Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more. Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques. Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance. Whether you're looking to lower your TACOS (sadly, not the edible kind), b ...
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EP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright
1:07:36
1:07:36
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1:07:36🎙 In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon. 🔑 Key Takeaways: 🏗 Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic priv…
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E6: Why Brand Registry is the Abracadabra of Amazon Listing Optimization
40:55
40:55
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40:55📢 In this episode of Top of Search,Robyn Johnson & Abe Chomali break down Amazon Brand Registry—what it is, why it’s essential, and how to use it to protect your brand & boost sales. They cover trademark requirements, key benefits like A+ Content & Brand Analytics, and common myths. Whether launching a new brand or optimizing an existing one, this …
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EP 5: What You Learn Working At Amazon with Jeff Cohen
44:20
44:20
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44:20Jeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working at Amazon had changed. Key Takeaways: ✅ Amazon prioritizes customer experience and long-term impact. ✅ Amazon M…
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EP 4: Understanding Branded Search on Amazon
37:08
37:08
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37:08Abe Chomali and Robyn Johnson dive deep into the world of branded search strategies on Amazon. They break down the importance of both brand defense and conquesting (targeting competitor brands), sharing real-world examples and actionable tips to help businesses protect and grow their market share. 🚀 Key Topics Covered: Brand Defense: Why it’s essen…
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EP 3: Understanding and Testing Audience and Images with John Aspinall of PickFu
50:10
50:10
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50:10In this episode, John Aspinall shares his extensive experience in e-commerce, specifically focusing on Amazon optimization strategies. He delves into hero image optimization, color psychology, and the power of A/B testingthrough tools like PickFu. John emphasizes the importance of understanding your ideal client profile (ICP) and how brands often m…
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EP 2: Welcome to Top of Search - Getting to Know Your Host Robyn Johnson
25:18
25:18
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25:18Abe Chomali shines the spotlight on his co-host, Robyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares her unconventional path, starting from humble beginnings at garage sales to building a seven-figure Amazon business and founding Marketplace Blueprint, an agency focused on Amazon and other mark…
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EP 1: Welcome to Top of Search - Getting to Know Your Host Abe Chomali
24:55
24:55
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24:55Join us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show. Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's…
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