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The Long Game

Allie Decker, David Ly Khim, Alex Birkett

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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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Welcome to the long game, a place where time, effort and energy matter. The podcast has two series, executive confessions and CIO chronicles. I interview exceptional leaders and share my own thoughts and experiences on leadership, management, business and most importantly, people.
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“The long game” is an entrepreneur mind set tool on how to connect with high level people and how to bring value to high level entrepreneur’s. Not only will I bring high level people on I will also bring “up coming” business people on.
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A deep dive into the challenges of our time, and the ideas, technologies, and businesses that will help us overcome them. The purpose of The Long Game Podcast is to catalyze progress and innovation to make our future better. The episodes feature long-form conversations with tech industry leaders, scientists, entrepreneurs, and thinkers. Some guests will be well known, others not yet, but they all share a profound similarity, they have demonstrated unusual insight and see today's challenges w ...
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Here at THE LEGACY LONG GAME, we focus on reinvention, mindset, and entrepreneurship. The goal is to pull back the curtain and demystify the idea of becoming an entrepreneur by sharing very real stories in personal development and its value; highlighting the importance of financial literacy as well as exercises in building necessary skill sets. While it may be a bit daunting, it is by no means impossible nor unattainable. The best version of yourself is already held within YOU. You simply ne ...
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The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conve…
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Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for …
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The long game - Episode 7 | Mike Richichi shares why it is important to know yourselfPodcast: "The long game" with Milos Topic - Episode 7 with Mike Richichi, Assistant Vice President of Information Technology at Baruch College in New York City shares his thoughts, ideas and experiences on leadership, courage, flexibility and most importantly on kn…
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Major Garrett is chief Washington correspondent for CBS News, and as he told me in our conversation, he is an "accidental television journalist" who "never imagined" working in TV and "never wanted it." He was a print reporter for 17 years before entering the world of television. Since then, he's proven to be one of the most formidable, best prepar…
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In this episode, the hosts dive into an innovative experiment where AI, specifically Perplexity, interviews them about their business, Omniscient Digital. They discuss the evolution of their approach to marketing, the shift from trying to be everywhere to focusing on high-impact channels, and the importance of sticking to core principles while adap…
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The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation bui…
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The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marke…
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Aurelian Craiutu is the author of Why Not Moderation? Letters to Young Radicals. Craiutu is the chair of Indiana University's political science department. He is reclaiming a word and idea — moderation — that is typically despised and criticized as weak and cowardly. This is a misunderstanding of what moderation is, he insists. Moderation is not fo…
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The conversation covers various topics related to data analysis, and decision-making. The hosts delve into the importance of developing an analytical mindset and the challenges of data attribution in marketing. The conversation highlights the need to balance data accuracy with utility and the limitations of self-reported data. Overall, the hosts em…
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The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magaz…
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In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing camp…
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Learn how your security clearance can fast-track your tech career and boost your income! Start Transitioning Into Tech 👉 https://bit.ly/TLGSecurityClearance In this video, I'm going to explain how beneficial your security clearance is and why you shouldn't waste its value. When moving into tech, your security clearance offers huge benefits like hig…
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Learn how to avoid the wrong mindset when breaking into tech, so you can be more successful. Ready to break into the tech industry with the right mindset? In this episode, we'll guide you on developing a winning mindset for your tech career. Learn about the right and wrong mindsets to help you understand what's needed to succeed.…
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Find out why soft skills are important and which ones you need to transition into tech successfully without failing. We're going to dive into why soft skills are essential and identify the specific ones you need to transition into tech successfully. Understanding the importance of these skills, along with practical advice from our own experiences, …
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Explore why going deep into tech provides better job security, higher income potential, and more success in the industry. We'll chat about how it boosts your job security, opens up higher income opportunities, makes it easier to land jobs, and most importantly, how it transforms you from a newbie to a pro.…
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Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programm…
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The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touche…
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It is the 80th anniversary of D-Day. I just finished watching the ceremony in France, where they honored WWII vets who still live, and those who never came home. It was incredibly moving. But we can't just look back and grow emotional during inspiring video montages. We must think about how to avoid the paths of division that could send future youn…
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The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal e…
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The conversation explores the use of AI in various tasks, such as writing, research, and productivity. The hosts discuss the benefits and limitations of AI, as well as its impact on industries like marketing and dentistry. They also touch on the future of SEO and the importance of focusing on goals and strategy rather than getting caught up in AI h…
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Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, A…
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The conversation explores the impact of algorithms on our lives, from social media platforms to personal decision-making. It delves into the definition of algorithms and their role in recommendation systems. The discussion highlights the tension between convenience and personalization, as well as the desire for serendipity and authenticity. The con…
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Discover why choosing a GovTech career path provides the highest job security and other benefits for you! Start To Transition Into Tech 👉https://bit.ly/TLGstabilityingovtechroles In this video, I delve into why initiating your tech career within the GovTech sector offers incredible advantages, with a primary focus on job security and stability. I'l…
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Find out why I highly recommend you join a community when transitioning into the tech world. Start Transitioning Into Tech 👉 https://bit.ly/TLGimportanceofcommunity In this video, I dive into why it's crucial to join a community when shifting into the tech world. From the known benefits like networking perks to essential support, to the most import…
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In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept…
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Learn why we chose Linux for transition into tech and how we experienced this. Start To Transition Into Tech 👉https://bit.ly/TLGwhywechoselinux In this video, I discuss my transition into the tech industry by opting for Linux and my motivation to assist others, including my wife Paloma, in making the same choice. We share our journey and experience…
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John Inazu's new book is Learning to Disagree: The Surprising Path to Navigating Differences with Empathy and Respect. John teaches on criminal law, law and religion and the First Amendment at Washington University in St. Louis. He is an expert on religious freedom. And he is a senior fellow with Interfaith America. He is also a former Air Force of…
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The conversation explores the tragedy of the commons in relation to search and artificial intelligence. It discusses Google's defensive posture and the increase in large brands in search results. The conversation also delves into the history of content farms and the impact of the Panda algorithm. It highlights the challenges faced by challenger bra…
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In this conversation, Parthi Loganathan, the co-founder of LetterDrop, discusses his approach to SEO and content creation. He emphasizes the importance of understanding user intent and providing unique and valuable content. Parthi also highlights the concept of information gain and its role in standing out from competitors. He discusses the evolvin…
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Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been …
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In this conversation, Eve Alexander, a product marketing leader, discusses the evolution and strategic importance of product marketing. She highlights the need for product marketers to revisit and refine their story and positioning as the market changes. Eve also shares insights on differentiating in a competitive market, using competitive intellig…
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The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing. It begins with a conversation about cope creep and the fear of failure. The hosts explore the challenges of overcoming the status quo and making strategic decisions. They also discuss the paradox of choice and the impact of …
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We keep looking at our broken political system — the politicians who show up on our TV's and our phones, the lawmakers who end up in Congress, and the general lack of solutions to our biggest problems — and we shake our head. We promise to vote the bums out. We vow to drain the swamp. We pledge to overturn the plutocracy. But we don't think about o…
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In this conversation, Alex and David Baum discuss the problems and challenges in content operations (Content Ops) and the need for a new generation of software and tools to support the way people work today. They explore the disarray in content strategy, the gulf between content managers and writers, and the risks of an SEO-first approach. They als…
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In this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consultin…
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In this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in…
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Tido Carriero, co-founder and CEO of Koala, shares his journey with David, from engineering to product to founder and CEO. He discusses the importance of marketing and solving customer problems, as well as the challenges of transitioning to a CEO role. Tido explains the concept of intent-based marketing and the shift in the market towards personali…
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Break the system. That's what one New Hampshire voter, a 58-year old retired Army officer, said he wants the president to do, in an interview with Politico Magazine. It's only the most obvious example of many of us tend to do from time to time. We pretend, or actually believe, that politics is a form of magic. In other words, we think we can elect …
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In this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take…
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In this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role …
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In this episode of the Long Game podcast, host Alex Birkett talks with Nate Matherson, CEO of Positional, about the intricacies of SEO and content marketing. Nate shares his reflects on lessons learned from past startup experiences. They discuss the shift from his previous company to Positional, the challenges of the SEO landscape, and the integrat…
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In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact …
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In this podcast episode, the speakers delve into the evolving landscape of content creation and marketing in the age of AI. They discuss the future of their podcast, the rise of LinkedIn experts, and the controversy of AI-generated content, including a fake writer scandal at Sports Illustrated. The conversation covers the viral SEO heist AI strateg…
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In this episode of the Long Game podcast, hosts Alex Birkett, Allie Decker, and David Khim, members of the Omniscient Agency team discuss the concept of taste, its development, and its significance in various domains like movies, content, and SEO. They explore whether taste is innate or can be developed, and the difference between genuine taste and…
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In this episode of the Learning to Change podcast, host Melissa Emler talks with Alex Burkett, co-founder of Omniscient Digital. They discuss Alex's career trajectory from a music major to a content marketing expert, highlighting his love for literature and reading as the foundation for his career. Alex shares insights on the impact of AI on search…
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The 1950's and 60's were an age of widely shared prosperity in the U.S. — across class and economic lines — that have never quite returned. Things were improving for all parts of society during the post-war period, and for all groups including Black Americans, despite the real presence of racial bias and discrimination against them. And things have…
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In this podcast episode, Alex Burkett interviews growth marketer Patrick Moran about his experience in brand marketing. They discuss the relationship between brand marketing and growth marketing, the components of brand strategy and positioning, and the challenges of measuring the impact of brand marketing. Moran emphasizes the importance of unders…
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Here at THE LEGACY LONG GAME, we focus on reinvention, mindset, and entrepreneurship. Today's episode will go further into the details of the show and address many of the 'What' questions that many may have, including: What is the Legacy Long Game? What is its purpose? What can be expected? We will also dive into deeper into the three pillars of th…
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Tim Alberta's new book: The Kingdom, The Power, and the Glory: American Evangelicals In An Age of Extremism, is a sobering look at the results in history when a religious movement morphs into a political movement, and allows its identity to be taken over by political imperatives and goals. Alberta's book documents the spread of Christian Trumpism, …
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