Selling Speed The Mrn Nascar Local Sales Podcast public
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Much like the changing makeup of the American population, the NASCAR fan is changing and there are sales opportunities we can take advantage of because of it. Also covered what we know about the 2025 schedule so far. #sales #sports #radio #advertising #marketing #media #NASCAR Hosted on Acast. See acast.com/privacy for more information.…
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In this episode we look at selling our short form ancillary programming. Links mentioned this month: 2024 MRN Sales Kit Selling Speed: 2022 January (Best practices for selling races) Selling Speed: 2022 September (with Loyd Ford & Ed Knight-Selling NASCAR) Audio 1 Support for new XDS Call Audio 1 at 214-396-9405 or Email support@audio1.com Weather …
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NASCAR negotiated with 5 TV partners for its new broadcast deal spanning from 2025-2031. There are three main reasons how these new deals will help you sell NASCAR to your local radio clients. Links Mentioned: NASCAR TV Deal Details More on the deals Restaurant Growth Troubles Red Lobster's Miss #NASCAR #Sports #Marketing #Media #Radio #Advertising…
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This is an extra episode of Selling Speed where we will play the audio from our latest sales webinar looking at the 2023 NASCAR Next Gen Fan Study. Follow the links in the show notes to download your copy of the presentation and the webinar video. It’s very powerful selling information to help you mine for new business, find places to promote the r…
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Way back in 2016, one of my very first Selling Speed articles (before we expanded to a podcast version), we looked at the common objections stations get when selling NASCAR. The objections haven’t changed but there is some new data we can add to help fight the good fight. So, we’ll revisit what I wrote in 2016 and add a little 2023 color just in ti…
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Breaking Through...to a new ad category. Richard Childress Racing added sponsorship recently to the number 3 & 8 cars with mega personal injury law firm Morgan & Morgan. This is an ad category I have been talking about since I sold local radio and why there needs to be more of this category on the radio. We talk about why radio and NASCAR make sens…
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Those of us of a certain age remember the great Paul Harvey and his newscasts each noon daily for decades on radio stations across the country. There has been so much good news on the NASCAR scene this season, I’m sure you have not been able to keep up. These items are presented to you to help spread the news of the growth of the sport, to help you…
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In this BONUS episode we share the audio recording from NASCAR Next Gen Fan Study Webinar - MRN Lunch & Learn on June 7th. We revealed all the great data and sales information we got from our completed study of 5 markets using the Local Radio Analysis (LRA) product from FMR Associates. Download a copy of the presentation and the complete video reco…
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A Selling Speed x The Encouragers: The Radio Rally crossover episode entitled "The Next Gen NASCAR Fan Study" with Loyd Ford of Rainmaker Pathway Consulting Works, Kent Phillips from FMR Associates & TCCP Radio, and major market air talent Meg Butterly lends her talents to help keep us focused and on topic. Bob, Loyd, & Kent go over findings from a…
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In this month's episode Bob interviews Marc Greenspan from Research Director, Inc. They discuss two of NASCAR fan's biggest strengths for sellers, loyalty and spending power. Links to the original Radio Ink articles written by Marc discussed in this episode: Selling Audience Loyalty Selling the Value of Your Older Audience MARC GREENSPAN FOUNDER/CE…
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The winning team at the 2023 Daytona 500 has a unique sponsorship model that we can emulate on the local NASCAR sales level with a little creative thinking and a little creative selling. Links from this episode: Ricky Stenhouse, Jr. JTG Daugherty Racing Kroger Kroger Vendor Program Article Cottonelle JTG Sponsor Activation Article WDNG NASCAR Craft…
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In this episode of Selling Speed we examine 4 categories that will spend billions on advertising in 2023 according to a recent BIA Advisory Services webinar. BIA Advisory Services http://www.biakelsey.com/ Top Recession-Proof Opportunities for 2023 Webinar 2022 Sports Business Journal reader survey Hosted on Acast. See acast.com/privacy for more in…
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The NASCAR Race to Revenues in 2023 event was a collaboration with Loyd Ford of Rainmaker Pathways Consulting Works, Alec Drake of Drake Media Group, and Ed Knight of WECO-FM radio. In this BONUS episode we talk about finding all the available revenue streams when you have an affiliation with Motor Racing Network and use NASCAR to enhance your sell…
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In this month's episode, we talk with Chris Fleming, EVP at El Dorado Broadcasters in Victorville, CA, a local radio broadcaster who has successfully sold digital products in multiple markets he has worked in. Here are some helpful links from the episode: To buy Chris' books: cdmediaconsulting.com What his digital news sites look like: HDdailynews.…
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In this month's episode, we explore prospecting the service industry for your NASCAR sales. Barrett Sports Media article link: https://barrettsportsmedia.com/2022/06/17/the-dental-industry-is-hot-and-your-hosts-can-help-you-rake-in-ad-dollars/ Loyd Ford - Rainmaker Pathway https://rainmakerpathway.com/ Hosted on Acast. See acast.com/privacy for mor…
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In the May 2022 edition we interview Tony Garcia of Global Media Services and Now Media, home of the Bob & Sheri Show. The similarities between what Tony does on a daily basis and what I do here at MRN are almost identical even though the target demographics might be different. Fans of both Bob & Sheri and those of NASCAR are so completely loyal, t…
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This month we speak with Loyd Ford, radio consultant with Rainmaker Pathways Consulting. We discuss best practices for promoting, programming, and selling NASCAR plus talk about radio in general and the challenges local stations face in 2022. Find Loyd at rainmakerpathway.com. #NASCAR #Radio #Sales #Advertising #Marketing #Media #Sports #Business #…
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In the January edition we look at the success of the 2021 season, look ahead to the changes for the 2022 season, and how they affect sales. We go over the strengths of the loyalty and demographics of the NASCAR fan plus cover best practices for prospecting, packaging, and pricing. It is a replay of our January MRN NASCAR Local Sales webinar.Webinar…
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We explore using the NASCAR Playoffs to spark 2022 sales. Links discussed in this episode:Kyle Larson sponsorship: https://apnews.com/article/technology-sports-business-auto-racing-formula-one-606642ed696ea380ffa48d2215b39ad4Hendrick Automotive Locations: https://www.hendrickcars.com/locations/index.htmJayski.com driver sponsor list: https://www.ja…
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