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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Colin True - outdoor industry journalist

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Tired of the same old outdoor narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a communit ...
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Today on The Rock Fight Colin & outdoor author and journalist Shawnté Salabert the following topics: MLFNOW on MyOutdoorTV! Yes, we also thought it said what you thought it said, but don't worry the link is completely SFW. (06:07) Resale platform ThredUp raised its sales and earnings targets for the year after a strong first quarter. Secondhand FTW…
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Today on the show we have updates on two topics that have dominated the outdoor industry discourse over the past few months. First Tania Lown-Hecht from the Outdoor Alliance sits down with Colin to talk about the congressional midnight vote that happened last week that is threatening thousands of acres of public land in Nevada & Utah. (01:19) (We n…
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Welcome to Monday's on The Rock Fight your home for the best outdoor industry discourse! There are two big topics on the docket today. First! After checking in on the recently released Outdoor Retailer floor plan (04:59), Colin, Producer Dave, and Outdoor Industry Insider Eoin Comerford go through the key takeaways from the annual REI members meeti…
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Today Colin is joined Adam Cramer the CEO of the Outdoor Alliance to talk about what is happening with our public lands. And there is a lot happening. Over the last few weeks, we’ve seen or heard the following: A leaked document from the Department of the Interior. Last week the administration released their budget guidelines for 2026 which include…
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Today Colin and outdoor journalist and author Shawnté Salabert run through the following recent stories that have come out of the outdoor adventure community: Aspiring Mt. Everest climbers will now have to climb another 7,000m peak in Nepal before attempting the world's highest mountain. Progress? (05:20) A team has successfully completed an expedi…
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Today on the show Colin is joined by outdoor industry insider Eoin Comerford to check in on Eoin's 2025 predictions for the outdoor industry given how things have gone off of the trails over the past month (05:56). Then Eoin walks us through the model he put together to demonstrate the impacts the current tariffs that are in place are having on a s…
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Colin is rolling solo today and he starts the show reflecting on an early episode of The Rock Fight where he defended his anti-Dawn Patrol stance before reflecting on a recent Dawn Patrol experience that didn't really change his mind but was still worth it. Then for The Parting Shot he pays tribute to one of the original Rock Fighters our own, Just…
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Today on the show Colin is joined by outdoor journalist and author Shawnté Salabert to talk about some recent headlines to come out of the outdoor community! On today's docket: Paddler Kyle Parker is looking to paddle across the United States from "Tip 2 Tip"! (06:55) Injinji released a line of tech tees. Is this a sign they're going to take on app…
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Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for an update on who might be buying Canada's MEC. (04:47) Then they're joined by independent retailer Wes Allen to get his reaction and thoughts to last weeks rumors that REI is putting the squeeze on their brand partners to get new product exclusivity. (21:33) Lastly for…
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"Are you not entertained?!" Today on the show Colin is joined by outdoor pop culture aficionado, Shawnté Salabert, to talk through some of the more quintessential outdoor movies of the last 25 years: A Walk In The Woods, Wild, Touching The Void, and 127 Hours. The two talk about what works about these movies from and outdoorsy perspective and some …
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Today Colin and Justin Housman hit the following outdoorsy topics and headlines! Colin caught a great inside wave and Justin has rave reviews for Priority Bike's belt drive and gear box! (05:48) Two divers off the coast of Australia were left in the water by the boat that brought them there. This is objectively funny and terrifying. (16:25) A new w…
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Today on the show Colin and Producer Dave address rumors that have been sent in by listeners of The Rock Fight that REI is looking for more new product exclusivity from at least some of their vendors. (04:40) They also talk about the recent report that Passenger is pausing their launch into the US market due to the issues being caused by the Trump …
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Today Colin reflects on this past week when he and Producer Dave attended Functional Fabric Fair in Portland (Oregon) and takes a deeper look at what National Trade Shows should do in a world where the smaller shows are so effective. Then Colin is joined by Producer Dave and outdoor journalist and host of Open Container Doug Schnitzspahn to reflect…
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Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for a Wednesday edition of our normal Monday show! On the docket today: The crew reacts to last week's rollback to all but 10% (unless you're China) of Trump's tariffs (05:00) Will the tariff situation help boost secondhand business (17:24)? The other big…
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Today Colin and Outdoor Industry Insider Eoin Comerford are joined by Jonathan Cedar, BioLite's founder and CEO to discuss the breaking news that BioLite is acquiring Goal Zero. Jonathan talks about the background of BioLite and why this deal makes sense particularly due to the alignment in mission and product offerings between the two companies. L…
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Today on the show Colin and Justin Housman open things up by talking about the news that scientists have brought back the extinct dire wolf and read a pretty epic listener defense of Colorado. Then they're joined by the owner of Garage Grown Gear, Lloyd Vogel, who lists off five US made outdoor brands that many of our listeners have likely not hear…
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Today on the show we start by helping to break the news about Brands For Public Lands, a coalition of outdoor industry businesses who are speaking up on behalf of our sacred public spaces. Colin is joined by the Executive Director of The Conservation Alliance, Paul Hendricks, who gives the background on this new coalition, how it came together, and…
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What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about today but the recent announcement of tariffs and their impact on the business of going outside. They start off by getting into the broader impact of the announcement and the idea that higher tariffs could drive m…
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Today on the show Colin takes a look back at an age old outdoor industry problem. The 'outdoor boys club' and a continued lack of gender representation is something that has persisted in the outdoor industry since there has been an outdoor industry. Today on the show Colin is joined by Cassie Abel, the founder and CEO of Wild Rye, who provides a un…
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Today Colin is joined by our regular Wednesday co-host Justin Housman to talk through some recent stories to come out of the outdoor community! They open the show with the news that the fallout from the Trump layoffs have caused the Fiery Furnace Trail in Arches National Park to close indefinitely. Buckle up because we're probably gonna be getting …
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Today on show Colin is joined by the regular Monday crew (Producer Dave, Outdoor Industry Insider Eoin Comerford) to talk about the recent movement that is encouraging outdoor enthusiasts in Europe to look locally for their outdoor products in protest of recent "political" developments in the US. (06:46) They also talk about Academy forging ahead w…
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Today Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research. First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to …
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The Rock Fight is once again breaking news to the outdoor industry! On Wednesday an alert listener of The Rock Fight sent us this article on PE Hub which reports outdoor brand Stio is being shopped for acquisition. Players in the mix to take over the venerable Jackson brand being Columbia, YETI, or potentially several PE firms. On this emergency re…
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On this episode of The Rock Fight Justin Housman opens up about his own mental health struggles and how that has impacted his relationship with outdoor activities. A few weeks back in Rock Fight's weekly newsletter, News From The Front, Justin wrote about how he mistook the slow erosion of his participation in his favorite outdoor sports as part of…
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Today on the show Colin, Producer Dave, and Outdoor Industry Insider Eoin Comerford have some innovative suggestions for the outdoor industry. Innovation in the outdoors is a misunderstood word. It's often only applied to the performance of the apparel, gear, and footwear that the industry produces. And while there will surely be advances that will…
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Today on the show Colin is rolling solo as he talks about the recent ThredUp report about the growth of secondhand as well as reflecting fondly on the recently concluded Barkley Marathons. Then Colin offers a take on why you may not want going outside to be your sole existence for being. Check out hundreds of wildly cool products by visiting and sh…
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Today on the show Justin Housman has the week off so Colin welcomes Shawnté Salabert as to the co-host chair! Together they run through some of the topics that have come out of the outdoor community over the past week. First up, The North Face has yet another collaboration with a fashion brand that has (almost) sold out! There has probably been too…
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Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford to take a look a bigger look at the outdoor industry. Optimism was high at the end of 2024 that the outdoor industry was due for a come back year. Inventory issues had improved and open to buy was increasing. But with the end of the first quarter just a c…
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Today Colin opens the show by giving his thoughts on the big outdoor story of the week: The letter that was sent to Outside, Inc CEO Robin Thurston from more than 30 notable journalists making the request to have their names removed from Outside's masthead. Then outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford joins Colin …
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Today Colin & Justin hit the following topics to come out of the outdoor adventure community! Several brands put out new product press releases over the past week including Mountain Hardwear, Tifosi, and NEMO. Colin & Justin give their thoughts on each of these but save most of their commentary for the NEMO Dagger OSMO that is bluesign certified an…
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Today the hosts, writers and consigliere's of the Rock Fight universe gather to once again rank the top outdoor brands... only this time it's all about accessories. They've ranked footwear and they've ranked gear and today the Outdoor Media Avengers are assembling to do the same for accessories. Only for this round we don't have our own version of …
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It's a return fire episode as Patagonia joins The Rock Fight to defend their efforts on PFAS! Recently on The Rock Fight Colin was critical of a new video from Patagonia that detailed their journey to remove forever chemicals from their product line. In Colin's point of view he thought Patagonia was late to the party and this was a case where the b…
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Today Colin & Justin belatedly talk about stories and headlines to come out of the outdoor adventure community. Belatedly because the flu recently landed right on Justin's handsome face! On the docket: Last weekend there were protests held at National Parks across the country. Are we feeling encouraged about the state of things? (06:03) A non profi…
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What better way to start your week then by entering The Rock Fight for the best outdoor industry commentary you'll find anywhere?! Today Colin is joined by Monday regulars Eoin Comerford and Producer Dave and they break down the following topics: After being acquired by Kontoor Brands last month, Helly Hansen has announced their intention to make a…
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Today Colin is rolling solo! First he offers his comments and observations after attending the virtual launch of Arc'teryx's spring footwear collection earlier this week. While the launch itself was a leap forward in how outdoor brands should be engaging with outdoor media, it was also a good example of how brands could improve how they promote the…
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Today Colin and Justin take a look at recent headlines to come out of the outdoor adventure community. On the docket: In response to the Trump Administration's Valentine's Day staffing and budget cuts, employees at Yosemite National Park hung an upside down flag on the top of El Cap. Hope ensued. (04:55) The Trump Administration backtracked on thos…
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Today Colin is joined by outdoor industry insider Eoin Comerford (Producer Dave is out sick) to talk about all the big stories that came out of the outdoor industry last week. On the docket today: In a rare industry spite move (ok it's not just that) VF spinoff Kontoor Brands acquired Helly Hansen from Canadien Tire Corporation. Eoin gives us the b…
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Today Colin is joined by outdoor journalist and host of Open Container, Doug Schnitzspahn to talk about what they saw this week at the Outdoor Market Alliance Media Event. They recount their experiences at the show, how it compares to larger national events, and emphasize how the format allows PR Agencies and those in outdoor media to engage with b…
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Today on the show Colin and Justin talk about the turmoil caused by the Trump Administration's layoffs at various land management agencies. They cover the ramifications of substantial layoffs that have left numerous employees without positions, thereby compromising the operational integrity of our national parks. The episode further examines the un…
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Today on The Rock Fight Colin is joined by Rock Fight Consigliere Eoin Comerford and Producer Dave to discuss several news stories that paint a picture about the long term health of the outdoor industry. First they look at the recent earnings report by Newell (parent company of Marmot, Coleman, and Ex Officio, among others) which shows how the outd…
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Today Colin is joined by Peter Whitcomb of Tersus Solutions, one of the players working to enable a thriving secondhand marketplace in the outdoor industry. Tersus Solutions acts as a backbone for brands striving to establish sustainable practices by managing their re-commerce efforts. Throughout their conversation, Colin and Peter examine the comp…
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Today on the show Colin & Justin Housman talk about some of the stories making the rounds through the outdoor community. First up is an article that summarizes recent studies looking at the value of cold plunges. Turns out, there's not a lot science to support the claims that sitting in cold water is good for you. But that doesn't mean you shouldn'…
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Today the various hosts, producers, and consigliere's of The Rock Fight gather to once again rank the top outdoor brands! And this time it's all about gear. Coming off of last months episode where they ranked the top 5 outdoor footwear brands, Colin, Justin Housman, Producer Dave, and Eoin Comerford come back together to do the same for outdoor gea…
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Today on the show Colin and Producer Dave are joined by the most unlikely of guests... someone from Outside, Inc! Chris Jerard (aka CJ), Outside's VP of Marketing and Executive Director of The Outside Festival and Summit heard Colin's thoughts about a recent press release regarding the 2025 edition of the festival on Monday's episode of The Rock Fi…
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Today Colin and Justin pop into Housman's House to talk about Justin's big break down of the BOLT Act which is just one element of what's inside the seminal piece of conservation legislation known as the EXPLORE Act. Then the guys resurrect Gear & Beer to do a round of Overrated, Underrated or Properly Rated. The items being evaluated? Gaiters, ins…
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Today Colin opens the show by talking about the amount of outdoor industry events scheduled to be held in just a few months (aka Junepocalypse) as well as the recently announced details for The Summit at the Outside Festival. Then he is joined by outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford and "Producer" Dave to react…
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Today on the show Colin and Justin are joined by journalist Rachelle Schrute, who offers insights into the world of hunting. The conversation explores the walls we build between outdoor categories and examines hunting in terms of conservation and ethical food sourcing, emphasizing how these principles can resonate with human powered outdoor enthusi…
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Today Colin and Justin break down some recent headlines to come out of the outdoor adventure community. First up is the news that Black Diamond is partnering with Rainier Mountaineering, Inc to help with their product development. This is a reunion between BD president Neil Fiske and RMI owner Peter Whittaker who teamed up at Eddie Bauer to create …
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Today on the show, outdoor retailer Wes Allen returns to talk about the article he wrote for Rock Fight about the fallout of Altra giving REI exclusivity on the newest version of the popular Lone Peak trail running shoe. The Altra Lone Peak Plus is the first version of the iconic trail runner to feature a Vibram outsole, and will be available exclu…
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Today on the show Colin and his guest talk about an overlooked opportunity for inclusivity and revenue in the outdoor industry. Outdoor apparel brands are missing a significant opportunity by not offering more sizes. Andrea Kelly, founder of Make Plus Equal, joins The Rock Fight to emphasize the importance of size inclusivity in the outdoor industr…
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