Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
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A1 vs. AI, Locked Posts on Instagram & A New TikTok Challenger
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11:10
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11:10MARKETING NEWS Instagram for iPad?! (The Verge) Locked Posts on IG (Social Media Today) Meet a new TikTok challenger, Neptune (TechCrunch) CAMPAIGNS OF THE WEEK A1 vs. AI San Pellegrino x The Sopranos (AdWeek) Jet-Puffed’s Easter Hack (CNN, WalMart) CELEBRITY x BRAND COLLAB ROUNDUP: Kardashian x Crumbl Dolly x Good American Nike x Rory McIlroy WORK…
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A Poppsi Is Born and Matte vs. Matt
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13:14
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13:14Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies. NEWS Pepsie Purchases Poppi - Forbes Meta and “Community Notes” - Media P…
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A Separate Reels App?! & The Return of Duo
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11:51
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11:51In today's episode: Tiktok launched an Oscars hub Cynthia Erivo visits Raising Cane's - E! McDonalds celeb orders - AdWeek Instagram may launch a stand-alone app for Reels - The information YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube YouTube mid-roll ads announcement . Google Prebiotic sodas making …
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Netflix Bites, Hailey Bieber x FILA & Buzzfeed's SNARF Strategy
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12:44
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12:44Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film. In today's episode: Buzzfeed’s new social platform, minus the SNARF (ANA, TechCrunch, Sign-up Page!) Netflix Bites opens in Vegas --and I need to go! (Variety) Rachel Kirkconnell and Brawny (E!) Hailey Bieber x FILA (See the landing page!) RIP Duo the owl WOR…
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Oscar Predictions with Michelle Miller, actress & podcaster
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40:14It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller. We dive into: Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses! Alex Cooper's…
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Super Bowl Ad Awards: Chazmo, Poppi, Favorite Celebrity Cameos & More!
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52:34From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards: Most Memorable Best Celebrity Cameo The Odd Ba…
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GRAMMYs, Super Bowl Barbies & voted Best Podcast!
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9:48
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9:48Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today: The GRAMMY Awards Partners Memes Best Dressed Super Bowl...Spoilers? Dunkin, Stand Up to Jewish Hate and Pringles bring in big names. Campaign of the Week: Barbie's Super Bowl collab Bratz shouts out David Lynch W…
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New Instagram Features & Super Bowl Teasers & TikTok Bans, Oh My!
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21:36
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21:36Marketing News: 🗞️ Instagram Algorithm Updates & New Features (@mosseri, Lia Haberman) 🗞️ TikTok's 75-day Extension; Who's Buying? (USA Today, NPR, CNBC) 🗞️ Super Bowl Ad Teasers Have Arrived — Charli XCX, Martha Stewart & More! (Forbes) Campaign of the Week: ⭐️ Why I love NYXTAPE (NYX Cosmetics) WORK BREAK 🎬 Oscar noms are here! 🎬 Conclave Review …
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Fun First: The Secret Sauce to Creativity
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16:33
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16:33Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results. MARKETING …
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Best Marketing Campaigns of the Year & 2025 Predictions with Jordan Crump of The Space Social
1:04:41
1:04:41
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1:04:41From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in! In this episode: ⭐️ Top Collaborations ⭐️ Funny Campaigns ⭐️ Mark…
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A Nonsense Christmas Recap & A Goodbye To The Eras Tour
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39:22
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39:22It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today. Specifically, this episode is full of nonsense.☺️ My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit b…
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Spotify Wrapped, Alex Cooper's Unwell Drink Launch & Walmart's "TV Show"
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16:08Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in! Today's topics & links: TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider) Apple Music Replay vs. Spotify Wrapped Walmart's Bla…
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Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2! Today, we're discussing: WICKED vs. Gladiator II marketing strategies — what worked? And why? Instagram's new reset feature Sabrina Carpenter's Nonsense Christmas trailer Threads has seen 35 million new users in November (Axios) Black Friday ads go simple…
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Brands Get WEIRD: Dunkin Donuts & Nutter Butter
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15:34
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15:34Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?! On …
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Is Advertising Week Worth It? Recap & Takeaways From NYC
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31:55Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending? ALSO! I kick off the show by sharing some news about Working Girl Ta…
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WORK BREAK: A Deadpool vs. Wolverine recap for the girlies
1:11:36
1:11:36
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1:11:36Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine! In this recap: A breakdown of the opening scene (obsessed!) The best cameos Abby reveals she's actually an X-Men superfan (???) What makes this R-rated movie so...wholesome! B…
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WORK BREAK: Living in a Love Island USA world
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55:38On your Work Break this week, Abby is joined by friend, book publicist and reality tv pro, Madi Scheuer! You'll hear: An official Love Island USA recap Why they can't make us hate Rob Rob on "Call Her Daddy" and Kaylor on "Viall Files" Abby starts watching My Lady Jane Bachelorette mini recap - can it compete with Love Island? A Glenn Powell & Chap…
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WORK BREAK: Edward vs. Jacob or Damon vs. Stefan
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51:16
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51:16Work Break is back with social media girlie, Kat Decker! On this Work Break: ⭐️ Gypsy Rose's new show ⭐️ Edward vs. Jacob: A Thesis ⭐️ Vampire Diaries rewatch ⭐️ Fly Me To The Moon and Channing Tatum's greatest hits ⭐️ Kat's book recs for thriller/mystery fans ⭐️ Justin Baldoni's surprise role is sure suite... FOLLOW Kat on Instagram FOLLOW Working…
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WORK BREAK: Shrek 5 & Gladiator 2, today's movie marketing & "The Bikeriders" recap
59:23
59:23
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59:23Work Break is back with fellow podcaster and movie girlie, Kelcy Valletta! On this Work Break: Kelcy processes "Leave the World Behind" Are we too scared to see "Long Legs"? A week of remake/sequel announcements: Gladiator 2, Devil Wears Prada 2 AND Shrek 5. Abby mourns the loss of "Horizon: An American Saga 2" in theaters The Bikeriders recap (a d…
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WORK BREAK: Sabrina Carpenter Tickets, Zac Efron Is Back (although, he really never left) & Our Love For Abby Jimenez Books
1:05:38
1:05:38
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1:05:38Abby sits down with fellow corporate girlie, influencer and pop culture super fan, Avi Cecchi @always.avi. On this Work Break, Abby and Avi discuss: Surviving (barely) Sabrina Carpenter's ticket queue Taylor Swift in Ireland A Family Affair on Netflix Avi's breakdown of Game of Thrones & House of the Dragon Abby's Movie Minute: A Quiet Place Day On…
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WORK BREAK: Travvy Takes London
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33:22
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33:22For the corporate girlies who need a WORK BREAK. Spin-off alert! Join Abby and friends as they chat about the the things we fit into our precious lunch break and weekends. From movies and books to trips and pop culture, enjoy YOUR work break with Work Break. On this first edition of Work Break, Abby and her sister, McCall, dive into: Travis and Tay…
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Should I Get a Master’s Degree?
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14:11
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14:11Should I get a master’s degree? Well, as someone who has a paper due and discussion board posts due in the next 24 hours, it may be the wrong time to ask me this question...🤪 Kidding! But in all seriousness, this is a common question that you may ask yourself at some point in your career or you may be thinking about it now. In this episode, I'll sh…
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Speaking up about workplace issues & starting a tech company with a purpose with Claire Schmidt, founder & CEO of AllVoices
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36:30
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36:30When something happens at work, how do you actually report it? Claire Schmidt, the Founder and CEO of AllVoices, created a solution that helps support employees do just that. Claire was the VP of technology and innovation at 20th Century Fox before leaving to build AllVoices full time. She has an interesting and inspiring career journey and what sh…
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How Can I Advocate For Myself At Work?
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13:30
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13:30You may not be used to acknowledging the work you've done -- and especially the next step of telling others about it. No one wants to appear conceited or boastful. But more often than not, I see people underselling their great work. In this episode, I’ve compiled a few of my WGT tips based on my own experience and working with other young professio…
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Shoot your shot! How I spoke at Create & Cultivate & why you should step out of your comfort zone
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21:33
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21:33Today, we're recapping my experience at Create & Cultivate's 2023 conference in LA. I'll dive into my pitch, the event takeaways and the importance of stepping outside of your comfort zone. Now, let's talk!💕 FOLLOW Working Girl Talk on InstagramDe către Working Girl Talk
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What the duck? Updates from Apple’s WWDC, growing up as a ”social media baby” & communication at work
17:47
17:47
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17:47We’re back! Welcome to the newest season of WGT. Today, we’re diving into this week’s business headlines and different communication styles in the office. Check out today’s sponsor! Go to Bizinumbers.com to become a member and get personalized financial dashboards and support for you business or side hustle. Find your financial safe space with Bizi…
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WGT Takes NYC: Signal Awards Recap & Career Learning Lessons with Sydnie
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36:32
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36:32Welcome to the newest season of Working Girl Talk! In our season opener, Abby sits down with her best friend Sydnie from a studio LIVE in NEW YORK CITY.🗽🌃🚖 The two besties are recapping their trip, talking about the pod's Signal Award win, and sharing some learning lessons for the working woman heading into the rest of 2023. FOLLOW Sydnie on TikTok…
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Burn out. A buzzword you’ve probably heard many times throughout the last few years. You may have even used it to describe yourself. Today's episode is a raw and real conversation about my battle with burn out over the last few months and work avoidance (yes, it's a thing). Resources: The 5 Stages of Burn Out (Integris Health) A Guide to reducing T…
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Guiltlessly Going After Your Dreams & Launching a Vegan Food Product with Shayne Hindes
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32:04
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32:04Vegan, plant-based, keto-friendly, gluten free. You’ve probably heard these terms plenty of times recently. But how do you even start a food brand? Especially one that fits into the categories above? How do you bring your actual food product idea to life? And what are the learning lessons along the way? Today, you’ll get answers to that and more as…
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Why Are Zillennials So Unhappy At Work?
15:27
15:27
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15:27"Employees born between 1993 and 1998 are the most unsatisfied of all workers, according to a report from MetLife, an insurance and benefits company." - Fortune Why are Zillennials (a microgroup between Millennials and Gen Z) so unhappy at work? Why is job satisfaction across all generations the lowest it has been in 20 years? As someone who is pas…
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A ✨special edition✨ episode of Working Girl Talk! After a birthday week, Abby shares 7 lessons from 27 years of life. This Week's News: 📌 Instagram Launches Algorithm-Free Feed Sorting Options (Social Media Today) 📌 HubSpot Hack Leads to Data Breaches at BlockFi, Swan Bitcoin, NYDIG and Circle (Coin Desk) 📌 Uber shares up 5% after reaching deal to …
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3 Simple Tips to Become a Better Communicator at Work
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10:28
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10:28Communication is ✨everything✨ in the workplace. Today, we're talking three simple tips to become a better communicator at work. They'll help you sound more confident and clear and will help you become a better listener. Let's dive in! This Week's News: ⭐️ Netflix's new price change (The Verge) ⭐️ Amazon aquires MGM (Variety) ⭐️ TikTok nearing deal …
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Get UNSTUCK in Your Career with Lia Garvin
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45:54
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45:54Have you ever felt stuck? Stuck in your career, stuck in a project at work…If you have, you may have also wondered, “What’s making me feel stuck?” "Is there something I can do about it?" In today’s episode with Lia Garvin, you’ll discover yes, there is something you can do about it… starting right now. About Lia Garvin: Lia has spent a decade worki…
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Feel Confident Asking For a Raise TODAY
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19:01
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19:01A survey by Salary.com revealed that 44% of respondents claim to have never brought up the subject of a raise during their performance reviews.😱 Why are we so afraid to discuss raises and promotions? What’s holding us back? It may be something different for each of us. And while there’s no blanket why... In today’s episode, we’re diving into the ho…
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Do dream jobs actually exist? At some point, we've all wondered about achieving that "dream job." Maybe you feel like you've never had the dream job, don't even know what your dream job is, or you feel like you have the dream job but wonder, "If I really love what I do, why is it so hard?!" Maybe we're thinking about dream jobs ALL WRONG? We're div…
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8 Happy Headlines + Takeaways From That Viral New Hire Story
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11:11
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11:11I think we all could use a little pick-me-up of happiness right now. One small step toward that, I’m changing up our usual biz and tech headlines today. On this episode, we’re talking through eight happy headlines! We're also diving into that viral Ask A Manager reader submission, "the new hire who showed up is not the same person we interviewed" -…
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WGT is BACK! All news: The 5G saga explained
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12:50
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12:50Happy 2022! A little late is better than never, right? In today's episode we're covering major business and tech headlines that you NEED to know. Let's go! This week's news: ⭐️ Google is discontinuing its legacy free G Suite tier (9to5Google) ⭐️ YouTube doubling down on creator-generated content (Deadline) ⭐️ Become Marriott's TikTok ambassador (Ma…
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2021 Best of: Salary Negotiations, Resumés and Leadership with Lucy Basta
11:42
11:42
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11:42Need motivation heading into the new year? Earlier this year, we had Lucy Basta on Working Girl Talk. Lucy is the co-founder of WorkWell, a company that’s placed over a 1000 people in high-paying jobs. This was the MOST popular guest episode of 2021 so I thought I’d bring back some pieces of wisdom from Lucy as we finish out the year. Today, you’ll…
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Take Your Power Back in Job Interviews
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14:54
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14:54Let's face it, job interviews are stressful and the power dynamic can feel one-sided at times. Today, we're talking about the simple lesson that you NEED to take to heart when it comes to job interviews. This mindset will help you feel more confident in job interviews and help save everyone time. This Week's News: ⭐️ Twitter's shopping stream (The …
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"Amerisleep polled 1,188 workers, 90% of which have stayed late at work by at least 15 minutes, and 75% say they’ve had a job that’s asked too much of them." (Ladders, Amerisleep) "Can you stay late?" or "I'll just do one more thing." can cause us to stay way later at work than we wanted or expected. And staying late past your work schedule may not…
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Innovating the Activewear Industry with Emma Vollrath, CEO & founder of Emma Lou The Label
35:58
35:58
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35:58Have you ever had that feeling you were MEANT to do something? That voice in the back of your mind or even those little signs you see everywhere. You just can't shake that feeling. After noticing multiple of her personal training clients struggle with the same problem, Emma Vollrath decided she was the one to do something about it. Emma is the CEO …
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Part 3: Workplace Horror Stories with Cathleen Daly
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19:28
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19:28🎃 Embarrassing moments at work, awkward job interviews and a new advice column - Working Girl Talk Halloween has arrived! Join us if you dare... for a special Halloween episode. This time, we're joined by Cathleen Daly, blogger, brand strategist and past guest. ⭐️ Follow Working Girl Talk (@workinggirltalk) ⭐️ Folllow Cathleen (@discoveringdaly) 🎙C…
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Getting Out of A Slump & Finding Motivation Again
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15:34
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15:34Sometimes you are super motivated and can't wait to take on everything in your path.⚡️And other times, it's hard to get yourself to do anything.😅 That is what we call A SLUMP! We all hit slumps every once in a while. We hit that creative and motivational wall, and we feel we've lost that spark. It happens. Today, we're talking about some small thin…
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Best of Working Girl Talk: Start by Starting with Lisa Song Sutton & Sam Abrahart
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14:16The biggest step is to just get started but sometimes that can be the hardest one to take. But we all start somewhere. Today’s special Best Of episode looks back at how some of our favorite guests got their start in their business and career. Full episodes of today’s Best Of guests: ⭐️ Episode 29 with Sam Abrahart - Apple, Spotify ⭐️ Episode 52 wit…
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All news! Twitter allows tipping with Bitcoin & Facebook‘s new features.
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12:44This Week's Headlines: ⚡️ Twitter's allows tipping with Bitcoin (The Verge) ⚡️ El Salvador's cryptocurrency update (Fortune, Fortune CEO Daily) ⚡️ Toast makes a comeback on the stock exchange (Forbes, Under 30 Newsletter) ⚡️ Facebook announces new features (TechCrunch) FOLLOW @workinggirltalk on Instagram…
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Don‘t Let Fear Win! How to Move Past Your Fear & Do Big Things
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15:40Think about the last time you were afraid to do something. That fear of failure, fear that you’re not good enough, that panic to lead a meeting at work, to walk into an event alone, to ask someone for advice, etc... I recently had a HUGE epiphany when it comes to fear. And I'm here to say we don't have to let fear hold us back! Buckle up because we…
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Starting a Social Media Agency & Managing Mental Health in a Digital World with Becca Booker, Founder & CEO of Homemade Social
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57:34What started as a side hustle quickly turned into a profitable and powerful female empire supporting three employees and an extensive clientele with a growing waitlist. Becca Booker, CEO and founder of Homemade Social, joins us today! We discuss Becca's start in social, mental health and social media, learnings as a CEO, what their team looks for i…
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Be a Delight to Work With! 6 Tips to Help You Be the Best Coworker
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15:25
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15:25Have you ever worked with someone and thought, "They were so easy to work with!" or "I love working with them!" ? Don't we all want to be that person? Today, we're breaking down six tips to help you be the best coworker and the easiest person to work with. This Week's News: 📌 Walmart launches delivery service (Yahoo!) 📌 Warby Parker files for N.Y.S…
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Toxic Productivity: 4 Reminders To Help You Handle It
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16:05Mae West once said, "Too much of a good thing can be wonderful." But what about productivity? We all have A LOT of responsibilities. In the race to get all of them done, we sometimes burn out, get hurt, get sick or even worse. I've learned recently that productivity is a balancing act --- there's a healthy dose and a toxic dose. I've experienced th…
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Building A Juicy Brand & How Your Brand Can Create The Law of Attraction with Monique Bryan, Branding Expert & Entrepreneur
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52:21
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52:21“You are whoever you say you are.” Are you telling your brand story how you want to be telling it? Monique Bryan brings over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today. Today, Monique runs a successful personal brand consultancy. In toda…
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