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Revenue Marketing Realtalk

YOYABA – The Revenue Marketing Firm

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YOYABA-Gründer Tim Rath und VP Revenue Marketing Matthis Janssen sprechen jede Woche über B2B Marketing, Demand Generation und moderne Go-To-Market-Modelle. Sie teilen Insights aus 60+ Kundenprojekten mit B2B Software Companies, die ihr Marketing mit YOYABA strategisch auf mehr Pipeline und Revenue ausrichten. Dieser Podcast gibt B2B Marketing Executives und Operators wertvolle Handlungsempfehlungen, um ihre Inbound-Strategie effizient und skalierbar zu gestalten. Jetzt anhören und Revenue M ...
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RealTalk MS

Jon Strum

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Jon Strum cuts through all the jargon and breaks down the latest multiple sclerosis news. You’ll meet the scientists who are creating tomorrow’s MS treatments today. You’ll hear from the experts discussing how the latest tweaks and changes to our healthcare laws will impact your MS treatment. And we’ll be talking to the courageous MS warriors who are out there advocating on behalf of the MS community every day, as well as the men and women who are committed to living their best lives with MS ...
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Realtalk für deine Seele

Chris Bloom

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Mein Name ist Chris Bloom – ich bin Autor, Coach und Podcaster. In meinem Podcast geht es um die Themen Beziehungen, Selbstvertrauen und Authentizität. Auf den Punkt gebracht und ohne Hokus-Pokus! Ich durfte bereits mehr als 2.050 Menschen dabei helfen, ein ausgeglichenes Leben voller erfüllter und authentischer Beziehungen zu führen. In meinem Podcast teile ich jetzt meine Top-Learnings aus unzähligen Coaching-Gesprächen mit dir. Ich verrate dir praxiserprobte Ansätze, Tools und Tipps, um i ...
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RealTalk TruTalk

Watson

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This is the Real Talk Tru Talk podcast hosted by the one and only Watson. Where I will be talking about what's it like being a young adult living freely, authentically, and unashamed of God. Join me on this journey.
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Realtalklive

Realtalklive

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RealTalkLive #RealTalkLive with L. Speed & J-Neely is an Uncensored Internet Radio Show! We feature great interviews, celeb gossip, new music as well as classic tunes, awesome convo and great vibes! You can listen LIVE Every Sunday @ SvMixMedia.com 4-6pm
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Realtalkto

Guerrilla Podcast Syndicate

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#REALTALKTO is an online streaming podcast that talks about unfiltered take on things. It unravels concerns about love and relationships, family, friendship and people on topics which the latter normally avoids to disclose
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LB #Realtalk

Luis Belville’s #Realtalk

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Welcome to the LB #Realtalk podcast, where thoughts are said out loud and realizations hit me I hope as hard as they hit you. Otherwise enjoy my nonsense! NEW episodes on Tuesdays 👀
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Insaiyan Podcast - Contest Prep Realtalk

Insaiyan Fitness

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The Insaiyan Podcast - der etwas andere Podcast. Marco Pino, ambitionierter Bodybuilding-Wettkampf-Athlet und Coach philosophiert über die Schattenseiten einer Wettkampfvorbereitung. Der ständige Harndrang, Schlafmangel oder vergessenes Besteck für unterwegs sind nur Teile dessen, was einen in einer Vorbereitung erwarten kann. In diesem Podcast wird kein Blatt vor den Mund genommen und die knüppelharte Wahrheit erzählt.
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WOC and Allies: Business and Career Realtalk

Elaine Lou Cartas

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Struggling with what to do next in your work and life? Need a podcast with honest realtalk (the good + the bad) so you know you’re not alone? And want strategies to get out of your own way? Your host, Elaine Lou Cartas, a first-generation Filipino immigrant, is an award-winning Business and Executive Career Coach for women of color and allies. Elaine is like you - she’s been fired 3x, quit 2 jobs, changed careers 3x, and been in debt. Elaine’s success story? She’s always done what’s true to ...
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ECTRIMS Extra: Rachel Horne and Professor Kerstin Helwig 11:48

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With more than 9,000 MS researchers and clinicians in attendance, the 2024 ECTRIMS meeting in Copenhagen was the largest MS research conference in the world. During the meeting, I had an opportunity to talk with some of the best and brightest minds in MS research and clinical practice. This is your invitation to listen in on my ECTRIMS EXTRA conver…
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#55 Ist Gated Content der neue alte Sche*ß im B2B Marketing? 33:04

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Bis letztes Jahr galt Gated Content als Relikt der alten B2B Marketing-Welt. Damals haben B2B SaaS Unternehmen mittelmäßige Whitepaper genutzt, um die Daten potenzieller Kunden abzugreifen. Heute sehen es B2B Buyer nicht mehr ein, ihre wertvollen Informationen gegen wertlosen Content einzutauschen. In dieser Podcast-Folge sprechen Tim und Matthis d…
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Wie viele Phasen beinhaltet ein Heilungsprozess und gibt es dafür ungefähre Zeitangaben? 31:09

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In der heutigen Podcastfolge beantworte ich eure Fragen! Diese beiden Fragen beantworte ich: Wie viele Phasen beinhaltet ein Heilungsprozess und gibt es dafür ungefähre Zeitangaben? Jassi Wie kann ich Verletzungen aus der Beziehung und Trennung loslassen? Friederike Hier ist der Link zur Folge zum spirituellen Bypassing: https://chrisbloom.de/podca…
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97: I Had a Concussion. Readjusting Expectations in Body, Mind and Health (don’t worry I’m fine now) 28:53

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so i had a concussion 3 months ago dont worry im perfectly fine now I wanted to wait a couple of months before sharing the details. And if you think I’m going to share in this email, I won’t-- you’ll just have to listen to the episode (I know I’m a tease…) We all know that whenever post Labor Day hits everyone is always feeling SO overwhelmed. We t…
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Andrew Mall on Political Advocacy & His Run for Kansas Senate 46:19

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REALTOR® Andrew Mall is running for a seat on the Kansas Senate. He talks with Bobbi and Alex about his history with political advocacy, how it affects real estate, and how he would use a seat on the Kansas Senate to advocate for housing issues.Bobbi's Book Bit: Quiet Power by Susan Cain(Jump to interview at 16:35)…
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Love Hard 27:37

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Pam recently sat with Joel of the Tyler Joseph Leonard Memorial Foundation to discuss how the organization came about, and to share Tyler's story and death by suicide. It was an emotional, yet extremely insightful morning. How can you start the conversation about suicide? How can you help spread the message to others? And what resources does this f…
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Episode 369: ECTRIMS 2024 with Kristine Werner Ozug and Dr. Bruce Bebo 30:32

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ECTRIMS 2024, the largest MS research conference in the world concluded last week, and in this week's episode, we'll be hearing two slightly different perspectives on which news, announcements, and presentations stood out at this year's meeting. The ECTRIMS conference can feel almost overwhelming. You find yourself among 9 or 10 thousand other atte…
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ECTRIMS EXTRA: New Course Descriptors for MS with Dr. Fred Lublin 7:26

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With more than 9,000 MS researchers and clinicians in attendance, the 2024 ECTRIMS meeting in Copenhagen was the largest MS research conference in the world. During the meeting, I had an opportunity to talk with some of the best and brightest minds in MS research and clinical practice. This is your invitation to listen in on my ECTRIMS EXTRA conver…
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Warum sich Verlustangst wie Liebe anfühlen kann! 33:46

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30 Sekunden Zusammenfassung: Verlustangst kann sich oft täuschend wie Liebe anfühlen, weil sie uns dazu bringt, intensiv an jemanden zu denken, uns abhängig zu fühlen und jede emotionale Reaktion stark zu erleben. Doch diese Gefühle sind oft mehr von Angst und Unsicherheit geprägt als von echter Liebe. Verlustangst entsteht meist aus der Furcht, ve…
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#54 Messaging-Fallen im B2B SaaS 42:23

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B2B SaaS Unternehmen verbrennen durch ineffektive Paid-Initiativen haufenweise Ressourcen und Budget. Sie setzen auf Creatives, die zum Scheitern verurteilt sind. In dieser Podcastfolge diskutieren Matthis und Marie aus unserem Creative Strategy Team, wie es besser geht. Diese Folge ist Pflicht für B2B SaaS Unternehmen, die Ads immer noch ohne Plan…
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Episode 368: Living a More Purposeful Life with MS with Dr. Evan Smith 34:50

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Living with the unpredictability of MS sometimes feels like riding a rollercoaster. As you experience the twists and turns of life with MS, you can sometimes feel unmoored from the person you thought you were. You can sense your priorities, motivations, and values shifting. And, in those moments, it becomes easy to lose your sense of purpose. Clini…
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#53 Die größten B2B Sales Fehler 2024 (mit Volker Hein) 42:50

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Volker Hein ist CEO von Sales Elements, davor war er bei SAP für Software-Sales in 16 Ländern verantwortlich. In dieser Podcastfolge diskutiert er mit YOYABA CEO Tim, wie B2B Seller maximalen Impact auf Pipeline und Revenue schaffen. Außerdem geht es darum, wie Sales und Marketing effektiv zusammenarbeiten und ein schlagkräftiges Revenue-Team bilde…
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Episode 367: Budgeting for Living with MS with Bruce McClary 34:46

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Living with MS is expensive. A recent study funded by the National MS Society found the average cost of living with MS in the United States is $88,487 a year. Even with insurance, that can turn out to be a heavy lift. One thing you don't need is to be worrying about money while you're already worrying about MS. So, when I think about discussing bud…
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96: How to Brace Yourself for Q4 19:50

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In the States, Labor Day which means summer is UNOFFICIALLY over… This means the real work is here --getting ready for Q4. Q4 is the busiest time of year for me and my clients where: Companies are working on hitting their numbers Holidays are coming up so getting ready to deal with triggering family members And more importantly making sure to have …
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#52 Gifting: Revenue-Boost oder dreiste Bestechung? 29:42

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In den USA setzen viele B2B-Marketer auf kleine Geschenke, um potenzielle Buyer in Demo-Calls und weitere Gespräche zu locken. Ist diese Taktik auch im DACH-Markt denkbar? Und wenn ja, welcher Business Impact ist dadurch möglich? Tim und Matthis werten den HockeyStack Lab Report „The State of Gifting“ aus, um diese und weitere Fragen zu beantworten…
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KAR CEO Maranda DeSanto on the Work of the State Association 39:15

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Maranda DeSanto is the new CEO of the Kansas Association of REALTORS®. She talks with Bobbi and Alex about her career and her goals for the future of the state association.Bobbi's Book Bit: Extraordinary Influence by Tim Irwin(Jump to interview at 13:20)Learn more about the 2024 KAR Annual Conference in Overland Park: https://kansasrealtor.com/even…
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Emotionen regulieren: 3 Schritte, wie du lernst deine Gefühle zu kontrollieren WDH 32:27

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Positive oder negative Emotionen? Welche Emotionen sollen wir kontrollieren? Kann Emotionen überhaupt regulieren? In der neuen Podcastfolge spreche ich heute über das Thema der Emotionen und wie wir sie wirklich regulieren können. Ebenso lernst du in der neuen Folge folgendes: 1. Lerne, was Emotionsregulation bedeutet und was die Anzeichen mangelnd…
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Episode 366: Medicare and MS -- Getting Your Ducks In a Row with Laquel Thomas 35:13

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Most of us know Medicare as health insurance for Americans who are 65 or older, but when they qualify for Social Security disability benefits, people younger than 65 automatically qualify for Medicare. Today, between 25 and 30% of the people living with MS are Medicare beneficiaries. Whether you already have Medicare or you'll be signing up for Med…
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#51 Podcast Recap: Unsere Top-Learnings aus 50 Folgen 45:08

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Nach 50 Folgen Revenue Marketing Realtalk ist es Zeit für ein kurzes Recap! Tim und Matthis schauen auf die Zahlen, teilen Feedback aus der Community und sprechen über ihre größten Learnings aus 50 Episoden. Außerdem erklären sie, welchen konkreten Business-Impact der Podcast in den letzten 9 Monaten generiert hat. Jetzt reinhören!…
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Einsamkeit nach Trennung: 4 Soforthilfe-Maßnahmen, was du jetzt tun kannst! 31:36

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30-Sekunden-Zusammenfassung: Für die allermeisten Menschen geht eine Trennung mit starken emotionalen Gefühlen einher: Dazu gehören vor allem Wut, Trauer, Enttäuschung sowie Einsamkeit. Die wichtigste Botschaft solltest du schon ganz am Anfang des Beitrags verstehen: Dein Gefühl von Einsamkeit ist temporär. Zwar können sich Trennungen negativ auf u…
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Episode 365: It's the Episode Where I Get Interviewed with Jon Strum 41:35

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If you're a regular listener, you know that I rely on the RealTalk MS listener community to let me know which topics you'd like to hear about on this podcast. A few years ago, in episode 264, listener Dawnia Baynes did a podcast takeover, and interviewed me. Since then, I've heard from a bunch of you who, for some reason, want to hear more about me…
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#50 Thought Leader: Die Zukunft des B2B SaaS Marketings (Philipp Klöckner) 55:48

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Philipp „Pip“ Klöckner ist Investor, Berater, Podcast-Host, Newsletter-Autor und Thought Leader auf LinkedIn. Durch seine verschiedenen Rollen hat er tiefe Einblicke in die B2B SaaS-Welt und eine gewohnt klare Meinung dazu. In dieser Podcastfolge spricht er mit YOYABA CEO Tim Rath darüber, wie SaaS-Unternehmen trotz schwieriger Marktlage erfolgreic…
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Dan Stoner on Allyship, Education and the Real Estate Alliance 36:33

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Dan Stoner is a St. Louis REALTOR® and the President of the Missouri Chapter of the LGBTQ+ Real Estate Alliance. He talks with Bobbi and Alex about the Alliance and what fellow real estate professionals can do to support the LGBTQ+ community.Bobbi's Book Bit: My Morning Routine by Benjamin Spall(Jump to interview at 12:12)Use code "1stYearOff" to g…
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Emotionale Unsicherheit? 4 Tipps, wie du dich wieder sicher in dir fühlst! 30:26

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In der neuen Folge teile ich mit dir meine 4 Tipps, wie du dich wieder sicherer und sicherer fühlst. Lerne die Ursachen und Gründe emotionaler Unsicherheit kennen Mache den Selbsttest, ob du emotional unsicher bist? Erfahre meine 4 Strategien, was du jetzt tun gegen emotionale Unsicherheit tun kannst! Hier sind die Links zu den 1:1 Coaching-Program…
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Episode 364: Understanding the Signs and Symptoms of MS with Dr. Leorah Freeman 30:09

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Getting an MS diagnosis is not always the quick, straightforward process we'd like it to be. For some people, the process can drag on for years. But getting that diagnosis only happens when you and your primary care physician recognize that something's going on. It might be a sudden vision issue. Maybe it's unexplained tingling in an arm or leg. Or…
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95: How I Reduced 50% of My Business Expenses and How You can too, and a Business Update 34:12

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The beginning of the year, it was tough. I wasn’t hitting the revenue I needed, and my profit margins weren’t sexy at all. I had to put my ego in check and make some hard decisions and conversations. The result → I reduced 50% of my expenses and now this year I am projected to have the highest revenue, and more importantly PROFIT MARGINS! How am I …
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#49 How to leverage SEO to drive short-term pipeline with your website this year 41:37

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Many see SEO as a long-term strategy, causing companies to overlook it for 2024 year-end goals. But as our expert Sasha explains, that’s a missed opportunity. Organic search can quickly drive demand and amplify paid efforts. This episode is a must-listen for B2B SaaS companies looking to maximize SEO’s impact. Don’t miss it!…
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Das Leben ändern: 8 kleine und große Tipps für ein neues Leben! 29:59

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30-Sekunden-Zusammenfassung: Ob du mit 30, 35 oder 55 dein Leben ändern möchtest – es ist nie zu spät. Frage dich, wovon du mehr in deinem Leben haben willst und was du loswerden möchtest. Um dein Leben radikal zu ändern, reichen manchmal auch kleine Anpassungen. Grenzen setzen, loslassen lernen oder auf ein Ziel hinarbeiten, kann sich genauso lebe…
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Episode 363: Safe Driving When You're Living with MS with Jenny Nordine, OTL, CDRS 32:57

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For some people, getting in their car and heading for, well, anywhere represents freedom and independence. For others, it's a way to get to their jobs, get to their medical appointments, get the kids to school, and run necessary errands. MS can change all of that. Occupational Therapist and Certified Driver Rehabilitation Specialist Jenny Nordine j…
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S2 Ep:5 - Final Destination 11:02

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RealTalk TruTalk podcast hosted by the one and only Watson. Where I talk about what's it like being a young adult living freely, authentically, and unashamed of God. This episode 5 of season 2 I discuss the importance of accepting Jesus as your saviour. By doing this you are giving your life to the creator of the universe and securing your soul to …
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94: How to Embrace Anxiety to Work for You 17:32

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I’ve been noticing my clients, community and myself including feeling anxious maybe cause it’s August and the end of the year is creeping up. I’ve challenged my clients and myself -- what if anxiety can be good for us? What if we can embrace it. See…anxiety gets a bad rap. But this past summer, we’ve seen how anxiety can be (not always) good for us…
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#48 Kaufverhalten Update 2024: Software Buyer bevorzugen innovative Brands 30:37

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Der Software-Markt soll bis 2030 jedes Jahr um 10 % wachsen. Gleichzeitig schauen sich Käufer:innen laut LinkedIn-Survey immer weniger Produkte an, bevor sie eine Kaufentscheidung treffen. In dieser Folge lernst du, wie B2B Companies auch 2030 auf der Shortlist ihres ICP landen. Jetzt reinhören!
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Marilyn Stanley on KHRC First Time Buyer and Other Assistance Programs 26:30

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Kansas Housing Resources Corporation (KHRC) is a self-supporting, nonprofit, public corporation that serves as the primary administrator of federal housing programs for the state of Kansas. Marilyn Stanley CSBG / Single Family Program Manager for KHRC talks to Bobbi and Alex about the KHRC First Time Homebuyer Program as well as other assistance pr…
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Ich fühle mich ungeliebt: Was sich hinter dem Gefühl verbirgt – und 5 Tipps, wie du es loswirst! 36:54

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30-Sekunden Zusammenfassung Wer sich ungeliebt fühlt, nimmt die Menschen im eigenen Umfeld als wenig aufmerksam, nicht anerkennend sowie nicht emotional verfügbar wahr. Unerfüllte Bedürfnisse nach Zugehörigkeit, Liebe und Nähe tragen zum Gefühl des Ungeliebtseins bei. Häufig verzerren negative Glaubenssätze wie “Ich bin nicht liebenswert” die Inter…
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Episode 362: The Role of Integrative Medicine in Treating MS with Dr. Lynne Shinto 29:33

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Integrative medicine brings conventional and complementary treatments together in a coordinated way. This approach to health and wellness represents a growing trend across the United States, especially among people who live with a chronic disease like MS. Dr. Lynne Shinto joins me to explain what integrative medicine is and how to safely incorporat…
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#47 Thought Leader: 85% aller Leads durch Performance Marketing (Julia Glöckner – awork) 42:31

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In dieser Podcastfolge erklärt CMO Julia, wie das Hamburger Projektmanagement-Tool awork 85 % seiner Leads über Performance Marketing generiert. Sie spricht außerdem über die größten Fehler, die B2B Software Companies dabei machen und wie diese vermieden werden können. Jetzt reinhören und lernen!
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Innere Zufriedenheit: 6 effektive Methoden, wie du lernst, zufriedener zu sein! WDH 34:51

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Heute möchte ich dich einmal fragen, welche Gedanken und Gefühle du mit dem Begriff “Innere Zufriedenheit” verbindest? Was assoziierst du damit? Für mich persönlich bedeutet es Ausgeglichenheit & innere Ruhe Klarheit darüber, wer ich bin & was ich möchte Selbstvertrauen & sicher sein, dass ich durch meine innere Balance jedem Sturm im Außen standha…
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Episode 361: Meet the new President and CEO of the National MS Society with Dr. Tim Coetzee 30:23

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Less than two weeks ago, the National MS Society announced the appointment of Dr. Tim Coetzee as its new President and CEO. The MS Society's board chair, Peter Porrino, commented, "Tim is a trusted voice of the global MS community, a highly respected scientist, and we are excited for him to bring his transformative leadership to drive us into our n…
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93: Growth Doesn't Always Mean More, Bigger and Better. How to Redefine "Growth" to Align for You 19:14

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I was coaching a doctor last week who wants to open up a bigger office. I asked why this was important. She shared, “When you stop growing, you start dying.” Then she sighed, and cried saying, “But at what expense to my husband, kids and my health?” I challenged her and asked, “What if growth doesn’t mean more and bigger, externally? What if growth…
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