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Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Inte ...
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the brAIn - real AI intelligence for media & entertainment

Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media)

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All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz). "the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the l ...
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This week, Kate Scott-Dawkins, Nidhi Shah, and Jeff Foster discuss Netflix’s 17% growth and plans to expand its ad business, Spanish-language broadcasters facing declines, political ad trends, luxury sector resilience, and a flood of AI news — from OpenAI’s browser to Samsung’s AI TVs — plus Google’s cancer research breakthrough. Chapters 00:00-Int…
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This week on the WPP Media Intelligence Podcast, Kate Scott-Dawkins, Nidhi Shah, and Jeff Foster are diving into the big stories shaping media, marketing, and the economy right now. The IMF has bumped up its global growth forecast, China’s trade numbers are surprising everyone, and luxury brands like LVMH are showing early signs of recovery. Banks …
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How privacy rules, AI growth, and EV competition are reshaping advertising In this episode of the Media Intelligence Podcast, the team unpacks the week’s biggest stories in media, marketing, and global business. From Europe’s push toward ad-free social media to AI’s economic boom and the worldwide EV race, they explore how regulation, consumer valu…
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On this week’s Media Intelligence Podcast, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from WPP Media’s Business Intelligence team discuss some of the week’s biggest media and marketing stories. Topics include TikTok’s $14B valuation and what it means for the platform’s future, the latest UK inflation data, rising streaming subscription prices,…
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Kate Scott-Dawkins and Jeff Foster break down the Fed’s first rate cut in a year, new US income data, and what a “two-speed” economy means for brands. They cover TikTok’s uncertain US future, the rumored Warner Bros. Discovery–Paramount mega-merger, billion-dollar sports rights, fresh AI usage insights from Anthropic and OpenAI, and the IPOs that c…
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Pharma ad crackdown, Murdoch succession, NFL streaming surge, EV ad spend, plus economy, 2030 ad trends, and Apple’s latest showcase. Kate Scott-Dawkins and Jeff Foster unpack a busy week in advertising and media: the Trump administration’s potential crackdown on pharma ads, the Murdoch family’s succession deal, NFL’s streaming surge from Brazil, a…
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In this week’s WPP Media Intelligence Podcast, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down the biggest media and advertising stories shaping the global market. From last-minute US carriage deals to the NFL’s free-to-air push in the UK, and a major European media merger, we explore what these moves mean for advertisers. Plus, we look …
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Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down the latest trends in the economy, media, and advertising. They chat about what lower-than-expected US inflation means for consumers, how Chinese retailers are staying strong despite economic challenges, and some exciting moves in sports streaming and local TV. Plus, they dive …
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This week, Kate Scott-Dawkins is joined by Jeff Foster, Nidhi Shah, and special guest Aisha Khan to break down the latest Q2 earnings reports from major media and commerce players. They talk about Disney’s NFL-ESPN deal, Fox’s Tubi success, Warner Bros. Discovery’s struggles, and the booming growth of retail media. Plus, they explore how tariffs ar…
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Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down a whirlwind of economic news. They explore how tariffs and globalization are shaking up industries, dive into mixed earnings from media giants, and celebrate Reddit’s big ad revenue boost. The hosts also discuss AI’s growing role in advertising, challenges for traditional TV networks, and k…
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Kate, Jeff, and Nidhi chat about the latest earnings from big names like Google, ITV, and Televisa Univision. They dive into how AI is driving ad growth, why digital formats are taking over, and how consumer spending is holding up despite tariffs and other challenges. They also explore what’s happening in the auto world with EVs, how brands like Co…
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In this special episode, Peter moderates a compelling Digital Hollywood virtual session focused on AI and the law (in the world of media and entertainment). It's called "Generative AI Law: Let's Get Real - Is Copyright a Right or Does it Have Temporary Legal Status?" Panelists include Karen Chesley (Senior Litigation Counsel at The New York Times),…
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In this special episode, Peter moderatea a panel of all-star "insiders" at Digital Hollywood's virtual event - in a session titled "The AI Royalty Marketplace: Licensing, Monetization & Revenue Share". It is a panel that discusses critical "insider" information not available elsewhere, including pricing for video used for AI training. Panelists inc…
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Kate and Jeff dive into the week’s biggest stories in media, marketing, and consumer trends. They explore Netflix’s ambitious $2 billion ad revenue goal, Albertsons’ impressive e-commerce growth, and PepsiCo’s focus on protein-packed strategies. The duo also unpacks key economic updates, including inflation and retail sales data, and reflects on th…
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This episode discusses Peter Csathy's latest musing about H.I. v. A.I. in the Arts and overall creative process -- with H.I. referring to Human Intelligence and the critical role of moment-in-time human emotion in the Artist's creative journey and resulting creative works (emotion that AI may be able to mimic, but never authentically capture). H.I.…
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Hosts Kate and Jeff dive into everything from the U.S. economy to big changes in media and entertainment. They chat about the future of search, how AI is shaking up copyright and content creation, and even affordable robots for learning. It’s all about how tech is reshaping industries and what it means for the future. 00:00 - Introduction 01:34 - U…
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Join Kate, Jeff, and Nidhi as they unpack advertising's evolution in the AI era. The team examines recent ad tech developments and how TV advertising is shifting with new technologies and viewer behaviors. They discuss content creators' growing influence in advertising and share insights on economic trends affecting consumers. The conversation expl…
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In this emergency podcast episode, Peter Csathy's co-hosts discuss the second ground-breaking AI copyright "fair use" decision in the past two days - this time Judge Vince Chhabria's in Kadrey v. Meta (from the same federal district court in Northern California in which Judge William Alsup sits, and who decided "fair use" in Bartz v. Anthropic). Th…
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Host Peter Csathy was recently interviewed by Robert Milazzo who is a professor, creator and founder of The Modern School of Film — an educational studio that has produced hundreds of masterclasses and educational events to explore the intersections of community, craft and culture. Our topic? “AI Entrepreneurship.” It’s a wide-ranging discussion th…
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In this emergency episode, AI/media expert Peter Csathy's co-hosts discuss his just-posted written analysis of the first federal Judge's ruling on the critical issue of "fair use" in the context of generative AI. The decision was just handed down by Judge Alsup in the Northern District of California - and Csathy read and analyzed the full decision …
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Last week, just in time for Cannes Lions 2025 — the most important advertising industry soiree of the year — New York’s legislature passed a groundbreaking new law that requires advertisers (and those who create those ads) to conspicuously disclose when an AI-generated “synthetic human” is used in ads. SAG-AFTRA called New York’s new law “a histori…
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Kate Scott-Dawkins from WPP Media sits down with Brian Berner, Global Head of Ad Sales at Spotify, during Cannes Lions 2025. They discuss the evolution of advertising, Spotify's innovative strategies, and how AI is shaping both consumer experiences and ad creation. The conversation provides insights into global advertising trends, Spotify’s growth …
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Last week, host Peter Csathy called for Hollywood studios to finally cast aside their silence and join the AI copyright fight - to loudly voice the creative community's concerns about AI developers using their copyrighted works without consent and compensation. And two days later, Disney and NBCUniversal finally did - they sued generative image AI …
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Peter Csathy's synthetic co-hosts discuss Csathy's most recent article that discusses and analyzes where things stand in the current AI copyright infringement / "fair use" battle royale that is playing out between media and big tech companies in the federal courts. Csathy lays out the current state of affairs -- how federal courts have already deci…
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Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from the WPP Media Intelligence team discuss key highlights from their newly released advertising forecast report, This Year, Next Year, MidYear Forecast. The podcast covers global advertising trends, including market projections, shifts in media consumption, and the transformative impact of AI on the…
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In this episode, Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to discuss the team’s work on the upcoming This Year, Next Year advertising forecast report, set to release publicly on June 10th. The trio dives into key developments in media, technology, and advertising, including major announcements from Google I/O, Xiaomi's rise as a m…
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In this episode, Kate Scott-Dawkins and Jeff Foster discuss the busy earnings season, highlighting key economic trends, advertising growth, and the impact of AI on major companies like Meta, Amazon, and Google. They explore the challenges faced by Snap and Spotify, Comcast's revenue struggles, and the future of subscription models in consumer behav…
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In this episode, Kate Scott-Dawkins and Jeff Foster break down Netflix's latest earnings report. They highlight the impressive 13% revenue growth and discuss Netflix's bold ambition to hit a $1 trillion market cap. They also look at how advertising revenue, a strong market, and smart content investments can help the company grow. Kate and Jeff disc…
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In this episode, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah explore the escalating US-China tariff situation, its impact on industries like automotive and technology, and how businesses are navigating uncertainty. They also discuss the resilience of the financial services sector, shifts in consumer behavior, and the broader implications for gl…
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This episode features a discussion of the great debate that is front and center now about OpenAI's new image generator, and how it's being widely used by users around the world to create anime art based on the "style" of famed anime artist Hayao MIyazaki. Many creative artists find what OpenAI is enabling to be infringing Miyazaki's works. But Open…
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WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure. This acqu…
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Host Peter Csathy's "synthetic" co-hosts discuss a sobering reality that faces all websites (not just media publishers and entertainment companies). For general purpose search, consumers increasingly turn to conversational AI chatbots like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude — as well as to more utilitarian AI search engines l…
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Host Peter Csathy recently was a guest on Ricky Sutton's "Future Media" podcast to discuss the recent rejection of "fair use" as a defense to AI training infringement by the federal judge in Thomson Reuters v. Ross Intelligence. Peter discusses all the relevant business and legal issues that arise in the context of generative AI scraping of copyrig…
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In this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube’s growing dominance in TV viewing. Note: As …
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In this episode, Peter Csathy's "synthetic" co-hosts discuss his most recent article that asks the provocative question, "Is 100% ethically sourced generative AI even possible?" Csathy's article lays out both sides of the argument - those who say it is possible (and must be done via content licensing), and those who simply believe it's too daunting…
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This discussion focuses on host Peter Csathy's latest feature article of the same name, which explores whether AI can ever create truly "original" and groundbreaking Art without humans controlling it as a tool to their own human creation. The discussion focuses on what uniquely makes human "creation" divine and unmatchable by AI content generation.…
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In this week's episode of This Week, Next Week, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics. From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and…
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Host Peter Csathy recently was a featured speaker at ThinkLA’s big AI-focused event (ThinkLA serves marketing and media executives). Peter invited CEO Eric Shamlin of production company Secret Level to join him. Shamlin and his team created the iconic AI-generated “Holidays Are Coming” Coke ad that became THE marketing story this past December. In …
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In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal R…
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In this episode, based on Peter Csathy's article of the same name, Peter's "synth" hosts discuss the central issue of remedies and damages for winning rights-holders in generative AI copyright cases -- and, relatedly, how the courts will even begin to assess monetary damages in a world where the relevant “harm” caused by an entire internet’s worth …
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This week, Kate and Jeff tackle the latest in advertising and media, from the challenges of tracking sports sponsorships to the shifting dynamics of CPG spending. They discuss how top earners are driving nearly half of U.S. consumer spending, the growing importance of streaming ad revenue, and why content budgets are skyrocketing. Plus, what does W…
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This week, Kate, Jeff, and Nidhi dive into the latest trends shaping media, advertising, and entertainment. From retail media’s rapid growth to the integration of AI in sports, and the ongoing battle for dominance in streaming content, the team covers it all. They also explore the critical role of storytelling in building brands and share their wee…
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This episode is a discussion of host Peter Csathy's new article titled, "Court Rejects AI's Fair Use: Now What?" (generated using Google NotebookLM). Csathy's article discusses all the issues raised by (and ramifications of) Judge Stephen Bibas's recent game-changing rejection of "fair use" as a defense to unlicensed AI scraping in the Thomson Reut…
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This week, we dive into the highlights of Super Bowl LIX, which achieved a record-breaking 127.7 million viewers across various platforms, including FOX and Tubi. We analyze the implications of this viewership surge for advertisers and discuss how Tubi's simulcast set new streaming records with 15.5 million peak concurrent viewers. We also explore …
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In this special episode, based on host Peter Csathy's most recent emergency newsletter about the recent bombshell Thomson Reuters court ruling, Csathy's synthetic co-hosts discuss the court's rejection of "fair use" as a defense to AI training on copyrighted works without consent and compensation. It's the first "fair use" decision in the world of …
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This week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico. NOTE: There was simply too much to cov…
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This special episode discusses host Peter Csathy's latest article about DeepSeek and its potential massive implications on the media and entertainment industry (not to mention U.S. generative AI developers). The conversation is hosted by Google NotebookLM's synthetic co-hosts (but Csathy has listened to the generated podcast, and believes it is lar…
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In episode 53, we dive into the latest earnings reports from tech giants like Meta and Microsoft, analyze Comcast's performance amidst industry shifts, and explore the luxury sector's outlook with a focus on China's recovery. Meta is leveraging its massive user base to monetize AI investments, with tools like Advantage+ showing strong growth (70% Y…
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Host Peter Csathy of Creative Media sits down for an exclusive conversation with Andy Beach, former CTO of Microsoft's Media and Entertainment group, who just left his position after being with Microsoft for 10 years. The two discuss and debate how generative AI is impacting Hollywood and the entire creative community today, and where they believe …
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There was a time when “bulk” was the metric that mattered most to Big Tech for video content (“data”) needed for GenAI training purposes. In fact, those times were just months ago. “The more, the better!” was Silicon Valley’s mantra. But those times are over, and they aren’t coming back. Licensing’s life-cycle has moved on. Welcome to the brave new…
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