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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Content provided by DadSon podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DadSon podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
When a dad & son sit down for conversations...about something.
…
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75 episoade
Marcați toate (ne)redate ...
Manage series 1080688
Content provided by DadSon podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DadSon podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
When a dad & son sit down for conversations...about something.
…
continue reading
75 episoade
Toate episoadele
×Son and Dad sit down to record (via Zoom) and someone forgot to do their podcast homework - hint, it isn't who you think it is. But, being the podcast professionals (sarcasm intended) the duo quickly pivots (pandemic bingo) to a range of topics including college life during COVID, Trump's soon to be social media platform, and a book - a very important book.…
Dad and Son return to try out a new way to record and talk about childhood collectibles...Beat THAT!
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1 Episode #72 - Santa Sees You When You Are Sleeping 34:53
34:53
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Dad and Son reunite during holiday break to discuss Santa watching you sleep, Mr Roboto, and the chances that people text while sleeping. Oh and the Canadian police have no sense of humor. Happy Holidays!
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1 Episode #71 - This Podcast is Dad 46:08
46:08
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Ahh Thanksgiving...a time that college students return home to record a podcast, explain new terms like 'dad' and share theories on killing spiders with a blowtorch. Oh, and of course we discuss first time voting...
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1 Episode #70 - Mobile, Can You Hear Me 48:19
48:19
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Dad calls the Son to discuss university, Halloween and of course strange stories...all the while trying to determine if the Son can 'hear me now'.
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1 Episode #69 - Mr Roboto and Intimate Ghost Partners 38:21
38:21
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Dad and Son return to discuss summer college session, discover a woman who claims to be intimate with ghosts and realize the Son has never heard of Mr. Roboto...enjoy.
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1 Dadson #68 - Farewell, Fathers Day, Solo, and Garden Shears 44:28
44:28
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The episode before the Son heads off to college. We discus Solo, The Incredibles, and a woman who cut off her husband's joystick with garden shears...and maybe it wasn't a joystick. Enjoy!
In preparation for going off to college, Dad and Son discuss the movie Animal House - toga, toga, toga. While applying life lessons from the movie, Dad and Son also discuss a crazy news story that hits close to home.
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1 Episode #66 - College, Microwave Head and Sausage Jesus 41:36
41:36
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Dad and Son discuss first day of college experiences then digress into a nativity scene involving a sausage and a guy who cemented a microwave on his head...you know, the normal
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1 Episode #65 - The Return of the Podcast 39:53
39:53
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Dad and Son return to the podcast after a layoff to discuss Star War's Last Jedi, A Quiet Place (shhhh), naked cheeseburger man, and an intentional car cash. Oh, and we get to the answer to where the hell we have been. Thanks for listening.
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1 Episode #64 - Crossover ALERT - Kids to #34 1:14:51
1:14:51
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The Dad has a conversation about parenting, setting childhood norms, and preparing for college with Marisol from Marisol'd Blog and Podcast, Shit U Can't Make Up (SUCMU) podcast fame. Oh, and some how end up talking about her dating life and the number 34 becomes relevant...hang in there with us, this is a long one.…
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1 Episode #63 - Burt Macklin Undercover First Day of School 30:59
30:59
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Dad and Son go mobile to discuss first day of school (college) jitters including avoiding the test jinx and what it means to be a college man. And while undercover as Burt Macklin, we discover a neighbor with interesting headwear. Skadoosh!!!
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1 Episode #62 - Clerks II,Sex, WalMart, and Snakes 37:51
37:51
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Dad and Son start this winding episode with an appreciation of Kevin Smith's Clerks II leading to sex at a tennis match, getting drunk at WalMart and a snake eating a woman's face...ahhh...yes, the everyday Dad and Son conversations.
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1 Episode #61 - Fast Times at DadSon High 37:13
37:13
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Dad and Son, fresh off watching Fast Times at Ridgemont High, discuss the 80's classic. "What a di*k", Mr.Hand and of course Phoebe Cates. The Friday night discussion also wanders to a new segment - political word association...can you say The Mooch. Enjoy.
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1 Episode #60 - Desert Island Questionnaire 39:49
39:49
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Dad ask the Son questions he finds on the internet to help break the ice form the long podcast absence, Needless to say, it goes off script a bit. For example, broccoli is one of the Son's main food sources...really...come on. Oh, and Star Wars comes up...of course.
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