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Welcome to the Circuit Breaker Podcast where we challenge the status quo of innovation and new product development. In this show, we will discuss tools and skills, and methodologies used to build better products and make you a better consumer. Your host is Bob Moesta who is one of the co-founders of the Rewired Group and he is joined by Greg Engel, the other co-founder, and chief Bob interpreter. Join us now as we trip the circuit and give you time to reset, reorganize and recharge your brai ...
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The Circuit Breaker
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S2 E4 | Reframing the Sales Process With Demand-Side Sales
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I don't need to sell my product; I need to help people buy it. On today's Circuit Breaker Show, Bob and Greg discuss their book Demand-Side Sales. They will talk about why they wrote it, and what they learned from it. They'll also talk about what they believe to be the most difficult challenge for people implementing demand-side sales. Bob will giv…
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The Circuit Breaker
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S2 E3 | Unraveling the Concept of Impulse Purchases
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When you do a survey or ask a customer in a very generic way, "Why did you buy this?" and they say, "On impulse," that's just a way to shut you down. On today's episode of the Circuit Breaker Show, Bob and Greg unravel impulse buys. They talk about the classic mattress, the interview with Brian Walker where he explains why buying a mattress was an …
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The Circuit Breaker
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S2 E2 | Shopping vs Restocking
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Restocking is all about consistency, and shopping is when I have an anomaly. On today's episode of the Circuit Breaker Show, Bob and Greg go over the difference between "restocking" and "shopping" and show you how to get your customers into the habit of buying. You'll learn how to change the design of your product to make it more impactful, and tha…
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S2 E1 | Practicing an Empathetic Perspective
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Really good innovators and entrepreneurs have this ability to see things and connect the dots between different views. They are empathetic because they do not judge what it is. Rather, they ask themselves, What is it? And what can we do with it? On today's episode of the Circuit Breaker Show, Bob and Greg talk about the empathetic perspective in Bo…
We do a postmortem on the podcast to help us frame what we're going to do in season two. In today's episode of the Circuit Breaker Show, we reflect on a tool we frequently use, the postmortem, and present some thoughts on the season that just ended. You'll learn about the unexpected growth Bob and Greg have achieved. You'll learn what strategies th…
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15 | Understanding Prototyping to Learn
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I see prototyping as a tool that I can use on both the supply and demand sides. In today's episode of the Circuit Breaker Show, we take a closer look at one of the skills Bob discusses in his book Prototyping to learn. Bob distinguishes between divergent and convergent prototypes and the contexts in which both can be used. You'll learn about the di…
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14 | Understanding Where You Need Big Data vs Small Data
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When we are at a very early stage of the development process, it is very difficult to get big data. In today's episode of the Circuit Breaker Show, we take a look at Big Data to show you how to develop better products. You'll learn why Big Data is not the answer, but only part of the answer. Bob will talk about design of experiments. You will disco…
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The Circuit Breaker
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13 | Understanding the B2B vs. B2C and Product Development Formats
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“When you're actually in the B2B space, you need to satisfy both the consumer and the customer.” In today's episode of the Circuit Breaker Show, Bob and Greg discuss the distinction between a customer and a consumer and how you can distinguish the two. Bob will also explain the difference between big hires and small hires. You'll discover a unique …
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12 | Finding Non-Consumption to Help Your Business Grow
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"Another essential ingredient to non-consumption is a desire to be better." In today's episode of the Circuit Breaker Show, we dive into unpacking non-consumption and how it helps people grow their businesses. You'll learn why companies should be concerned about non-consumption. Bob will share why "blue-sky thinking" doesn't work for him. You'll di…
“So the jobs existed, but the change to a new product did not change the jobs. It changed the solutions that were available to satisfy the jobs.” In today's episode of the Circuit Breaker Show, Bob and Greg chat with Matt Sheppard, Associate and Principal at The Rewired Group. You'll learn why there is no such thing as a new idea. Bob will talk abo…
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10 | Paradigm Shifts You Need to Become Truly Customer-Centric
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Is your innovation plagued with biases that prevent you from becoming customer-centric? In today's episode of the Circuit Breaker Show, we talk about the biases innovators need to drop and the paradigm shifts they should adopt to help them use Jobs To Be Done (JTBD). You'll discover the common assumptions innovators make and why these often act as …
While a lot of people tell us that they want to learn 'Jobs To Be Done,' this often leaves us with a tough question to answer—to what extent do they want to delve into the process? In today's episode of the Circuit Breaker Show, Bob and Greg delve into some of the challenges they see people facing when trying to learn 'Jobs To Be Done' and some of …
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The Circuit Breaker
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8 | Sneak Peek: The Five Bedrock Skills of Innovators and Entrepreneurs
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In 1991 one of his mentors, Dr. Genichi Taguchi told him to write a book and 31 years later, he's finally written his first book. In Today's episode of Rewire Show, we discuss Bob's upcoming book Learning To Build: The Five Bedrock Skills of Innovators and Entrepreneurs. You'll discover Bob's primary motivation for writing Learning To Build and how…
In product design and development, the thinking is often on what's next. The challenge is defining what's next for the consumer, since most of us can't really envision how a product can be improved. In today's episode of the Rewire Show, we dive into the concept of 'Jobs to be Done,' a process for determining what the next steps are in developing n…
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6 | Katherine Thompson | From School Administrator to Principal at The Rewired Group
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In today's episode of the Rewire Show, we chat with Katherine Thompson, one of the Principals at The Rewired Group. You'll learn about Katherine's career background in education and how she came to join The Rewired Group. You'll learn what motivated her to enroll in business school while working a full-time job as a school administrator. You'll dis…
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The Circuit Breaker
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5 | Unpacking Supply And Demand
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We're all familiar with the concepts of supply and demand, at least in the abstract. However, many of us fail to understand the differences between these concepts from a product development standpoint, as well as the ways they work together. In today's episode of the Rewire Show, we dive deep and offer some insights into the concepts of supply and …
Do you consider yourself artistic or maybe creative? They are distinctly different, if related, concepts. Sometimes, we take on new tasks or hobbies seemingly at random, as if the impulse to do a thing came from nowhere. This is flawed logic. All your actions, desires, etc. come from somewhere - there's some motivation behind it. In today's episode…
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The Circuit Breaker
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S1 E3 | Q&A with Bob and Greg - What Debating Can Teach Us About Ourselves
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In today's episode of the Circuit Breaker, the roles are reversed, and Katherine takes up the show moderator role. This is the pilot episode for a new segment whereby Greg and Bob dig into their experiences and answer different questions from their audience. You'll learn steps you can take when you get stuck and are not making progress in your work…
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The Circuit Breaker
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S1 E2 | The Secret Language Of "Bob-isms"
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"Your product is not the sandwich; it's probably the mustard." In today's episode of the Circuit Breaker podcast, we break down this aphorism and others Bob frequently refers to on this show and some of the classes he teaches. Product marketers are not going to like this, but in this episode, you'll discover why products play a much smaller role in…
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The Circuit Breaker
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S1 E1 | Unpacking "Innovation"
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There's no denying that words and terms are powerful tools for communication and understanding. However, words can be overused, diluting their meaning and causing more confusion. In today's episode of the Circuit Breaker podcast, we're discussing the meaning, use, overuse and context of words and terms. You'll learn why the context in which people …
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0 | Welcome To The Circuit Breaker (Origin)
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We tend to stare at problems with the same lens over and over again and expect different results. And how can you get different results? You can't. Or at least with that frame in mind. In the very first episode of the Circuit Breaker podcast, Bob Moesta and Greg Engle share their motivation for starting this podcast and the value it will offer list…
