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Underscore Podcast

Underscore Podcast

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Welcome to Underscore: A podcast where two twenty-something year olds dive into how our generation does politics and try to work out why those ways are disregarded by everyone else. Hosted by Rashna Farrukh and James Atkinson.
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Underscore is not just your average podcast; it's a gateway to the captivating world of 'audio strategy'. 🎧 Tune in as we unravel the secrets of harnessing the power of audio for individuals, brands, and businesses alike. Whether you're a curious individual, a savvy marketer, or a forward-thinking entrepreneur, this podcast has something exciting in store for you. I'm Aniruddha - Host of the podcast. I've been in the media & audio industry for almost 20 years. I run my company 'suprwork' is ...
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In lessons learned, Paul gets to the bottom of screen flow non-null variables and John streamlines sales campaign ROI. In an extension of the previous episode, we expand on how to not be part of the problem: To MVP or not to MVP? How to escalate with vendors without alienating them Prioritize enablement over controls Don't over-automate Lightning r…
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In this first episode, John and Paul talk about why they started yet another Salesforce podcast. They also cover: Dynamic forms and console view Relative date filters in Salesforce reports Working as an independent contractor vs. a company Dealing with conflict as a consultantDe către Paul Rees and John Draginis
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Winning over sponsors for your podcast is an art that requires a well-crafted pitch that resonates with potential partners. In this episode, we will explore the strategies and techniques for crafting the perfect pitch that captivates sponsors and opens doors to successful partnerships, enabling your podcast to flourish. I sincerely hope this brings…
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On this episode, we’re going to talk about branding beyond the visual medium — where sounds hold the key to building lasting connections with your audience. Let’s understand the art of sonic branding and uncover how it can be a game-changer for your business. I sincerely hope this brings you value. In case you'd like to connect with me on LinkedIn …
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Popular Brands and Great Writers have one thing in common. They are great at telling stories! But how do they manage to tell such great stories? I try to answer this question in this episode of Underscore. I sincerely hope this brings you value. In case you'd like to connect with me on LinkedIn my profile is @aniruddhapawade.…
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In this episode I share my perspective on A.I. and Deepfakes, and how the tech will impact the audio industry & people. With the expansion of AI driven applications, the world we know is changing fast. I share my thoughts on the same. The episode also features Prateek Sharma, a Senior Journalist from Delhi. Prateek shares insights on the fight agai…
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The competition is always tough and the client budgets at their lowest. I share my thoughts on how to give value and gain value with your work, and how to create long term partnerships with key clients. If you liked what you heard, and you work in the audio business, do subscribe to the podcast. Always open to feedback. You can DM via Linkedin.…
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In our final episode before the election, James and Rashna speak with Avani Dias from Triple J's Hack. We talk with Avani about the issues that are at stake for young voters, why our votes matter at this federal election and how the parties are trying to reach us.This episode was recorded and produced on the lands of the Ngunnawal and Ngambri peopl…
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Rashna and James are joined by Jordan Shanks from Friendlyjordies in this episode. We talk with Jordan about Australia's mainstream media landscape and its impact on young people and our politics. We also talk with Jordan about the process behind making his videos and his national tour "John Howard Really SUCKED".This episode was recorded and produ…
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In this episode, we talk about what this federal election means for young people. We speak with first time voter Nicola Hames about how she is feeling about voting for the first time, what is at stake for us at this election, and we reflect on the exciting news that a record number of 18-24 year olds are now enrolled to vote.This episode was record…
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In our first episode, we talk about satire - specifically the Betoota Advocate - and why we can’t get enough of it. We talk with Dr Caroline Fisher from the University of Canberra and Amy Remeikis from Guardian Australia. Together, we look at how satire draws us in, the impact it has on our politics and decide if its good for our democracy.This epi…
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