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Hosted by best-selling author and entrepreneur Brian Will, the Force Multiplier Mastermind podcast explores real world business lessons not taught in schools. So, if you’re a brand new business owner, if you’re trying to scale your business, or if you’re just thinking about starting a business, this podcast is for you.
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Amplify your impact with Jonathan Ballon, a technologist and business leader focused on how advances in technology can create inflexion points that disrupt conventional norms, create economic and societal value and, in the process, reshape the human experience, ultimately for the better. A “Force Multiplier” is intelligence or technology that creates an advantage. In each episode, JB and his special guests dive inside the edge of technology innovation, providing listeners with sharp insights ...
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Welcome to The Response Force Multiplier, the OSRL Podcast. On The Response Force Multiplier, we explore all aspects of emergency planning and response, through conversations with compelling experts and thought leaders, providing a fresh take on key issues and cutting-edge techniques in this field. In each episode, we’ll dive into one aspect of emergency planning and response using OSRL’s unique pool of experts and collaborators to gain new insights and to distil these down into actionable t ...
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The Founder & The Force Multiplier

The Founder & The Force Multiplier

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The Founder & The Force Multiplier podcast explores how founders and leaders work together with their right-hand partners to turn ideas into action and build wildly successful businesses. This unique take on the typical founder story dives deep into the different business stages of the company and who was by their side or behind the scenes helping to support the leader and the vision along the way. Bottom line: No one succeeds alone. Hallie interviews dynamic leaders and their assistants (ak ...
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On this episode of the Dropout Multi-Millionaire Podcast, Brian dives into the world of sales improvement results with a current client, Dave Judge from Lake Washington Windows and Doors. Brian shares the story of how he optimized sales operations to create remarkable growth with a 25% increase in close ratios within just 4 months, and Dave credits…
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In this episode of the Response Force Multiplier podcast, host Emma Smillie, OSRL Incident and Crisis Management Lead Dave Rouse, and performance under pressure specialists Andy Couch, and Dean Wasche reflect on critical crisis management lessons and strategies for navigating uncertainty in 2024. As the discussion unfolds, listeners gain insights i…
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Should you be an entrepreneur? Are you ready to lead a business down the path of success? In today's episode of the Dropout Multi-Millionaire Podcast, we embark on a journey into the heart of entrepreneurship with a critical notion: Maybe you’re not ready to be an entrepreneur. We’ll talk about the pitfalls of inexperienced entrepreneurs, and how t…
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In today’s episode of The Dropout Multi-Millionaire Podcast, we’ll be diving into a few lessons from my upcoming book, The Invisible Multi-Millionaire, which revolves around scaling businesses, preparing for a sale, and creating generational wealth through profitable delegation. We’ll get into the key factors influencing business sales, such as loc…
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In this episode of the Dropout Multi- Millionaire Podcast, I’m joined by my friend, fellow entrepreneur, and author, Steve Beecham. Steve has 40 years of experience in sales and entrepreneurship across various industries and is the current president and founder of Home Town Mortgage in Alpharetta, Georgia, where he has been thriving for 25 years. T…
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In this episode of the Dropout Multi Millionaire Podcast, we’re talking about failure, and how learning from failure will ultimately lead to your success. We’ll challenge the “fail, fail, fail” mentality that online business gurus preach, and get into creating a failure analysis that actually helps you learn from your mistakes and move forward into…
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In this episode of The Dropout Multi-Millionaire Podcast, we’re jumping right into a conversation about money— who has it, who doesn't, what to do with it, and how to achieve the ultimate goal of not just being rich, but being truly wealthy. Whether you find yourself in the fortunate position of having money or you're still working towards financia…
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In our latest episode, we delve deep into the world of crisis leadership and the complex context it operates within. Our guest Dean Wasche, Global Learning and Development Manager at Oil Spill Response, offers valuable insights and definitions of leadership. He highlights how leadership in crisis situations differs from day-to-day leadership, empha…
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In this episode of the Dropout Multi-Millionaire Podcast, we pull back the curtain on the often-glamorized world of entrepreneurship, delving into eye-opening statistics about business success and failure. While highlighting the critical importance of understanding business math for sustained growth, we’ll also focus on four fundamental questions t…
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In this Dropout Multimillionaire Podcast episode, Brian delves into the pivotal question of "why" in business, emphasizing the importance of defining why customers should choose your product or service and why they should choose you. Through compelling stories, he highlights the need for a unique value proposition to stand out in the market. Tune i…
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Superhuman Nick Ginsburg is the Executive Assistant to the Provost and Senior VP of Monash University, Founder of The Admin Collective, advocate for mental health, Bachelor of Psychology student, among many other things. Nick shares how he manages his mountain of responsibilities while juggling his mental health, navigating burnout, and maintaining…
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In this episode, we explore the essential principles that can make or break a business venture. Learn the 5 keys to success in business and how these keys also serve as potential pitfalls. Some key takeaways include understanding the business aspects, identifying your role within your enterprise, mastering financial insights, and seeking guidance f…
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Should an Executive Assistant be part of the leadership team? Of course, our knee-jerk reaction is a resounding, “Yes!” But, we do understand there are various nuances to consider. However, an Executive Assistant or Executive Business Partner is more effective when they are allowed in the Inner Circle. Do not keep your assistant on the periphery, a…
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Is your business growing as planned? Are you as profitable as you should be? In this episode of The Dropout Multi-Millionaire, Brian Will tackles the issue of business growth and how to overcome stagnation. You'll learn the three phases of stagnation, with an emphasis on the significance of delegation, overcoming fear, and attaining clarity. Listen…
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Today we speak with Andy Culligan, fractional CMO and Marketing Consultant for BaseHQ, and his Executive Assistant, Miranda Berry, who he hired through BaseHQ. Andy is a sales person stuck in a marketer's body. He shares his journey from sales to marketing and entrepreneurship, opening up about how his decade of experience led him first to burnout,…
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How do we get our teams to crank up their sales? How do we increase their close ratios? How can everybody make more money? In this episode of the Dropout Multi Millionaire Podcast, Brian Will discusses sales management, and unveils what truly motivates a sales team. He’ll explain methods that sales managers can use to push their teams to exceed the…
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What is the difference between an Executive Business Partner and an Executive Assistant? And does it matter? In the executive support and administrative professional world, titles are always a topic of conversation. There seems to be an endless combination of titles available for these roles. And if it wasn't already complicated enough, these 100+ …
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In this episode of the Dropout Multi Millionaire Podcast, Brian Will explores the art of navigating sales psychology. Learn how to overcome objections before they even arise by asking the right questions. Discover the common objections and how to tackle them head-on. Plus, grab a coupon code for a free one-hour Masterclass in Sales Psychology from …
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Hallie speaks with Founder and CEO, Elizabeth Orme, and Leadership Integrator, Shannon Hady, the dynamic duo behind Creatively Focused, an EdTech company designed to support special education teachers, admin, and support staff. The pair shares how their mutual respect and complementary skills have propelled their business forward, emphasizing the i…
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Did you intentionally choose your career path? Or did you stumble into it along the way? On the job learning is fine, but there’s something to be said for strategic career path development and intentional career planning. We discuss how to discover whether you are predisposed to partnership or solopreneurship, and what successful strategic partners…
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Hallie sits down with the one and only Lucy Brazier—CEO of Marcham Publishing, publisher of Executive Support Magazine—to discuss her new book, The Modern Day Assistant, address misconceptions about the profession and its various titles, and offer practical tips for assistants to become strategic leaders in their role. This episode is packed with v…
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Join us on "The Four Hard Truths in Business Unveiled" podcast as we dive deep into the fundamental realities that every entrepreneur, executive, and business enthusiast should know. In this episode, Brian explore the four unyielding pillars of business success Subscribe, rate, review & share my podcast, The Dropout Multi-Millionaire https://brianw…
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Chief of Staff vs Chief Operating Officer—what’s the difference? This episode offers an examination of the distinct roles and responsibilities of a Chief of Staff (CoS) and a Chief Operating Officer (COO). We delve into why these roles are not interchangeable, how to maximize their effectiveness, and how to decide between hiring a Chief of Staff, a…
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Get ready to fangirl (we sure did!), because we are speaking with Monique Helstrom— esteemed speaker, activator of human potential and former Chief of Staff to Simon Sinek. In our conversation, she highlights the importance of understanding oneself, acknowledging individual strengths and weaknesses, and utilizing emotional intelligence. She also di…
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Over the twelve years that Adam and I have worked together a lot has changed. We've built several companies, iterated others, coached thousands of people, wrote a book, launched two podcasts, learned how to become better leaders, and built a company culture of work-life presence. One thing that hasn't changed, however, is our weekly 1:1 meeting. We…
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Hallie speaks with Maggie Olson, creator of the first-of-its-kind Chief of Staff Certification. Maggie shares her journey from the food and beverage industry to corporate Chief of Staff, highlighting the importance of every experience as a stepping stone towards success. We delve into the pressures of societal norms, mental health, and gender dispa…
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As an Executive Business Partner or Force Multiplier, our first inclination when faced with a problem, a newly assigned task, or an upcoming project is to put our heads down and get to work. This is usually the fastest way to get said item done, off your list, and on to the next task before ten more things fall on your plate. And yet, in order to g…
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Machen MacDonald is an award-winning Strategic Life and Business coach and best-selling author who guides small business owners on how to maximize their success. In this episode, Machen and Hallie discuss how to move beyond fearful thinking and set your day up for success with “daily bookends”. Machen shares how important it is to have faith that i…
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In this episode, Julia Liebowitz and Evan Kesten, the co-founders of Cabinet, share their journey from forming a community for Executive Assistants (EAs) to developing an innovative SaaS platform. They delve into the challenges and rewards of transforming Cabinet into a fully remote company amid the COVID-19 pandemic, their unique views on remote w…
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Yes, No, Clear Direction... In this week's episode, find out why "NO" is really a YES! Brian explains how redefining your goal in selling creates a win with every presentation. Learn what a "NO" means to you and clean out your pipeline. Don't waste time with bad leads and poor prospects. Subscribe, rate, review & share my podcast, The Dropout Multi…
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Ever wondered what it's like to work alongside a multi-passionate entrepreneur or founder? This week's episode is your ticket to discovering the unique and challenging environment that could be the perfect career path for you. Join us as we share the six essential things you need to know about working with a founder. From understanding a founder's …
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In this episode of "The Force Multiplier Mastermind Podcast," the host, Brian Will, continues through the sales process in the third episode of his short series based on his best-selling book NO... The Psychology of Sales and Negotiations. He shares valuable insights and actionable tips to help entrepreneurs and sales professionals increase their s…
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This is an episode you don't want to miss! We were fortunate enough to sit down with bestselling author of The One Thing and VP of Strategic Content for Keller Williams Realty International, Jay Papasan, and his Executive Assistant, Carly Fox. Their story is a true testament to the power of an effective strategic partnership that is built on commun…
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Feeling drained or stifled at work? It's possible that you're working with an accidental diminisher leader. This week, we recap the six core types of these unintentional suppressors: the optimist, rapid responder, pace setter, rescuer, idea type, and always on leader, and discuss how their well-intentioned management styles can actually hinder the …
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In this thought-provoking episode, we delve into the fascinating world of artificial intelligence and its impact on emergency management. Join us as Liam Harrington-Missin, Head of Data Technology and Innovation, sheds light on the profound changes brought about by AI technology. From the evolution of AI's role in handling tasks, such as oil spill …
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Brian breaks down the reasons why restaurants fail and how to optimize your numbers, make more money and spend less time working. Subscribe, rate, review & share my podcast, The Force Multiplier https://brianwillmedia.com/podcast Visit my website: https://www.brianwillmedia.com Follow me on Instagram https://www.instagram.com/thedropoutmm/ Subscrib…
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What does it take to build and maintain a successful business partnership? Vanessa Rosenblum and Liza Lambert from Pro REA Staffing reveal how trust, communication, and accountability have paved the way for their thriving collaboration. In our conversation, we explore how Vanessa and Liza use their 'one thing' strategy to stay on track and producti…
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Listen in as Brian gives important insight into breaking down the fundamental sales barriers and overcoming the first objection that most, if not all, salespeople will face. Learn to overcome objections before they arise and set your client at ease! Subscribe, rate, review & share my podcast, The Force Multiplier https://brianwillmedia.com/podcast …
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Are you unintentionally draining the intelligence and capability of your team in your leadership role? Discover how even the most well-intentioned leaders can accidentally diminish their team's potential, based on the work of Liz Wiseman. In this eye-opening episode, we discuss the two main types of leadership styles: diminishers and multipliers. U…
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Join us on this episode when Brian and JM break down the truths behind master sales techniques, building and selling companies and understanding the sales process. JM Ryerson is an entrepreneur who has been building companies and leading sales teams for over 20 years. JM is also the co-founder and CEO of Let's Go Win, a company dedicated to helping…
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In this episode, we join OSRL's performance coach, Andy Couch, as we uncover the training methods employed by the emergency response industry to excel under pressure. We examine the impact of immense pressure on individuals and organisations, uncovering training gaps and the pitfalls of reactive decision-making. However, we also uncover the potenti…
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As a multi-passionate (like, seriously diversely multipassionate) serial entrepreneur, Jeff Davis, founder of 12 Mavens, discovered the power of a Force Multiplier after many years of failed attempts at trying to do it all and hiring the wrong people in the wrong positions, first. Luckily, he found his match in Meagan Tenyer. On the Founder and The…
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In this week's episode, we discuss the evolution of the Executive Assistant role and the paradigm shift that has taken place in recent years. Learn how to build trust with your leaders, develop executive presence, and ask the right questions to force multiply your leader's 20%. We also explore the concept of being an impact player and how adopting …
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In this final episode of the part part mini series, Brian shows you how to get to the close and make the sale. Subscribe, rate, review & share my podcast, The Dropout Multi-Millionaire https://brianwillmedia.com/podcast Visit my website: https://www.brianwillmedia.com Follow me on Instagram https://www.instagram.com/thedropoutmm/ Subscribe to my Yo…
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How has David Karandish and Jeremy Burrow's partnership thrived since 2017? Tune in to this fascinating episode as they share the secrets behind their successful partnership, from overcoming early challenges and how the partnership evolved as the company grew, to maintaining work-life balance through intentional communication and scheduling. We als…
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Catch Up, Pause, Shut Up! You introduced yourself, you found out their why and when, you present your product... Now What? In this episode Brian focuses not only on how to talk yourself into a sale, but just as importantly, what you need to remember to avoid talking yourself out of a sale! Subscribe, rate, review & share my podcast, The Dropout Mul…
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Confidence is one of the most oft referenced qualities of successful leaders and high performing professionals. Yet, it's also one of the most elusive qualities to define. What is confidence and how does one get it? Are you born with it? Or can you develop confidence with enough time and effort? And why the heck is confidence so important in the wo…
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Get ready to be inspired by college students turned entrepreneurs, Liam Redmond and Rob Corrato, co-founders of Desi, a revolutionary rideshare app exclusively for college campuses. Their innovative app connects students who need rides with their car-owning peers, as they share their journey from founding Desi to scaling it to other universities an…
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In this episode, Brian breaks down the essential steps in the sales process and provides a great introduction to his 4 boxes of sales including the introduction, fact finding, presentation and closing. Missing any of these steps will lose you business and cost you sales. Your introduction is just as important as the close. Listen up! You're going t…
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