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Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Edge

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Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketi ...
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show series
 
The podcast powered by the MSP Marketing Edge Welcome to Episode 262 of the MSP Marketing Podcast with me, Paul Green. This week… A mini masterclass on LinkedIn: Improve these three things on your LinkedIn profile to get people’s attention and encourage them to engage with you. The 3 tests to apply to new initiatives: The fear test, the regret test…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 261 of the MSP Marketing Podcast with me, Paul Green. This week… Stop clients calling you personally for first line support: You can’t grow your business while you’re delivering first line support. Find out how you can free yourself from these burdens whilst retaining great relationsh…
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The podcast powered by the MSP Marketing Edge Welcome to a very SPECIAL edition of the show, Episode 260, celebrating 5 years of the MSP Marketing Podcast with me, Paul Green. This episode’s been released five years to the day since we launched the podcast on the 5th of November, 2019. It’s a birthday! Amazing. Well back then, producer James and I …
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The podcast powered by the MSP Marketing Edge Welcome to Episode 259 of the MSP Marketing Podcast with me, Paul Green. This week… Golden rules of MSP sales & marketing: I asked my MSP marketing Facebook group what their golden rules of sales and marketing would be, and I’ve got the highlights for you. 3 ways to kill your MSP’s sales: There are many…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 258 of the MSP Marketing Podcast with me, Paul Green. This week… How notifications stop you from buying a better car: Your job as the business owner is to find quality time to work ON the business and make sure you’re operating in “the zone” where nothing distracts you. Your biggest t…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 257 of the MSP Marketing Podcast with me, Paul Green. This week… What the yellow car game teaches MSPs about marketing: There’s a part of our brain called the Reticular Activating System which acts as a sensory filter. You might see and hear everything, but you only perceive it if it’…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 256 of the MSP Marketing Podcast with me, Paul Green. This week… Warning! This friction kills MSPs’ sales: When you have someone making contact with you, your job is to make sure you’ve removed every single piece of friction from the sales process. Can your MSP’s technicians close thi…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 255 of the MSP Marketing Podcast with me, Paul Green. This week… How to minimise interruptions and stupid questions from staff: It’s important to invest time every day on growing your MSP without interruptions and I’ve got a 3 step fix to help you do just that. 5 big ugly MSP marketin…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 254 of the MSP Marketing Podcast with me, Paul Green. This week… 9 MSP marketing ideas to break into a new vertical: One of the easiest ways to grow your MSP is to target a vertical. Marketing to a vertical is so much easier than marketing to a general audience. How to stand out at ne…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 253 of the MSP Marketing Podcast with me, Paul Green. This week… MSP owners: Why do we make our lives so hard?: Business owners often hinder their own success by running a marathon while carrying an anchor, meaning they knowingly hold themselves back through overwork, limited thinking…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 252 of the MSP Marketing Podcast with me, Paul Green. This week… Get the right message in front of the right person at the right time: To attract new clients you need consistent, well-timed marketing to ensure they choose your MSP when they’re ready to switch. Do you employ any Sales …
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The podcast powered by the MSP Marketing Edge Welcome to Episode 251 of the MSP Marketing Podcast with me, Paul Green. This week… Successful MSPs simplify EVERYTHING: Focus on simplifying and removing things you don’t really need to do. This can increase profitability and ease of management while reducing unnecessary complexity. The link between wh…
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The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL EDITION marking 250 episodes of the MSP Marketing Podcast with me, Paul Green. This week I have a very special guest – Brad Martineau. Brad helps people transform from being a business owner to truly being an entrepreneur. And as you can imagine, it’s about the way that you think…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 249 of the MSP Marketing Podcast with me, Paul Green. This week… How to grade the quality of your MSP’s leads: I encourage you to prioritise leads to focus on prospects truly worth your time. (jump to) If I suggested you spent 80% of your time marketing your MSP, would you think I was…
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The podcast powered by the MSP Marketing Edge Welcome to episode 248 of the MSP Marketing Podcast with me, Paul Green. This week… 3 smart ways to recruit techs: Recruiting top-notch technicians for your MSP can be achieved through building long-term relationships on LinkedIn, creating standout job adverts, and using bold mobile billboard advertisin…
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The podcast powered by the MSP Marketing Edge Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how successful MSP owners debunk the 60-hour work week myth, proving that working around 30 hours per week promotes better health, stronger relationships, and s…
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why it’s so important to lead by example in your MSP, as your team’s behaviour will mirror your actions more than your words. (jump to) I also share a…
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I encourage you to assess your prospects to ensure they are the right fit for your MSP. Assess their value appreciation, willingness to follow advice and pay fa…
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I urge MSPs to collect social proof promptly when clients are most satisfied, as its impact diminishes over time. (jump to) I also explain how you can generate …
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (j…
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather th…
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact. LinkedIn and Facebook will help you reach key decision-makers, while platfor…
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can …
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your servic…
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement. (jump to) I also tell you why email …
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”. Often it actually means “not yet”. Building trust over time through multiple touchpoints can transf…
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The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable …
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Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospect…
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Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership…
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Episode 233 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you need Big Mo in your business 08:01 Systemize your ability to under-promise and over-deliver 15:41 This expert can help you grow your MSP business Featured guest: Thank you to MSP Coach Brian H…
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Episode 232 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Build trust by doing a small thing well 08:04 Have you heard of Feedback Donuts? 10:51 Harnessing Intent Data to convert leads into prospects Featured guest: Thank you to Paul Franklin, founder of Koa…
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Episode 231 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Don’t sell the FEATURES, sell the BENEFITS 03:20 3 KILLER offers to stand out from the MSP crowd 11:17 How to hire and integrate the best remote employees into your MSP Featured guest: Thank you to Mi…
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Episode 230 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to attach Monthly Recurring Revenue to hardware & project sales 07:33 5 quick wins to improve your net profit margin 11:45 Attract your ideal clients with strategic content marketing Featured gues…
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Episode 229 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel. Kevin and I talk about the present and future of MSP marketing tools, in…
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Episode 228 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Be more relatable in your marketing by being more human 06:22 Are LinkedIn hashtags still relevant? 12:34 Driving ROI from customer success stories Featured guest: Thank you to Joel Klettke, Founder o…
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Episode 227 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Can you generate leads by literally knocking on doors? 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy 16:35 How to avoid ‘spammy’ marketing Featured guest: Thank you to Fractional CTO …
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Episode 226 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Is your website good enough? 07:59 The simplest way to maximize retention 15:07 How this MSP grew a million pound business…TWICE Featured guest: Thank you to Joe Burns, co-founder and CEO of Reformed …
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Episode 225 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Say goodbye to distractions 04:54 Send your prospects a Christmas card in MARCH 11:45 Close more deals by improving your communication with non-technical people Featured guest: Thank you to David Duff…
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Episode 224 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Looking after yourself IS looking after your business 08:45 A ‘no’ today isn’t a ‘no’ forever 16:01 Could YouTube Ads help grow your MSP? Featured guest: Thank you to YouTube Ads specialist Ben Jones,…
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Episode 223 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Could you grow your MSP business by buying another one? 08:39 How everybody benefits from cause related marketing 12:49 Using social proof to increase sales Featured guest: Thank you to branding & mar…
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Episode 222 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Staff 'red flags' you need to address 14:50 3 ways to make your staff feel special 23:07 Making the most of M&A Featured guest: Thank you to Craig Fulton, Advisor at Evergreen, for joining me to talk …
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Episode 221 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The power of taking rapid action 09:17 Improve your website by eliminating THIS word 15:21 Work smarter to work less and grow your MSP Featured guest: Thank you to Josh Fonger, CEO of WTS Enterprises,…
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Episode 220 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Five marketing myths that are holding you back 06:18 This tool sells more to your clients 13:33 The secrets of successful Facebook marketing Featured guest: Thank you to Trevor W. Goodchild, Facebook …
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Episode 219 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 What is remarketing, and how can it help your MSP? 08:22 Five more common website mistakes 19:47 How this MSP grew from 0 to 25 staff Featured guest: Thank you to Chad Lauterbach, CEO of Be Structured…
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Episode 218 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Is Facebook a viable promotional tool for an MSP? 05:44 Five common website mistakes 19:22 How 'emotional content' can help you connect with prospects Featured guest: Thank you to Matt Tompkins, Presi…
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Episode 217 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final of our series of Special Episodes, I'm joined by cold-calling expert Derek Marin. Derek shares some of the advice and tips he's learnt from cold-calling, and offers me live feedback when I …
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Episode 216 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. For this second of our series of Special Episodes, I wanted to do something a little different, and a little special. I'll be taking you for a walk around one of my favourite places, Willen Lake, and sharing some…
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Episode 215 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first of our series of Special Episodes heading into 2024, I'm joined by Intelligent Technical Solutions CEO Tom Andrulis. Tom and I discuss the hot topic of mergers & acquisitions. Tom also shares some of…
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Episode 214 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Add value to your business in 60 minutes 08:02 For how long should you ask a client to commit to you? 13:40 Focus your marketing by defining your target market Featured guest: Thank you to Tim Fitzpat…
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Episode 213 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 What elements of value will make someone buy from YOU? 08:48 Use THIS trick to get past the ‘gatekeeper’ 13:41 The value and power of using your personal brand in your marketing Featured guest: Thank …
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