WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
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Welcome to the Gym Talk podcast, where amazing things happen.
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Relationships, careers, business, politics, faith, religion, that all deals with training, dieting, and living a healthier and better lifestyle Support this podcast: https://podcasters.spotify.com/pod/show/jt-thompson/support
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This podcast is about my journey escaping the 9-5. I will be taking about my struggles and failures and everything in between.
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1
The Practicality Of Sweat Equity
14:20
14:20
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14:20
If you're going to start your business under capitalized, there are some hard truths you need to adjust for. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operatio…
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Opening 8 Semi-Private Studios, The Good & Bad w/ Devin Gauge
56:32
56:32
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56:32
Devin Gauge, founder of Gauge Strength Training in West Chester, PA has been on the podcast before to speak about his flagship business. Now he's back and he's sharing the hard lessons and quick wins he's experienced with his new semi-private training model, Engage Personal Training. https://engagepersonaltraining.com/ —----------------------------…
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1
Business Lesson From Dick's Last Resort
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15:26
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15:26
Have you ever been to a Dick's Last Resort restaurant? If not, you're missing out on an incredibly entertaining meal and a great lesson in business. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If …
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Building A 12,000 SF Sports Performance Facility with Dickson Performance
55:58
55:58
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55:58
JoJo Dickson has had a storied career in professional sports (NFL) and has since returned to his home state of Hawaii to create a brand and service to help youth athletes pursure their dreams. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness f…
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The Sophistication Stage Of Your Business
15:08
15:08
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15:08
Too many of us are always thinking of revenue growth when we need to take a season in our business to sophisticate it before moving forward. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want…
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1
Niching Into Basketball Training w/ Justin Ochoa
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48:33
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48:33
Justin Ochoa is the founder of Gem Sessions Training in Indianapolis. As an avid fan of basketball, his S&C knowledge led him to working with basketball players exclusively. While sports performance niches are often thought of as difficult objectives, Justin has proved they can create lucrative businesses. https://www.gemsessionstraining.com/ —----…
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Negotiating w/ Your Landlord and Sublease Math
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45:22
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45:22
This is the full version of an actual consulting call through The Gym Real Estate Company. The client (Korey Akers of Rampage Strength & Conditioning in Murfreesboro, TN) was awesome enough to let me share this with you. Lots of a great info in here for anyone who has to negotiate with their existing landlord or is looking to rent space out to some…
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1
Salaries In The Fitness Industry
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14:49
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14:49
Do you currently offer your employees a salary? Considering it? Then you'll want to listen to this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capac…
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F45 Is Adding Squat Racks and Barbells??
22:36
22:36
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22:36
—------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game pl…
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1
Slow Sales During The Holidays? I Got You.
14:07
14:07
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14:07
If your inbound sales struggle during November and December, this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based gro…
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Want to show off your members in lifestyle images? The hard work has already been done for you... —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacit…
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If you want to win, learn to eat shit. The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious fr…
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1
Brand Awareness vs. Client Acquisition
23:31
23:31
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23:31
These are not the same thing... The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise…
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1
I Can See You Jerking Off. Stop It.
19:01
19:01
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19:01
Seriously, knock it off. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business probl…
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Candid Convos w/ CEO of Wodify, Brendan Rice | Pt. 2
31:11
31:11
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31:11
Brendan Rice, the CEO of Wodify, came out to Charlotte, NC to hang for the day, talk shop and check out some gym brands he had not seen in person yet. We recorded a full length podcast that you should definitely listen to here. Additionally, we chopt it up at several other times throughout the day that I recorded. I think you'll enjoy these candid …
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Candid Convos w/ CEO of Wodify, Brendan Rice | Part 1
22:20
22:20
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22:20
Brendan Rice, the CEO of Wodify, came out to Charlotte, NC to hang for the day, talk shop and check out some gym brands he had not seen in person yet. We recorded a full length podcast that you should definitely listen to here. Additionally, we chopt it up at several other times throughout the day that I recorded. I think you'll enjoy these candid …
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Most of us are familiar with create a "core customer" avatar or profile, but have you ever through about who you core employee is?? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working …
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1
My Framework For Working With Marketing Companies
16:08
16:08
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16:08
If you're considering hiring a marketing company for digital ads, this is for you. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to he…
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1
Are They Lazy Or Am I An Asshole? Keynote from 2024 MADabolic Franchise Conference
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37:43
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37:43
This is my third year speaking at the annual MADabolic Franchise Conference. In this keynote I share my perspective on why creating and maintaining expectations for your employees is critical to your success. —------------------------------------------------------------------------------------------------------------------------------- The only two…
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From A Side Hustle To 200,000 Subscribers | The Macrostax Story w/ Lindsey Jenks
1:02:10
1:02:10
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1:02:10
When Lindsey Jenks sold her CrossFit gyms back in the day, she wasn't sure what the next steps would be. She had success running a nutrition coaching business while she was a gym owner, so decided to lean into that. When scaling the model became an issue, she took the $5,000 she had and invested it back into the business to see if she could grow th…
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Do This With Your Social Media NOW
11:35
11:35
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11:35
Nobody is doing this in the industry, but you should. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions …
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What I Learned From Staying In A Graduate Hotel
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17:37
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17:37
It's not WHAT you do. It's HOW and WHY you do it that allows you to stand out from your competition. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one…
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Don't Create Expectations For Every Role If You're Just Going To Allow Exceptions For Every Person
12:44
12:44
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12:44
Why have expectations for the various roles in your business if you aren't going to hold the people in those roles to them??? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with g…
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Is It OK To Steal Another Gym's Members?
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20:27
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20:27
My thoughts on this might surprise you... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve the…
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Almost 100 Members Cancelled After Hurricane Devastation | How MAD Asheville Is Handling It
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46:41
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46:41
Hurricanes typically cause devastation along the coast, not 3 hours inland within the Northwestern mountains of North Carolina. However, that's exactly what Hurricane Helene did to the town of Asheville, NC and its surrounding community. I asked Jane Rakes (General Manager) and Clara Stroud (Everyday Athlete Physical Therapy and Head of Trainer Dev…
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If You Can't Get Money From Them, Get Data.
12:31
12:31
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12:31
If you can't get money from them, get data... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve…
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Don't Do These Bullshit Team Building Activities
13:16
13:16
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13:16
Think back to the last team building activity you had with your staff... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create …
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"But The Idea Looked Great On Paper!"
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12:15
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12:15
Let's talk about how to take a deeper look into those "great" ideas we all have... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to he…
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Talking Shop w/ CEO of Wodify, Brendan Rice
1:17:53
1:17:53
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1:17:53
Brendan Rice is the CEO of Wodify, a member management software company that has made a name for itself in the microgym industry. He flew into Charlotte, NC to hang out for the day, check out some unique gym concepts and talk shop. www.wodify.com —------------------------------------------------------------------------------------------------------…
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HR Issues? You May Need To Cut Off Some Heads.
11:41
11:41
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11:41
The lack of action on your part, as head of Human Resources, is likely one of the biggest reasons you haven't cultivated a team like you dreamt of when you started the business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Gu…
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Commercial Lease Convo w/ A Lawyer, featuring Matt Becker.
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47:45
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47:45
My colleague Matt Becker, founder of Gym Lawyers, is back on the podcast to talk shop regarding commercial leases and some of the interesting projects we have tag teamed recently as we help gym owners acquire leases and purchase buildings. —-------------------------------------------------------------------------------------------------------------…
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1
Homeless People + Bad Gym Owners Are The Same Thing
13:16
13:16
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13:16
Hear me out on this one... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business pro…
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It's Easier To Sell Fitness Now, Here's Why...
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15:04
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15:04
If you came up during the rise of the microgym (read: boutique group fitness), then you know that back in the early days, selling $125-$150/mo memberships was incredibly difficult due to the lack of consumer experience with group fitness. However, these days, it's not only common — but easy, to sell $200+ fitness memberships. Let's talk about why t…
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Cheers to you, Warren. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problem…
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1
Use This AI DJ So Your Music Never Sucks
19:51
19:51
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19:51
Playlists are fine, but aren't tailored to the exact intervals, workout style or flow of your class. What you want is a custom mix that ebbs and flows with the energy of your group fitness class as if there was a live DJ playing inside the room. Well, now that's possible with Reflex Radio. Head over to www.reflex-radio.com and start your free trial…
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How To Know EXACTLY Who Your Core Customer Is w/ Mecka Fitness
1:00:28
1:00:28
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1:00:28
I had my friends over at Mecka Fitness come on the podcast to talk about how to know who your core customer actually is?? Kevin Beamon (founder) and Sarah Neff (head of Marketing) allowed me to process their existing customer database and run it through The Gym Real Estate Company's customer segmentation reporting software to provide actual data as…
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This One Thing Will Make You More $$$
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15:02
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15:02
This single practice has resulted in more gym owners making more money and understanding the binary aspect of their business more than any other tactic out there. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For o…
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Your Landlord Doesn't Want You To Know This (Full Presentation from PushPress Conference 24')
45:02
45:02
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45:02
This is the full length presentation I gave on behalf of The Gym Real Estate Company in Kansas City for a business summit that was hosted by PushPress. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decad…
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We Have Retention All Wrong...
21:35
21:35
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21:35
The way gyms have graded themselves on retention needs a correction.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create t…
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MADabolic Is Now Outsourcing Nutritional Coaching?!?!
44:07
44:07
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44:07
MADabolic has always maintained their core competency - group fitness classes. However, they've have nutritional guidance resources available to any client interested, for free. These resources were created by Finley Funsten, owner of the MADabolic Charlotte portfolio of three studios. But now, Finley and MAD HQ have decided to partner with Macrost…
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One Of These Has To Be Unique For Your Gym To Stand Out
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11:40
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11:40
If you want your gym to stand out from the crowd, one of the following needs to be unique: 1. The problem you solve 2. How you solve it 3. The person you solve it for. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. …
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Still Have Your Members Running Outside??
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15:26
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15:26
While this is exactly how I came up in the industry, leveraging the outdoor space of my leased building, it is changing quickly as landlords are beginning to prohibit this activity. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money…
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How To Make Your Brand Look + Feel Expensive
8:36
8:36
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8:36
In this segment of Live Problem Solving, I'll be taking you through how I'm advising a current gym owner client think about making his new gym location feel + look like an expensive, premium brand. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and mak…
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Always Be Recruiting, Even If You're Not Hiring
19:53
19:53
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19:53
As a small business owner, even the most modest turnover in staff can leave you up shit's creek. That's why I always recommend that owners are constantly recruiting for talent, even if they are satisfied with the current person in that role. Here's how it works... —------------------------------------------------------------------------------------…
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Organic Marketing Must Come Before Paid
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27:45
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27:45
If you jump straight into paid marketing without a solid organic marketing game. You're simply setting yourself up for failure and to burn a ton of cash. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a dec…
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My Review of MADabolic's New Promo Video
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22:16
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22:16
MADabolic dropped a new promo video, and I'm going to go through it scene by scene and share what I think other gym owners can take away from this and apply to their own marketing content. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you mor…
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Death of Lazar Dukic At The CF Games | What Does It Mean For The Brand & Affiliates?
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21:41
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21:41
If you're in the CrossFit world, you're well aware that tragedy occurred at this year's annual CrossFit Games with the death of Lazar Dukic during the swim event. Following this event, there has been a lot of conversation around what this means for the brand of CrossFit and how it will or will not impact it's affiliates. Here's my thoughts... —----…
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Opening Multiple Corporately Owned Gyms w/ Corey Davis
1:10:37
1:10:37
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1:10:37
Corey Davis is the founder of Core Blend Training, a semi-private tranining gym with 3 locations in Georgia. We were recently introduced by a mutual colleague and I was interested to see how (and why) he decided to corporately scale his locations within a regional market. https://www.coreblendtraining.com/ —-----------------------------------------…
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If you've lost trust in your employees (or anyone really), this framework might help. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to…
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Open Gym Models For Hyrbid Fitness
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12:43
As the genre of "hyrbid fitness" continues to grow a la CrossFit, Hyrox, DecaFit, etc... How do you think the open gym models are going to adjust their facilities to accommodate? --------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working …
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