Cele mai bune Old Market podcast-uri (2024)

1
Live from CEX 2024 (with special guest Philip Hernandez) 31:29

2d ago31:29

31:29

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please fo…

1
It's Raining AI (428) 1:10:28

5d ago1:10:28

1:10:28

It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and …

1
TikTok Sues US Government (427) 1:13:18

12d ago1:13:18

1:13:18

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big con…

1
Instagram's Dirty Little Secret (426) 1:12:31

19d ago1:12:31

1:12:31

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. …

1
TikTok Is Banned! What Happens Now? (425) 1:09:46

26d ago1:09:46

1:09:46

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is thi…

1
Are Corporate Social Media Handles Dead? (424) 1:12:54

1M ago1:12:54

1:12:54

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first…

1
The Rebirth of Print as Innovative Marketing (423) 1:12:33

1M ago1:12:33

1:12:33

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data settin…

1
Our Most Impactful Business Books of All-Time [Special Episode] (422) 43:46

2M ago43:46

43:46

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Gro…

1
Here Comes Social Media Verification (421) 1:05:46

2M ago1:05:46

1:05:46

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump's Truth Social goes public and hits meme stock territory. How long with the party last? Spotify adds video learnin…

1
Apple Shows AI Weakness with Google Deal (420) 1:13:42

2M ago1:13:42

1:13:42

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't thi…

1
AI Content: Time Is Running Out to Get Your Content House in Order (419) 1:14:57

2M ago1:14:57

1:14:57

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter? Google's Gemini AI refuses to answer political questions (among other things).…

1
12 Secrets to Content Marketing Success [Special Episode] (418) 56:47

3M ago56:47

56:47

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including: The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Experiences Joe runs through his secrets for content marketing succe…

1
Vice Implodes. What's Wrong with the News Media Model? (417) 1:09:40

3M ago1:09:40

1:09:40

Another media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer. Is Google on death row? It's clear the product is getting w…

1
OpenAI, Google, Billy Joel and More AI Craziness (416) 1:10:20

3M ago1:10:20

1:10:20

It's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it's just more of the same. Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter. Rants and raves in…

1
Secrets to Growing a Content Brand [Special Episode] (415) 53:16

3M ago53:16

53:16

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or …

1
Is Content Exclusivity Dead? (414) 1:07:39

3M ago1:07:39

1:07:39

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact? In addition, Meta cut off Facebo…

1
Deepfakes and Small Screens Overshadow Marketing in 2024 (413) 1:09:29

4M ago1:09:29

1:09:29

Big tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pando…

Podcasturi care merită ascultate

Old Market Podcast-uri

Podcasturi care merită ascultate

1
This Old Marketing

Joe Pulizzi & Robert Rose

1
Network Marketing Training From Old Guy

Ron Deering

1
Live from CEX 2024 (with special guest Philip Hernandez) 31:29

1
It's Raining AI (428) 1:10:28

1
TikTok Sues US Government (427) 1:13:18

1
Instagram's Dirty Little Secret (426) 1:12:31

1
TikTok Is Banned! What Happens Now? (425) 1:09:46

1
Are Corporate Social Media Handles Dead? (424) 1:12:54

1
The Rebirth of Print as Innovative Marketing (423) 1:12:33

1
Our Most Impactful Business Books of All-Time [Special Episode] (422) 43:46

1
Here Comes Social Media Verification (421) 1:05:46

1
Apple Shows AI Weakness with Google Deal (420) 1:13:42

1
AI Content: Time Is Running Out to Get Your Content House in Order (419) 1:14:57

1
12 Secrets to Content Marketing Success [Special Episode] (418) 56:47

1
Vice Implodes. What's Wrong with the News Media Model? (417) 1:09:40

1
OpenAI, Google, Billy Joel and More AI Craziness (416) 1:10:20

1
Secrets to Growing a Content Brand [Special Episode] (415) 53:16

1
Is Content Exclusivity Dead? (414) 1:07:39

1
Deepfakes and Small Screens Overshadow Marketing in 2024 (413) 1:09:29

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