Cele mai bune Emarketer podcast-uri (2025)

1
Behind the Numbers: Our Total Media Consumption Is Hitting a Ceiling. But In Which Areas Is It Starting to Fall? 26:25

2d ago26:25

26:25

On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Ma…

1
Reimagining Retail: The Impact of Tariffs on Retailers – What to Expect & How to Prepare 23:21

4d ago23:21

23:21

On today’s podcast episode, we discuss what a tariff even is, what might happen when they’re implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff. Follow us on Instagram at: https://www.instagram.com/emar…

1
Behind the Numbers: How Amazon Has Made Itself Even More Essential … And How It Hasn’t 21:46

6d ago21:46

21:46

On today’s podcast episode, we discuss how Amazon has made themselves even more essential to customers, why “they can’t make physical stores work”, and how its advertising business is getting on. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Rachel Wolff, and Senior Director of Briefings Jeremy Goldman. Li…

1
Behind the Numbers: How the Rise of the AI Shopping Agents Is Impacting the Customer Journey 26:33

9d ago26:33

26:33

On today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global D…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025) 25:52

11d ago25:52

25:52

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who'…

1
Suam Barrantes, de empleado bancario a mentor para freelance 45:35

11d ago45:35

45:35

¡Hola, hola! Hoy te traigo una historia de transformación que te va a encantar. En este episodio del Podcast eMarketerSocial, te cuento la experiencia de Suam Barrantes, un profesional que dejó atrás una carrera de 13 años en la banca para convertirse en mentor y entrenador de freelancers. 🚀Si alguna vez has sentido que tu trabajo estable no te lle…

1
Behind the Numbers: Meta’s AI Investment Strategy, Snap’s Growth Secrets, and Why Pinterest Deserves More Attention 24:01

13d ago24:01

24:01

On today’s podcast episode, we discuss Meta’s AI plans, the real story behind Snapchat’s growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify. F…

1
Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era 30:39

15d ago30:39

30:39

On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen …

1
Behind the Numbers: Welcome to the Third Era of the CMO Role—The Chief Marketing Everything 26:03

16d ago26:03

26:03

On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify. F…

1
Reimagining Retail: How Lego Became the World’s Largest Toymaker 17:47

18d ago17:47

17:47

On today’s podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor. Follow us on Instagram at: h…

1
Behind the Numbers: Google’s Plans After the DeepSeek Announcement and How Much GenAI Chatbots Can Erode Its Search Dominance in 2025 25:54

19d ago25:54

25:54

On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Go…

1
Cómo empezar un negocio online después de los 45: Guía para principiantes 55:16

19d ago55:16

55:16

👋 Si estás buscando cómo empezar un negocio online después de los 45, ¡has llegado al lugar correcto! Este artículo es el contenido del episodio 249 de Podcst eMarketerSocial, no hablaré en código binario ni te haré descifrar manuales de 500 páginas. 😅 Esto es para ti, para mí y para cualquiera que quiera darle una oportunidad al mundo digital sin …

1
Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next 30:47

22d ago30:47

30:47

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of…

1
Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears 29:25

23d ago29:25

29:25

On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul V…

1
Behind the Numbers Special Edition: Creator Economy Trends 2025 Keynote 24:51

24d ago24:51

24:51

On today’s special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of EMARKETER’s The Creator Economy Trends 2025 and is hosted by Vic…

1
Reimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other Warehouse Clubs 18:21

25d ago18:21

18:21

On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor. Follow us on Instagram at: https://ww…

1
The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land 20:37

26d ago20:37

20:37

In today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke. Follow us on Instagram at…

1
Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025 25:55

27d ago25:55

25:55

On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhe…

1
Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025 25:00

30d ago25:00

25:00

On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports…

1
Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears | Feb 5, 2025 15:34

1M ago15:34

15:34

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President…

1
Behind The Numbers: DeepSeek: What It Is and How It’s Shaking Up the AI Universe | Feb 03, 2025 25:17

1M ago25:17

25:17

On today’s podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. List…

1
🎙️ Jorge Bosch: De Málaga al mundo digital con Cosas de Freelance 59:50

1M ago59:50

59:50

Este espacio es donde me siento a charlar con emprendedores y emprendedoras que han dado el gran salto al mundo online. Hoy, te traigo una conversación con Emilio Sánchez Lozano, un profesional multifacético que tiene mucho que contar.De către Toni Herrera

1
Behind The Numbers: Netflix Breaks Records: Can Its Playbook Be Replicated? | Jan 31, 2025 26:34

1M ago26:34

26:34

On today’s podcast episode, we discuss how Netflix’s recent live sports events have performed, if there’s a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and wat…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (January) | Jan 29, 2025 23:12

1M ago23:12

23:12

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's…

1
Behind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025 28:43

1M ago28:43

28:43

On today’s podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients’ relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson,…

1
Behind the Numbers: Forecasting Trends for 2025—Digital Pay-TV Petering Out and Why Livestream Shopping is (and Isn't) Taking Off | Jan 24, 2025 24:26

1M ago24:26

24:26

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar …

1
Reimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER | Jan 22, 2025 17:26

2M ago17:26

17:26

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian. Follow us on Instagram at: https://www…

1
Behind the Numbers: Technology Trends for 2025—AI Agents and the Smart Glasses Portal Into Spatial Computing | Jan 21, 2025 24:44

2M ago24:44

24:44

On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior An…

1
🌟 La Fuerza de la Neuroproductividad Consciente: Tere Besfer 58:59

2M ago58:59

58:59

🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?De către Toni Herrera

1
Behind the Numbers Special Edition: The Supreme Court Upholds the TikTok Ban – What It Means for You | Jan 18, 2025 4:34

2M ago4:34

4:34

On this special edition podcast episode, EMARKETER Senior Director of Briefings, Jeremy Goldman and Senior Analyst, Minda Smiley, discuss the Supreme Court’s groundbreaking decision to uphold the TikTok ban. Listen to Jeremy and Minda break down the ruling and give their preliminary thoughts on how this ruling could reshape social media, digital ma…

1
Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025 21:26

2M ago21:26

21:26

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on Y…

1
Reimagining Retail: Lessons From the 2024 Holiday Shopping Season—The Election Impact, Why Returns are Way Up, and More | Jan 15, 2025 16:10

2M ago16:10

16:10

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff. Follow us on Instagram at: https://www.inst…

1
The Banking & Payments Show: Banking and Payments Trends in 2025—Pay-by-Bank At Checkout, the BaaS Compliance Crackdown, and More | Jan 14, 2025 26:04

2M ago26:04

26:04

In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Prin…

1
Behind the Numbers: Social and creator economy trends in 2025—Shopping getting even more social and serial creator videos take over social media | Jan 13, 2025 24:05

2M ago24:05

24:05

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watc…

1
Behind the Numbers: The Future of Digital in 2025—A media time spent slowdown, and who will benefit the most from the digital economy? | Jan 10, 2025 27:51

2M ago27:51

27:51

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox …

1
Reimagining Retail: 2025 Retail Trends—The Pillars of Paid Retail Memberships, Gamified Loyalty Programs, and More | Jan 8, 2025 22:54

2M ago22:54

22:54

On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch. Follow …

1
Emilio Sánchez Lozano: Arquitecto, Escritor y Tu Coach Personal 59:56

2M ago59:56

59:56

Este espacio es donde me siento a charlar con emprendedores y emprendedoras que han dado el gran salto al mundo online. Hoy, te traigo una conversación con Emilio Sánchez Lozano, un profesional multifacético que tiene mucho que contar.De către Toni Herrera

1
Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now 29:24

2M ago29:24

29:24

On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how re…

1
Carol Roca: Inspiración y creatividad al servicio del branding 48:58

2M ago48:58

48:58

🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?De către Toni Herrera

1
Behind the Numbers: Trends and Events to Pay Attention to in 2025—Why Content Production Will Struggle, Major Big Tech Trials to Watch, and More | Jan 3, 2025 22:40

2M ago22:40

22:40

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host …

1
A New "Behind the Numbers" in 2025! 1:28

2M ago1:28

1:28

Look out for some new changes to “Behind the Numbers” in 2025! We will be rolling out our new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media, through thought-provoking conversations. Mondays and Fridays I will host a new video podcast called Beh…

1
Marcos Cortecero: Gamificación y Éxito en las Academias Online 🚀 37:54

2M ago37:54

37:54

🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?De către Toni Herrera

1
The Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024 22:21

2M ago22:21

22:21

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/emarketer/ For spo…

1
Around the World: The International Forecasts of Past (2024), Present (now), and Future (2025) | Dec 23, 2024 34:46

3M ago34:46

34:46

On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025. Follow us on Instagram at: https://www.…

1
The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024 39:10

3M ago39:10

39:10

On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Pres…

1
The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024 24:18

3M ago24:18

24:18

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Pro…

1
Reimagining Retail: 2024 Retail Awards—The Most Must-Visit Store, The Gen Z Darling Award, and The Comeback Story of the Year | Dec 18, 2024 27:01

3M ago27:01

27:01

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy David…

1
The Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta’s Live Shopping Sequel, Party City’s Fate, and Disney’s Pivot | Dec 17, 2024 21:32

3M ago21:32

21:32

On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Pr…

1
La Historia de Merche Salas: Una Inspiración en el Mundo Digital 55:23

3M ago55:23

55:23

🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?De către Toni Herrera

1
The Daily: Very Specific, But Highly Unlikely Predictions 2025, Part 1—TikTok’s Ban, X and Truth Social’s Alliance, and Who TikTok Shop Might Team Up With | Dec 16, 2024 22:21

3M ago22:21

22:21

On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of C…

Podcasturi care merită ascultate

Emarketer Podcast-uri

Podcasturi care merită ascultate

Ghid rapid de referință