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Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
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Our goal is simple: to give professional services leaders a place to go to be inspired and tap into expert advice, trends and best practices in our collective pursuit of excellence. From agencies to IT services and every PS organization in between, our hosts and guests will provide the insights you need to drive a resource first organization and do what you do best, only better. Hosted on Acast. See acast.com/privacy for more information.
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PNC Bank is a highly diversified and growing financial services organization spanning the retail, business and corporate markets. PNC Bank's professional service podcasts help keep you current on industry developments, and provide informative banking commentary for professional service providers, such as accountants, attorneys, insurance providers, consultants, architects and engineers.
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Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, inspiration, and actionable advice. Hosted by Emerald City Productions team members, a seasoned expert marketing agency in the field of professional s ...
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Extra help to get your credit score repaired is valuable. Hire credit repair Los Angeles services and have experts deal with your credit score. They will help you identify items that are hampering your credit score. For more details, visit: https://www.whitejacobs.com/credit-repair-los-angeles/ Hosted on Acast. See acast.com/privacy for more information.
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show series
 
This episode marks the transition of longtime co-host Frank Lippert as he steps away to focus on his role as Director of Strategy at Delve Underground. For the past three years, Frank has been a trusted voice for candid, honest conversations about leadership, marketing, and the human side of professional services. His reflections on this journey of…
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Achieve business success through podcasting with a heart of service. Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing Business with a Servant’s Heart" podcast, where he uplifts others and shares profound business insights. In this episode, you'll learn: • How to be a good po…
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Welcome to another episode of the Professional Services Pursuit. This episode features a recording from a recent webinar hosted by the 4A’s. Brent joins Adam Cotumaccio, COO at 4A’s, and Patricia Rothenberg, Global COO and General Counsel at 72andSunny, to explore the transformative role of AI in creative agencies. They discuss the idea of heroic d…
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Podcasting can be a fantastic way to accelerate your network growth. Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, …
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Podcasting is a powerful tool to enhance your business strategy. Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a b…
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In this episode of the Professional Services Pursuit podcast, Banoo wraps up our series on Gen Z in the workplace. Featuring insights from three remarkable Gen Z professionals, this conversation delves into how their generation is reshaping work cultures and expectations. Listen in as they share their career journeys, the importance of company cult…
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The GovCon market is made up of niches. Podcasting is like on-demand niche radio. Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate…
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In this insightful episode of the Professional Services Pursuit podcast, host Brent welcomes back John Ragsdale, Distinguished Researcher, Vice President of Technology Ecosystems at TSIA. The conversation dives deep into the key findings from Kantata's State of the Professional Services Industry Report and TSIA's 2024 Technology Survey. Join them a…
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What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David an…
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Welcome to a special Halloween-themed episode of The Professional Services Pursuit! Join hosts Banoo and Brent as they share spooky tales from their collective 40 years of experience in the professional services industry. Get ready for a chilling journey through the challenges, unexpected twists, and spine-tingling stories of projects gone wrong, n…
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Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, …
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In this episode of the Professional Services Pursuit podcast, Brent welcomes Igor Mamut, VP of Strategic Finance at Kantata, for a deep dive into the evolving role of the CFO in the professional services industry. They explore the strategic imperatives and considerations that finance leaders weigh when investing in new technologies and platforms. I…
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In this episode, Deirdre sits down with Uniqueka Walcott, a renowned writer and speaker, to discuss personal branding, career ownership, and workplace culture. Known as the "Billion Dollar Bid Writer," Uniqueka shares her journey of crafting a strong personal brand through strategic communications and offers insights from her experience to help ind…
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In this episode of the Professional Services Pursuit, we share a recent webinar we did with The Society of Digital Agencies (SoDA). Tom Beck, SoDA’s Executive Director, interviewed Brent, Deborah Heslip and Louise Martens from the Monks Agency. The discussion delves into the transformative trends impacting agencies today, market dynamics, the influ…
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Podcasting can accelerate your network growth. Remotely. Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Market…
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In this episode of the Professional Services Pursuit, Banoo continues her exploration of generational differences in the workplace by talking with Meagan Johnson. Meagan, a renowned generational expert, author, and corporate speaker, shares her insights on bridging the generational gaps to create a cohesive, productive, and harmonious work environm…
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For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experie…
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In this compelling episode of the Professional Services Pursuit, Brent welcomes back Tom Rodenhauser and introduces Ramone Param, both from Kennedy Intelligence. They discuss the pivotal role private equity (PE) is playing in reshaping the consulting industry. They also delve into emerging trends, strategic growth, and the increasing influence of P…
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Welcome to another insightful episode of the Professional Services Pursuit podcast! Join our host, Banoo, as she dives deep into the professional services industry with Sabina Pons, Managing Director at Growth Molecules and co-author of the book “Pressing On As a Tech Mom”. This episode is packed with expert advice on creating seamless customer jou…
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Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to lea…
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How intentional are you with your podcast? Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes. Every decision Roger made with his podcast ha…
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In this episode of the Professional Services Pursuit, Brent sits down with Anthony Gindin, founder and CEO of Agency Different. Anthony, humorously dubbed the Canadian Don Draper, brings over 23 years of experience in the agency world, having built six companies, sold four, and taken two public. His international bestseller, The Agency Secret, enca…
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For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy. 0:00 Intro 3:14 How Aaron …
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In this episode of The Professional Services Pursuit, Banoo talks with Tessa Misiaszek, head of research at the Korn Ferry Institute and host of The Happy at Work Podcast. They dive into the unique characteristics and values of Gen Z employees, discussing effective strategies to attract, retain, and engage this dynamic cohort within the professiona…
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Writing a book for your consulting business? Use a podcast for research. When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—…
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Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical q…
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In this episode of the Professional Services Pursuit Podcast, we revisit our April webinar with TSIA. In the ever-evolving world of professional services, outstanding client experiences are the benchmark of success. Achieving this requires a holistic, real-time perspective on project health and performance. Jared Haleck, Kantata's Chief Product Off…
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Build a thriving Slack community with your podcast. Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover: How Brett reaches Gen X-…
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Welcome to another episode of the Professional Services Pursuit! This week Brent sits down with Jacob Parks, the president of Profitable Ideas Exchange (PIE) and co-author of the renowned book Never Say Sell: How the World’s Best Consulting and Professional Services Firms Expand Client Relationships. They discuss the importance of trust-building, e…
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Can I have your attention, please? Will the real Scotty Scarano please stand up? There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High. Scotty believes that learning how to run a practice …
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Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, devel…
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In this episode, Brent talks to Matthew Kasindorf, SVP of Business Intelligence and Insights at the 4A's. Matt brings a wealth of knowledge from his agency experience in account management, business development, and his current role at 4A's. They discuss the crucial topic of agency transformation, delving into the obstacles many agencies face, the …
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It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down h…
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I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable. Let's explore the untapped benefits o…
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This episode of the Professional Services Pursuit is a recording from a recent TSIA webinar hosted by John Ragsdale, Distinguished Researcher, Vice President, Technology Ecosystems at TSIA. In it we discuss the hidden costs associated with technical debt—the cumulative consequences of using outdated or overly customized technology— and how it block…
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Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote s…
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Use a podcast to let your charisma and personality shine through. That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public …
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In this episode of the Professional Services Pursuit podcast, Banoo is joined by Doug Baxter, founder of Consultant Academy. The conversation explores the critical importance of talent development and systematic training within IT services companies, the pitfalls of current industry practices, and the powerful role of strategic methodologies in enh…
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Investing in a podcast can be a gradual, long-term investment. Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon. In this conversation, we explore: An overview of Poe Group…
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Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team…
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Ken Ringdahl, Chief Technology Officer at Kantata, joins Banoo on the podcast to discuss AI and its impact on professional services. They dive deep into the benefits and key opportunities that GenAI is creating for PS firms through operational efficiency, how to get started using a phased approach, and how to ultimately use AI to enhance customer a…
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Improve the structure and variety of your episodes. This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my own experience as well as perspective from other business podcasters. In this episode, we cover: Solo host episode…
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Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024. I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares: - Originally released 60-70 episodes but found i…
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Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by E…
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On this episode Brent is joined by Matt O’Dette, Vice President of Operations and Talent Management at Cramer. They discuss how Cramer puts their people and values first in everything they do in order to build a culture that encourages collaboration, creativity, trust and financial responsibility. They also discuss how they have built and fostered …
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Are you committed to running a podcast? Do you have a co-host to share in the journey? On today’s show, Jeremy Clopton and Heath Alloway of the Upstream Leader podcast share stories and experience from running their show. In this conversation with host John Tyreman, you'll hear: The importance of committing to the podcast in the early days Benefits…
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Improve your podcast editing workflows. My own podcast editing workflow has evolved over the past six months, influenced by many of my guests on this show. On this episode, I've curated clips from successful business podcasters who give you a glimpse behind the scenes of their shows: Rion Willard, co-host of The Business of Architecture Florian Hei…
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Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage …
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In the latest episode of The Professional Services Pursuit, Banoo talks to Eisha Armstrong, Executive Chairman & Co-Founder of Vecteris. They dive into Eisha's book, her insights on the rapidly changing professional services industry, including the pivotal role of AI and the importance of integrating technology with strategic planning for success. …
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