Content provided by That KEVIN Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by That KEVIN Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !
Treceți offline cu aplicația Player FM !
Podcasturi care merită ascultate
SPONSORIZAT
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
That KEVIN Show
Marcați toate (ne)redate ...
Manage series 1149578
Content provided by That KEVIN Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by That KEVIN Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Obliterating confusion, amplifying truth, and pursuing clarity. "Binge thinking" at the speed of sound.
…
continue reading
12072 episoade
Marcați toate (ne)redate ...
Manage series 1149578
Content provided by That KEVIN Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by That KEVIN Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Obliterating confusion, amplifying truth, and pursuing clarity. "Binge thinking" at the speed of sound.
…
continue reading
12072 episoade
All episodes
×T
That KEVIN Show

1 20250217 - TKS - Adams, Allen, Accola, Kramer 54:16
54:16
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut54:16
20250217 - TKS - Adams, Allen, Accola, Kramer by That KEVIN Show
T
That KEVIN Show

1 20250218- "How Do We Live" Timothy 3 - Pastor Roderick Caesar III 2/5 52:21
52:21
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut52:21
20250218- "How Do We Live" Timothy 3 - Pastor Roderick Caesar III 2/5 by That KEVIN Show
T
That KEVIN Show

1 20250217- "How Do We Live" Timothy 3 - Pastor Roderick Caesar III 1/5 54:47
54:47
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut54:47
20250217- "How Do We Live" Timothy 3 - Pastor Roderick Caesar III 1/5 by That KEVIN Show
T
That KEVIN Show

1 021525 - That Kevin Show - Hour 1 38:13
38:13
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut38:13
021525 - That Kevin Show - Hour 1 by That KEVIN Show
T
That KEVIN Show

1 021525 - That Kevin Show - Hour 2 38:16
38:16
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut38:16
021525 - That Kevin Show - Hour 2 by That KEVIN Show
T
That KEVIN Show

1 20250217- Jennie Allen Previews Gather 25 on That Kevin Show 52:31
52:31
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut52:31
20250217- Jennie Allen Previews Gather 25 on That Kevin Show by That KEVIN Show
T
That KEVIN Show

1 20250214 - TKS - Huckabee, Devine, Loudon, Mandel, Musk 54:54
54:54
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut54:54
20250214 - TKS - Huckabee, Devine, Loudon, Mandel, Musk by That KEVIN Show
T
That KEVIN Show

1 20250213 - TKS - Spicer, Hoffman, Goldberg 54:54
54:54
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut54:54
20250213 - TKS - Spicer, Hoffman, Goldberg by That KEVIN Show
T
That KEVIN Show

1 20250214- "How Do We Live" Ephesians 1 - Dave Watson 5/5 53:59
53:59
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut53:59
20250214- "How Do We Live" Ephesians 1 - Dave Watson 5/5 by That KEVIN Show
T
That KEVIN Show

1 22050214- Miranda Devine Talks About Her Day With President Trump on That Kevin Show 51:58
51:58
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut51:58
22050214- Miranda Devine Talks About Her Day With President Trump on That Kevin Show by That KEVIN Show
T
That KEVIN Show

1 20250214- Fond Memories: Tribeca Grill & “The Gates” Art Exhibit 52:58
52:58
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut52:58
20250214- Fond Memories: Tribeca Grill & “The Gates” Art Exhibit by That KEVIN Show
T
That KEVIN Show

1 20250213- RNL: Shake Up at DOJ/Southern District NY - Legal Night 52:12
52:12
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut52:12
20250213- RNL: Shake Up at DOJ/Southern District NY - Legal Night by That KEVIN Show
T
That KEVIN Show

1 20250213- Fmr. White House Press Secretary Sean Spicer and IWF's Gabby Hoffman Join That Kevin Show 52:34
52:34
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut52:34
20250213- Fmr. White House Press Secretary Sean Spicer and IWF's Gabby Hoffman Join That Kevin Show by That KEVIN Show
T
That KEVIN Show

1 20250213- "How Do We Live" Ephesians 1 - Dave Watson 4/5 52:51
52:51
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut52:51
20250213- "How Do We Live" Ephesians 1 - Dave Watson 4/5 by That KEVIN Show
T
That KEVIN Show

1 20250211 - TKS - Schumer, Rogers, Kramer 54:54
54:54
Redare mai Târziu
Redare mai Târziu
Liste
Like
Plăcut54:54
20250211 - TKS - Schumer, Rogers, Kramer by That KEVIN Show
Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.