A little update from me about the podcast! I’m expecting our second baby boy in just a couple of weeks time, at the time of recording this podcast (he is due mid to late July), and I’ve decided this time round to take a break from the podcast. I’m intending to take the first six to 12 months of baby-to-be’s life a little slower with work than I did…

In this episode, I speak with Christine Davies: a Masters-qualified holistic psychotherapist who supports women to be well in their body, mind and soul, and who is based in the Sunshine Coast, Queensland, Australia. We discuss the evolution of her business - Woven Holistic Counselling, which Christine started inspired by her own mental health journ…

If you're like most entrepreneurs then there are loads of things that you could teach and that you could help people with, which means that when it comes to creating our first online course, you could create an all encompassing course or even a membership that covers all the bases and all aspects of our area of expertise. However, in today’s episod…

It’s tempting to want to share everything we know in our online course. We can also equate quantity of content with quality of course. But what is in fact more valuable than more information? Quicker results. People don’t want to buy a library of information. They want the fastest route to the course’s promised outcome. In this episode, we’re explo…

Today we’re exploring arguably the most important decision you will make when it comes to designing your online course. And this is becoming very clear and specific about the person, problem and solution of your online course. When I take a look at the students I have worked with to launch their own courses, those who have had the most success, and…

In this week’s episode I'm joined by one of our members from The Modern Marketing Collective and an Elevate Business Retreat alumni, Renee Mariette. And Renee runs the business called Make Words Work. In this episode, we discuss Renee's move from corporate marketer to self -employed running her SEO copywriting business. She takes us through how whe…

Have you been thinking about creating and launching your first online course? There can be a lot to get your head around from the sales pages, the checkout pages, emailing your list, promoting on social media, the course creation, picking a name and price and the launch strategy itself. But if you're like many of the course creators I work with, th…

In this episode, I’m speaking with Kate Toon: an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of …

On this week’s episode, I’m joined by Leah Selfe, who you may know as the Productivity Queen. Leah works with women who are passionate about impacting others through their teachings and knowledge. She’s the go to Automation Strategist for fine tuning processes, creating business systems that work and automating workflows for easier business operati…

In the rapidly evolving landscape of online marketing, exactly where should we be focussing for the year ahead? And what really matters for us as micro business owners among the many trends, platforms and opinions? Find out in this episode! CONNECT WITH EMILY Website | Instagram | Facebook | LinkedIn Free marketing training, templates and resources…

In this episode, I’m speaking with Emma Jenkins - a registered psychologist with over 10 years of experience working with children, adolescents and families providing therapy and assessment with a strengths based, client-centered and trauma informed approach. Since becoming a mother she has developed a passion for supporting parent and infant menta…

Before we get into this week’s episode - and the first episode for this year - I want to invite you to join me for my Vision to Action - 2024 Business Day Out, on February 22nd here in Melbourne, Australia. Meet other expert-based business owners (consultants, coaches, service-based business owners, online course creators and creatives), in person.…

Do you ever worry that you’re not being professional enough on your social media? Do you often hold yourself back from sharing certain parts of your personality? Or do you quash your own ideas, because they aren’t deemed the ‘right’ way to do things in your industry? Well today’s guest is here to show you how to bring your whole, colourful and crea…

Today I’m joined by someone who has an infectiously positive energy about them, loads of fantastic insights, and an inspiring story that is sure to leave you with endless ideas about the opportunities for your own business! Mim Jenkinson is a multi-six-figure a year digital product creator, 5-star Etsy Sticker Seller and Online Business Coach. She’…

If you have ever wondered if the niche you have chosen is too small… Or whether you have saturated your market already… Or simply love to hear inspiring stories of business owners following their passions to build a thriving business, then today’s episode is for you. I’m joined by Brigit Esselmont, who I met when speaking alongside as a conference …

Coming up with content ideas - and then bringing them to life - is one of the trickiest and most time consuming parts of marketing for one person business owners. But what’s worse? When all that time and effort translates into very little engagement. I remember when I used to rack my brain trying to figure out what to post. At the start, I tried sh…

Do you ever get stuck second-guessing yourself, overthinking things, and feeling very unsure about which direction to go in or what decision to make? This might be because you have disconnected from your own intuition: that inner knowing, your gut feeling, your own instincts. Well, today’s guest is here to help you reconnect with your intuition in …

Mindset - or more specifically working on our mindset - is a common idea to many one person business owners. As entrepreneurial people, many of us are focussed on self improvement, self development and continuing to evolve and grow personally as well as professionally. We consume resources - like podcasts, books, and courses - that focus on mindset…

Today I’m speaking with the award-winning financial advisor, the founder of Endurance Financial and the newly published author of Financially Fit Women, Amanda Thompson! From the boardroom of Australia’s biggest banks as a leading financial advisor to qualifying three times for the Ironman World Championships despite health issues, Amanda Thompson …

Most small business owners think their marketing should feel new and exciting to them in order to be doing it right. In fact, they think that if they repeat themselves in their content, they're doing it wrong. But when we market our business to suit our personal needs of fun, newness and change, we forget about our audience and their needs of consi…

Fernanda Alberici is a Digital Marketing Strategist, Elite certified Facebook Ads Expert, Speaker, and the founder of Fab Marketing. Fernanda helps service-based and e-commerce businesses stand out online, attract a consistent influx of leads and customers, and grow a profitable business using tried and tested Facebook and Instagram advertising str…

There’s a great little feature on Instagram that you might not yet be aware of - or if you are aware of it, you may not be using it in the most strategic way possible. I’m talking about Instagram’s pinned posts feature. You can pin up to three of your posts to the top of your profile on Instagram, which means that these are the first pieces of cont…

How exactly do you go about preparing to leave a corporate job to transition into your own business? Is there a right time to make the move? What type of buffer should you have in place - if any? And how can you attract clients from marketing your business online - in a way that feels good to you? Well today’s guest on The Emily Osmond Show answers…

I’m not going to sugarcoat it: I have found the past few months pretty hard! The last episode I recorded about business and a baby was when Lando was four months old. He had slept for a lot of the day up until about three months, and at the time I recorded that episode, I was getting to grips with no longer having pockets of my day to dive into wor…

Some of the really valuable insights that I teach inside the Modern Marketing Collective centre around four categories of content that every business needs. These are connection, credibility, value and promotion, and today I’m talking about how to apply each of these specifically to your website. Understanding these four categories will be super he…

Building out your email list continues to be one of the most fundamental ways to grow your online business. Communicating with people through regular newsletters helps to build trust and draw people into your world. But email addresses are a high commodity and a lot of people are wary of giving out their details. Today I’m talking about 9 elements …

Welcome to the world of web design in 2023, where creating a high-converting website is crucial for online success. We’re so lucky to be joined by Emma Troy to help decipher the must-haves and what to avoid to create a converting website machine for your service or product-based business! INTRODUCING EMMA TROY Step into the digital realm where crea…

Today, I wanted to chat with you about something that I know many of us struggle with - imposter syndrome. ARE YOU FEELING LIKE YOU’RE JUST NOT GOOD ENOUGH? I’ve definitely struggled with this during my career. It's that awful feeling of self-doubt and inadequacy that creeps up on you when you're trying to achieve something new or step outside of y…

My guest today is Sara Jade, owner and founder of SJ&Co, a boutique hair salon in Northcote, Melbourne. Having been in business for 15 years, Sara Jade has so much insight and wisdom when it comes to business. She has taken her salon to the next level by reimagining, simplifying, downsizing and getting really clear on what she wants. LETTING GO OF …

Today I'm joined by Tanya Castellino, the founder of Life's Little Celebrations and member of The Modern Marketing Collective. Her business has promoted and supported kids' event vendors for the past 12 years and during this time, she has launched the Celebrate Society Membership for Kids Party Suppliers, the Celebrate Conference, and a magazine ca…

I have something a little bit different for you this week where I swapped seats and was the guest on the Heart-Centred Business Podcast with host Tash Corbin. Tash is amazing and a friend of mine. I met her a few years ago at Denise Duffield Thomas's first ever Rose Farm retreat, and I just have so much respect for her. Tash is a marketing and busi…

If you feel like you don’t have enough time to get everything done and you’re trying to do it all without much to show for it, this episode is a must listen. In a world where every piece of information is at your fingertips, you don’t need another time management strategy. What you need are the tools, techniques and wisdom to create a more spacious…

What we believe about ourselves and our potential to earn profit is important, and more often than not translates straight to our bottom line. While it can be challenging to change up the patterns we’ve always lived with, viewing money from a positive mindset is a skill that anyone can learn. It’s never too late to make a change and begin creating …

Leaving your 9 to 5 to pursue a creative dream full-time may sound a little out there. Some people may even call it crazy. But when you know what you want and you know what you’re good at, it can work. All you need is a little faith. WELCOME TRISH BURTON Today I sit down with Trish Burton, who courageously walked away from her job as a school teach…

With all the hard work that comes with building a business, it can quickly feel impossible to juggle work and your personal life in a productive way. And while it’s so exciting to throw everything into creating something of your own, how do you find a balance that allows you to live the life that you’re looking for? WELCOME LAURETTA HAMILTON Today …

Leaving a full-time job to start your own business is a huge decision that is both exciting and terrifying at the same time. It takes so much courage to take that leap of faith and pursue your entrepreneurial dreams but it can be so rewarding and fulfilling. WELCOME CASS AGGETT In this episode, I’m chatting with Cass Aggett who bravely made this le…

Do you have an overly complicated website with multiple offerings? Do you feel pressured to have so many programs, courses and services listed just to keep up with the competition? There are so many parts of running a business that can be challenging, but some of the most common complaints I hear are when business owners feel like they’re drowning …

Small business owners often have to wear many hats and juggle so many responsibilities in order to keep their company running smoothly. While we know this can be rewarding, it can also be incredibly overwhelming, especially when trying to balance the day-to-day, time sucking operations with long-term growth, launches and sales strategies. CUE THE O…

INTRODUCING EMMA MASLEN Today on the show I’m chatting with the courageous Emma Maslen from Rescue My Resume. Emma helps professional women to achieve their next dream job through amazing, confidence boosting resumes and coaching to nail that dreaded job interview. WHERE IT STARTED Emma started her business 5 years ago and would meet with her clien…

Welcome to today’s episode, which I know you’re going to love - you'll never have to scratch around for content ideas again! I know that as a business owner, content is often something you feel you should be doing better at, but there is always something demanding your attention isn’t there? So it gets pushed further and further down the pile. And …

Today we’re taking a deep dive into online memberships, drawing on my biggest learnings from over four years of running the Modern Marketing Collective. I have learned so much along the way, and I’ve got some really great lessons to share with you that will help you skip some time forward in your own business. I discuss why you might consider openi…

If you’re easing back into business after the holidays, you may be seeing a particular word pop up everywhere: ChatGPT. And you might be wondering - “what is this thing and what exactly should I know about it for my business?” In this episode, I’m breaking down what ChatGPT is - and how you can leverage it for your marketing, including: The top two…

Let’s talk about money! And how to make more of it in 2023. I have three ways I’ll be sharing in this episode that are leveraged ways to increase the revenue in your business. In other words, increasing the money coming into your business, without a big increase in the hours you’re putting into your business. Website: https://emilyosmond.com Instag…

So what’s it like becoming a mum while you run a business? True answer? It’s so different for everyone, depending on them, their baby, their business and their circumstances. I’m sharing my experience - from preparing for maternity leave, the early days of having a newborn, plus what it’s like now, with a four month old. There are things I’d do dif…

I always find the end of the calendar year a time that I move into a reflection period. I like to look back on the year, and pull out learnings about myself and the decisions I have made in my business. I examine what has felt good to me, and what hasn’t. Sometimes this is uncomfortable, but I am learning the importance of sitting in the feelings a…

With the holiday season approaching, you may be winding down from client work, and holding off doing any launches until the new year. So while you have chosen to give yourself a break from client delivery, what about your marketing? You may be having thoughts such as “people will forget about me if I stop posting during the holidays”, or “if I don’…

I think there’s an assumption that as small business owners, we are all in business to grow bigger and bigger every year. And that growth is the number one indicator of business success. But what if we don’t want to grow our business any bigger? And what if measuring the success of a business by its growth, is missing the entire point so many of us…

Do you feel obligated to an audience you feel as though you have outgrown? Are you wondering if it’s “ok” for you to change your business focus, positioning or offers… even though you have an audience who are following you for what you offer now? Are you wondering how to go about it? Or worrying what if all of your audience will unfollow you? In th…

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their b…

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their b…