This is the Digital Deep Dive Podcast, where we tackle the newest trends, strategies and pain points shaping growth across the digital landscape.
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Navigating the Sunset of 3rd Party Cookies With David Cost
41:57
41:57
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41:57
David Cost is the VP of Digital and eCommerce at Rainbow Apparel Co, an omnichannel fast-fashion retailer offering women’s, plus-size, and children’s clothing. In his role, he manages over 1,000 stores in the US, Puerto Rico, and the US Virgin Islands and has grown the eCommerce business over 9x. David has developed new eCommerce technologies as a …
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Embracing Omnichannel Strategies With Andrea Moore
39:52
39:52
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39:52
Andrea Moore is the Chief Digital Officer at NEST New York, a fast-growing, leading fragrance lifestyle brand. As a C-suite executive and omnichannel leader, she has experience launching, building, and scaling digital businesses to $100 million. Andrea is also an angel investor, an advisory board member at ShopTalk, and an Adjunct Professor at FIT.…
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Seller’s Crossroads: Exploring the Decision to Enter the Amazon Marketplace With Matthew Rosenfeld
40:47
40:47
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40:47
Matthew Rosenfeld is the Founder and CEO of Crush, which provides boutique Amazon management services for retail and DTC brands. He is also the Founder of Retail Racer, which leverages proprietary software to automate retail outreach for DTC brands. As a former Amazon seller, Matthew has launched, acquired, and sold multiple brands. In this episode…
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Digital Deep Dive With Amitai Sasson From OverstockArt.com
46:01
46:01
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46:01
Amitai Sasson is the VP of eCommerce at overstockArt.com, the largest online retailer of handmade oil paintings in the US. In his role, he has designed and developed the company’s online store, with annual sales of over $2 million. Amitai is also responsible for enterprise resource planning, customer relationship management, and supply chain system…
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eCommerce Strategies With Economic Headwinds With Todd Hassenfelt
41:17
41:17
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41:17
Todd Hassenfelt is the Global Digital Commerce Senior Director of Strategy and Execution at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Tod…
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Amazon Ads and Entrepreneurship With Destaney Wishon
47:25
47:25
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47:25
Destaney Wishon is the Co-founder and CEO of BTR Media, a retail media company empowering growth for brands. The company rebranded from BetterAMS, where Destaney started as an Account Executive, providing perspective on new industry standards for brands’ eCommerce strategies. She is passionate about providing in-depth, strategic recommendations on …
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Trends To Win in 2024 With Chris Perry
54:23
54:23
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54:23
Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders…
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Accurate Amazon Market Share and Content With Spencer Millerberg and Justin Maner
55:30
55:30
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55:30
Spencer Millerberg is the Founding Partner of DetailPage, which helps brands optimize traffic and gain Amazon market share. He founded OneClickRetail, the first Amazon market share measurement tool that was sold to Asscential. As an eCommerce and data analytics expert, Spencer has helped over 650 brands improve sales, margins, and search positions …
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Winning With Site Speed, Conversion, and Security With Ajay Kapur
45:59
45:59
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45:59
Ajay Kapur is the GM and CTO of Security and Applications at Edgio, a platform helping companies deliver online experiences and content. In his role, he handles product management and marketing, engineering, infrastructure, and technology operations. Ajay was the Co-founder and CEO of Layer0, a developer-focused platform-as-a-service that was acqui…
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Finding the Voice of the Shopper via UGC With Kim Rayburn
45:07
45:07
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45:07
Kim Rayburn is a Client Engagement Advisor at Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. She is also a Principal and Consultant at Topnotch Consultancy, where she helps companies transform their sales growth strategies. With 25 years of consumer-focused exp…
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2024’s Most Impactful Digital Marketing Trends With Udayan Bose
44:45
44:45
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44:45
Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in I…
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Multichannel Retail Media Success With Nate Pinkston and Paul Brenner
47:37
47:37
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47:37
Nate Pinkston is the Head of Growth for Retail Media at Microsoft, where he manages end-to-end ownership of sales, customer success, and account management for the world’s largest retail media networks. As a digital marketing and engagement leader, he uses analytics to develop innovative solutions in the AdTech, MarTech, and retail industries. Nate…
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Increasing Conversion Through Optimized Delivery With Corey Apirian
44:09
44:09
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44:09
Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experie…
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Delivery - Increasing Profitability and Expectations With Avi Moskowitz
45:54
45:54
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45:54
Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands’ checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBaza…
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Convergence of the Digital Shelf and Media With Mike Black
32:26
32:26
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32:26
Mike Black is the CMO of Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Product Marketing a…
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Breaking Down Amazon Data With Sreenath Reddy
29:36
29:36
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29:36
Sreenath Reddy is the Founder of Intentwise, a technology platform that provides professional advertisers, large-scale aggregators, and high-volume agencies with automation, competitive intelligence, and data infrastructure for Amazon and other eCommerce sites. With more than 20 years of experience in the digital advertising and data analytics spac…
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Michael Lebhar is the Co-founder and CEO of SellCord, which helps brands scale and maximize sales on Walmart.com. He is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. With experience scaling and selling brands on Walmart Marketplace and stores, Michael has become a leading expert in online and in-store gro…
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Understanding the Walmart.com Ecosystem
40:50
40:50
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40:50
Michael Lebhar is the Co-founder and CEO of SellCord, which helps brands scale and maximize sales on Walmart.com. He is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. With experience scaling and selling brands on Walmart Marketplace and stores, Michael has become a leading expert in online and in-store gro…
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Understand Growth With Retail Media and CTV
43:43
43:43
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43:43
Chris Bruderle is the Vice President of Industry Insights and Content Strategy at the Internal Advertising Bureau (IAB), which empowers the media and marketing industries to thrive in the digital economy. As a web analytics, market research, advertising, and content expert, he has over 10 years of experience mining data and collecting insights for …
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Jacob Cooke is the Co-founder and CEO of WPIC Marketing + Technologies, a leading eCommerce and technology consultancy driving growth for global brands in China, Japan, and Southeast Asia. Under his leadership, the firm has built an expansive solution set in data analytics, eCommerce activations and store management, brand strategy, creative campai…
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Gen Alpha and Immersive Commerce
35:36
35:36
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35:36
Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail …
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Marketing and the Attention Generation
46:10
46:10
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46:10
Steven Moy is the CEO of Barbarian, a leading creative digital advertising agency. Throughout his career, Steven has worked on large-scale digital transformation initiatives for global brands, including American Express, McDonald’s, CVS Health, and AT&T. Since joining Barbarian in 2019, he has significantly reshaped the agency by launching its firs…
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Brad Dey is the President of Dey’s End Consulting LLC, a full-service certified Shopify Plus partner focused on solving eCommerce and operational challenges. He has experience working on enterprise-level projects in financial services at Fortune 100 and 200 companies. As an eCommerce solutions architect, Brad has had CIO-level involvement at some o…
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Measuring Incremental Retail Media ROI
45:37
45:37
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45:37
Meghan Corroon is the Founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill’s Bill and Melinda Gates Foun…
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Where the Digital Org Is Heading
46:04
46:04
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46:04
Lauren Livak Gilbert is the Director of the Digital Shelf Institute (DSI), which shapes the future of digital and advances commerce through community, content, and education. In her role, she defines the strategy for creating a global industry commerce community to support brands, retailers, and future leaders in the complex digital environment. As…
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Content and the Voice of the Shopper
48:09
48:09
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48:09
Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development…
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Understanding the Digital Landscape in Healthcare
40:54
40:54
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40:54
Tom Hileman is the Managing Partner of Digital at Global Prairie, a purpose-driven marketing firm crafting business-building solutions. He was the former President of Hileman Group, which was acquired by Global Prairie. Tom has more than 20 years of experience in the marketing and information technology space. Through various management roles and e…
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The Commerce Everywhere Conundrum
44:44
44:44
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44:44
Tamara Alesi is the CEO of Mediaplus, a leading independent and partner-managed media agency. With 20 years of experience in media and marketing, she has led award-winning campaigns for notable companies, including Apple and L'Oréal. Tamara has been recognized as an industry thought leader by Adweek, eMarketer, and the Interactive Advertising Burea…
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Todd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold…
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Incrementality and Retail Media
42:51
42:51
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42:51
Kevin Weiss is the Vice President of Retail Media at Skai, which powers digital advertising and market intelligence for the world’s top brands and agencies. As an executive eCommerce leader, he has helped enterprise, mid-market, SMB, and emerging businesses with their marketing efforts. Before Skai, Kevin was the VP of Growth and Strategy at Amplio…
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What Prime Day Results Mean for Q4
44:30
44:30
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44:30
Rick Watson is the CEO and Founder of RMW Commerce Consulting, which provides eCommerce strategy consulting to help businesses accelerate their go-to-market processes. Rick founded the company after spending more than 20 years as a technology entrepreneur and operator in the eCommerce industry with companies including ChannelAdvisor, BarnesandNoble…
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Shopify Summer Edition Episode
40:28
40:28
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40:28
Jordan Brannon is the President of Coalition Technologies, a company that provides SEO services in digital marketing, design, web development, and PPC advertising. Jordan’s expertise in digital strategies has shaped his career for more than a decade, where he focused on developing solutions that allow for more qualified leads, better traffic conver…
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Benchmarking Your Digital Commerce Capabilities
53:07
53:07
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53:07
Declan Kearney is the CEO and Founder of Digital Commerce Global (DCG), a company empowering brand leaders to make informed decisions on investing in digital commerce capabilities. He is also an advisor for private equity and venture capital firms. With over 20 years of experience, Declan has seen the ever-evolving landscape of eCommerce and has be…
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The Current State of Subscriptions, Retention, and LTV
48:33
48:33
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48:33
Chase Alderton is the Senior Partner and Field Marketing Manager at Recharge, which helps merchants launch and scale their subscription businesses by turning one-time buyers into loyal repeat customers. In his role, he works with the Recharge Agency Partner network. Chase has held multiple positions at Recharge, including Marketing Associate and Pa…
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Understanding a Digital First Creative Strategy
50:29
50:29
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50:29
Zach Riegle is the VP of Sales and Marketing at Blue Wheel Media, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, so…
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Understanding the Current State of Influencer Marketing
54:08
54:08
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54:08
Adam Gausepohl is the CEO and Head of Creative and Social Strategy at PopShorts, a social media strategy and influencer marketing agency. As a leader in the social marketing space, he serves as a judge of The Shorty Awards, The Webby Awards, and The Lovie Awards. Adam was named a Forbes 30 Under 30 finalist in marketing and advertising and has craf…
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Strategically Leveraging Ratings and Reviews To Drive Growth
52:44
52:44
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52:44
Gautam Kanumuru is the Co-founder and CEO of Yogi, a product sentiment analysis platform that enables brands to gain deeper visibility into customer feedback and voice-of-customer. With a background in AI and natural language processing, he played a crucial role in developing Microsoft products, including Cortana and Xbox. Before co-founding Yogi, …
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Analyzing Amazon's Chargebacks and Fines Process
45:43
45:43
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45:43
Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to…
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A Digital Discussion on Going Back to the Basics
45:42
45:42
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45:42
Michael Zakkour is the Founder and Chief Strategist at 5 New Digital, a consultancy that advises clients on strategy, structure, implementation, and transformation in the digital realm. Michael has over 20 years of experience in eCommerce, specializing in digital transformation, data science, the China/APAC market, digital commerce, and new retail …
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The Current State of Amazon Fulfillment
45:02
45:02
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45:02
Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experie…
…
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1
Generative AI and the Future of Search Marketing
49:30
49:30
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49:30
Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in I…
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The Customer Lifetime Value Flywheel
56:20
56:20
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56:20
Jon Reily is the SVP of Commerce and Loyalty at Bounteous, a leading global digital experience consultancy. In his role, he leads Bounteous’ Commerce Center of Excellence, providing best practices, thought leadership, and co-innovation for brands. With more than 20 years of experience in the digital space, Jon is a Top 100 Retail Influencer, an eCo…
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Understanding Composable Architecture
48:02
48:02
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48:02
Dries Buytaert is the Founder, Chief Technology and Strategy Officer, and Board Member of Acquia, a venture-backed software company offering products and services for Drupal, an open-source website-building platform he founded and leads. Honored as a Young Global Leader by the World Economic Forum, he has also been recognized as CTO of the Year by …
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Amazon Business Model Deep Dive
46:20
46:20
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46:20
Martin Heubel is the Strategy and Amazon Consultant at Consulterce, a strategy consultancy helping B2C household and CPG brands increase their 1P vendor profits on Amazon. As the founder, he has over five years of experience assisting CPG and household brands to master their bottom line. Before Consulterce, Martin was a Senior Category Manager at A…
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Market-Aware Amazon Advertising With Franz Jordan
46:28
46:28
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46:28
Franz Jordan is the General Manager and Vice President of Perpetua, a SaaS platform that helps brands, media agencies, and Amazon sellers improve ad performance through AI-powered automation. He has nearly 10 years of experience as an entrepreneur in the Amazon, eCommerce, and market intelligence spaces. Before Perpetua, Franz was the Co-founder an…
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GPT-4 and the Generative AI’s Impact on Brands
45:39
45:39
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45:39
Todd Hassenfelt is the eCommerce Director of Growth Strategy and Planning at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Todd has also sold…
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Andrew Lipsman is the Principal Analyst at Insider Intelligence, the leading research, data, and insights provider helping companies maximize revenue, optimize ad spend, and anticipate digital disruption. In his role, he reports on retail and eCommerce, following trends, including holiday shopping, retail media, social commerce, DTC brands, and lea…
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How Digital Is Impacting Healthcare
40:18
40:18
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40:18
Jacob Harrison is the Director of eCommerce Investment Strategy at CMI Media Group, a full-service media agency specializing in strategic healthcare marketing. For more than eight years, he has launched, developed, and implemented some of the largest marketing programs in the retail, finance, and consumer goods spaces. Jacob has built and led world…
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eCom Earnings Season Review With Rick Watson
52:08
52:08
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52:08
Rick Watson is the CEO and Founder of RMW Commerce Consulting, which provides eCommerce strategy consulting to help businesses accelerate their go-to-market processes. Rick founded the company after spending more than 20 years as a technology entrepreneur and operator in the eCommerce industry with companies including ChannelAdvisor, BarnesandNoble…
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The Current State of Digital With Tim Armstrong
56:10
56:10
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56:10
Tim Armstrong is the Founder and CEO of Flowcode, a QR code generator platform for DTC companies. He was the former President of Google Americas, where he built and led the platform from a SaaS search provider to one of the largest ad businesses in the world. Tim was also the Chairman and CEO of AOL, where he helped establish the site as a content …
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