On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Jerry shares his takeaways from The Graham Sessions 2. Why PT assistants are the most undervalued resource 3. Evaluations vs Treatments - Why we need to rethink the physical therapy model 4. How to handle cancellations and cancel…

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to renegotiate payer contracts for PT clinics 2. The best ways to get in contact with insurance companies 3. And why you must have data in order to renegotiate Strata Stories are conversations between Strata's CEO, Paul Singh, and …

On this episode of Strata Stories, we talk with Megan Donaldson, PT and Department Chair of Rehab Sciences at MUSC We dive into: 1. How to create a hiring process at your clinic 2. Why you need a hiring rubric 3. What types of questions to ask during an interview 4. And the importance of investing in employee growth Strata Stories are conversations…

On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance Analytics We dive into: 1. The importance of having the correct risk and compliance documents in place 2. Why you must invest in OSHA manuals, HIPA manuals, and other documents that are specific to your clinic 3. And finally the risks of social media. Daniel starts…

On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into: 1. Offering cash-based services at your clinic 2. What acquisitions are looking like in 2024 3. The benefits of owning multiple practices 4. The future of compensation in the PT & OT world 5. The importance of shifting toward consumer-facing a…

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. Why Rafi pays his therapists to create content each week 2. What it means to be in the expertise business 3. How to craft a positioning statement for your clinic 4. And the importance of leveraging digital media in your prac…

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to build a million-dollar clinic with healthy margins 2. Determining employee compensation and incentives 3. How to upsell additional services 4. The key to physical therapy businesses succeeding outside of local neighborhoods 5. A…

On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. What operational metrics should you be tracking monthly, weekly, and daily 2. How to track patient balances and follow up properly 3. Recruiting and interviewing tips 4. The advantages of sending billing out every single day 5. Ho…

On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. A deep dive into the Change Healthcare cyber attack 2. How StrataPT decided to move clinics to different clearing houses FAST 3. How you as a clinic owner need to think about risk moving forward including tactical steps to mitigatin…

On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The biggest mistakes Paul & Tony see clinic owners make 2. How to develop the right skills to make your practice grow 3. Advice on how to build the right culture and team 4. And understanding what it takes to sell a business Str…

On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into: 1. How to recruit and retain great employees 2. How to shift from reaction mode to intentional decision-making 3. And the impact of high-stress decision-making Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders…

On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. The difference between profit and cash flow 2. The impact of accounts receivable on cash flow 3. Why you must fix your cancel and no-show rate 4. And How payment delays have huge effects on your business Strata Stories are conversat…

On this episode of Strata Stories, we talk with Ashley Mak PT, the owner of Dragon Digital Health We dive into: 1. How to control costs in your clinic 2. Why there’s a huge opportunity at the intersection between cash and insurance-based practices 3. How to find and serve your niche 4. And the importance of clarity in marketing Strata Stories are c…

On this episode of Strata Stories, we talk with Sturdy McKee, PT and owner of Sturdy Coaching We dive into: 1. The 7 most important metrics all clinics should track 2. How to use metrics as leading indicators and feedback loops 3. How many hours a week you should spend in the captain's seat 4. Why you should look at your business like SOAP note 5. …

On this episode of Strata Stories, we talk with Jimmy McKay DPT, and Founder of PT Pintcast. We dive into: 1. How to create short-form content 2. Low-cost options for creating that content 3. Why consistency is the answer to 99% of your marketing problems 4. Understanding attention 5. And lastly, the power of user-generated content Strata Stories a…

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. A step-by-step guide on how to pitch physicians 2. How to hire a business development person to build relationships with physicians 3. And how to make sure your clinic is set up to handle lots of referrals Strata Stories are conversati…

On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The biggest existential threat to the Physical Therapy industry according to Tony 2. Advice for therapists wanting to make more money and increase their value 3. How to pitch your practice to referring physicians and patients 4.…

On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. What the first 45 seconds of a new patient call should sound like at your clinic 2. Understanding who the end user is vs who the decision maker is when selling your PT or OT services 3. Why the insurance company is NOT your custo…

On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. How to find referral sources outside of doctors 2. Why Physical Therapists must be better at promoting the industry as a whole 3. Making sure you don’t become too reliant on one particular referral source 4. And how to start build…

On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. Why cash-based practices aren’t the end-all-be-all. 2. The future of PT, Value-Based Care and Hybrid care 3. And why most clinics must better understand cash flow Strata Stories are conversations between Strata's CEO, Paul Singh, an…

On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Why sitting, yes sitting, is the most valuable exercise any clinic owner can do to improve their business 2. The importance of recording EVERY phone call your front desk takes and what tool to use 3. The question EVERY clinic own…

On this episode of Strata Stories, we talk with Jimmy McKay DPT and Founder of PT Pintcast. We dive into: 1. Why most practice owners skip to HOW instead of asking WHY 2. How to find and communicate with your target audience 3. And why you must understand the game of attention when it comes to marketing your clinic Strata Stories are conversations …

On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The advantages of niching down and how to pick your niche. 2. How to develop the cash-based part of your business. 3. Why Medicare is the best lead generation tool ever. 4. What metrics Tony is always tracking in his clinic. Str…

On this episode of Strata Stories, we talk with Jamey Schrier Founder of Practice Freedom U. We dive into: 1. How to know if your clinic's model is fundamentally broken from a financial standpoint 2. The metrics you must know in order to grow your business 3. And why you must spend time outside of patient care in order to grow your business Strata …

On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. Lessons from Roger's 31 years as a PT and building 9 practices across the US 2. How to craft a patient experience that’s as consistent as Chic-Fil-A's 3. How Roger acquires new patients with one simple tactic (try this at your cli…

On this episode of Strata Shorts, we dive into In-house vs Managed Billing, the pros and cons of each, and when to transition to managed billing. Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Cli…

On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. Justin's exact content strategy for his PT clinics 2. And how to re-engage past patients (COPY THIS TACTIC!) Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice own…

On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Finding your target demographic (and why you must niche down) 2. How to build an amazing patient experience 3. And Jerry’s favorite books all clinic owners must read Strata Stories are conversations between Strata's CEO, Paul Sin…

On this episode of Strata Shorts, we dive into how to build your clinic's marketing plan for 2024 and beyond! Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more! If …

On this episode of Strata Stories, we talk with Zain Syed the founder of Digital Thoughts. We dive into: 1. Artificial Intelligence and machine learning in healthcare 2. Should healthcare adopt coupons? 3. How to apply consumer marketing tactics to your clinic Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT …

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Shreya Jagarlamudi, Co-Founder & CEO at Pledge Health - a company that helps practice…

Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more! On this episode of Strata Shorts, we dive into 1. NEW Physical Therapy Benchmarks 2. How Benchmarks can help your…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Steven Coen, the CEO of Sara Health, a company that helps you increase your practice'…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into how Justin should buil…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into: 1. What to look for i…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions. We dive into: 1. Why your P…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Matt Jurek the founder of Osprey RTM Solutions. We dive into: 1. How to incentive the…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Zain Syed the founder of Digital Thoughts. We dive into: 1. How technology can play a…

The State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more! On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into: 1. How to build a great cultur…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into: 1. Biggest mistakes to avo…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to market your…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Vikram Sethuraman, the CEO of PT Wired We dive into: 1. How much money you can make w…

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into: 1. How to grow your c…

Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship, and more! On this episode of Strata Shorts, we dive into 1. Insurance companies wrongfully denying claims 2. The biggest ma…

The State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more! On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into: 1. A high-level overview of wh…

Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Clinic, Entrepreneurship and more! On this episode of Strata Shorts, we dive into 1. How Clinics achieve a 99.99% Reimbursement Rate 2. Understanding…

The State of Strata is a behind-the-scenes look at how we’re building this awesome company. We talk product updates, company goals, challenges we’re facing, industry updates and lots more! On this episode of the State of Strata, Paul Singh (CEO @ Strata) and Thomas Schreiber (Director of Marketing @ Strata) dive into: 1. The state of healthcare bil…