A podcast about coding, education, and mastery. We'll interview current Launch School students, employers in the tech sector, and industry veterans to talk about how to succeed on a journey to mastery and becoming a professional software engineer. Conversations will revolve around learning, programming, expertise, study habits and many other topics related to mastery based learning.
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Podcast Movement Reflections 2024 from DC - Now With Plugins!
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56:37
Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet. I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd t…
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These Two Words Cost Him Millions of Dollars
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41:59
DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around. Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a com…
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Beyond Surveys How Real Conversations Grow Your Podcast
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31:41
Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners. In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-…
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Unraveling the Power of Word-of-Mouth in Podcast Recommendations
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45:54
70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show. We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else. Got Fee…
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Because of My Podcast: Dave Edition
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57:55
My last day at Libsyn was July 12th, 2024. I'm starting a new chapter in my podcasting career, and so to announce the next chapter, I thought it might be fun (and maybe inspirational? ) for newbies to see what is possible with a podcast. Last week I talked about my journey through technology. I explained that where I am now is NOT where I started a…
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Dave Jackson’s Journey from Basic Gear to Professional Podcasting
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49:53
I had two people ask me about the "Behind the Scenes" operations of the School of Podcasting. I was nervous about doing this episode. If you're new to the show, I normally don't talk about myself for 47 minutes. As I had two people ask similar questions, I thought I'd share information about: Where I Started (start ugly - great book) My first podca…
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How To Read Without Sounding Like You're Reading with Jodi Krangle.
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45:46
Some people can "riff" off the top of their heads, while others need a script. Do whatever works for you, but when it SOUNDS LIKE YOU'RE READING, it can lose listeners. Today, I bring in Professional Voiceover Artist Jodi Krangle to give us some tips on how to sound natural. She also shares some insights on the voiceover industry and her pet peeves…
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Stephanie Graham Tests The Podcast Hot Seat
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47:29
Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, a…
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Maximize Listener Engagement with Effective Podcast Interview Strategies
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56:35
How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent resea…
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Different Input - Different Show
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38:07
Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amaz…
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Opinions Matter and Yours Needs to Be Heard
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39:57
Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole poi…
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S5E16: Student Spotlight - Battling Self-Doubt, A Student Transformation with Sherece
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36:52
In this episode, Brandi has a conversation with Sherece, a current student nearing the end of the core curriculum. They spend the first part of the conversation discussing how Sherece managed to overcome her extremely low confidence to not just progress through the core curriculum, but to even enroll amid self-doubt and fear of failure. Though she …
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Growing Your Podcast Starts With WOW Content
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59:28
How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. I also talk abo…
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Podcast Lessons From 400 Episodes with Matt Cundill
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50:09
Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes. In this conversation, we delve into his early challenges, the critical impor…
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S5E15: Daniel Nalesnik - Founder of HackChinese and Core Graduate
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1:21:21
In this episode, Chris interviews Daniel Nalesnik, the creator of Hack Chinese and a core curriculum graduate. Daniel used the fundamentals learned in the core program to build his own business. They spend the first part of the episode discussing Daniel's winding journey to Launch School in which he left a successful career behind. Daniel quit his …
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Podcasters' Insights on Leveraging YouTube for Enhanced Visibility
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45:25
In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all? B) Are you creating static videos? C) Are you creating full videos? I also talk about a way to find more content using YouTube even if you're not making videos. Join the School of Podcasting Community Risk-Free Are you looki…
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The Impact of Your Podcast Stories and Strategies
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40:38
Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group). Mark shares his journey from initial struggles to unexpected success, reve…
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S5E14: Student Spotlight - The Ups and Downs of the Core Curriculum with Patrick
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58:57
In this episode, Brandi chats with current student Patrick about his journey thus far through the core curriculum. They discuss what it's like coming from a background of feeling completely incompetent with a computer to gaining the confidence to lead SPOT sessions and encourage other students to do the same. Patrick also shares some of the more di…
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Adjusting Attitudes: Harnessing Persistence for Podcasting Success
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42:36
Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going. In this episode, I share stories from his insightful visit to t…
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The Truth About Podcast Growth: It's a Marathon, Not a Sprint
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40:58
Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our c…
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S5E13: Setting Students up for Success - Smooth Start Program with Karis
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56:27
Sign-ups for Smooth Start 5 are open now! Read more and Apply here In this episode, Brandi has a conversation with Karis about Smooth Start. Karis is part of the Launch School staff and is largely responsible for creating Smooth Start, an introductory program to help students overcome common hurdles that are often faced at the early stages of Launc…
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Mastering Podcast Rebranding: Lessons from the Front Lines
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39:41
In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on pa…
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Podcasting's Deep Connection With Alban Brooke
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42:46
Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. Connect with Alban Brooke Check out Buzzcast Connect with Alban on Twitter @albanbrooke Some of the links o…
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S5E12: Missy Lovegren - From Fine Arts to Software Engineering
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1:20:48
In this episode, Chris interviews Missy Lovegren, a Capstone grad and software engineer at New Relic. Missy was a TA at Launch School and part of a 2022 Capstone cohort. They spend the first part of the episode discussing Missy's transition into software. She comes from a background in fine arts and went through several difficult, low paying, and, …
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Mastering Social Media for Podcast Growth with Expert Katie Brinkley
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45:01
Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience. Dis…
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Insights and Surprises: Podcast Movement Reflections with Dave Jackson
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33:54
I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. I also point out some people who got busted doing things that could really damage podcasting's integrity. My friends Harry and Kevin boil down podcast monetization to a single question. I'v…
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S5E11: Student Spotlight - From Coasting to Excelling, a Student Transformation with Nick
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41:37
In this episode, Brandi has a conversation with Nick Perry, a current student and active member of the Launch School community. Nick shares his background and how he was never a 'good' student previously in high school and university. When he began Launch School, like many students, he wasn't sure if he could succeed and had to reevaluate his perce…
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Crafting Engaging Content: Insights from Joe Pulizzi
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51:28
I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur. Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepre…
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What is Podcasting 2.0? Transforming Listener Engagement and Earnings
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56:37
Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with person…
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S5E10: Felicia Bacon - A Lifelong Learner Thriving at Starbucks
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1:26:28
In this episode, Chris has a conversation with Felicia Bacon, a Capstone grad and Software Engineer at Starbucks. Felicia made a trajectory change after studying to be an architect for several years. Her core curriculum journey was one of perseverance, spanning three and a half years. She shares candidly about her experience receiving a 'not yet' o…
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The Varied Faces of Video Podcasting
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38:45
I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. I will also help you avoid a big headache and announce a new way to consume my book. Thinking of Starting a Podcast? Are you cons…
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Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.
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52:18
In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools. Thinking of Starting a Podca…
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S5E9: Student Spotlight - Climbing the Learning Curve as a New Student, with Katelyn
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40:40
In this episode, Brandi interviews Katelyn, a current student finding her footing in the first few courses of the core curriculum. Katelyn is in a career transition, with a background in project and construction management, having majored in civil engineering in college. We reached out to Katelyn to see if she wanted to share her story after she wr…
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Podcast Saturation: Is Your Playlist Bursting at the Seams?
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32:31
Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago? I also talk about an Evernote alternative (as their price is going WAY UP) and how when things evolve, some will like it…
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Overcoming Podcasting Burnout: Strategies for Staying Motivated
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49:54
Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated." We all know the drill — some days, you're on top of the world, ready to share your voice with the masses; other times…
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S5E8: Alex Strick van Linschoten - Open Source Machine Learning, based in Europe
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55:33
In this episode, Chris interviews Alex Strick van Linschoten, a Capstone grad working in machine learning. They spend the first part of the interview discussing his background and Capstone experience, and later on discuss the field of machine learning. Alex had a full career before he transitioned into machine learning. He has a PhD in history and …
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Apple's New and Noteworthy: Behind the Scenes with Gary Arndt
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47:33
Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of in…
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Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies
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45:07
In a previous episode, Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at https://www.s…
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S5E7: Launch School Explained with Chris Lee
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1:23:12
In this episode, recorded at the end of 2023, Brandi asks Chris the most frequently asked questions that current and potential students have. Chris starts the episode with a recap of the story of Launch School, and how his journey into teaching software over 10 years ago led to the Launch School curriculum as we know it now. This story explains how…
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Your Podcast: What Will You Start and Stop Doing in 2024?
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47:46
We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the Sch…
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Podcast Lessons, Legacy, and Love
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47:13
We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episod…
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S5E6: Julia Martin - The Journey from JS101 to Databricks
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52:24
In this episode, Chris interviews Julia Martin, a Capstone graduate and software engineer working at Databricks. Julia shares her story about deciding to make a career transition from business to software. Her interest in software was piqued during her work as a business analyst, where working with SQL was part of her role. She spent some time cons…
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Will “Verified” Downloads Ruin Podcast Advertising?
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40:08
Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a …
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Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach
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35:55
Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here. I also share how getting a GOOD coach can save you TONS of time and HEADAC…
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S5E5: Student Spotlight - Imposter Syndrome and Recovering From a 'Not Yet', with Trisha
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35:28
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35:28
In this episode, Brandi interviews Trisha, a current student who is about two-thirds finished with the core curriculum. Trisha opens up about receiving a 'Not Yet', a non-passing grade, on her first assessment over a year ago. She talks about the aftermath of doubt and insecurity. Trisha's trajectory changed drastically when she immersed herself in…
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Behind the Mic: Avoiding Podfade By Identifying Your Why
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46:38
Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have. We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions. Lastly, some people are making bad decisions for their podcasts as a business, and I give…
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From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024
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56:27
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56:27
The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all…
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S5E4: Jon Kulton - From Software Engineering to SRE
57:59
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In this episode, Chris interviews Captsone Graduate Jon Kulton, a software engineer at Datadog. Before Launch School, Jon was a UX designer in a role that included some programming. Ultimately, Jon decided he wanted to transition into a more software-centric role. Jon was part of the 2019 fall cohort and began his job hunt at the start of Covid. Be…
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1
My Favorite Podcast Is.... (and WHY) 2023
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I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together. A sp…
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Podgagement: Because It's All About Engaging Your Audience
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Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Po…
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