The Ultimate Attorney podcast is a business podcast for solo attorneys and small law firms who are looking to grow their legal practices with greater ease and effectiveness. Ultimate Attorney was developed to help attorneys master their marketing, sell their services with greater authority, generate repeat clients, and additional revenue in their business. Each week, your hosts Draye Redfern and Alexis Neely will share some of the closest guarded secrets from successful law firms across the ...
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Episode 41 - How to Reduce or Eliminate The Stress of Running A Law Firm
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We are all well aware that attorneys are some of the most stressed out professionals out there. Many attorneys have not yet figured out how to handle the incredible amount of stress that comes with practicing law. On this week’s episode of The Ultimate Attorney Podcast, we're going to cover stress. How to reduce it, mitigate it, and ultimately how …
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Episode 40 - How to Bail from a Client Call
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Have you ever had a prospect on the phone and knew early on it wouldn't be a good fit? Do you ever have calls where prospects ramble on incessantly and are more so looking for someone to talk to rather than actually working with you? It is important that you have an exit strategy in place so that you can filter out these type of calls and by back y…
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Episode 39 - How To Use Audits to Generate Business For Your Law Practice
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Are you currently providing your clients with audits? If not, did you know you are missing out on an opportunity to provide value that you can charge for? Not only that, once you’ve given them this value you can basically use that as an opportunity to then sell your services from a position of strength. In this week’s episode of The Ultimate Attorn…
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Episode 38 - How to know what to invest in (inside and outside of your law practice)
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How do you determine what is the right investments for you inside and outside of your law practice to set yourself up for success, to grow and scale your law practice, and also live a fruitful and profitable life in general? In this week’s episode of The Ultimate Attorney podcast we discuss what you should invest in inside and outside of your law p…
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Episode 37 - Ditch The Initial Consultation Meet and Greet
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How much time are you currently spending on initial consultations with prospects who don’t end up hiring you for your services? As an attorney, you are there to educate. You are there to support them in making great decisions. You are there to make the best use of their time. You are not just there for a meet and greet. In this week’s episode of Th…
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Episode 36 - Why you NEED help at home to build a successful Law Practice!
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Is your home life currently set up for you to run a successful law practice? What can you change now to create an environment that supports your work as an attorney? As attorneys, we often find ourselves being pulled in a million different directions. This is why we need to actively search for different ways to free up our time, so that we can then…
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Episode 35 - Your Law Firms Avatar (Your Perfect Client) and How to Find Them
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Who is your ideal client? What do they look like? What do they like to do? How much money do they make? These are some of the questions you must ask yourself when deciding the type of clients you want to serve. You do not want to be what we call a “door lawyer,” or someone who takes anyone who walks through the door. This is why you need to shift y…
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Episode 34 - How To Choose Your Area of Practice
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Selecting a practice area is presumably the most important factor affecting your long term success and career as an attorney. This is why it is shocking that most law schools fail to prepare you for this. The practice area you choose can be the difference between career satisfaction/overall success and a lack of professional fulfillment. This is wh…
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Episode 33- The Importance of Masterminding and Going to LIVE Events for Attorneys
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When was the last time you got out of the office and attended an actual LIVE event? We are not talking about local chamber, CLE, or bar association events here. We are talking about events that are very likely outside of your town or city… Chances are it’s been a while… if at all!! Live events are absolutely critical to the next level growth of you…
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Episode 32 - 5 Reasons Why Many Attorneys Never Reach Their Goals
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We are now well into the year, which means this is around the time many begin to review their new year's resolutions and assess whether they are on track to hit their goals. How are you measuring up? Are you crushing the goals you’ve set out for yourself and your law practice, or are things starting to look grim? Maybe you have hit a wall and are u…
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Episode 31 - When To Use Credit To Take On Debt And When Not To
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Credit often gets a bad wrap, but can actually be an asset when it comes to growing your law firm. The problem is many still remain in the dark when it comes to leveraging credit to scale their law business. Many law firm owners are often incredibly uncertain about the best ways to maximize credit or if you should even take on debt to grow your law…
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Episode 30 - How To Get Your Spouse-Family On Board With Building A Law Firm
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Do you have unwavering support of your spouse/family when it comes to building your law firm? Some do. Many don’t. Starting your own law firm can be stressful, overwhelming and uncertain. When you layer in the fact that many lawyers do not get adequate support from their spouse/family, it can cause them to feel discouraged and question whether star…
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Episode 29 - The Recap Episode
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In this weeks episode, Draye is going to recap some of the most popular episodes of the Ultimate Attorney Podcast that you may have missed. This episode will catch you up with some of the most downloaded episodes and share the highlights of each of these episodes with you. You learn how to better manage your calendar and create time-restrictions th…
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Episode 28 - Your first year as a solo
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Whether you’re already a solo attorney or an individual who is considering hanging up their shingle and starting their own law practice, your first year as a solo is such a big deal because it is make it or break it time. Going out on your own can be terrifying, so it is important to not over complicate things at first. You don’t want to be struck …
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Episode 27 - Smart Drugs and Nootropics
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What if there was something out there that could potentially alleviate stress, while making you more productive? What could a product like that potentially do for your life and business? Many attorneys have turned to pharmaceutical drugs in the past such as Adderall, Ritalin, and Vyvanse. These are some of the most well known pharmaceuticals that h…
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Episode 26 - How to Not Waste Your Time With People Who Are Not Going to Hire You
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How much time are you currently spending giving out free consultations? If you had to tally up the total number of hours you’ve spent in your career giving out free consultations to people who did NOT end up hiring you, what would that number look like? Chances are that number is probably astronomically high. In this week’s episode of the Ultimate …
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Episode 25 - How to Have A Legal Website That Converts More Prospects to Clients
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On a scale of one to ten, how would you rank your website? Does your website accurately convey who you are as a firm, and what you do to your audience? There are certain must haves that you need to have on your site in order to create differentiation from competitors, accurately convey what you specialize in, and keep visitors to your site engaged …
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Episode 24 - Legal Insurance Plans - Are they worth it?
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What exactly are legal insurance plans? Should clients consider them, or are they better off without them? Understanding the ins and out of legal insurance plans so that you can take your clients through that process and they can come out more informed, educated, and empowered is imperative. Clients should choose an insurance plan with a clear know…
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Episode 23 - Why Legal Zoom and Rocket Lawyer are NOT Going To Destroy Your Business
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Many attorneys are becoming increasingly concerned regarding automated online legal services such as Legal Zoom and Rocket Lawyer possibly overtaking the legal industry. This is a legitimate concern for not only attorneys but many industries as well. The reality is that with technology advancing at such a rapid rate, many services will become obsol…
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Episode 22 - How to Manage Your Time Like A Pro
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How many hours are you currently working in a week? Is it more than 40? There are some attorneys out there who are currently working 60, 70, 80 hours a week, and at the end of the day, still do not feel as if they're accomplishing their goals. Why does that happen, and is that happening to you in your own life right now? In this week’s episode of t…
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Episode 21 - Defend & Protect Your Reputation (The 400 Million Impression Defamation Lawsuit)
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Studies show that 91% of people search and read reviews about local businesses online. What are you currently doing to protect your law firm’s online reputation? Protecting and scaling an online reputation starts with having an aggressive review acquisition strategy paired with rapid response to both positive and negative reviews. As much as 84% of…
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Episode 20 - Exits and Succession Planning
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Whether you're just starting out or whether you're towards the tail end of your career, everyone will exit their business at some point. Do you have an exit plan in place for your law practice? Have you set yourself up for success so that when the time comes you can transition successfully? In this week’s episode of The Ultimate Attorney Podcast, w…
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Episode 19 - 2018 Marketing Year in Review
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With the start of every new year, it is always important to take the time to take a step back to reflect. Did you have any big wins this past year? What formula did you use to warrant that success, and how can you replicate it in the coming year? In this week’s episode of the Ultimate Attorney Podcast, we're going to recap all of the awesome things…
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Episode 18 - Strategic Planning for 2019
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There is a popular adage often attributed to Benjamin Franklin, “Failing to plan is planning to fail.” Did you plan at the start of 2018? Did you achieve those goals? We want 2019 to be your best year EVER! In order to do that, it starts with asking yourself some challenging questions. What is the exact practice model that you want to have? How muc…
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Episode 17 - Your Best Year Yet
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Was this year your best year yet? What are you doing to achieve your goals in the coming year? When you have clarity about your specific goals and desired outcomes, you are able to more effectively create a framework that makes your goals and desires easier to achieve. By bringing more intention and perspective to your goals, tracking them and usin…
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Episode 16 Direct Mail vs Digital Marketing
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Direct mail is dead. NOT!In today’s modern age of texts, tweets, notifications, and vibrations, our attention is constantly pulled in a 1,000 different directions. While every other lawyer is trying to compete in the crowded digital landscape, you can have an unfair advantage by using direct mail as a reliable lead generation tool. If you can get a…
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Episode 15 - Books - The Unconventional Marketing Tool
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You buy them, you read them, but how often do you write them? In this week's episode of the Ultimate Attorney Podcast, we are going to deep dive into something we are all very familiar with, books. We will be focusing on how books can be used in your own legal practice to generate more business, establish more credibility, build rapport and gain tr…
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Episode 14 - Tax Savings for 2018
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Taxes. Yuck.We all know that taxes are unavoidable. However, there are certain steps that you can take to reduce your tax exposure before the year ends. If you have not yet taken the appropriate steps to reduce your tax liability for 2018, it’s not too late! …But, you’re running out of time!Right now is one of the most critical times of the year to…
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Episode 13 - Back from the Dead Campaigns
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As attorneys, we come across many prospects who inquire about our services. Some are ready to become clients on the spot, others need time to decide, and some need to be finessed. If someone does not immediately hire you, how do you follow up with them to reignite their interest in your services? Most law firms do not adequately follow up with prev…
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Episode 12 - Automation With Humanization
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Automation – you hear about it all the time, but what does that really mean for you? Are you worried that if you automate certain tasks inside of your law firm, that you will lose the humanization element with your clients?In this week’s episode of The Ultimate Attorney Podcast, we are going to cover how to combine automization with humanization. W…
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Episode 11 - Metrics, Measuring, and Multiplying You
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Are you keeping track of the metrics in your law practice? Tracking metrics is important because it allows you to clearly diagnose exactly where the breakdowns are occurring in your business. This will allow you to create an action plan that tackles the exact issues without having to guess.In this week’s episode, we are going to take a deep dive in…
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Episode 10 Insurance for Attorneys:
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If you are and want to be an Ultimate Attorney and you have your own practice, insurance should be on the top of your priorities list. We are human beings which means that mistakes happen. It is your responsibility to protect your clients and law firm by ensuring that you have the proper insurance in place if and when something happens.Join us in t…
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Episode 9 How to Talk About Law So People Actually Want to Hire You:
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It is imperative that you as an attorney learn how to talk to your clients about legal services and their choices in a way that informs, empowers, and educates them. In this week’s episode of The Ultimate Attorney Podcast, we are going to learn how to cut out the jargon so that our clients better understand their options and can ultimately make bet…
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Episode 8 - Building a Team: Part 2
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There is nothing worse than losing great team members and employees simply because they were not trained properly. Do you know how to train your employees so that they want to work with you? For most attorneys this is something that when implemented can have a profound effect on your law firms success.Following up on last week’s episode, we’ll disc…
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Episode 7 - Building a Team: Part 1
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Building a team is an absolutely crucial aspect when it comes to growing your law firm. A team that is able to work together both efficiently and effectively creates synergy within your organization – where the combined effort is greater than the sum of individual efforts. The best way to scale your law firm is to create a work environment that peo…
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Episode 6 - Why No One Wants To Be Your Client, Friend or Spouse
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36:29
Many attorneys have a very unique way of communicating that can sometimes make it difficult for other individuals to relate to.In this episode of the Ultimate Attorney Podcast, we'll discuss different strategies you can use that can help you to better connect and relate with the various individuals in your life. This can literally change the way yo…
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Episode 5 - Handling Stress As An Attorney
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This week we’re going to tackle a conversation that will most likely resonate well with our attorney audience… STRESS! Many attorneys seem to brag that they worked 80, 90 or a 100 hours in a week, but this is simply not a sustainable model for your life and your business. In this episode, we’ll tackle a few of the ways that you can shift the paradi…
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Episode 4 - All About Your Calendar
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Do you have complete control of your calendar? Or, does your calendar have control over you? In this episode, we're going to discuss your calendar and how you can take complete control over your calendar and your time. We'll also show you a variety of ways that you can better manage your time throughout the day so that you can become more efficient…
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Episode 3 - It's All About The Money
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Have you experienced peaks and valleys in your law firm's income? Everyone has!We call that the cashflow rollercoaster and it is truly enough to make anybody sick. Many attorneys who are stuck on the cashflow rollercoaster work hard in their business and are constantly busy working for their clients, but it's often not enough...All of a sudden, you…
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Episode 2 - Overcoming Overwhelm As An Attorney
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In this episode of the Ultimate Attorney Podcast we're going to show you a variety of ways in which you can reduce the overwhelm and anxiety that many attorneys experience in their day to day practices. We will walk you through a methodology for gaining clarity on exactly what you want in your business, and then show you how to focus your energy an…
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Episode 1 - What does it mean to be an Ultimate Attorney?
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Welcome to the first episode of the Ultimate Attorney Podcast. In this introductory episode, we will walk through the nine factors of becoming an Ultimate Attorney and how you can implement these factors into your legal practice. When you have all nine of these things in place, you're going to look at your life and say, "Wow. I'm really glad I went…
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