In acest episod am discutat cu Gabriel Dumitriu despre scrisul creativ, putin despre experienta de self publishing si self promo de carte, cat, printre altele. Link-uri de interes invitat: https://pupazadmt.ro/ https://www.facebook.com/pupazadinmortiitei https://www.facebook.com/gabriel.dumitriu.1 Ne poti gasi aici: subsign.co/ www.facebook.com/sub…

In acest episod am discutat cu Alecsandru Grigoriu despre (UX)User eXperience, putin despre (CX)Client eXperience, (UI)User Interface si Lidl 😂. https://www.facebook.com/leonnade.studio/ https://www.youtube.com/c/TheUXRecipeShow https://www.instagram.com/leonnade.studio/ https://www.instagram.com/uxrecipe Cu siguranta vom face tot posibilul sa avem…

Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgi…

Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Madalina: https://www.instagram.com/madalina27iordache/ subsign.co/ www.facebook.com/subsign/ medium.com/@subsign www.instagram.com/subsign/ www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si…

Link-uri de interes: Youtube: shorturl.at/buGLR Clubhouse: https://www.joinclubhouse.com/ TikTok vs Instagram: https://www.manafu.ro/2021/01/tiktok-a-depasit-instagram-in-romania/ Whatsapp: https://globalnews.ca/news/7570323/whatsapp-facebook-privacy-policy-explained/ Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: ht…

Despre branding se vorbeste de cele mai multe ori doar din perspectiva de logo, astfel esenta in sine a unui brand fiind omisa. Despre Brand-ul de Angajator se vorbeste si mai putin, dar Bogdan a incercat sa corecteze asta in cadrul The Marketing Experience 2019. Varianta video poate fi gasita aici: https://www.facebook.com/watch/?v=268622134468078…

Link-uri de interes: Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ su…

Link-uri de interes: Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ su…

Link-uri de interes: Startup-ul care plasează reclame în spațiile goale din filmele de pe Netflix sau HBO Go: https://www.startupcafe.ro/marketing/startup-reclame-spatii-goale-filme-netflix-hbo-go.htm?fbclid=IwAR1X6qCTAMJHAEUm8nc_WNC9uKQheTlcW6GgFGK-NU9JcQYqNT83DVOgHE4 Superbowl ads: https://adage.com/article/special-report-super-bowl/super-bowl-co…

In acest episod vorbim despre impactul lansarii Cybertruck si intreaga strategie de marketing din jurul sau. Link-uri de interes: Lansare rezumat: https://www.youtube.com/watch?v=m7atGkba-Z8 Cybertruck vs. Ford: http://tiny.cc/n1p1gz Lego: https://www.facebook.com/LEGOAustralia/photos/a.1108944629176871/3238472009557445/?type=3&theater Ne poti gasi…

In acest episod am discutat cu Mircea Muresan (Initiatorul East European Comic Con) despre marketing-ul de conventii, evenimente si desigur despre promovarea filmelor. http://comic-con.ro/ https://www.facebook.com/eeccon https://www.instagram.com/comiccon.romania/ A ramas ca vom face si partea a2a cu Mircea cand se intoarce din Japonia si vom discu…

Exemple: https://www.facebook.com/medaland.ro/ https://www.facebook.com/vinurilezaz/ https://www.facebook.com/tikivillageiasi/ https://www.facebook.com/Mihai.Traistariu/ Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/…

In episodul cu nr 44 din Subcast, avem un invitat special: Madalina Ferchiu, Social Media Manager la Subsign. Am vorbit despre sfaturi pentru cei care doresc sa urmeze o facultate cu specializarea de marketing, cum a fost experienta noastra in cadrul FEAA (licenta si master), dar si greseli pe care le-am facut. Ne poti gasi aici: subsign.co/ www.fa…

In acest episod vorbim despre o noua platforma de social media, care are parte de o crestere rapid. Link-uri de interes: https://www.manafu.ro/2019/03/tiktok-romania/ https://blog.hootsuite.com/what-is-tiktok/ https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html Lil Nas X http://newsroom.tiktok.com/lil-nas-x-takes-the-old-town-road-from-ti…

In acest episod vorbim despre reclamele care se aseamana ca si concept si despre cum ar putea brand-urile sa capitalizeze spre alte zone de business. Link-uri de interes: 1. Reclame Similare KAFUNE https://www.youtube.com/watch?v=t7wCPOIvpkk https://www.youtube.com/watch?v=kOF_oiTP-E0 Lapte Maresi https://www.youtube.com/watch?v=Mc32BisXu-4 Heinz h…

Alex Dona: https://www.facebook.com/AlexDonaPage/ Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Subiectele din acest episod: 1. Volkswagen : https://adage.com/article/cmo-strategy/why-vw-bringing-its-emissions-scandal-again-new-ad/2175451?fbclid=IwAR3InuWOwv-8I4Prc7s6loIVQAjBl327XIe1MyULCkBdxak1GyZKwXhVRIE 2. H&M Colectia #LoveForAll : https://www.facebook.com/hmromania/posts/2252934474947646?hc_location=ufi 3. Lidl pe LinkedIn: https://www.l…

Subiectele din acest episod: 1. The North Face - Wikipedia : https://www.youtube.com/watch?v=CtU1uEESmJM&feature=youtu.be https://fstoppers.com/news/north-face-caught-gaming-wikipedia-after-they-bragged-about-it-378165?fbclid=IwAR3kvTSBP49bWHRgIh6s7ZnpYZACubjl1a_Rp_Kjx8hifkYQpN9DGptjPcM 2. Coca-Cola Billboards: https://adage.com/creativity/work/coc…

Despre ce alt tip de afacere ai vrea sa vorbim in aceasta mini serie de Digitalizarea a unui Business? Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Link-uri de interes: Instagram ascunde numarul de Like-uri: https://later.com/blog/hidden-likes-instagram/ Burger King Unhappy Meal: https://www.youtube.com/watch?v=PjxRUEA0Tdo Facebook redesign: https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019 Masti Traditionale si Netflix: https://virginradio.…

Am revenit cu un nou episod, unde am discutat despre rolul marketing-ului si tipurile de agentii. Speram sa fi clarificat astfel putin din "misterele" domeniului. Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co Ne poti ajuta sa fim in Podcasturile de top din Romania votand aici: https://cristianchinabirta.ro/2019/04/12/top-10-podcastu…

In acest episod am discutat cu Valentin Pintilescu, Development Manager la LooLooKids & TraLaLa, despre YouTube, cum au conturat un business in jurul generarii de continut, cum poate un brand capitaliza pe aceasta platforma si desigur despre reusita lor de a primi primul Diamond Play Button din Romania pentru cei aproape 15 milioane de subscribers.…

Link-uri de interes: Google Stadia: https://youtu.be/IP40ZasO5Lg Amenda Google: https://goo.gl/1PdYfE Schimbari Facebook Ads: https://goo.gl/vpYwny Instagram checkout: https://techcrunch.com/2019/03/19/instagram-checkout/ 5 To Go vs Starbucks: https://www.paginademedia.ro/2019/03/campanie-virala-5-to-go Ne poti urmari si aici: subsign.co/ www.faceb…

Link-uri de interes: https://www.facebook.com/1272272526262950/videos/407060960058216/ https://www.iqads.ro/articol/45638/romania-vrea-autostrazi-iar-stefan-mandache-antreprenor-satul-de-promisiuni-ne Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/c…

Link-uri de interes: https://subsign.co/stories/linkedin-ui-case-study/ www.linkedin.com/company/subsign Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne poti scrie pe hello@s…

Saptamana aceasta am decis sa vorbim despre McDonald's vs Burger King, totul pornind de la campania celor de la Burger King din Suedia ‘Not Big Mac’s’. Va lasam aici o lista de articole/video-uri interesante despre McDonald's si Burger King. https://www.youtube.com/watch?v=NLAInm6kEhs https://www.investopedia.com/articles/markets/111015/mcdonalds-v…

DEVOUR: https://youtu.be/wVHzdVQ0VTg KIA: https://youtu.be/hC2_gyp_X1M MICHELOB ULTRA: https://youtu.be/kM3mn-NRsXY WALMART: https://youtu.be/oGrSw7wK4no M&Ms: https://youtu.be/5CCRNmmnG3c BUMBLE: https://youtu.be/PQcXpoWIwxo HYUNDAI: https://youtu.be/B5FzKB5TW0Y OLAY: https://youtu.be/3KuQ4i_VSso TURKISH AIRLINES: https://youtu.be/C5CbPzfzhnw EXPE…

Discutia de saptamana aceasta are ca subiect campaniile de PR realizate de brand-uri atat la nivel national cat si la nivel international.Informatii campanie H&M:https://www.facebook.com/hmromania/videos/324830441572588/https://www.facebook.com/hmromania/videos/318984395389088/https://www.facebook.com/hmromania/videos/298068237519415/Informatii cam…

Link-uri de interes: Articol Vlad: https://goo.gl/93eXA8 GaryVee Content model: https://goo.gl/Tr8XyM https://planable.io/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne pot…

Buna si bine ne-am regasit in 2019! Fiind o perioada de evaluari si planificari (in business si nu numai) am zis sa va dam o mana de ajutor. In acest episod va oferim o structura si cateva sugestii despre cum sa realizati planificarea de marketing pentru noul an. Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsig…

Link-uri de interes: Youtube Rewind 2018: https://goo.gl/cJQKRwReview Ethan H3H3: https://goo.gl/8XPjhhReview PewDiePie: https://goo.gl/1F5Zc1Articol Forbes: https://goo.gl/69pK8rNe poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.yout…

Poti sa ne dai follow pe YouTube aici:https://www.youtube.com/channel/UCkNztJzytMXh8gIf3DKWG2whttps://www.youtube.com/user/subsignLink-uri de interes: https://www.youtube.com/watch?v=QG0zqaUDOEEhttps://www.youtube.com/watch?v=WxfZkMm3wcghttps://www.youtube.com/watch?v=xUf2-sjGqQw&list=PLDs0tNoNYTz05R0xo7PCVc-RgL2fsJnGgNe poti urmari si aici:subsign…

Pentru acest episod ne-am gandit sa reluam discutia despre continut, dar de data aceasta cu un invitat: Irina Rusu (Coffentropy). O gasesti pe Irina aici: https://coffentropy.com/ https://www.instagram.com/coffentropy/ https://www.youtube.com/channel/UCBsiy3j9euOmTEyjG7GYMXA Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagra…

Poti sa ne dai follow pe Pinterest aici: https://ro.pinterest.com/subsign/https://ro.pinterest.com/bogdanapetrii/https://ro.pinterest.com/bobugeorgiana/Link-uri de interes pentru topic:https://goo.gl/z6pfSghttps://goo.gl/mAkQogNe poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@s…

Link-uri de interes pentru topic: https://traiascacapravecinului.ro https://goo.gl/HZtR5q https://goo.gl/n8m35u https://goo.gl/UhCJgg https://goo.gl/h2XMFU Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign…

Poti sa ne lasi un DM sau sa ne dai follow pe Instagram aici: www.instagram.com/subsign/ Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Link-uri de interes pentru topic:https://www.facebook.com/BestJobs/photos/a.204511852912846/2427253697305306/?type=3&theaterhttps://razvanbb.ro/pe-bune-ne-revoltam-ca-o-companie-privata-nu-a-vrut-sa-ia-bani-si-sa-difuzeze-un-anumit-clip-publicitar/?fbclid=IwAR3NPfLrcu8PeLgcHALl6yLL8-ixXx0AkT-TIANnrzPHOOhQqC_j-gqmGScLogo: https://i.pinimg.com/origin…

Link-uri de interes pentru topic:- https://www.agerpres.ro/economic-intern/2018/10/08/problema-operationala-la-ing-tranzactiile-realizate-in-weekend-de-unii-clienti-au-fost-dublate--189348- https://psnews.ro/protectia-consumatorilor-amenda-de-cateva-mii-de-euro-pentru-ing-bank-romania-235285/https://www.facebook.com/INGWebCafe/photos/pb.16891626980…

Link-uri de interes pentru topic:- https://www.pocket-lint.com/ar-vr/news/145861-oculus-connect-5-2018-all-the-announcements-that-matter- https://www.forbes.com/sites/lauraheller/2018/09/26/amazon-and-snapchat-form-a-powerful-partnership/- https://techcrunch.com/2018/09/24/instagram-founders-leave/- https://nylon.com/articles/netflix-black-mirror-i…

In episodul din aceasta saptamana vorbim despre situatia actuala a pietei de munca in Romania si cum va poate ajuta un brand de angajator. Link-uri de interes pentru topic:- https://subsign.co/stories/employer-branding-technical-sector/Ne mai auzim la CodeCamp si ITDays in Iasi si Cluj:https://codecamp.ro/https://www.itdays.ro/Ne poti urmari si aic…

In acest episod vorbim despre sezonul 2 al campaniei Coca Cola "Next Big Vlogger" si asocierea cu influenceri controversati.Link-uri de interes pentru topic: - https://www.gaben.ro/2018/09/16/coca-cola-despre-responsabilitatea-sociala/- https://telegraph.md/gluma-se-ingroasa-un-copil-a-furat-bani-de-la-parinti-ca-sa-i-doneze-lui-ilie/- https://www.…

In acest episod vorbim despre campania aniversara Nike "Just do it".Ce impact a avut, de ce au ales aceasta strategie si ce poti invata tu din asta. Link-uri de interes pentru topic:Ad: https://www.youtube.com/watch?v=Fq2CvmgoO7Ihttps://www.marketwatch.com/story/nikes-kaepernick-ad-to-provide-a-long-term-gain-after-some-near-term-pain-analyst-says-…

Pacatul cardinal din marketing, este acela de a fi plictisitor. Link-uri de interes pentru topic:- https://www.adweek.com/creativity/how-a-bacon-brand-charmingly-responded-to-supremes-appropriation-of-its-logo/- https://www.facebook.com/IubescBerea/videos/322774324951730/Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.youtube.com/u…

Este bine sa iei o pauza de la internet si platformele de socializare?Link-uri de interes pentru topic:- https://us.blastingnews.com/lifestyle/2018/04/social-media-detox-the-new-health-trend-002513461.html- https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/- https://qz.com/quartzy/1354651/shoppers-are-buying-clothe…

Pornind de la un experiment Google, discutam mai mult despre cum sunt si ar trebui luate deciziile de marketing si advertizing. Link-uri de interes pentru topic:https://techcrunch.com/2018/08/20/google-doctor-fork/?guccounter=1Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitte…

Incepem acest nou episod cu o discutie despre cum percepem continutul viral. si de unde se propaga acesta.Voi ce parere aveti? Link-uri de interes pentru topic:Burberry video: https://www.youtube.com/watch?v=6D5IZtDCS5cDior video: https://www.youtube.com/watch?v=h4s0llOpKrUhttps://www.esquire.com/uk/culture/a22588567/how-two-years-of-instagram-stor…

Episodul 10 vine cu un intro nou si o discutie despre plusurile si minusurile simbiozei brand-ului personal cu cel de business. Link-uri de interes pentru topic:https://www.bkconnection.com/static/Be_Your_Own_Brand_EXCERPT.pdfhttps://www.delightfulcommunications.com/blog/personal-branding-examples/Ne poti urmari si aici:subsign.co/ www.facebook.com…

In acest episod vorbim despre cum este perceputa relatia dintre o agentie de marketing si clientii sai.Tu cum vezi aceasta relatie?Cum ti-ai dori sa fie?Link-uri de interes pentru topic:https://subsign.co/stories/the-client-agency-tango/Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsi…

In acest episod continuam discutia despre strategii si generare de continut. Link-uri de interes pentru topic:The Furrow by John Deere: https://contently.com/strategist/2013/10/03/the-story-behind-the-furrow-2/Red Bull: https://artplusmarketing.com/red-bull-stomps-all-over-global-marketing-7642c2647401https://robertkatai.com/red-bull-media-company/…

Acest episod vine cu inceputurile noastre in lumea marketingului si cateva sfaturi si sugestii pentru cei ce isi doresc o cariera in acest domeniu. Ne poti urmari si aici:subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behanc…