Cele mai bune Marketing Meetup podcast-uri (2024)

1
How to build the bare minimum marketing strategy - Joe Glover 1:04:55

5d ago1:04:55

1:04:55

Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives: Marketing goals should connect directly to company objectives. SMART Goals: Specific, Measurable, Ambitious, Releva…

1
Influencer Marketing in 2025 Nicole Ponce from Semrush & Sarah Adam from Wix 1:00:35

13d ago1:00:35

1:00:35

Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers.You'll learn: What makes for a great influencer relationshipWhat to measure and whyHow …

1
The secrets behind creating vertical video for social media 1:02:18

20d ago1:02:18

1:02:18

Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation.In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you: How each approaches video creation The actual real business impact of creating for socials…

1
innocent social media team — how do they do it? 57:45

28d ago57:45

57:45

We chatted with 2 of the brilliant leaders from the social media team at innocent drinks. Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.

1
The social media updates marketers need to know about with Lucy Hall from SocialDay and Digital Women 57:51

1M ago57:51

57:51

The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram.If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video.The folks below are the brands we work with because we think they're useful compan…

1
Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event) 27:20

2M ago27:20

27:20

At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️Key takeaways were:• The power of context – and the life-or-death nature of standing out• The commercial significance of brand awareness – and wh…

1
How to build business case for social media - Michael Corcoran 1:05:18

2M ago1:05:18

1:05:18

Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for social media which for so many marketers is a real challenge! Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael disc…

1
The secrets of B2B Social Media - Andy Lambert and Luan Wise 58:34

2M ago58:34

58:34

This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing. It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples. Super useful free, ungated tool from our friends at planable to he…

1
How to deal with social media overwhelm - Miruna Drogmir, Planable 57:15

2M ago57:15

57:15

Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company

1
How do innocent manage their social media? - Behind the scenes with innocent! 37:52

3M ago37:52

37:52

We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas.This is the first edit from out day at innocent so make sure to sub for more!

1
Data based storytelling for marketers - Thierry Ngutegure 59:26

4M ago59:26

59:26

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

1
AI & Marketing: Marketer’s FAQs answered! - Ross Simmonds 54:59

4M ago54:59

54:59

In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :) A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.

1
What marketers should know about SALES 58:39

4M ago58:39

58:39

As part of our series on helping marketers understand different departments, today's session was all about sales.

1
How are marketing leaders thinking about AI? - Thomas Barta 56:09

4M ago56:09

56:09

How are leaders thinking about AI? - Thomas Barta

1
The guide to Chat GPT for Marketers - Heather Murrary, AI for Non-Techies 56:57

4M ago56:57

56:57

Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy: Heather emphasized the importance of effective prompting, which includes three key components: Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghost…

1
Canva's European Head of Marketing on Growth 52:55

5M ago52:55

52:55

We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.

1
Seth Godin on Marketing: Trends, AI, & Ethics 53:58

5M ago53:58

53:58

Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers.Key Discussion PointsThe Craft of MarketingCraft is about acquiring the skill to demonstrate em…

1
Using AI in social media 56:34

7M ago56:34

56:34

Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI f…

1
The Current State of AI and Its Impact on Marketers - Ross Simmonds 57:39

7M ago57:39

57:39

How will AI impact marketers? We discuss with Ross from Foundation :)

1
The Future of Marketing - Hubspot MD Mark Barry 49:46

7M ago49:46

49:46

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.Let us know what you think of this style of interview and …

1
How to operate with more courage and less fear - David McQueen 1:04:31

8M ago1:04:31

1:04:31

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.Takeaways:- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.- Learn how to cultivate a mindset of courage and resilience in the face of challenges.- Gain a…

1
Rapha CMO - What can cycling teach us about equality? 25:51

8M ago25:51

25:51

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha.She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/…

1
Marketing leadership (no matter your job title) - Ellie Norman, Chief Communications Officer of Man Utd 57:44

8M ago57:44

57:44

Ellie's experience of getting the most from marketing teams How to navigate in a commercial world as a marketing person Ideas on how to both manage up and down - even if management isn't in your job title And, of course, taking your questions too

1
CPO/Ex-CMO of Tony's Chocolonely: Lessons in profitable, ethical marketing 57:07

8M ago57:07

57:07

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways:- Understand how marketing efforts align with a meaningful purpose to drive impact.- Learn practical strategies for implementing purpose-dri…

1
Sir John Hegarty speaks The Business of Creativity 57:41

8M ago57:41

57:41

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

1
Noah Kagan on entrepreneurship 32:41

9M ago32:41

32:41

Bonus episode!! With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business.0:00 - intro and doing odd things4:00 - how do you find fun in entrepreneurship?6:40 - how do you get over the fear and roll with the punches12:55 - how do you fight to not create vanilla con…

1
Marketing Effectiveness: Grace Kite and Tom Roach interview one another! 57:21

9M ago57:21

57:21

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

1
How to get more customer reviews and why they matter 52:18

9M ago52:18

52:18

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

1
What are the recent changes to email marketing, and how should you react? - Eman Ismail 1:02:55

9M ago1:02:55

1:02:55

What are the recent changes to email marketing, and how should you react? - Eman Ismail

1
Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals 59:18

10M ago59:18

59:18

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

1
How to build a social media strategy step by step 57:04

10M ago57:04

57:04

Andy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning. Andy was part of the founding team in content cal before being acquired by Adobe. 15 years of working in social media and building audiences to drive revenue has given Andy some brilliant insights which he shares in this episode Please check o…

1
What are 2024’s top social media trends & must-use platforms? - Sophie Miller, Pretty Little Marketer 55:43

10M ago55:43

55:43

In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a special session and great way to kick off the year.

1
how to create clear marketing budgets 55:31

11M ago55:31

55:31

How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO

1
Market Research with Dana DiGregorio 58:39

11M ago58:39

58:39

Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level. - Beginning: Get a taste of basic methods that don't cost a fortune. - Intermediate: Savour techniques to dig deeper without digging into your wallet. - Advanced: Master the gourmet skills of insightfu…

1
How to find focus (for you and your boss!) - Wendy Melville 59:31

12M ago59:31

59:31

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖…

1
How to create high-impact content when your resources are stretched 56:58

12M ago56:58

56:58

Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered: ✖️ How to turn one idea in…

1
Transform your marketing career by being a better public speaker 57:08

12M ago57:08

57:08

Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking. This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing pro…

1
How to get buy-in on your marketing ideas 57:32

1y ago57:32

57:32

Helen Edwards from Marketing Week's Mini MBA. Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas.To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s …

1
Copywriting: it’s more important than you think 1:03:14

1y ago1:03:14

1:03:14

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained: 😂 Why it’s far better to be funny than forgettable 🤖 Why human creativity will trump AI chatbo…

1
How to create goals that drive action - Jo Royce 1:00:47

1y ago1:00:47

1:00:47

How to create goals that drive action - Jo Royce

1
How to effectively use AI to save you time - Billy Jones, VP of Marketing, Hootsuite 55:13

1y ago55:13

55:13

AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and Billy Jones – VP of Marketing at Hootsuite. They discussed: 🧠 How you can use AI in your marketing activity 🧠 How to write great…

1
How Hannah Williams built a business live-scribing events - Scribble Inc 21:10

1y ago21:10

21:10

Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share. If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come awa…

1
Six practical briefing tips to help you write better briefs - Gareth Turner, Big Black Door 59:17

1y ago59:17

59:17

Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door – a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better. In this session, Gareth shared his six-step guide to writing a killer brief and exp…

1
How to write cold emails that don't make people want to ram sharp objects up their nostrils - Dave Harland 24:09

1y ago24:09

24:09

Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scammers, he is helping brands write copy that genuinely converts. Dave is a thoroughly nice chap who gave a very entertaining talk in Manchester. We hope you love it!…

1
Practical tips for smashing your first-call pitch - April Dunford, Author of Obviously Awesome 58:44

1y ago58:44

58:44

Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes. For this session, Joe was joined by the wonderful Diane Wiredu – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit. The pair interviewed the bestselling author of Obvi…

1
When should marketers start investing in brand as well as performance marketing? - Dr Grace Kite 58:38

1y ago58:38

58:38

Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers – a company full of data people who have excellent people skills. In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both. Read on to fi…

1
What do you need to know about SEO in an AI world? - Areej AbuAli, Crystal Carter, Azeem Ahmad 1:01:27

1y ago1:01:27

1:01:27

For this session, we had 3 verifiable SEO legends take to the virtual stage. Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli…

1
How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting 57:51

1y ago57:51

57:51

How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will: - Define what a great strategy looks like - Show you how to…

1
Mark Ritson - Marketing for Small Businesses [Replay] 1:06:59

1+ y ago1:06:59

1:06:59

[Replay] This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Austral…

1
Growth Mindsets and how to cultivate one - Head of Marketing Excellence at Innocent, Katie Martin 1:00:40

1+ y ago1:00:40

1:00:40

For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin. Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange! Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to ma…

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