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The Growth Project

Dr. Milt Lowder, Dr. Drew Brannon, Dr. Cory Shaffer

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Our group is traditionally trained in sport and performance psychology, and in the spirit of what we do, the purpose of our podcast is to make a positive impact on your life and challenge you to think differently on topics related to growth. Through conversations with coaches, athletes, executives, and leaders of industry, we will explore and highlight the mindset and skillset required for lasting growth. Ultimately, we exist to provide you with the tools to become the best version of you. A ...
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Save time with systemized content marketing strategies and productivity tips. Do you feel you’re running after a squirrel when it comes to consistently creating, organizing, and managing your content creation? Do you find yourself thinking, seriously, how do you even organize content? Without always wondering, where did I put that thing? More often than not, you find yourself going down a rabbit hole when it comes to locating any of your old content it is scattered and disorganized. You know ...
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The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients ...
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What makes your organization unique, enduring, and impactful? In this episode, Dr. Drew Brannon and Clemson PhD student and AMPLOS intern Marlee Johnson discuss the game-changing role of a well-defined organizational identity. Learn how clarity around your organization’s core values can boost performance, attract top talent, and foster customer loy…
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Steve delves into the importance of adaptability and flexibility in an engineering career. Drawing inspiration from Mike Tyson's quote about plans and unexpected challenges, Steve discusses how rigidity in thinking can hinder progress. He shares insights on handling criticism and the necessity of pivoting when facing project setbacks or unexpected …
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Lead Generation Strategies for Digital Marketing Hey friends! Today, I’m diving into the world of lead generation for digital marketing. We’re talking about both tried-and-true strategies and some new, exciting trends you’ll want to start using right away. I share personal insights on everything from creating valuable content, optimizing for SEO, a…
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Where you spend your energy will dictate how much control & influence you have over your career and your life. Your ability to consciously dictate where your energy flows will have a huge impact on your career. Audit where you are spending your energy and watch as you become more and more influential and an active participant in your career and per…
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In this Q&A session following last week’s live 300th episode, Drs. Milt Lowder, Drew Brannon, and Cory Shaffer reflect on pivotal moments from AMPLOS' journey, including their work with college football athletes at Clemson, Georgia, and Oregon. They reveal what brings the most joy in their work—Milt’s passion for curiosity, Drew’s drive for breakth…
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How to Create an Effective Content Marketing Plan for Your Wellness Coaching Business In today’s episode, we dive into why consistent core content is critical for the success of your online wellness coaching business. We explore how to build a content marketing plan centered around long-form content like your blog, podcast, or YouTube channel, and …
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Want to instantly become more visible within your company? Want to improve yourself? Learn to receive feedback. For engineers, feedback is so hard. Overcome the typical stereotypes, and unlock a great culture within your team and the organization. If there is a structure for feedback already in place, enhance it and take advantage of it for the ben…
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Join us for a special live recording from the ONE building in downtown Greenville, SC, as we celebrated our 300th episode with a live audience! Drs. Milt Lowder, Drew Brannon, and Cory Shaffer reflect on their 7-year journey to 300 episodes and highlight three impactful leaders you might not know, but should: Allyson Felix, the most decorated track…
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In this episode, I cover something that really unlocked my ability to move the needle on my engineering career. It led other discoveries as well, including the need to prioritize, not just work straight through what's in front me. I invite you to listen and start discovering for yourself the power of this mindset/tactic. It will be tough at first, …
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Hey Friend! Are you feeling the pressure to be active on every social media platform to grow your coaching business? In today’s episode, we break down why relying solely on social media for lead generation can actually hinder your growth. I share practical steps to diversify your marketing strategies, use your content more effectively, and avoid th…
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In this episode, we discuss how you can accelerate your career and your experience through unreasonably high levels of preparation. Specifically, we talk about the process of creating operating procedures for yourself which drives understanding and lessens stress while at the same time helps you stand out in the minds of the other more experience e…
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In this episode, Dr. Cory Shaffer welcomes back Dr. Katie Nichols, former AMPLOS performance coach and host of The Growth Project, and current Director of Mental Performance at the University of Louisville. As we approach our 300th episode, it feels fitting to bring back Dr. Nichols, who played a vital role in shaping the podcast, to share what she…
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In this episode, Jake discusses the fact that high performing engineers begin to master their next role before the opportunity arises to take said next role. Doing this while also maintaining a high level of achievement in your current role does not include adding more hours to your work day. It's something completely different. Enjoy! ************…
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Maximize Your Podcast: The Power of Content Repurposing In today's episode, we’re diving into the importance of content creation processes and why repurposing your podcast content can make all the difference for health and wellness coaches. We’ll cover how repurposing your podcast into blogs, social media posts, and more can help you reach a wider …
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In this episode Jake covers his recommendations for those egnineers just starting out or for those managing engineers just starting out. This episode's topic centers around a couple of things you can do to immediately shine in the beginner's role and that are crucial additions to a high achiever's playbook. Enjoy! **********************************…
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Dr. Drew Brannon, sport psychologist for Georgia football, and Dr. Cory Shaffer, performance coach for Oregon football, reflect on the current state of the college football season. With Oregon undefeated and Georgia experiencing one loss, they explore the mental toughness needed for the long game – both on and off the field. They dive into the psyc…
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Enhance Your Wellness Coaching with Flodesk Email Marketing In this episode, we dive into the importance of email marketing for health and wellness coaches, why it should be a priority in your marketing strategy, and how Flodesk can be the perfect tool to elevate your email game. We’ll explore five key reasons email marketing is essential for coach…
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In this episode, Steve and I rapid fire some hot topics and give you our persepctive from our combined nearly 30 years experience as career engineers in two different engineering fields. This episode covers getting a job, rising through the ranks, how to appear online, and much more. All centered around giving you the edge in your career. Enjoy! **…
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In this special episode, Drs. Milt Lowder and Drew Brannon discuss the profound impact of Hurricane Helene, which left a wake of destruction throughout the Southeast, including our home of Greenville, SC, and how it illustrates the "U-Trifecta"—facing events that are unpredictable, undesirable, and leave us feeling unprepared. From the anxiety and …
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Mastering Marketing Funnels for Wellness Coaches In this episode, we dive into how wellness coaches can create and use effective marketing funnels to attract and convert potential clients. We break down the AIDA model—Awareness, Interest, Desire, Action—and show you how to apply it to your wellness business. We’ll walk you through real-world exampl…
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Let's talk about pairing people's strengths and weaknesses in order to win. This can happen at all levels of the business and your engineering career. It's one of those tactics that can lead to decreased frustration and friction in getting the work done. Do more work in less time with increased efficiency by deploying this properly. ***************…
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Drs. Milt Lowder and Cory Shaffer explore the surprising science behind motivational language and why negative pregame speeches in sports fall flat. Drawing on research, they discuss how coaching from fear or weakness not only undermines performance but also impacts team culture and personal growth. Learn how positive feedback, empathy, and a coach…
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Streamlining Your Creativity: Setting Up an Idea Content Library Ever find yourself wondering where you last jotted down that brilliant idea? Whether it was in your planner, on your phone, or lost among a sea of sticky notes, it’s incredibly frustrating when your creativity vanishes just when you need it most. But don’t worry, because today we’re s…
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Most things that happen in your engineering career are not unique to your situation. Also, they are constantly occurring and changing with or without your conscious awareness. Will you become aware of these things and influence them to your benefit or will you just allow them to happen and the result "is what it is?" *******************************…
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Join Dr. Milt Lowder and Clemson University PhD student and AMPLOS intern Marlee Johnson as they explore the transformative power of self-talk. In this episode, they discuss how our inner dialogue shapes our actions, well-being, and emotional responses. Learn when your thoughts work for or against you, and how courage is key to processing negative …
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5 Transformative Steps to Enhance Your Content Creation System Today, we're tackling the chaos that often accompanies content creation. We dive into five transformative steps to establish a content system in your online business that not only saves you time but enhances your service quality. From identifying your current inefficiencies to setting u…
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We met with talent acquisition specialists from Klein Tools to discuss their experience with hiring 0-5+ year level engineers. If you are in that category, or are involved in the process of hiring engineers in that experience range, this is a good conversation to listen in on. Meghan Pankow and Emily Gatons are the people on the front lines going t…
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Join Drs. Drew Brannon and Cory Shaffer as they explore the role of conflict in the workplace. While often seen as negative, they reveal how well-managed conflict can strengthen teams. Discover the four main triggers of organizational conflict and learn practical strategies to navigate the spectrum—from conflict-averse to overly aggressive—toward a…
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Mastering Content Creation: Four Steps to Success for Online Wellness Coaches In today's episode, we’re diving into the essential steps to get your content creation organized, helping you stay consistent and avoid the overwhelm. I’ll walk you through four critical steps: establishing a content creation process, brainstorming ideas, developing high-…
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Please allow Steve to clear this one up in this short but impactful episode with a strong message. ***************************************************************************************** Let's dive in! The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn…
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Fresh off week 1 of college football, Drs. Milt Lowder, Drew Brannon, and Cory Shaffer, the mental performance experts behind Clemson, Georgia, and Oregon football programs, reflect on the opening games. With Georgia's victory over Clemson and Oregon's win over Idaho, they analyze their teams' performances, discuss how they're navigating early succ…
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Why Organic Content is Essential for Your Wellness Coaching Business In today’s episode, we dive into the importance of having a solid content system and a value ladder in your wellness business. I share insights on how a value ladder isn't just a sales funnel, but a strategic roadmap that guides your clients on a transformative journey. We'll expl…
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Momentum = Impact * Consistency Our engineering careers are full of twists and turns and unknowns. It's just the way it is. It's also full of obstacles and roadblocks. What allows you to straighten the road, get into the unknowns with courage, and crush the obstacles? One huge piece of the puzzle is your MOMENTUM! Figure out what it is, how to crea…
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How far would you go to win? Drs. Drew Brannon and Cory Shaffer explore the nuanced continuum of competition, from glorifying victory to questioning the value of participation trophies. Drawing on Nike's controversial "Winning Isn't For Everyone" Olympic commercial, they discuss whether top-level success demands an edginess and selfishness that bor…
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Hey Friend! Today's episode is all about creating a clear path to profit by building your value ladder. If you've been feeling lost in your wellness business, spreading content everywhere without a clear direction, this episode is for you! Why should you care? Because without a value ladder, you're on a journey without a destination in your wellnes…
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Decrease the amount of time you spend on comparing yourself to others in your career who are "further along" than you and collecting reasons why they have what you want. Instead, spend more time thinking about what actions they take consistently in getting there, then do those things. And don't let your mind trick you into thinking that they got th…
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Are you ready to transform your work ethic and set the stage for a successful career? This episode of the Growth Project promises to equip young workers with the tools they need to thrive in their professional lives. We tackle the tough realities of high living costs and the jarring transition from education to employment. By distinguishing between…
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In this heartfelt episode, Dr. Milt Lowder and his daughter, McKee Lowder, engage in what has become a Lowder family tradition: reflecting on McKee’s childhood and the lessons learned as she prepares to embark on her journey to Clemson University. They discuss what it means to be your best, always remembering who you are, McKee's goals and dreams f…
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