In difficult economic landscapes the brands that connect with consumers on a deeper level are the ones that succeed and build strong brand affinity. How do retailers manage to achieve this with their customers increasingly looking at more factors than ever when choosing where to shop? From omnichannel to personalisation and AI, to sustainability an…

Sleep experts' Dreams became the Official Sleep Partner of Team GB in 2019, supporting the team at the Olympics in 2020, expanding the partnership to include ParalympicsGB shortly after. A massive marketing partnership is a challenging endeavour at the best of times, but the pandemic and subsequent delay of the Tokyo games added an extra level of c…

In 2023 most consumers would say they care about sustainability. The impact of the products we buy on our planet and the connection between the actions we take and our impact on our environment are clear for all to see. As sustainability becomes a way for businesses to demonstrate their value to customers, we ask what it means to be truly sustainab…

Customers are demanding more than just a place to purchase goods from their ecommerce experience. We want personalisation, we want to understand the benefits of the products we choose, the impact they will have on our lives and our homes. It's no longer good enough to offer a simple portal to buying products, savvy ecommerce brands are going the ex…

Up and down the UK our once-bustling high streets are becoming overrun with unused retail space. A combination of the pandemic lockdowns and the convenience of direct-to-consumer (DTC) shopping has created a situation where many retailers simply can't commit to long leases and expensive rents on the high street. However, as lockdown restrictions ea…