10

4M ago53:10

53:10

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field. Emily's story is nothing short of inspiring. This episode is a blend of heart…

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Build your dream team! Why company culture and values are important in growing your business with Christy Pretzinger 27:55

4M ago27:55

27:55

Feeling the pressure of building a team that truly reflects your company's values? In today's competitive market, fostering a positive company culture can be the key to success, but it's not always easy to know where to start. Today I am joined by Christy Pretzinger, the CEO of WG Content Strategy and Creation. Christy shares her personal story of …

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