Explanation of Emirates ID and how you can check its status once you've applied for it.
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Crossing the Desert is the UAE's first reality show, where the central narrative follows an entrepreneur arriving in Dubai with the goal of launching a business. Each episode presents unique challenges and tests, creating a dynamic and unpredictable storyline. We ourselves do not know how our first season will end, because this is the real story of our host, and we experience it alongside him and our listeners! As our host navigates the journey of making decisions for his own business, he al ...
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On this podcast you will find full session recordings from the Emirates Airline Festival of Literature and festival author interviews with Emirates ICE, as well as some special features. The Festival is the Arab World’s largest celebration of the written and spoken word, connecting readers with authors and books. The Festival is organised by the Emirates Literature Foundation, a non-profit NGO established to spread the love of literature.
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A non-profit group entirely led by volunteers. Our goal is to support the discovery and understanding of the UAE's natural diversity and archaeological heritage. We act as a community resource that provides opportunities to learn and engage with nature, bringing together likeminded individuals.
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Ep14 – How to Stand Out Among Tens of Thousands of Competitors – Crossing the Desert – Fortis
28:49
28:49
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28:49
“Every mom in Dubai knows him”—that’s how entrepreneur Galina introduced Isaac to Pavel. Pavel is the founder of Skill Kid, a school offering English classes and educational events for children. He came up with an approach that makes his school stand out from the rest. In this episode, inspired by Pavel’s example, Isaac restructures his own online …
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Ep13 – How to Find the Biggest Clients’ Need – Crossing the Desert – Fortis
42:45
42:45
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42:45
Our guest’s business idea became so popular that she patented its name. Now, no one else in the Emirates can call a quick repair service “Quick Fix.” In this episode, Isaac talks with Hamda, founder of the interior design studio Dress My Room. She started by turning her sister’s talent for interior design into a profitable business. Hamda shares ho…
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Ep12 – How to Win Clients from a Niche, Demanding Audience – Crossing the Desert – Fortis
45:53
45:53
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45:53
If you’ve ever been served a drink adorned with a beautiful flower, there’s a good chance it came from Greeneration’s vertical farm. This farm specializes in growing microgreens and edible flowers for high-end restaurants. In this episode, we’re joined by its founder, Roman, and Daria, the Vice President of Growth & Product. They share insights on …
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Ep11 – How to increase your profit making data based decisions – Crossing the Desert – Fortis
43:08
43:08
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43:08
In this episode, entrepreneurs launch their business based on precise calculations. They go all-in: putting in all their savings, taking out loans, selling their car — all to open a great spot and spend everything in 3 months. Will they manage to turn a profit within those three months? The hero of this episode is Rakesh Jain, the founder of Hive B…
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Ep10 – How to Build a Business with Arab Identity – Crossing the Desert – Fortis
37:04
37:04
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37:04
In this episode, a student project evolves into a lifelong endeavor. Stickers are revealed to have a thousand-year history. Despite attacks from critics, mutual understanding prevails. And karak flows through our veins. This time, Isaac interviews Raghad Murad, the founder of the Waggish sticker and merch brand. They discuss cultural references, Ar…
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Ep9 – How to win the competition – Crossing the Desert – Fortis
48:11
48:11
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48:11
You'll hear two stories. Daniel van Dooren and his partner Scott Chambers First had founded their surfing school on an empty market: no competitors, small community of surfers – and nobody else knew you could surf in Dubai. Galina Volgach started a real estate agency — to compete with thousand agencies in Dubai. In their stories businesses from bei…
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Season 2 – Trailer – Crossing the Desert
1:44
1:44
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Get ready for another thrilling journey in Season 2 of Crossing the Desert! This time, our host isn’t just finding his footing—he’s making bold moves, taking bigger risks, and facing tougher challenges as he continues his mission to launch a business in Dubai. With new obstacles around every corner, Season 2 dives deeper into the highs and lows of …
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Ep8 – How to outsource manufacturing – With Botanist’s Simona Sotirovska – Crossing the Desert – Fortis
33:55
33:55
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33:55
In this episode, Isaac discovers that to own a home care products brand, you don’t need your own production, equipment, or even your own formulas. In the modern world, you can own a restaurant without having a kitchen or a dining space. You can own a bakery without buying flour or hiring bakers. Isaac talks to Simona Sotirovska. She and her partner…
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Ep7 – How To Sell If You Are More Of A 'Product Person' – With Skin Concept’s Aisha Chishti - Crossing The Desert - Fortis
41:30
41:30
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41:30
Budget numbers, big sales that can ruin a business, story about scummers, and tips on how to find suppliers – in this episode Isaac talks to Aisha Chishti. Aisha runs Skin Concept, a brand of handcrafted self-care products. It is very important for Aisha that everything is made by hand and from scratch, all products are sustainable and at the same …
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Ep6 – How To Delegate Work To Employees: Standardization, Hiring, Control – With Arabiatee’s Lidia – Crossing The Desert – Fortis
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40:06
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40:06
Lidia has developed her own method of teaching Arabic. It turned out to be so good that native-speaking Arab teachers invited her to teach it to them, and the students began to speak after the third lesson. In this episode, Lidia shares insights into transforming her teaching method into a thriving business, detailing her processes for hiring, onbo…
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Ep5 – How To Manage A Business And A Family – With Mumz And Munchkinz’ Hannah – Crossing The Desert – Fortis
36:05
36:05
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36:05
There was a time when Hannah’s business had three directions at once: furniture production, a clothing brand for children, and events for children and their moms. And all of it while being a mom to three kids. It’d been too much so she had to prioritize and rebuild her business. Now her family and her business are growing together in synergy.If you…
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Ep4 – How To Build A Side Business While Working A Full Time Job – With Levant’s Wajda Khalidi – Crossing The Desert – Fortis
40:21
40:21
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40:21
In the fourth episode of Fortis’s Crossing The Desert, Isaac is joined by Levant's Wajda Khalidi. Wajda shares her journey of balancing a demanding office career while slowly building her business step by step. She discusses the importance of patience and persistence, the challenges of maintaining product quality, and how she turned personal challe…
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Ep3 – How To Deal With People Copying Your Designs - With Tica's Omar & Dina - Crossing The Desert - Fortis
33:31
33:31
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33:31
“So I sad: this is not your design, this can’t be right. And the guy said: what are you going to do about it?” I am Isaac, an entrepreneur who just moved to Dubai. In this episode, I interview Omar and Dina, the owners of the brand Tica’s . They will tell you what happened when they found their products being copied and the innovative business idea…
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Ep2 – How To Bring Investors To Your Business – With DK Hot Sauce's Danny - Crossing The Desert - Fortis
49:46
49:46
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49:46
“If you respect city it respects you back” In this episode, Isaac interviews Danny, founder of the DK Hot Sause brand, and his wife Maria. Denny will tell you how he opened a business after working at Jimmy Choo and Armani, what working on an international cruise ship taught him, and how Covid had changed his life. Maria will tell how she created a…
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Ep1 – How To Grow A Sustainability Business In Dubai - With Sustainably U's Simy - Crossing The Desert - Fortis
36:23
36:23
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36:23
“Our focus is always that that thing that will happen, but there it's just an imagination. You need to focus on today”. I am Isaac, an entrepreneur who just moved to Dubai. In this episode, I interview Simy, sustainable fashion designer and founder of the brand Sustainably U. She’ll tell you why every business should be sustainable, and how the ide…
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Crossing the Desert: season one trailer
2:29
2:29
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2:29
Welcome to “Crossing the Desert” podcast by Fortis. Here we tell stories of how businesses are setting and growing in the Emirates. You are gonna listen to Isaac's story; when he first came to Dubai he was impressed with it’s business spirit and huge projects. But he believes it’s not only about it. Ambitious dreamers come to Emirates to bring here…
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This podcast is about the explanation of the importance of Emirates ID and how you can check its status once you've applied for it through Emirates ID Official.
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News from the Frontline of Literature - The Boundless Book Club
23:44
23:44
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23:44
For many years, people have been talking about the decline of the book, with shorter attention spans and a general thirst for instant gratification. But we have seen reading and books make a major mainstream come-back since the start of the pandemic. So instead of interviewing an author or recommending books, today, we dive into the results of a st…
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Lemn Sissay: My Name is Why
1:08:44
1:08:44
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1:08:44
Lemn Sissay knows more than most what it takes to change the story. Until he was seventeen he didn’t even know his real name, having been brought up in a succession of foster families and care homes against his mother’s wishes. In his memoir My Name is Why, the award-winning writer and poet tells the story of his fight for justice and finding hope …
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Fashion, Football and Feminism: Hafsa Lodi & Houriya Altaheri
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56:42
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56:42
For all of women’s advances in recent years, feminism remains a fraught topic and women still have to find creative ways to assert themselves in different areas. Hafsa Lodi and Houriya Altaheri, trailblazers in fashion and football respectively, discuss their careers and the recent events and ongoing trends that have affected women’s prospects. Ame…
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Why is Everyone an Idiot?: Sherif Arafa & Thomas Erikson
1:03:23
1:03:23
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1:03:23
Do you feel like you are surrounded by idiots? What is going on in the head of that one colleague you just can’t work with? How do meetings always end up over-length and off-topic? Our panel brings together two authors who have tackled these questions and more in their books on business, cross-cultural communication and the always-challenging art o…
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Fighting the Anti-Facts Movement: Jay Jayamohan, Nafea Alyasi & Rupy Aujla
57:02
57:02
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57:02
Fearmongering and disinformation are serious problems today, and the medical world, in particular, is plagued by junk science, outdated theories and highly contested data presented as fact – not to mention dangerous conspiracy theories such as the one driving the anti-vaccine movement. Our panel of medical experts takes a scalpel to the mass of con…
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Amin Maalouf at Emirates LitFest 2021
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55:46
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55:46
Among today’s upheavals in the Middle East, a global pandemic and economic recessions, the timely release of Adrift by world-renowned scholar and bestselling author Amin Maalouf is his attempt at making sense of our world as it is today. Expertly weaving in his life story while mapping turning points in the Middle East’s geopolitics, Maalouf addres…
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Malala Yousafzai at Emirates LitFest 2021
1:00:04
1:00:04
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1:00:04
Youngest Nobel laureate and Pakistani activist Malala Yousafzai has never stopped advocating for girls’ right to education, despite the attempt on her life by the Taliban in 2012 in her home, Pakistan’s Swat Valley. Join the conversation with Malala, now a fresh graduate from Oxford in politics, philosophy, and economics, as she delves into her lif…
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Elif Shafak at Emirates LitFest 2021
1:03:28
1:03:28
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1:03:28
Elif Shafak’s remarkable career has seen her use the power of story to bring people together. Perhaps most famous for her fiction, which includes bestsellers The Forty Rules of Love and 10 minutes 38 seconds in This Strange World, she is also the author of reflective and insightful non-fiction. Intellectual and entertaining, universal and personal,…
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As firm believers in the redemption and enlightenment that can be found in a book, the Emirates Literature Foundation has been working for more than two years with Dubai Penal and Correctional Institutions and Dubai Police to organise visits from Dubai-based and international authors to help inmates engage with books and the writing process. After …
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Ian Rankin talks about Rebus and In a House of Lies at the Emirates Airline Festival of Literature (2019)
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37:23
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37:23
Detective John Rebus may have retired, but bestselling crime author, Ian Rankin, certainly has not! The latest instalment continues the story of Rebus’s post-retirement meddling in the changing landscape of Scottish policing, as his protégé Siobhan Clarke investigates how the body of a long-missing private investigator was found on land that had be…
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Unconventional Journeys: Leon McCarron and Malachy Tallack speak at Emirates Airline Festival of Literature (2019)
55:02
55:02
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55:02
What makes going from A to B an adventure, not a destination? A map can show you the layout of a place, but its emotional geography is something that takes a bit more time and skill to uncover. Leon McCarron is a Northern Irish adventurer, filmmaker, writer and motivational speaker, who believes in the importance of a slower pace to truly understan…
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Lewis Dartnell talks to Emirates ICE ahead of Emirates Airline Festival of Literature
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10:51
Lewis Dartnell is an author, presenter and Professor of Science Communication at the University of Westminster. He’s well known for his work, The Knowledge: How to Rebuild our World from Scratch. Lewis has written science articles for popular magazines like New Scientist and written books such as Life in the Universe and has contributed an essay on…
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Sue Nelson talks about Wally Funk's Race to Space at Emirates Airline Festival of Literature
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12:29
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12:29
Sue Nelson is an award-winning science journalist and broadcaster, formerly a BBC TV science correspondent and Radio 4 presenter. Sue was a presenter of The Material World on BBC Radio 4 and has presented a number of science series on Radio 4 including Britain’s Modern Brunels and Citizen Scientist in 2006. She was also the co-author of How To Clon…
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Leon McCarron talks to Emirates ICE ahead of Emirates Airline Festival of Literature
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12:36
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12:36
Leon McCarron is a Northern Irish storyteller and is a Fellow of the Royal Geographical Society. Leon walked 3,000 miles across China which took him six months while filming for a National Geographic TV show. He also cycled 14,000 miles from New York to Hong Kong and trekked 1,000 miles through the Empty Quarter desert in Oman which became a featur…
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Keith Stuart interviewed at Emirates Airline Festival of Literature
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13:47
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13:47
Keith Stuart is an author and journalist. His debut novel, A Boy Made of Blocks, was a Richard and Judy Book club pick and a bestseller, inspired by Keith’s real-life relationship with his autistic son. His second novel, Days of Wonder, is a story about story about family, love and finding magic in everyday life. He has written for publications inc…
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Clare Mackintosh speaks at Emirates Airline Festival of Literature
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15:54
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15:54
A former British police officer, Clare Mackintosh is now a Sunday Times bestselling author. Her debut novel I Let You Go was a Richard & Judy book club pick and won Theakston’s Old Peculier Crime Novel of the Year Award in 2016. In 2017, it was announced that she had sold over one million copies worldwide. Her second novel I See You reached number …
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Katherine Ormerod explains Why Social Media is Ruining Your Life at Emirates Airline Festival of Literature
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41:46
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41:46
For any woman who has ever looked at her Instagram feed and thought, 'Who are these women, and how the hell do they do it?' The internet has set destructive standards of flawlessness and comparison. Katherine Ormerod, journalist and social media mogul, explodes our social-media-addled ideas about body image, money, relationships, motherhood, career…
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Joe Hill at Emirates Airline Festival of Literature (2018)
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11:09
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11:09
Bestselling horror writer Joe Hill, best known for his novels 'Horns', 'The Fireman' and the horror comic series 'Locke and Key'. Son of prolific horror writer, Stephen King, here he is interviewed for Emirates ICE.De către Emirates Literature Foundation
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Madhur Jaffrey interviewed at Emirates LitFest (2018)
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13:28
Curry queen, recognised as the foremost authority on Indian food; author of several bestselling cookbooks. Here she is interviewed for Emirates ICE at the Emirates Airline Festival of Literature in 2018.De către Emirates Literature Foundation
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From Memoir to Movie: Saroo Brierley & Cheryl Strayed speak at Emirates Airline Festival of Literature
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53:52
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53:52
What’s it like to see your life unfold on the big screen? Authors Saroo Brierley and Cheryl Strayed know, having seen their bestselling memoirs adapted as major motion pictures. Together they discuss the excitement and stress of seeing their deeply personal stories retold by movie studios and released to a whole new audience. Saroo Brierley is the …
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William Dalrymple at Emirates Airline Festival of Literature (2018)
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19:24
Historian and travel writer, best known for his critically acclaimed 'White Mughals' and 'Return of a King', William Dalrymple is interviewed for the Emirates ICE channel at the Emirates Airline Festival of Literature.De către Emirates Literature Foundation
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Emirates Airline Festival of Literature presents Chetan Bhagat: One Indian Girl
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58:51
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58:51
The biggest selling English-language author in India’s history, Chetan Bhagat’s novels and non-fiction alike provoke discussion on a wide range of social problems while entertaining millions of readers. His seventh novel One Indian Girl explores the demands placed on young women caught between family, career and love, while the advice collected in …
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Emirates Airline Festival of Literature presents Locke & Key: Joe Hill and Gabriel Rodriguez
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58:51
The Eisner Award-winning Locke and Key comic series has sold more than a million copies and is already considered a modern comics classic, pitting a grieving family against the forces of evil and their own buried secrets. For the first time in Dubai, the creators appear together on stage to discuss their work, an upcoming TV adaptation, and their r…
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Emirates Airline Festival of Literature presents Muhammad Yunus: A World of Three Zeroes
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49:25
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49:25
Nobel Peace Prize winner and microfinance innovator Muhammad Yunus has a vision of a new economic system that unleashes altruism as a creative force just as powerful as self-interest. In his new book A World of Three Zeros he describes a world of zero poverty, zero unemployment and zero net emissions – and introduces the innovative social businesse…
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Emirates Airline Festival of Literature presents Stephen Ritz and The Power of a Plant
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55:23
Stephen Ritz’s seeds of motivation have blossomed into an international movement – come and discover The Power of a Plant! ‘America’s favourite teacher’ turned around his struggling New York school by changing its grounds into urban gardens. His students’ health, grades and community spirit, previously some of the worst in the country, completely t…
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Emirates Airline Festival of Literature presents Nnedi Okorafor: Who Fears Death
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39:44
Discover a powerful story of love, rebellion and magical destiny set in post-apocalyptic Africa. Nnedi Okorafor’s Who Fears Death is being adapted for television by HBO and George RR Martin, and follows the journey of Onye – a woman on a quest for vengeance against her sorcerous father. A winner of the Hugo, Nebula and World Fantasy Awards as well …
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Meik Wiking talks about The Little Book of Lykke at EmiratesLitFest 2018
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47:54
The Little Book of Hygge was a runaway success and redefined ‘contentment’ for the world. Author Meik Wiking, CEO of the Happiness Research Institute, has been called ‘the Indiana Jones of smiles’ – and now he’s back on a new quest to unlock the doors to happiness (or lykke) for us all! Wiking’s native Denmark is considered the happiest country in …
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An Audience with Alexander McCall Smith at EmiratesLitFest 2018
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1:04:46
Join us for an hour of mischief, laughter and master storytelling with one of the world’s most prolific and best-loved writers, Alexander McCall Smith. Author of more than 100 books including the internationally bestselling No 1 Ladies Detective Agency, 44 Scotland Street and Corduroy Mansions series, McCall Smith was recently awarded the prestigio…
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Emirates Airline Festival of Literature presents The World of David Walliams (2018)
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34:52
Number one bestselling children’s author, talent show judge and actor David Walliams returns to Dubai to reveal all about his latest laugh-out-loud books! The author of The Midnight Gang, Grandpa’s Great Escape and new book Bad Dad (about a wild scheme to return stolen loot!) will be talking to his friend and fellow author Andy Riley about hilariou…
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Julie Tottman: Beastmistress of the Seven Kingdoms share her secrets at EmiratesLitFest 2018
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52:39
Westeros wouldn’t last a week without someone keeping the ravens in order – and that’s the job of animal trainer Julie Tottman. Julie is a vital part of the Game of Thrones team, with the difficult but rewarding job of training ravens, wolves, man-eating hounds and (occasionally) over-ambitious directors for their turn in the spotlight. She has als…
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Francis Kong shares The #Winning Attitude at Emirates Airline Festival of Literature 2018
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55:15
‘Good people bring out the good in other people’, says leadership expert Francis Kong. But how do you put this to practice in a challenging workplace or when serious problems arise? An entrepreneur and business consultant with decades of experience, Kong is here to reveal the power of a simple trait: having the right attitude. This entertaining tal…
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Rhianna Pratchett speaks to Emirates ICE at EmiratesLitFest 2018
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13:31
Award-winning game scriptwriter and narrative designer, best known for the immensely popular reimagining of Tomb Raider. Daughter of Terry Pratchett -- Rolling back the years…. It’s vintage LitFest! Since 2009, the Festival has had its own podcast channel on board Emirates flights, featuring interviews from some of the Festival’s top authors.…
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Roger McGough speaks to Emirates ICE at EmiratesLitFest 2018
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One of Britain’s most prolific and best-loved poets for both adults and children; he has been called 'the patron saint of poetry' by Carol Ann Duffy -- Rolling back the years…. It’s vintage LitFest! Since 2009, the Festival has had its own podcast channel on board Emirates flights, featuring interviews from some of the Festival’s top authors.…
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