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Inspiration, motivation, practical career, and business lessons for Sports and Outdoor industry leaders. Join us on an exciting journey! With three decades in the Sports and Outdoor industry, I regret having never had a mentor, and now I’m on a mission to ensure you don’t have the same regret. We aim to become the leading source of inspiration and wisdom for aspiring and current leaders in this field. We’ve embarked on a quest to uncover the valuable career and business insights you need to ...
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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Rock Fight - outdoor industry, adventure content, and pop culture commentary

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The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on INGREDIENT BRANDS! Ingredient brands are material and textile manufacturers like Gore, Cordura, Polartec or Primaloft. Folks that actually make the materials and fabrics that brands use in order to craft the gear and apparel we all love to buy. A history of inno…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by Wes Allen to talk about what is happening at outdoor retail. Wes is a principal of Sunlight Sports in Cody, WY and has had a long career in the outdoor industry. In addition to his work at Sunlight, Wes has also spent time at both REI and Chaco. Today Wes talks w…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to run through some headlines that have come out of the outdoor industry and community over the past week. Colin & Justin run through the following topics: Ethical concerns for our backyard trails (06:56) A new welcome to basecamp sign for Mt. Everest (09:30) A lawsuit ov…
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Step into the empowering world of Ruth Oberrauch, the trailblazing Vice President of the Oberalp Group, as we explore her remarkable journey across various domains of marketing, HR, sustainability, and brand management. Our latest episode unveils Ruth's story, from her initial uncertainties to her profound impact on the outdoor industry. Hear about…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's Friday, which means it's time for... GEAR & BEER! This week we're prepping for hiking and backpacking season as Justin gives us his review of the Scarpa SL Active and pairing this classic full grain leather hiking boot with Deschutes Black Butte Porter. How do these boots comp…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about what is happening on the sustainability front. Topics today include: Adidas has quietly made a single use shoe (01:57) Inside the Sustainable Apparel Coalition name change (08:17) This week in greenwashing: The Ka…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin takes a peek under the hood of Cotopaxi following their announcement last week about the return of the Questival, their college student focused outdoor adventure race series. Over the past ten years Cotopaxi has grown because of their vibe, their stated purpose of creating 'G…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin kick off your week with a batch of headlines to come out of the outdoor industry and community. This week the boys hit the following: Gear & Beer first episode mailbag (10:02) Black Diamond's big line cut (18:26) The tragic death of an avalanche forecaster (28:43) …
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Dive into an enriching conversation with Markus Hupach, CEO of ARION, and explore the vast terrain of leadership within the sports and outdoor industry. With an expansive career that includes pivotal roles at Runners Point, Sport 2000, and ASICS, Markus brings a wealth of experience and a deep passion for sports that started in his childhood. This …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are excited to debut a new weekly segment...GEAR & BEER! This is reviewing gear, THE ROCK FIGHT way because largely speaking gear reviews have become pretty boring. There's rarely a 'so what' in these reviews because stuff mostly works. So Colin and Justin are here to throw rock…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) design executive Michelle Rose returns to break down a recent story about unisex sizing at outdoor apparel brands. A recent REI blog post talked about how unisex sizing is starting gain traction in the outdoor apparel world. But a deeper look reveals shallow penetration with outdoo…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are celebrating the return of spring with a running diary of Colin's most recent mountain bike ride. Trail etiquette is super important and bad behavior during our time on trail can result in bad karma. Today on the show Colin keeps a running diary of the people he encountered o…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin take their weekly look at headlines coming out of the outdoor industry and community. This week the boys talk about the following: Khumbu authorities ease helicopter restrictions on Everest; you still have to bag your poop though. (05:16) A record number of bikers …
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Join us for an inspiring episode of "Sports+Outdoor Mentors," where we delve deep into the captivating journey of Andrew Denton, CEO of the UK Outdoor Industries Association. With nearly four decades of experience, Andrew shares his remarkable story from aspiring zookeeper to a leading figure in the sports and outdoor industry. Discover how his pas…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Caley Fretz from Escape Collective joins the show to talk about the future of outdoor media. Escape Collective is a cycling focused digital outdoor media company that relies entirely on paid subscribers. No print magazine or online advertisers and a year into their existence they a…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's an emergency reaction to Tuesday's breaking news: the release of the 'super sneaker' from Deckers. On Tuesday afternoon Footwear News dropped an article with all of the details around the much hyped super sneaker brand that Deckers has been teasing since last year and (spoiler…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the news that came out last week that TJX is going to open 26 new Sierra stores over the next year. Using his own experience working with a closeout ninja, Colin looks at the real problem we have in the outdoor industry: making too much stuff. Be excited because thi…
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Join us in an enlightening conversation with Juan Vargues, the dynamic President and CEO of Dometic Group, on this episode of Sports and Outdoor Mentors. Delve into the compelling story of a leader who transformed an industrial heavyweight into a trendsetting outdoor lifestyle brand, making waves across the globe. In this deep dive, Juan Vargues sh…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin gather to tackle the following topics and headlines to come out of the outdoor industry & community from the past week. Are you planning on swapping your current outdoor apparel for PFAS free replacements? (04:47) New moons discovered orbiting Uranus & Neptune (15:…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Emily Holland returns to chuck a few rocks at mountain towns. Colin and Emily redefine how we should view outdoor towns as they recount their journeys and moves to various outdoorsy locations in the United States. Then Emily (currently a Colorado resident) picks apart Colin's rules…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) our expert on all things rock climbing Kris Hampton returns, this time to talk about the latest offering in climbing entertainment: Arctic Ascent with Alex Honnold. The new 3 episode show by National Geographic (available on Disney+) has Honnold leading a team of climbers and clima…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are going back in time and talking about the history of the outdoor industry. Thanks to the fine folks at Utah State University's Outdoor Recreation Archive we've been having a look at some old copies of Specialty News (aka SNEWS) and you know what we have learned? The business …
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In this captivating second episode of our two-part series on Sports and Outdoor Mentors, we dive deep with Franco Fogliato, the visionary CEO and President of Salomon. Starting from humble beginnings in junior sales roles, Franco quickly ascended to leadership positions at industry giants like The North Face and Columbia Sportswear, bringing a weal…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman celebrate Justin's one year Rock-aversary by running through the headlines! The two hit the following news stories to come out of the outdoor community and industry this past week: A cougar attacked 5 cyclists just east of Seattle (07:18) Wolverine CEO anno…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're talking about WEAK LAYERS; the movie taking the outdoor community by storm from filmmaker Katie Burrell. Lauded as a throwback to the hilarious ski movies of yore but with a refreshingly different perspective, WEAK LAYERS tells the story of a filmmaker in a ski town who needs…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Paddy O'Connell comes back for his record setting 5th appearance to check in on how things are going in the mountains this winter. Dubbed by some as the "Mayor of Skiville", Paddy has a straight passion for making turns and today the mayor is here to give us a state of the season. …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on what he's learned from Batman and reflects on the different ways we fall down when we pursue outdoor adventure sports. There are 10 classifications of the way we fall when we go skiing, hiking, paddling, running, biking, surfing, climbing and all the other cool st…
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In this gripping first episode of a two-part series of Sports+Outdoor Mentors, we dive deep into the life of Franco Fogliato, a luminary in the sports and outdoor industry and the visionary CEO and President of Salomon. From humble beginnings in a small Italian town, Franco shares his transformative journey through pivotal moments, from rejecting a…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman take a spin through some of the stories to come out of the outdoor industry and community over the past week. This week the pair take on the following topics: Everest climbers will be required to pack their poop off of the mountain and local authorities in …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Mountain Gazette's Kyle Frost returns to break down his latest column. You may have heard of Blue Zones, which are places on our planet where residents tend to live longer than in most locations. But how much of that is a packaged lifestyle trend and what is actually real? Kyle too…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Jessica Turner returns to the show to break down the Expanding Public Lands Outdoor Recreation Experiences, or EXPLORE, Act! Shortly after Jessica's first appearance on THE ROCK FIGHT, the EXPLORE Act unanimously passed through the House of Representatives Natural Resources Committ…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin talks about how Fischer Skis and every other brand out there needs to have a Brand [CENSORED]... we want to write the word but we also don't want this episode flagged by the podcast gods. Don't worry though, you'll hear the word over and over again while listening to this epi…
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Dive into an inspiring Sports+Outdoor Mentors episode featuring Nick Giles, Managing Director of Ordnance Survey Leisure. Despite audio challenges, this interview at their headquarters is a goldmine of insights on overcoming personal adversity, leading digital transformation in a traditional map-making company, and the crucial role of passion in le…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman celebrate Justin's return from vacation by breaking down some recent headlines to come out of the outdoor industry and community. The pair discuss the following! The Enhanced Games Are Coming: (08:37) The ESports Olympics Are Coming: (16:40) Shark Attacks D…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) podcast strategist Emily Holland sits down with Colin to talk about all things podcasting. Despite being less than 20 years old, podcasts are now an established part of the media ecosystem and are expected to generate over $4 billion in advertising revenue in 2024. And for outdoor …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin welcomes the Executive Director of the San Diego Mountain Biking Association, Susie Murphy, to provide a deeper understanding on some recent Rock Fights. First the pair breakdown the issues that Colin detailed in last November's episode of THE ROCK FIGHT about poor trail etiq…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin gives his thoughts on the public messaging of two headlines to come out of the outdoor industry last week. First up is the news that merino-centric apparel maker Icebreaker missed their 2023 deadline to remove plastic fibers from their products. After that Colin digs into the…
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Discover the Art of Leadership and Cultural Innovation with Noa Perry-Reifer, Chief People Officer at On Join us with Noa Perry-Reifer, the visionary Chief People Officer at On, the renowned sports and outdoor brand making waves worldwide. Noa reveals the secrets behind fostering a thriving culture of innovation, driving exponential growth, and lev…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with Mountain Gazette's Mike Rogge to breakdown the meltdown happening in mainstream media. Over the past few weeks names like Sports Illustrated, Condé Nast, Pitchfork, the LA Times and many others have all dealt with a variety of issues that have left a major impa…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Mountain Gazette's Kyle Frost is back for his weekly appearance on the show to break down the latest from his newsletter. First Colin and Kyle talk about the proposed legislation in Colorado to pump up the taxes on short term rentals to help solve the housing issues in mountain tow…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by Michelle Rose to talk macro outdoor trends for 2024. Michelle is a design executive who has worked at brands like The North Face and Columbia and is also the founder of Struktur Society, a media company focused on building a community for creators and designers. …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're doling out unsolicited career advice. After more than 20 years of working in the outdoor industry Colin has some advice for those with aspirations of climbing the ranks of an outdoor brand...avoid The Joy Void! On today's episode Colin will offer three tips to be sure you nev…
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Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders. Join us every Sunday for a new episode. In this episode, Icebug Co-Founder & CEO David Ekelund talks about the challenges of founding and running a family business, his people leadershi…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman take their weekly turn through some of the stories to come out of the outdoor industry and community over the past week. Here's the rundown: REI's Latest Layoffs (4:30) The EXPLORE Act Makes It Through Committee (9:44) Surfers, Swimmers, Runners & Walkers A…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kyle Frost returns to the show to talk through recent outdoor industry headlines. First off, Kyle addresses the industry news regarding himself! Last week it was announced that his newsletter Here & There is moving under the banner of Mountain Gazette and Kyle tells us how that cam…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with environmental journalist Sophie Benson to check in on what is happening in the outdoor and fashion world when it comes to sustainability initiatives. Sophie and Colin ponder if circularity is on the rise, how brands like Outerknown have embraced regenerative or…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Shawnté Salabert returns to the show for an outdoor movie review of the 2000 Chris O'Donnell mountaineering action classic...VERTICAL LIMIT! Colin and Shawnté break down the best and worst outdoor scenes, the best use of outdoor gear, apparel and footwear and determine if VERTICAL …
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Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders. Join us every Sunday for a new episode. Peak Performance President & CEO, Sara Molnar shares insights into her journey from law to leadership, finding the right balance as well as the i…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we welcome back Paddy O'Connell who is here to talk about his new TV show: PaddyO Sucks At.... Paddy tells Colin and Justin how PaddyO Sucks At... came to be, his approach to making the show, behind the scenes stories from production as well as teasing the status of season 2. You c…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're diving back into the world of the outdoor economy. In November the Bureau of Economic Analysis released a report showing that outdoor recreation contributes $1.1 trillion to the US economy. You may remember Kyle Frost and Colin going deep on this topic right here on THE ROCK …
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