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The Chiropractic Marketing Podcast is an on-demand talk radio show hosted by Dr. Patrick MacNamara that covers internet marketing best practices for chiropractors. Learn more over at ChiropracticMarketingPodcast.com.
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ChiroCandy: THE Chiropractic Marketing Podcast

Billy Sticker: Author, Chiropractic Marketer and Business Coach

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Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
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The Clinic Chiropractic Podcast has been created to help chiropractors effortlessly grow their practices, reveal the secrets to chiropractic marketing that will always drive an abundance of new patients to your office, and how to always thrive regardless of the economy. I'm known as The Effortless Clinic Coach because I'm the chiropractic coach that teaches you how to truly EFFORTLESSLY grow your practice so that you can service as many patients as you like while enjoying the lifestyle that ...
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares how to effectively capture email addresses using niche-specific landing pages. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot o…
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In this episode, we dove into intervertebral disc pathology and how our understanding of it has evolved. We covered critical insights on risk factors, from genetic predispositions to environmental impacts like occupation and smoking. Plus, we shared actionable prevention tips you can use to help your patients avoid disc issues. Episode Notes: Risk …
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In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares why chiropractors should focus on capturing email addresses. Today’s episode is brought to you by Chiropractic Marketing Websites. CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising Don’…
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This week, we uncover groundbreaking research on lumbar adjustments and escalated spine care. We delved into the crucial implications for patient care and highlighted the significant impact of spinal manipulation therapy. Plus, we explored the key findings of a cohort study and its relevance to your practice. Episode Notes: Dosing of lumbar spinal …
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In this episode, we dove deep into the comparative effectiveness of cervical and thoracic spinal thrust manipulation for cervicogenic headaches. The randomized controlled trial revealed that cervical adjustments significantly reduced headache frequency and disability levels. We also discussed the impact of thoracic adjustments and conventional ther…
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Tune in to discover the latest information about the psychology of sports rehab chiropractic. Whether you are treating weekend warriors or pros, understanding how psychology influences the healing process is critical to achieving the best clinical results. Episode Notes: Canada-based sports chiropractors’ attitudes, beliefs, and practical applicati…
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New research highlights the best modalities for the non-surgical management of radiculopathy. Tune in to todays episode and discover new details about how disc herniations happen, and how your patients can best find relief. Episode Notes: Non-Surgical Approaches to the Management of Lumbar Disc Herniation Associated with Radiculopathy Interested in…
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If you perform ROM, or range of motion, testing in your practice, you'll want to tune into today’s episode were I explore the future of ROM testing with Orri from Neck Care. NeckCare provides physicians, physical therapists, and chiropractors with an FDA-listed solution for accurate and reliable neck assessments and exercises. Episode Notes: Click …
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Are you ready to build referral relationships? On todays episode we dive into the key strategies in the new, 2nd Edition, of Marketing Chiropractic to Medical Doctors. Episode Notes: Click here to get a copy of Marketing Chiropractic to Medical Doctors on Amazon: https://www.amazon.com/dp/B0CWRBYZVD Interested in ShockWave technology? I built a pra…
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In today's episode, I chat with Paul Timko of Stopain Clinical. We dive into how topical analgesics work, why formulation matters, and how Stopain is more than just a product company; it is an extension of your practice. Episode Notes: Get exclusive access to a special Stopain starter pack only for EBC Listeners here: https://stopa.in/ebc Intereste…
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Discover the latest research that highlights the shocking referral patterns of primary care doctors when dealing with patients who are struggling with low back pain. This episode contains critical information about how the doctors in your community decide when and where to send patients. Episode Notes: Appropriateness of specialized care referrals …
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Recurrent disc herniation after a lumbar discectomy can be a challenging situation that leads to more aggressive interventions and potential fusion. On today's episode, we explore an important new study that analyzed the rate of recurrence as well as additional complications of lumbar surgery. Episode Notes: Management of recurrent lumbar disc hern…
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Your chiropractic website doesn't need to be complicated or expensive to be highly effective. In today's episode, I interviewed Jon Morrison of Clinic Sites to discuss how they use AI to build chiropractic websites faster and cheaper than ever before. Episode Notes: Learn more about Clinic Sites here. Get a good night's sleep with our Adjustable Ch…
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In today's The Clinic Podcast, I'm going to reveal how to create your chiropractic patient intake form that will turn your consults into highly motivated consults to undergo your care! PLUS... I'm going to uncover THE BEST FONT to use to not only make your patient intake forms more effective, you'll want to use it to present your fees and treatment…
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Why do some people choose opioids for chronic pain while others choose integrative care (including chiropractic)? On today's episode, we explore new research around the factors that affect how people with chronic pain choose various modalities to find relief. Episode Notes: Engagement in Integrative and Nonpharmacologic Pain Management Modalities A…
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In this episode of The Clinic Chiropractic Podcast, I'm going to reveal the 7 habits of highly successful chiropractors and I promise if you incorporate these 7 habits, you too can achieve your dream clinic! To get all the information on how you can create your own viral testimonial with my proven system, find out how you can enroll in my Effortles…
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This episode delves into effective strategies for writing compelling case notes that highlight your unique expertise, elevate patient results, and capture the attention of other medical professionals. Join us as we explore proven methods you can excel in building strong referral networks. This podcast is your guide to establishing yourself as a go-…
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Discover how chiropractic beliefs regarding a biomedical vs biopsychosocial model affect the use of imaging in practice. Episode Notes: Is the use of diagnostic imaging and the self-reported clinical management of low back pain patients influenced by the attitudes and beliefs of chiropractors? Get a good night's sleep with our Adjustable Chiropract…
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As you probably already know, my FB ads go viral virtually EVERY SINGLE TIME and drives a FLOOD of new patients through my door every day. In fact, my ads work so well, that FB lowers the cost of my ads and gives them more exposure AND... because of that, I actually decrease my marketing spend over all because I get so many consult bookings! Hope t…
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A lumbar discectomy does not guarantee a "fix" of a disc herniation. Up to 12% of people will have another operation within 24 months for the same disc herniation. However, exciting new research shows that spinal adjustments can cut that re-operation rate in half! Episode Notes: Association between spinal manipulative therapy and lumbar spine reope…
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Skeptical consults can be a real drag and hard to close, but in today's The Clinic - Chiropractic Podcast, I'm going to reveal the secrets to easily converting even the most skeptical consults into your new patients! For more information about my coaching an my online courses (and how you can enroll in my Effortless Clinic Build Course), simply go …
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Discover how the inflammatory profiles of patients with chronic and acute low back pain can be influenced by a spinal adjustment on today's episode. Episode Notes: Effects of spinal manipulative therapy on inflammatory mediators in patients with non-specific low back pain Get a good night's sleep with our Adjustable Chiropractic Neck Contour Pillow…
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In this episode of The Clinic Chiropractic Podcast, I'm going to share with you the 5 Things I Wish I Knew Before I Opened My Chiropractic Office. If you're a new doctor, about to graduate, or you're an experienced chiropractor, you're not going to want to miss out on what I'm about to reveal to you because it's going to help you get a running star…
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[IMPORTANT] Watch this video before watching any other episodes! When you hear my story, my struggle and how fast I was able to grow my office, you're going to realize just how effective my system is and how easy it will be for you to implement and EFFORTLESSLY GROW YOUR PRACTICE. In The Clinic Chiropractic Podcast, I'm going to reveal my clinic bu…
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Pressure Pain Threshold testing is one of the most common ways researchers quantitatively measure pain. What can we learn from this pain measurement that can be applied to our clinical approach and communication? Find out on today's episode. Episode Notes: The reliability of pressure pain threshold in individuals with low back or neck pain: a syste…
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Why do people believe they have low back pain? A new study looked at the perceived causes of low back pain, and their findings can help us with our patient communication to drive better results. Learn all about it on today's episode. Episode Notes: What do people believe to be the cause of low back pain? A scoping review Get a good night's sleep wi…
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There are many different approaches and practice styles in chiropractic. This week, we highlight a new study that surveyed the current state of chiropractic, including how chiropractors approach their exam, treatment, and general views on healthcare integration. Episode Notes: Associations between demographics and clinical ideology, beliefs, and pr…
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Sleep is critical for your overall health and well-being. On today's episode, we dive into the science of sleep with Dr. Michael Pound of Alignasleep, the best pillow recommended by chiropractors. Episode Notes: Get a good night's sleep with our Adjustable Chiropractic Neck Contour Pillow. Designed with your comfort in mind, this pillow supports yo…
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After personally struggling early in my career and now connecting with tens of thousands of chiropractors, I've identified 3 primary factors for success (or failure). Tune in and receive actionable advice about how to avoid the struggle and supercharge your success. Episode Notes: Get a good night's sleep with our Adjustable Chiropractic Neck Conto…
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With a Virtual CA, you will never miss another new patient call. Tune in this week where Dr. Allen Miner (CEO of Chiro Match Makers) and I discuss how a Virtual CA can revolutionize practice. Episode Notes: Schedule a call to learn more about having a Virtual CA by clicking here- https://chiromatchmakers.com/schedule-a-call-hire-a-virtual-ca/ Get f…
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Discover our step-by-step journey that will supercharge your patient reactivations and much more. In this powerful Fast Money Patient Reactivation Training, you’ll uncover how to automate your past patient reactivations. Get access for free for a limited time! Episode Notes: Get free access to the Fast Money Patient Reactivation Training for a limi…
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Fascia is a critical component of how we move and function, yet little is known about how it contributes to pain patterns. On today's episode, we explore a new study that highlights how fascia therapy can improve range of motion, reduce pain, and improve function for people with neck pain. Episode Notes: Get a good night's sleep with our Adjustable…
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Take control of your patient visits using the AIDET framework. Not only will this framework provide a better patient experience, but it will also help you streamline your patient visit times and improve your operational flow. This is a must listen! Episode Notes: Get a good night's sleep with our Adjustable Chiropractic Neck Contour Pillow. Designe…
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A new study analyzed the treatment and response factors during spinal adjustments of the lumbar spine. This unique research highlights the benefits of spinal manipulation while reinforcing what we've learned from previous studies. Lots of clinical pearls! Episode Notes: Treatment and Response Factors in Muscle Activation during Spinal Manipulation …
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This new study sought to investigate the association between cervical (neck) degenerative findings on MRI and neck pain, neck disability, and headache. Discover the findings and how you can communicate them to your patients on today's episode. Episode Notes: The association between cervical degenerative MRI findings and self-reported neck pain, dis…
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One of the first questions someone with a disc herniation has is, "Will it heal?" On today's episode, we explore the answer to that question. New research highlights the surprising rate of lumbar disc herniation resorption. Episode Notes: Incidence of Spontaneous Resorption of Lumbar Disc Herniation: A Meta-Analysis Patient Pilot by The Smart Chiro…
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Discover the differences between the factors affecting how a chiropractor recommends maintenance care for neck pain vs. low back pain on today's episode. Episode Notes: Clinical indicators for recommending continued care to patients with neck pain in chiropractic practice: a cohort study Patient Pilot by The Smart Chiropractor is the fastest, easie…
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This new study looked at the treatment preferences of chiropractors based on the presentation of the patient. Analyzing over 8,000 patient encounters, they found some very surprising data about how a chiropractor may choose the technique and approach to care based upon certain demographic factors. Episode Notes: Patient and provider characteristics…
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Discover the latest systematic reviews highlighting the associated clinical findings of low back pain with osteoarthritis. We review the newest high-quality evidence to help you better understand the expected imaging findings based on clinical presentation. Episode Notes: Association between clinical findings and the presence of lumbar spine osteoa…
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On today's episode, we explore an editorial about why chiropractic care should be included in the Healthy China Initiative 2030. The editorial includes great takeaways that can be applied wherever your practice. Episode Notes: The Inclusion of Chiropractic Care in the Healthy China Initiative 2030 Patient Pilot by The Smart Chiropractor is the fast…
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Discover the KPI (key performance indicators) that drive success when generating patient reactivations. After digging deep into our data, I discovered a few critical steps in the reactivation process that many chiropractors miss. If you want more patient reactivations, this episode is for you. Episode Notes: Patient Pilot by The Smart Chiropractor …
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It's clear that a spinal adjustment can reduce pain and improve range of motion. But what about neuroimmune changes? A new study looked at systemic IL and TNF changes after receiving a spinal adjustment and mobilization. Discover the results on today's episode. Episode Notes: Immediate systemic neuroimmune responses following spinal mobilisation an…
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Discover the latest research updates on chiropractic maintenance care. Also, I provide examples of how I discuss maintenance care with patients. Episode Notes: Evidence-based maintenance care among chiropractors in Norway: a cross-sectional survey in the Nordic maintenance care program Designed by a Podiatrist over 30 years ago after seeing similar…
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Imagine accurately predicting whether someone would have a recurrence of low back pain after care? This new study highlights some factors that may help us do just that. Tune in today to discover the latest research about clinical factors that predict future episodes of back pain. Episode Notes: A multidimensional nomogram combining clinical factors…
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Chronic Regional Pain Syndrome is a complex challenge that can cause widespread, intense pain. New research highlights how central sensitization plays a role, and in today’s episode, we evaluate how chiropractic may be able to help. Episode Notes: Central sensitization in CRPS patients with widespread pain: a cross-sectional study Designed by a Pod…
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Join us in this enlightening episode as we deep-dive into the psychosocial impact of chronic low back pain. We navigate through the mental and social implications often accompanying this condition, shedding light on how it affects individuals' daily lives, relationships, and mental well-being. Episode Notes: A Qualitative Investigation of the Psych…
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Gabapentin has been rampantly used off-label for spinal pain since it was introduced on the market. However, new research indicates that seeing a chiropractor before "usual medical care" can reduce your likelihood of receiving a Gabapentin prescription by nearly 50%! Episode Notes: Association between chiropractic spinal manipulation and gabapentin…
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Imagine if you could predict your ability to find relief from back pain. On this episode, I highlight new research that shows the impact spinal adjustments can make on TNF, a primary biomarker of low back pain. Episode Notes: Urinary TNF-α as a potential biomarker for chronic primary low back pain Designed by a Podiatrist over 30 years ago after se…
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If you're looking to safeguard your knees, enhance your athletic performance, and extend your active lifestyle, this podcast is for you. Discover how to predict ACL injuries. Episode Notes: Hip Muscle Strength Predicts Noncontact Anterior Cruciate Ligament Injury in Male and Female Athletes: A Prospective Study Designed by a Podiatrist over 30 year…
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Australia's new clinical care standard for low back pain identifies the great opportunities the healthcare industry has to improve the care for people struggling with low back pain. Discover how to use this powerful information in your practice on today's episode. Episode Notes: Introducing Australia’s clinical care standard for low back pain Desig…
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