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One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t ev ...
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Episode Summary: In this episode, we’re talking about how business owners—especially gym owners—often make the mistake of overcomplicating their businesses. It’s easy to add unnecessary options, details, and management layers, but that can slow down growth, create confusion, and reduce profit. Many of us became entrepreneurs to flex our creative mu…
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This week, we're going to build entrepreneurial resilience: the ability to just keep going when things go wrong. Listen to this episode, and then visit the Daily Directives section at BusinessIsGood.com to complete daily exercises for resilience all week. I'm Chris Cooper, and today I'm discussing strategies for overcoming adversity in business. Se…
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I'm a product guy. I want to believe that if I keep making my product better, I'll make it more profitable. Unfortunately, that almost never works - we get caught in the Technician's Curse and never stop iterating on our product, tweaking it, improving it...and never having time to market it. But there are SOME ways that improving your product CAN …
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Characteristics of Missionaries and Mercenaries Missionaries: Purpose-Driven: Focused on the company’s vision and values, often motivated by making a meaningful impact. Long-Term Commitment: Likely to stay with the company through ups and downs, seeing their work as a calling or part of a larger mission. Team-Oriented: They prioritize collaboration…
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I get between 30 and 300 messages on FB every single day. Usually, I ask, "what are your goals for the business?" and the entrepreneur answers, "I need more clients." But in many ases, they have lots of clients, and that's not ht eproblem. They're chasing the wrong metric. In fact, they're chasing the hardest metric. They should be chasing profit. …
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When most entrepreneurs get their business running smoothly, they turn their eyes to the next thing: the next level, the next opportunity, the next location, or the next big idea. This means they no longer spend all of their time caring for, feeding and protecting the Golden Goose. They might entrust its care to someone else...but that person doesn…
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Last week I shared the story of the Smokejumpers, and the horrible tragedy that happened in Mann Gulch, Montana in 1949. But as in all tragedies and all business setbacks, there's a lesson that we can learn and take from this. In this lesson, the foreman of the Smokejumpers--Wagg Dodge-- did something that seemed counterintuitive and didn't make se…
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In the annals of firefighting history, few events are as heartbreaking and instructive as the tragedy of the Smoke Jumpers in Mann Gulch. This group of elite wildland firefighters met their fate in a devastating fire in 1949, which claimed the lives of 13 brave souls. Their story is not only a poignant reminder of the hazards faced by firefighters …
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BiG Podcast - Golden Hour Chris Cooper emphasizes the importance of dedicating an hour each day to growing one's business, citing the benefits of uninterrupted time for focus and consistency in practicing the 'golden hour.' He advises listeners to prioritize their mentor's tasks during this hour and highlights the ease of entering a state of focus …
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Today on the podcast, Business Mentor Ashley Haun shares the importance of rest for entrepreneurs, highlighting three types of rest: physical, emotional, and mental. She shares personal experiences of feeling exhausted after a 72-hour race and the need for emotional rest to avoid burnout. Haun encouraged entrepreneurs to prioritize rest to make bet…
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Stay In Your Lane Summary Limiting growth by trying to do too many things. 0:01 Chris Cooper highlights the common mistake of trying to do too many things at once, leading to watered-down core services and distraction from the main business. Limiting growth by building multiple, mediocre businesses instead of focusing on one great business, resulti…
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Motivation is not about fear or money. True motivation comes from those 3. Autonomy, mastery and purpose - dan pink Autonomy: the 4 Ts: their task, their time, their technique and their team Freedom and responsibility within a framework Mastery You don’t get motivated and then start winning. You start winning and then get motivated. Counting tiny w…
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Summary Identifying ideal clients and product market fit. 0:01 Chris Cooper identifies the challenge of identifying ideal clients and explains the importance of product market fit for business growth. He observes that businesses have a small group of loyal long-term clients and a larger group of newer clients with a higher churn rate, highlighting …
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Summary Why businesses should fire underperforming staff quickly. 0:03 Chris argues that it's best to fire people quickly, rather than psychoanalyzing their personal problems or taking on their troubles, and explains why this approach is best for everyone involved. The impact of bad team members on business success. 2:15 Chris Cooper emphasizes the…
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There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In this two part podcast series, I'll walk you through what each means as succinctly as possible. I'll tell you the opportunities and challenges with both. And I'll tell you what you can do today to grow your business using both brand…
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In a perfect world, a business goes through four phases: Ideation - you craft your original idea, test and tweak it until you have good product-market fit. Income - you build your business to give you a good predictable income. Investment - you build your team to give you time freedom. And you build your wealth to give you financial freedom. Impact…
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Years ago, I thought about making my gym a co-op. I told myself I wanted to give 'ownership' to the clients and let them guide the future...but really, I was trying to avoid responsibility. In this episode of Business Is Good, I discuss the common - but sometimes unconscious - desire for the owner to say "It's not my fault!" It's up to you to make …
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Many entrepreneurs will tell others they "have ADD" or have a "slight case of attention-deficit disorder". But most don't: they're just scattered. They're trying to multitask instead of focusing. They're unclear on what to do next in their business. They love starting things, but not finishing; they're usually juggling a dozen things in their head …
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Taryn is an experienced business mentor, and she's worked with a lot of small businesses. Based in Yorkton, SK, Taryn started a gym to pursue her CrossFit passion. Like many of us, she quickly realized that her job skills didn't translate into ownership skills. She sought a mentor and turned her gym around. But during that process, she began sharin…
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In a lecture to Entrepreneurship students at a local university this month, I shared a simple business plan that you can use in a week to launch a business, and continue to use for years. In this podcast, I walk through the model step by step, with examples you can use for different businesses. It's never too soon to start a business...and it's nev…
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Starting your own company often means wearing many hats and mastering a wide array of skills. When I founded my first business, a gym, I had to be adept at various tasks from entering daily sales to ensuring a clean and welcoming environment for my clients. While I considered myself an A-level trainer, my skills in other areas, like bookkeeping and…
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What do you do when your system crashes, or gets really slow, or spins around when doing normal tasks? You reboot it. You clear the memory and start from scratch. When you reboot a computer, you shut down all the programs that are running in the background. You clear its memory. When the computer reboots, it starts with the basics: just the systems…
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For the last 15 years, I've almost always had a 1:1 mentor. I've participated in masterminds, had specific coaches, but always paid someone to help me set goals, build a plan and stay on course. I pay between $100,000 and $250,000 per year, but the ROI is unmeasurable (though it's in the millions.) Working with a mentor is a two-way street. These a…
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“My staff never cleans up before they go home.” “Our front office is a pigsty!” “No one returns phone calls or emails quickly.” “No one cares except for me!” If you struggle to get consistent action from your staff, there are two possible causes. The first probable cause is your process. The second probable cause is your people. Read the full artic…
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You’re busy. You probably work a longer day than anyone else you know. You probably start early and finish late. And every minute is packed: you hit the ground running and don’t stop until bedtime. So why don’t you feel like you’re getting anywhere? For most of us, it’s because we’re avoiding the work that will actually grow our business. We’re rea…
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I own the largest mentorship practice in the world for gym owners. There are over 900 gyms currently in the program, each with their own 1:1 mentor. The mentors are trained, drilled, tested and taught nonstop. They're quizzed on our material--but, more importantly, they're taught how to mentor and coach someone. When I started mentoring others, I d…
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"I believe entrepreneurship and business development are key for Indigenous individuals, like myself, and communities, to escape situations of poverty and become sustainable, independent and positive contributors to the overall greater good while reclaiming our economic independence within the local, regional, national and international markets. Gr…
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"Freedom and responsibility within a framework." In his book "Good to Great", Jim Collins lists "A culture of discipline" as one of the six necessary elements that make a company great. It's a really profound concept, but I'm going to make it actionable for you. Read the post here: https://businessisgood.com/a-culture-of-discipline/ Connect with Ch…
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In his book, "Good to Great", Jim Collins shares 6 big ideas that great companies have in common. The unifying theme of the companies in his book is that they didn't start out great, but became great when they acted on these big ideas. One of the biggest is the "hedgehog concept", which is a strategy of focusing hard on the thing you can do better …
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Comparison is the thief of joy. Theodore Roosevelt Entrepreneurs spend most of their time looking for the next problem to solve. This is often good for business, but bad for the entrepreneur. According to Dan Sullivan and Dr. Benjamin Hardy in The Gap and the Gain, "Gap Thinking means looking at the distance between where we are and where we want t…
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In my book "Founder, Farmer, Tinker, Thief", I broke the entrepreneurial journey down into four phases. In the Founder Phase, the entrepreneur is wearing all the hats. They're bootstrapping, staying up late, building and testing products, learning to sell, opening the business early and closing it late. In many cases, they're self-employed: they've…
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We content creators live in a miraculous time. We can talk to more people than ever before in history. The power of marketing is astronomically stronger than it's ever been. Our audience knows no geographical limit. The real foundation for all of this power and reach is the content we produce. We can publish for free anytime we want--and people wil…
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Jason Katzenback is the cofounder of Amazing.com, a company that did $45M per year selling on Amazon. As you'll hear in this episode, Jason--an early seller on Amazon--quickly flipped his niche skill into coaching others. He took the time to figure out something that made him a lot of money, and then multiplied that knowledge by helping others do t…
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Want your clients to get results faster? Make the steps smaller. This is a meta-skill for great coaches in every field: fitness, business and even spiritual leadership. There are many reasons clients can't hit their goals: the goal isn't clear enough they don't have time to work on it they don't know where to start the amount of work required to re…
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"Fix the leader, fix the business". - Aaron Stokes, ShopFixAcademy In this series, I've been talking about the natural evolution of a business...and the things that stop it from growing. The things that stop the business from evolving are usually inside the founder's head. In the Systemize phase, the founder must get the operating instructions for …
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"I can't take on more business without more staff...but I don't have the money to hire anyone!" I'm sure you've been there. Your business is busy, but you're not making enough money. You have cash flow, but not enough to hire someone else without cutting your own pay. This is the Valley of Death: when you have to hire for capacity ahead of cash flo…
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"Nobody can do this as well as I can!" - every entrepreneur, ever "Never mind. I'll just do it myself!!!" - every human who thinks they're saving time Early in my career as a fitness coach, a mentor told me to work more ON my business and less IN my business. Since I had no time in the day, I decided to hire another coach to run the 6am group at my…
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Every business grows through four phases: Systemization - optimization - growth - and scale. Systemization means getting every process in your business out of your head. Optimization means repeating the processes that work best, over and over. It also means pursuing virtuosity in those processes - doing them well, without wasted effort or excessive…
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"If you want to succeed in business, you're going to have to make a lot of mistakes." That's true. But... it's not the mistakes themselves that matter. Many business owners make lots of mistakes, and don't survive them. In fact, that's true for the majority of small businesses. They make pricing mistakes; they order too much inventory; they shoot f…
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