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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
BoB Best of Breed
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Content provided by BoB Best of Breed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BoB Best of Breed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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×When we headed to Sydney and chatted to Emma Hogan, who along with being a seasoned HRD had made the move to Executive line management roles. What did she find when she got there? What can all HR people apply to their roles today? Some really great insights and some you haven't heard before.
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1 Ilona Charles, Chief People Officer, Aconex 36:51
36:51
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We are going back this week to when we spoke to Ilona Charles about her role at Aconex, a global listed tech business that provides cloud and mobile collaboration software. It is established early that neither Meahan, Lorena or Ilona are tech geniuses but in the world of providing first class HR, it doesn't really matter. Mind you, Ilona knows about wireless technology so I say she wins!…
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1 Penny Edmondson & Megan Dwyer, Directors, M&P Partners 31:35
31:35
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We had enormous interest in the topic of the crossover between HR, Marketing and Comms. We spoke to Penny & Megan from M&P Partners who have put together a business that works with companies in this area. Have a listen to the really cool work they’re doing.
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1 Shanyn Payne, Executive Director - Human Resources at Online Education Services (OES) 24:43
24:43
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We're taking you back this week to the podcast where we chatted to Shanyn Payne, Executive Director - Human Resources at Online Education Services (OES). Shanyn is the HR brain behind an amazing run of best employer AND fast growing company awards at OES. How does she do it? We get to the bottom of it!…
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1 Belinda McPhee, Managing Director, TRAK HR Consulting 29:59
29:59
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When we travelled to Sydney and caught up with Belinda McPhee, a seasoned HRD who has successfully leveraged her skills and knowledge into a consulting business. Hear how she has done this and how she currently views the health of the HR industry and the direction it is heading.
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