Golf insiders and outsiders bring you the latest news and commentary about all things golf. Host Kyle Surlow and friends cover a plethora of topics, ranging from course rankings and golf architecture to the merits of drinking scotch on the 1st tee. Golf Guide recreates all the banter and excitement you'd get at the 19th hole in a fun weekly podcast.
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Where good eggs get a 2-minute piece of advice daily, to help you sell more and earn more because of your values, not despite them.
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Christina and Sarah talk about all things nice!
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Grown ass adults review and discuss Young Adult books.
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Of course you need to explain how your work works, but... make sure you don't do that too soon, because you'll almost certainly lose the deal. --- To get a short daily email to help you sell more, sign up at https:martinstellar.com/nice-peopleDe către Martin Stellar
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The rise of Cabot, Royal County Down on TV, and the pros and cons of working in golf
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1:07:58
Kyle and Beige return to discuss the upcoming Irish Open and its host course, Royal County Down. Then they discuss the recent acquisition of Lofoten Links in Norway by Cabot, and the role Cabot is playing in today's world of high-end golf course development and how they differ from Dream Golf. Finally, the guys talk about some of the most interesti…
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Ep 49: How to remove the awkwardness of selling
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1:48
You aren't the only one who might feel tense or awkward about the sale - very often, your buyer also has their concerns and and awkwardness: "Are we going to be strong-armed here?" So put your cards on the table, with today's suggestion. Makes all the difference. And getting a daily Sales for Nice People email will also make a difference, and you c…
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Ep 48: Why you need to define your client-filters
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Yes it's nice when a client has a budget and a need, but is that enough? Are there not criteria that you should have, that qualify or disqualify a buyer?De către Martin Stellar
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Ep 47 - I've found my nemesis, it's automated lead gen practices (aka spam at scale)
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I'm not complaining though - I now know what my business' nemesis is, and I'm grateful for the inspiration. So yeah, keep them coming! 😄 And get yourself a daily helpful article at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 46: Make it easy to buy, get The Empathy Edge
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Send me an email at empathy@martinstellar.com if you too want to get The Empathy EdgeDe către Martin Stellar
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Just how good was Scottie Scheffler's year? A PGA-LIV match is brewing in the desert and President's Cup captains picks
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The 2024 PGA Tour season is officially over and Scottie Scheffler capped his season with a net victory at the TOUR Championship at East Lake Golf Club. Now it's time for our hosts to figure out where Scottie's season sits in the pantheon of greatest individual golf seasons. Then Beige and Kyle discuss the recently announced match between Rory McIlr…
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Ep 45: A rant about deceitful lead generation practices
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3:15
White lies, deceit, bait & switch: unethical business practices are rampant. And wrong. And weak. Ethical entrepreneurs don't operate like that. And to learn every day how to grow your business without stooping to that level, sign up at https:martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 44: Why people don't see what you're trying to tell them, and what to do about it
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If you've ever felt frustrated that someone didn't get the point, didn't see what you're trying to tell them, no matter how much you're trying to help them, you need to use The Empathy Edge And to get a short daily email in your inbox once a day, sign up at https://martinstellar.com/nicepeopleDe către Martin Stellar
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Ep 43: "I wish I didn't have to sell my work!"
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1:33
I can relate, because if to you selling represent pushing people into buying, then yeah, it's a drag and a slog. Instead, apply the tips in today's episode, and everything will change. And to get a short and helpful daily email, go to https://martinstellar.com/nice-people to sign upDe către Martin Stellar
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Ep 42: Ethical selling is wanting something for people, not from people
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It's easy to be conflicted and feel awkward about selling, if you're a person of integrity. If that's you, then remember that ethical selling isn't about wanting something from people... Sign up for a short and helpful daily email at https://martinstellar.com/nicepeopleDe către Martin Stellar
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Starting the perfect golf beer league, Lydia's incredible summer, and more PGA playoff indifference
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1:45:46
Kyle and Beige are joined by mutual friend Mark Tapanes to discuss Lydia Ko's incredible Women's Open win at the Old Course, Keegan's victory at the BMW Championship, why it continues to feel so hard to care about the PGA Tour's playoffs and throw a few more ideas around about how to make them more watchable. Finally, Mark explains how to start the…
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Ep 41: Selling mental real estate? Then someone's got to pay the rent, and it ain't you
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Most coaches and consultants get it the wrong way round, making their work cheaper the longer the and more intense a client engagement gets. Today's episode flips the script, so that you can actually get paid what your mental real estate is worth. --- Go to https://martinstellar.com/nice-people to get a short and helpful daily article…
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Ep 40: How ethical entrepreneurs can sell more while keeping their values intact
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2:58
All those scuzzy and pushy tactics, the stereotypical notions about selling? You can safely ignore and reject them, and do what nice people do: help a buyer make the right decision. --- To get a short and helpful daily email, go to https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 39: The missing 🔗 between your expertise, and making an impact
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2:29
Being great at making your clients' life better is great... but you can only do that if you manage to turn buyers into clients. And for that, you need to develop the missing link... --- To get a short and helpful article once a day, sign up at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 38: The three must-have components of asking for referrals
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3:22
Most business owners leave money on the table, not asking for referrals from the network that they spent years or decades building up. Those who do ask often give up, because the reply is usually "I'll let you know". It's really easy to fix that though, and get referrals, and get ROI on your Relational Capital. How? Today's episode of SFNP explains…
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Spain has its first US Am champion, PGA playoff malaise, and the current state of amateurism in golf
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Beige and Kyle are back to discuss the past week in professional golf, including the malaise surrounding the FedEx Cup playoffs, Lauren Coughlin's impressive win at the Scottish Open, Jon Rahm winning at the Greenbrier, and Jose Luis Ballester's victory at the US Amateur. Then the guys discuss what being an amateur means in 2024 and whether or not …
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Ep 37: "Selling is binary", say the gurus. And they're wrong.
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It's a pretty limited way of thinking, when you consider sale/no sale the only two outcomes. --- Get a short and helpful daily email at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 36: Deployed Strategic Empathy
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All the pitches in the world will never be as accurate and compelling as that what your buyer wants you to say. So, instead of trying to convince and persuade, smart people simply listen to the buyer, and learn exactly what to say. --- Get a short and helpful daily email at https:martinstellar.com/nice-people…
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Ep 35: Never convince, never persuade
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If you've ever tried convincing people of something, you'll probably have found that it isn't that easy, and usually fruitless. Here's some thoughts on what to do instead. --- Get a short and helpful daily article at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 34: Get the money out of your list
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How often do you email your subscribers? If you're like most business owners, the answer is "Now and then" or "Whenever we have a promo". If that's the case, you're building a permission-based asset in the shape of email subscribers... and you're massively under-leveraging it. But if you do email marketing right? Then people will thank you, and buy…
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Ep 33: You paid how much??? And you're just letting it go to waste...???
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Look, generating opportunities has a cost. And if you all you do is generate new ones without ever looking at what's there among your lost deals, you're leaving money on the table, and much of your past investment goes to waste. --- Get a short and helpful daily email at https:martinstellar.com/nice-people…
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Previewing the 2024 fantasy football season through the eyes of a couple golf sickos | Nice Grass Big Strong People
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Andy Fertig is back to preview the 2024 fantasy football season, as he and Kyle attempt to figure out which professional golfers most closely resemble the best players in the NFL. Host: Kyle Surlow Guest: Andy Fertig Nice Grass Big Strong People is proudly presented by SUAVE GOLF
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Ep 32: Why yes, obviously you should just build without a foundation
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2:20
Believe it or not, building without a foundation is how lots of ventures get built... and who'd have thought? It's also how lots of ventures crash and burn. --- To get a short and helpful daily email, sign up at https//martinstellar.com/nicepeopleDe către Martin Stellar
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Ep 31: Get your leads for nothing and your sales for free 🎶
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3:03
Your ad budget? You can keep it. SEO? You don't need it. Cold-calling? Not yet. Spamming people hell no. So, then what? Three simple steps, leads for free. --- To get a short and useful daily email, sign up at https:martinstellar.com/nicepeopleDe către Martin Stellar
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Ep 30: Precise messaging: a fast 'hack' to get more leads and sales
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If your messaging isn't precise and specific, your buyer will hear waffle and they won't buy. And these 2 minutes tell you how to change that and get you more opportunities, leads, sales and monies. --- To get a short & helpful daily email, you can sign up at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 29: Assets, levers, and leverage
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Go on, keep creating more assets. I'll be in my room looking for ways to leverage assets, because leverage is how you create returns from your assets. --- For a short & helpful daily email in your inbox, go to https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 28: How to make it easy to buy
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2:19
More leads, more ads, more content, more appointments... people get themselves all tangled up, trying to get more sales. But what if you just make it easy for people to buy? Get the Hidden Sales Assets Checklist by signing up at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 27: The identity-piece, aka how to reduce the cost of acquiring clients
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2:44
Needs, budget and urgency are required for a sale to happen, but if you don't include the identity piece when selecting buyers, your cost of acquisition is way higher than it should be. Get a short daily email at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 26: How to get a return on all the time and money you've invested over the years
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2:31
My crystal ball says that you've amassed massive amounts of assets over the years... and that you could reap rich rewards, if you were to leverage them... Sign up for a short daily email at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 25: What to do when you "know how to sell, once you're in the room"
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It's common - I used to say that, and maybe you do as well. But, how do you get into the room? Get the free Hidden Sales Levers checklist here: https://martinstellar.com/hsa/De către Martin Stellar
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Ep 24: More leads... or more profit?
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1:59
It can be a great idea to get more leads if you want to get more revenue and profit. Sure. But it can be an even greater idea to generate more profit from the buyers you already have... For a daily helpful thought sent by email, go to https://martinstellar.com/nice-peopleDe către Martin Stellar
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It's easy to fault the other person when they don't get it or they misunderstand you, but hold your horses: When your message doesn't land, it's on you to read the signal as a sign that your messaging wasn't right.De către Martin Stellar
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Gold medal or a major championship? Optimizing Olympic golf, tales from the local muni and what's wrong with the Dallas Cowboys with Andy Fertig
1:49:13
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Beige and Kyle are joined by longtime friend Andy Fertig to discuss Olympic golf, specifically where it stands among the world's biggest golf tournaments, if 72-hole stroke play is the optimal format for the Olympics, and whether any professionals would prioritize winning a gold medal over a major championship. Then Kyle and Andy share some recent …
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Ep 22: Assets and leverage: your client list
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2:14
It's often a costly mistake to invest in growth, especially if you don't leverage your assets first. And your most valuable asset is your list of past buyers. There's money in that list, you know? To get a one-off breakthrough session, go here: https://martinstellar.com/salesbreakthroughsession/De către Martin Stellar
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Ep 21: Create more sales by highlighting problem-cost
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2:14
For a deeper dive and some handy questions to ask your buyer, go here:https://salesflowcoach.app/ill-bet-that-hurts-like-mad-how-to-create-buyers-by-highlighting-problem-costDe către Martin Stellar
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Hearing 'no' is usually the thing we fear most, but actually... if you handle it right, it can be a great opportunity...De către Martin Stellar
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Ep 19: Want rapport? Sell to shared values
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2:52
More fun, more rapport, more sales, when you seek to engage with buyers who share values with you...De către Martin Stellar
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Ep 18: You won't get the deal if you don't get your buyer
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2:36
Oh sure, you can pitch at people, and who knows... maybe you'll even get it right. But you can also ask questions that help you get your buyer, and guess what: then they'll tell you exactly what they want to hear.De către Martin Stellar
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Ep 17: Nice People don't get a hallpass
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2:43
"Oh my buyers know where to find me, I don't want to be pushy". No, but then you're being a people-pleaser and that doesn't help anyone. You owe it to your buyers to help them make a decision.De către Martin Stellar
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Xander prevails at The Open and possibly wins the year
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1:23:02
Xander Schauffele wins the Open Championship at Royal Troon amid a fantastic field of golfers that many weren't expecting to see on the leaderboard on Sunday. Kyle and Beige discuss all aspects of Schauffele's historic round on Sunday and what it means for his legacy and the other top players in 2024. The guys also discuss why links golf is the bes…
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Ep 16: Sales for the pushy, and sales for nice people
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2:08
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2:08
The common misconception: you need to deliver a powerful pitch, so that your buyer will want to know more and buy from you. But if you don't ask questions, how will you know what pitch will work? Don't try to talk your way to the sale: ask your way to the sale.De către Martin Stellar
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Ep 15: Selling as an act of service
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2:18
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2:18
Why wait until someone buys, to serve them? Why not make selling itself an act of service? Sign up for more daily thoughts like these at https://martinstellar.com/nice-peopleDe către Martin Stellar
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Ep 14: "But it's impossible for nice people to be good at selling!"
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2:59
Haha, actually no. Nice People have a massive advantage...De către Martin Stellar
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Ep 13: When a buyer can't decide, give the "Pay up or put up" message
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2:00
Indecision is one of the most annoying things in business and sales. All those people who want your work, and need it... and yet, they just can't seem to make the decision. Today's episode gives you a practical strategy for getting deals like that unstuck.De către Martin Stellar
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Ep 12: Is this a now-problem, or a someday-problem?
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2:09
You might have only a few deals to work on, but: if you're trying to move forward a deal where a buyer has no urgency, you're a) wasting your time, and b) making it less likely that they'll buy.De către Martin Stellar
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2024 Open Championship Preview
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1:18:17
Beige and Kyle talk all things Royal Troon and the 2024 Open Championship. They start by recapping the Scottish Open and what it means for the Open Championship. Then it's time to power rank the players they're most confident in, dream about how rolled back clubs would benefit this championship, discuss Ayrshire, Scotland as a golf destination, and…
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Ep 11: How to start a sales conversation
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2:32
Yes it's nice to create rapport with people, but you easily end up in useless waffle. Besides, you buyer has a decision to make, so set the stage at the start, to ensure you have a conversation that's actually helpful. To get the 16-chapter outline of the Sales for Nice People system, visit https://martinstellar.com/outline…
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Ep 10: Mini-series: Sales for Nice People. Part 4: Profit
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4:18
Because yeah, you should make a profit. How else are you going to keep serving your people into the future? How can you deliver quality, sustainably, if you don't make a profit?De către Martin Stellar
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Ep 9: Mini-series: Sales for Nice People. Part 3: Ask
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5:42
De către Martin Stellar
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