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A slow learner, one who just got by in high school and university, it took a long time to discover the most important rule……”The Numbers Never Lie”. After 5 years of advertising, I crossed over to Marketing, where accountability and experience resulted in amassing significant successes (including the introduction of a $100 million business in North America). It was the thrill of the chase and being hands-on, I enjoyed doing the doing and encouraging the people I worked with to tell me what t ...
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"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses ...
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show series
 
PR takes the spotlight in this episode featuring Linda Zebian, Senior Director of Communications at Muckrack. With over a decade of experience, including a significant tenure at The New York Times, Linda brings a wealth of knowledge in internal and external communications. As a top PR leader recognized by PR Week and Reagan Communications, she’s he…
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Paid social media marketing takes center stage in this episode with Karleen Scarlett, a digital marketing powerhouse and social media coach with over a decade of experience across the hottest industries—CPG, hospitality, retail, fintech, and nonprofits. As the founder of Social Blessings LLC, Karleen is all about empowering small business owners to…
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Accessibility, inclusion, and responsibility take center stage in today’s conversation with Claudio Luis Vera, a thought leader in digital accessibility with over 20 years of experience in UX design and front-end development. Claudio's journey, from working in interactive design to becoming an advocate for accessibility, demonstrates his deep commi…
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Tenacity, creativity, and determination are at the heart of today’s chat with Chris Baden, CEO of FlowChat.com. Chris’s journey, from his early days in commission-only sales to building multiple successful companies, including FlowChat, highlights his unwavering commitment to finding solutions and pushing through obstacles. Chris shares candid stor…
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In this episode, Rob Napoli, the Chief Commercial Officer at Omniboost, explores his dynamic career journey and insights into marketing, sales, and entrepreneurship. Rob shares his experiences of moving from coaching American football in Italy to founding successful agencies and eventually leading Omniboost's global strategic growth. He discusses t…
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In this episode, Sacha Awwa sits down with Kamilla Pinel, a certified leadership coach and speaker with over 12 years of experience in global corporations, to discuss how her unique approach to leadership and personal development can revolutionize workplaces and lives. Kamilla shares her journey from corporate life to founding You Dream, You Do coa…
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In this episode, Sacha Awwa sits down with Michael Neese, President of Our Future is Kind, to discuss how his unique approach to kindness can revolutionize workplaces and lives. Michael shares his journey from corporate life to founding a kindness-based movement, offering insights and practical strategies for fostering a culture of kindness that is…
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In this episode we're exploring the entrepreneurial journey of Nicolas Duvernois, the founder of Duvernois's Creative Spirits, known for brands like Pure Vodka and Romeo's Gin. Nicolas shares his inspiring story of transforming a failed restaurant venture into a globally recognized spirits brand. We discuss the challenges of entering the competitiv…
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This episode is important because we’re diving into the world of business transformation with the incredible Stephanie Cord Miller. Stephanie is all about helping business owners turn their dreams into real, achievable goals. She’s a master at creating strategic business roadmaps, leading group coaching sessions, and running impactful strategic pla…
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In this episode, we explore the inspiring journey of Todd Harris, co-founder of Plift, a THC-infused soda brand. Todd shares the story behind the brand, their mission to change people's relationship with alcohol and cannabis, and the strategic approach that sets Plift apart in the market. Key Takeaways: Changing the Relationship with Alcohol and Ca…
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In this episode, we delve into the insightful journey of Wilson Zehr, a seasoned entrepreneur and academic, from his early career in the tech industry to founding his own company, Zairmail. Wilson shares his experiences of starting and growing multiple tech companies and discusses the importance of targeted marketing and the unique advantages of di…
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In this episode, we delve into the insightful journey of Fadi Khater, from his early career in advertising agencies and management consulting to founding his own social media agency Netizency and eventually creating OSSA an on-line advertising service designed to fully enable smaller companies to use advertising to grow their business. Fadi discuss…
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In this episode, we explore the fascinating journey of Dustin Portillo, from his time with the Ringling Brothers circus to becoming Ronald McDonald and his current role as a speaker and author. Dustin emphasizes the power of visualization and manifestation in achieving his dreams and the importance of authenticity and staying true to oneself in any…
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In this episode, we delve into the multifaceted world of email marketing with Michael DiLillo. Michael shares his expertise on building effective email marketing systems, the importance of choosing the right email service provider, and the impact of AI on email marketing. He also discusses practical tips for setting up and optimizing email campaign…
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In this episode, we delve into the multifaceted journey of Mari Ribeiro, a trailblazing trademark lawyer and mindset coach. Mari shares her experiences from building a successful law practice to becoming a sought-after mindset coach for entrepreneurs. She highlights the significance of trademarking in protecting brands, especially in today's compet…
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In this episode, we delve into the multifaceted journey of Dr. Lucy De La Cruz MD, a trailblazer in the field of breast cancer surgery. Dr. Lucy De La Cruz MD shares her experiences from co-founding the American Medical Student Association in the Dominican Republic to becoming the youngest Latina chief of breast cancer surgery at MedStar Georgetown…
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In this episode, we explore the transformative work of Amal Alliance with its founder, Danielle Della Fuente. Danielle discusses her transition from witnessing the needs of traumatized children in a Greek refugee camp to launching an international NGO focused on their education and social development. Through the Amal Alliance, she has introduced t…
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In this episode, we dive into the innovative world of insuretech with Nicholas Hannaberg, co-founder and president of Kanguro Insurance. Nicholas shares his transition from investment banking to entrepreneurship, and how he's shaping the future of insurance for the 65 million Spanish-speaking Americans. Kanguro Insurance stands out in the crowded i…
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In this episode we delve into the dynamic realm of content creation with Alison McComb, founder of The Writing Concierge. Alison explores the vital role of quality writing amidst the surge of AI-generated content, pinpointing a market void for human editing and proofreading services. She underscores the indispensability of human expertise, emphasiz…
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In this episode of Venture Vista, join us as we delve into the dynamic world of venture capital (VC) funding with Thanh Nguyen, founder of DBA (Doing Business As) Ventures. Thanh provides valuable insights into the process of securing funding for startups, exploring various options such as self-funding, angel investors, and VC funds. Discover the i…
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Sidney, the founder of Learn It Live, shares the platform's journey from its roots as a marketplace for spirituality and wellness classes to its current role as a provider of enterprise wellness content. Emphasizing authenticity and engagement, Learn It Live integrated gamification, rewards, and AI to enhance user experience and motivation. The pla…
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In this educational and insightful discussion, Lindsay Pennington, Director of Business Development at Trebuchet Solutions, delves into the crucial aspect of building business credit using an EIN number. She emphasizes its significance in the realm of business financing and underscores the distinction between personal and business credit, elucidati…
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Matthew Toboroff's narrative serves as a poignant reminder that even while entrenched in the finance industry, one can successfully venture into uncharted territories, such as the gaming industry, with a combination of thorough research and unwavering determination. His journey showcases the transferrable skills and adaptable mindset required to th…
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Resilience, determination, and transformation are the 3 words that define today's interview with Joanna Grover, LCSW the visionary co-founder of Imagery Coaching and a Board-Certified coach and member of the International Coaching Federation and the Harvard Institute of Coaching. Joanna's journey from athlete to pioneer in Functional Imagery Traini…
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Every TRUE business person from top-ranking officials to brand managers should include the podcast "Under the Influence to their mandatory car trip listening experiences.Discover how a tourisam account delivered an ROI of 110 times their ijnvestment in a segment that spent 80 times what they did.Innovation and Creativity woven over a sound business…
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Sales is the most important role in and as the face of the organization. It often is the first introduction to the personality of a company and sets the image and expectations in the minds of the consumer. Given the importance, why is so little effort placed on enhancing the perception of the function, especially as it ties to the talent acquisitio…
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I grew a property in Costa Rica 5 fold in the first year by providing the kind of content I would like to read when I looking for a place to stay. This property truly lives up to its Million Dollar View USP that I assigned to it.You can do it too if you step outside yourself and follwo these simple easy steps…
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This is a continuation of the series for Marketing U, helping to uncomplicate marketing for small and medium-sized businesses. This talks about the importance of having a conversation with consumers and how important smell can be in the form of free advertising. Save money and grow!Visit Marketing Uncomplicated for visuals of each of the cases.…
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A USP is the single most important element in communication next to your logo or brand name. Listen to learn the long-term benefits of creating a meaningful and impactful USP (Unique Selling Proposition). Tell all potential consumers when they see your name or brand what makes you special and different. It also enhances the perception of your brand…
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