Cele mai bune Website Optimization podcast-uri (2024)

1
SEO-Friendly Rendering – with Mark Stanford-Janes, Senior Organic Performance Manager 16:31

2d ago16:31

16:31

How your website content renders impacts your SEO performance… Learn rendering best practices for better search engine rankings in this episode of Lumar’s Human-First Digital podcast. Recorded at BrightonSEO, Chris Spann (Senior Tech SEO, Lumar) is joined by Mark Stanford-Janes, Senior Organic Performance Manager at ROAST. Their discussion delves i…

1
3 Mistakes I’ve Made With My Website Design Business And How You Can Avoid Them [Ep 042] 16:23

3d ago16:23

16:23

Send me a message! I share three big mistakes I made while building my business. I'll share personal stories about trying too hard to fit a formal mold, making things more complicated than they needed to be, and thinking I had to make my business huge to be successful. YOU WILL LEARN: Why showing your real self in your business can attract the best…

1
Rank Higher in Google Search By Syncing Your Website With Google Business Profile [Ep 041] 15:20

3d ago15:20

15:20

Send me a message! Learn the secrets to boosting your website's visibility and credibility through one powerful (and free!) tool — your Google Business Profile. YOU WILL LEARN: How to fully optimize your Google Business Profile for maximum impact The crucial steps to sync your website and GBP for seamless integration Tips to leverage all the featur…

1
Unlocking the Power of Log Files for Technical SEO – with Beth Woodcock, Tech SEO Specialist 16:40

16d ago16:40

16:40

In this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™. The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and …

1
Virtual Brand Shoots for a Personality Packed Business Website [Ep 040] 21:58

17d ago21:58

21:58

Send me a message! Let's chat virtual brand shoots with Anne Marie, an expert in capturing authentic, personality-packed visuals for entrepreneurs. Learn how this innovative approach to photography can transform your online presence and help you connect more effectively with your audience. YOU WILL LEARN: What virtual photography is and how it diff…

1
5 Ways To Determine If Your Blog Is A Success [Ep 039] 23:58

24d ago23:58

23:58

Send me a message! Is your blog truly working for you, or are you just spinning your wheels? We explore what it means to have a successful blog and how to measure its effectiveness. YOU WILL LEARN: The importance of defining success for your blog based on your business goals. Key metrics to track, including traffic, engagement, conversion, and SEO.…

1
AI Search, EEAT, & Structured Data – with Dan Taylor, Head of Technical SEO 23:33

30d ago23:33

23:33

Technical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google's AI Overviews / SGE, and how EEAT and structured data/schema markup play a role in optimizing your website content for AI search. Written Episode Recap: https://www.lumar.io/blog/podcast/podcast-ai-search-eeat-s…

1
11 Ways To Drive Traffic To Your Business Website To Boost Sales [Ep 038] 26:57

1M ago26:57

26:57

Send me a message! Find out 11 powerful strategies to drive traffic to your website and boost your sales. YOU WILL LEARN: How to leverage often-overlooked communication channels The importance of creating irresistible downloadable content Strategies for effective email marketing Creative ways to use QR codes for traffic generation The power of inte…

1
Why I Don't Use The "F" Word in Website Design (Funnels) [Ep 037] 15:30

1M ago15:30

15:30

Send me a message! Find out why I don't use the "F-word" in web design — and by that I mean "funnels." Learn why traditional sales funnels can be limiting and how we can create more effective, relationship based websites. And find out about my alternative approach such customer journey maps and relationship building that can lead to more trust with…

1
How to Structure & Streamline SEO Reports – with Natasha Burtenshaw-deVries 17:19

1M ago17:19

17:19

In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital. Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focus…

1
Is Substack Right for Your Small Business Blog? Answer These 2 Key Questions to Decide [Ep 036] 23:55

1M ago23:55

23:55

Send me a message! Let's chat about Substack vs WordPress for small business blogs. I break down the key features, pros, and cons of each platform, helping you understand which one might be the best fit for your unique needs. And we'll explore real-world examples of how different businesses and content creators are using these platforms effectively…

1
Little Known Ways to Increase Your Visibility with Emily Aborn [Ep 035] 23:55

2M ago23:55

23:55

Send me a message! Are you ready for a visibility boost? In this episode, I chat with content copywriter and fellow podcast host Emily Aborn about little-known ways to increase your online presence. We go deep into dive deep into how your website can be the ultimate tool for attracting your ideal clients and showcasing your brand personality. YOU W…

1
The Evolution of SEO & Reddit’s Influence on Search – With Will Critchlow, SearchPilot 34:39

2M ago34:39

34:39

Welcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on …

1
9 Things to Remove From Your Website Immediately [Ep 034] 28:10

2M ago28:10

28:10

Send me a message! Discover the nine things you can remove from your site to enhance user experience and engagement. YOU WILL LEARN How to simplify your navigation menu The impact of eliminating distracting elements like autoplay videos Ways these changes can boost your site's performance How to attract more ideal clients and increase revenue Liste…

1
Prepare Your Website for Fall with These 7 Essential Updates [Ep 033] 19:25

2M ago19:25

19:25

Send me a message! Learn 7 essential updates to help you prepare your website for a successful fall season. We'll chat about the importance of reviewing your summer website performance, updating your content for fall, and performing a visual refresh to create a cohesive brand experience. YOU WILL LEARN: How to assess your website's summer performan…

1
Boost Your Business With An FAQ (Frequently Asked Questions) Page [Ep 032] 23:53

2M ago23:53

23:53

Send me a message! Are you tired of losing potential customers because they can't find the answers they need on your website? I'll share the secrets to creating an effective FAQ page that will not only keep your visitors engaged but also boost your business's online presence. YOU WILL LEARN: Why having an FAQ page is crucial for your website How to…

1
How To Choose a Website Designer You Love (REPLAY!) [Ep 031] 15:08

3M ago15:08

15:08

Send me a message! Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN How to know if you vibe with their design aesthetic Ways to align with their personality and values The importance of strategic questioning Why clear p…

1
How To Know If You’re Ready For A New Website (REPLAY!) [Ep 030] 22:18

3M ago22:18

22:18

Send me a message! How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update. YOU WILL LEARN: Six key indicators that your website may need a revamp How to assess if your site is effectively driving sales and conversio…

1
3 Best Practices for High Converting Website Design (REPLAY) [Ep. 029] 17:35

3M ago17:35

17:35

Send me a message! We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients. YOU WILL LEARN: Three powerful strategies to boost your website's conversion rate How to effectively track and understand your website's analytics The impact of clean, simple de…

1
Find Out The Secret Behind Your Website's Eye-Catching Design [Ep 028] 20:00

3M ago20:00

20:00

Send me a message! Have you ever wondered where website designers get their inspiration and how they craft those beautiful online homes? I share my design process and the 3 key elements that all play a role in creating the designs I design. YOU WILL LEARN: The critical role of branding in website design How to prioritize copy and its importance to …

1
How To Communicate with Your Web Designer — My Top Tips for Success [Ep 027] 21:45

4M ago21:45

21:45

Send me a message! Have you ever struggled to get your vision across to your web designer? Poor communication is one of the most common pitfalls in web design projects, leading to wasted effort, frustration, and even project failure. In this episode, I share tips and strategies to help you master the art of effective client communication and ensure…

1
7 Ways Your Website Can Make (Or Save) You Money! [Ep 026] 19:02

4M ago19:02

19:02

Send me a message! Let's explore 7 powerful strategies to transform your website into a revenue-generating and cost-saving tool for your business. Discover how to maximize your online presence and boost your bottom line through smart website integrations and features. YOU WILL LEARN: How to streamline your booking process with appointment scheduler…

1
All Marketing Paths Lead To Your Website With Kristi Mitchell [Ep 025] 23:32

4M ago23:32

23:32

Send me a message! Let's chat about strategic marketing with expert Kristi Mitchell. Learn why having an overarching strategy is essential for marketing success and how your website plays a central role in each stage of the marketing funnel. Discover Kristi's 4-step framework and how to leverage your website effectively at each stage. YOU WILL LEAR…

1
How I'm Using Zapier In My Small Business To Save 50% More Time [Ep 024] 23:51

4M ago23:51

23:51

Send me a message! Let's chat about the world of automation and how I'm using Zapier to streamline my small business operations. Here are 3 things you will learn from this episode: Zapier automates repetitive tasks by connecting different apps and services, saving you time and effort. How I use Zapier to streamline processes like forwarding emails,…

1
Are You Making These 11 Common Website Mistakes? [Ep 023] 23:09

5M ago23:09

23:09

Send me a message! When it comes to your small biz website, there's a lot more under the hood than just the visible design and content. In this episode, I'm going to peek under the hood and look at 11 technical pitfalls and mistakes businesses make with the back-end of their websites. You'll learn how to prevent these 11 mistakes and what to do ins…

1
Transform Your Failed Web Design Project into a Success Story [Ep 022] 23:48

5M ago23:48

23:48

Send me a message! Has your website redesign project turned into a nightmare? Maybe you poured tons of time, money and effort into it, only to end up with an underwhelming site that doesn't reflect your brand or business goals. If you've found yourself disappointed, confused, and embarrassed by the final product, this episode is for you. We'll dive…

1
Why Social Media is an Extension of Your Website with Taylor Kloss Pittsinger [Ep 021] 25:33

5M ago25:33

25:33

Send me a message! I chat with Taylor Kloss Pittsinger, owner of Creative TK Marketing, to discuss the important relationship between your website and social media presence. Taylor shares why your social feeds should be an extension and reflection of your website's branding. She offers practical tips to ensure your online presence is cohesive, from…

1
Get Your Website Summer-Ready with These Essential Tips [Ep 020] 20:08

5M ago20:08

20:08

Send me a message! Your website should be an automated lead generation machine, allowing you to truly unplug and enjoy your summer without constant worry. On the pod, I share my top tips for getting your website "beach ready" so it keeps working hard behind the scenes while you take a break. ☀️ 🎙️ RELATED EPISODES Why I Don't Use The "F" Word in We…

1
Is Your Website Stuck in the Past? Uncover If It's Worth Saving or Starting Fresh [Ep 019] 14:00

5M ago14:00

14:00

Send me a message! Ever find yourself feeling embarrassed to share your website with others? Or maybe your Instagram presence looks drastically different from your outdated website? In this episode, I'm diving into the telltale signs that it's time for a website revamp. But the real question is — do you actually need an entire redesign, or can you …

1
How to Nurture Website Visitors Through Email Marketing With Bev Feldman [Ep 018] 37:09

6M ago37:09

37:09

Send me a message! Join me and email expert Bev Feldman of Your Personal Tech Fairy as she reveals clever ways to turn website visitors into email subscribers. You'll learn an amazing hack to see exactly where people are signing up on your website - whether it's from your homepage, blog posts, or even the footer. Bev also shares tips on using perso…

1
Service Pages That Sell: Five Things You Need To Have To Convert Website Visitors [Ep 017] 21:12

6M ago21:12

21:12

Send me a message! You've poured your heart and soul into your services, but is your website actually selling them effectively? If your service pages are falling flat, this episode is a must-listen. I'm breaking down the 5 critical elements every high-converting service page needs to captivate visitors and turn them into paying clients. Whether you…

1
How To Create an About Page That Attracts Your Ideal Clients [Ep 016] 11:50

6M ago11:50

11:50

Send me a message! In this podcast episode, I'm diving into something super important for your website: the about page. You might not realize it, but this page is typically one of the most visited pages on a website. I'll explain why it's so essential and share tips on how to make yours shine. From being real and showing your values to telling your…

1
The Six Secrets to a Money Making Homepage [Ep 015] 23:19

6M ago23:19

23:19

Send me a message! Your website's homepage is more than just a digital business card —it's a dynamic tool designed to drive your business's growth. I share six transformative secrets that can turn your homepage into a powerful, efficient lead conversion engine. YOU WILL LEARN: The importance of perfecting your homepage's hero section to prevent vis…

1
3 Must-Knows Before Building A New Website For Your Business [Ep 014] 18:36

7M ago18:36

18:36

Send me a message! Creating a website that wows your ideal clients doesn’t have to be overwhelming. I'll share the only 3 things you need to know before starting your website project. And they are probably aren't what you are expecting! Plus I'll reveal what you DON’T need to worry about when hiring a designer. Get the details now before you start …

1
How To Get Google To Love Your Business (And Send You Loads Of Traffic) With Claire Ransom [Ep 013] 41:42

7M ago41:42

41:42

Send me a message! Want to get Google sending tons of FREE traffic your way? Join me and my guest Claire Ransom, founder of Aloha Life Digital, a Boston-based boutique SEO agency. We dive into easy, actionable strategies for making Google fall head over heels for your business. Claire shares her proven tips and secrets for ranking higher on search,…

1
3 Reasons Why Your Website Isn’t Making Money [Ep 012] 16:51

7M ago16:51

16:51

Send me a message! Is your website falling short when it comes to making money? I'll reveal the top 3 reasons your site isn’t producing profits and what to do about it. CONNECT WITH ME: WEBSITE DESIGN SERVICES — jennyb-designs.com 💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch y…

1
Discover Your Website Personality Type To Attract Higher Paying Clients [Ep 011] 23:14

7M ago23:14

23:14

Send me a message! We dive into the fascinating world of website personalities. Discover the four distinct types and learn how to align your website’s personality with your ideal clients' preferences to attract more business. This fun and practical discussion will not only help you understand the strategic importance of your website's vibe but also…

1
The Secret Weapon Of Successful Websites — A Personality [Ep 010] 15:50

8M ago15:50

15:50

Send me a message! Let's dive into the intriguing concept of infusing your personality into your website. Discover how personal touches can transform your site into a vibrant, relatable space that resonates with your ideal customers and supercharges your business. This episode sets the stage for a two-part series, where we'll explore how showcasing…

1
New Offer? Do This On Your Website To Make More Money [Ep 009] 16:07

8M ago16:07

16:07

Send me a message! I explore the challenge of effectively presenting a new offer on your website. If you've ever struggled with how to display your unique products or services in a way that captures your ideal clients' attention, this episode is for you. I'll share essential tips and strategies to showcase your offerings prominently, ensuring they …

1
How To Spring Clean Your Website So You Get More Clients [Ep 008] 22:40

8M ago22:40

22:40

Send me a message! I share the essentials of website spring cleaning, providing you with all the tips you need to rejuvenate your website. As we usher in a new season, it's the perfect time to declutter, refresh, and optimize your online space to attract modern clients and boost your business. I'll guide you through a thorough cleanup process and e…

1
How To Choose a Website Designer You Love [Ep 007] 15:01

9M ago15:01

15:01

Send me a message! Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN How to know if you vibe with their design aesthetic Ways to align with their personality and values The importance of strategic questioning Why clear p…

1
Fall Back in Love with Your Website: BTS of a Client Website Design Project [Ep 006] 16:18

9M ago16:18

16:18

Send me a message! I take you behind the scenes of a recent client website redesign project. Discover the top strategies I used to transform the site into a more attractive and profitable online presence. YOU WILL LEARN: Key approaches to make your website more appealing and client-friendly. Strategies to boost your website's profitability and effe…

1
What I’m Loving —The Apps And Tools I Use In My Web Design Business [Ep 005] 18:32

9M ago18:32

18:32

Send me a message! Let's discuss the essential apps and tools that are the backbone of my web design business. From project management to automation, these tools not only streamline my workflow but also boost my productivity, allowing me to focus more on what I love doing. YOU WILL LEARN: How Notion can revolutionize your project management and org…

1
3 Best Practices for High Converting Website Design [Ep 004] 17:27

10M ago17:27

17:27

Send me a message! We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients. YOU WILL LEARN: Three powerful strategies to boost your website's conversion rate How to effectively track and understand your website's analytics The impact of clean, simple de…

1
How To Know If You’re Ready For A New Website [Ep 003] 21:22

10M ago21:22

21:22

Send me a message! How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update. YOU WILL LEARN: Six key indicators that your website may need a revamp How to assess if your site is effectively driving sales and conversio…

1
Everything You Need To Know About The Back-End Systems To Power Your Website [Ep 002] 20:33

10M ago20:33

20:33

Send me a message! What if your website could attract clients around the clock, even while you sleep? Well it can with the right back-end systems! Find out the easily integrated tools you can use to effortlessly convert site visitors into leads. YOU WILL LEARN: Why CRMs and email platforms are critical How to turn website goals into money-making re…

1
What is a High-Converting Website? [Ep 001] 12:31

11M ago12:31

12:31

Send me a message! In this first episode, we chat about the core elements of a high-converting website. Learn the essential components that transform a basic site into a powerful tool for business growth, setting the stage for future conversations. YOU WILL LEARN: Clean design principles that enhance user experience Crafting compelling messaging th…

1
Welcome to the Website Design Made Simple Podcast 1:51

12M ago1:51

1:51

Send me a message! Are you a small business owner who cringes at the thought of sharing your website with potential clients because you know it’s not a true representation of your business as it is today? What if I told you that with just a few simple tweaks, you could transform your website into a powerful tool that attracts your ideal clients and…

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