Avidly Talks podcast

#Business #Rikki Leat #Digital 22 Online Ltd

30:00

Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…

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'Also worth a listen' Louis Grenier, 2025 A (mostly) marketing, sales an HubSpot related podcast. Hear from big-name guests from the world of marketing, sales and CRM; plus insights and advice from the in-house team at the agency. Brought to you by Avidly, the 5x HubSpot Global Partner of the Year and the biggest, most experienced HubSpot team in the world. Over 100 previous episodes cover various topics but we're proud to have been the original inbound marketing podcast: INBOUND AFTER HOURS. Dive into the oldest episodes carefully if you value your eardrums. God bless those Blue Yeti mics.

153 episoade

Avidly Talks

updated acum 2 zile

Distribuie

Pagina seriei•Feed

153 episoade

#Business #Rikki Leat #Digital 22 Online Ltd

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Avidly Talks

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150 - The Profitable Bond: Unlocking Sales Success through Stronger Customer Relationships with Director of Marketing Johanna Sjölin | Avidly Talks 32:13

acum 2 zile32:13

32:13

In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emotional intelligence in client management, and strategies for creating advocates through strong relationships. The conversation highlights the need for authenticity and the value of treating clients as partners rather than mere transactions.…

Avidly Talks

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149 - HubSpot AI - Explain it to me like I'm 5 | Avidly Talks 28:51

acum 9 zile28:51

28:51

In this conversation, Emily Yates and Annka discuss the evolving landscape of AI, particularly in relation to HubSpot. They simplify the concept of AI, explore its practical applications, and emphasize the importance of data quality and human oversight. The discussion also addresses common misconceptions about AI, the future of AI technology, and strategies for encouraging AI adoption within teams. Annka shares insights on identifying suitable tasks for AI and the significance of understanding GDPR policies when implementing AI solutions.…

Avidly Talks

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148 - Harnessing AI for Marketing Success with Maja Voje | Avidly Talks 32:35

acum 16 zile32:35

32:35

We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role of AI in modern marketing. They explore the challenges of adapting to changes in organic reach and the necessity of building genuine human connections in business. Maja also provides actionable advice for listeners to evaluate their go-to-market strategies effectively. Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.Maja Voje spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.One thing became painfully clear: 74% of products fail not because the products are bad but because of GTM mistakes. And even average products succeed if the plan is solid. And that became Maja’s mission: How to give great products the fighting chance they deserve. Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade. LinkedIn: https://www.linkedin.com/in/majavoje/ Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.com Weekly newsletter (Substack): https://knowledge.gtmstrategist.com Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/ Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks

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147 - Keeping your CRM fighting fit with Andrew Thomas | Avidly Talks 31:19

acum 23 zile31:19

31:19

Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for better outcomes. Additionally, they touch on the new lead scoring model and its implications for CRM users, concluding with insights on upcoming events related to CRM management. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks

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146 - The ROI of patience - Nordic Growth Summit preview with Amina Kristensen | Avidly Talks x Nordic Growth Summit 28:41

acum 30 zile28:41

28:41

Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of events in marketing, and the cultural shift required within organizations to embrace a long-term perspective. She concludes with advice for marketers to be courageous and advocate for their strategies. Tickets available at www.nordicgrowthsummit.tech…

Avidly Talks

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145 - The future of inbound marketing with Brian Halligan's AI Avatar | Avidly Talks 12:10

acum 5 weeks12:10

12:10

Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as a tool for building authenticity not a replacement for being genuine. Give Brian a call here: https://www.delphi.ai/bhalligan/call In this episode of Avidly Talks , we dive into the fascinating world of AI and leadership with none other than Brian Halligan—well, sort of. We explore insights from his AI-powered avatar, trained on years of his expertise and vision. How does AI replicate thought leadership? What does this mean for the future of business strategy and marketing? Join us as we push the boundaries of technology and intelligence in an engaging, thought-provoking conversation.…

Avidly Talks

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144 - How to channel your inner Sherpa and make more sales with Alan Versteeg | Avidly Talks 33:37

acum 6 weeks33:37

33:37

In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rather than manipulation. The discussion covers practical strategies for engaging with customers, the role of technology in sales, and the cultural nuances that can affect sales practices. Ultimately, Alan advocates for a mindset shift in sales, where the focus is on creating value and building genuine connections with customers. About Alan: Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners. Alans Website: https://www.growthmattersintl.com/ Alan Versteeg on Linkedin: https://www.linkedin.com/in/alanversteeg/ Get your free copy: The Catastrophic State of Sales Coaching http://www.salesgrowthmatters.com/ Avidly HubSpot Solutions on Linkedin: ⁠https://www.linkedin.com/company/avidly-hubspot-solutions/?viewAsMember=true…

Avidly Talks

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143 - 99 Problems but a HubSpot Update aint 1 | Avidly Talks 15:00

acum 7 weeks15:00

15:00

In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and leveraging data for business growth.takeaways HubSpot released 99 updates in January. AI features are designed to reduce cognitive workload. New activity summaries on records improve efficiency. Content remixing now includes email as a starting point. Co-Pilot integration allows seamless use across platforms. The updates aim to enhance user experience and productivity. Understanding AI limitations is crucial for effective use. Archiving properties in CRM helps maintain organization. The Nordic Growth Summit will provide actionable CRM insights. Feedback on episode format is encouraged for future discussions.…

Avidly Talks

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142 - Podcast tips we've learned from winging it for over 10 years | Avidly Talks 41:02

acum 8 weeks41:02

41:02

Paul, Raza and Josie dive into the fascinating world of podcasting and uncover why it’s become such a powerful tool for B2B businesses. Learn how it's great for building personal connections and engaging with communities of listeners, whilst avoiding the pitfalls most new podcasters fall into. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…

Avidly Talks

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141 - SEO and search aren't broken, the internet is with Dale Bertrand | Avidly Talks 30:00

acum 9 weeks30:00

30:00

Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes the shift from traditional SEO practices to a more nuanced approach that prioritizes conversational content and audience engagement. Dale Bertrand on LinkedIn: https://www.linkedin.com/in/dalebertrand/ What can we do for you and your business? Let's chat! ⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠ Follow us on Linkedin: ⁠⁠⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠…

Avidly Talks

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140 - Customer Onboarding and Success in B2B SaaS with Arrows CEO Daniel Zarick | Avidly Talks 32:13

acum 10 weeks32:13

32:13

Daniel Zarick, CEO of Arrows, discusses the importance of customer onboarding and success in the B2B SaaS landscape. He emphasizes the need for human-led processes, the evolution of customer success strategies, and the role of AI in enhancing customer experiences. Daniel shares practical steps for improving onboarding processes and highlights the significance of transparency and trust in building lasting customer relationships. Arrows: https://arrows.to/ Daniel Zarick on LinkedIn: https://www.linkedin.com/in/danielzarick/ What can we do for you and your business? Let's chat! ⁠⁠https://www.avidlyagency.com/hubspot⁠⁠ Follow us on Linkedin: ⁠⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠…

Avidly Talks

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139 - Stand the F*CK out in marketing with the amazing Louis Grenier | Avidly Talks 56:18

acum 11 weeks56:18

56:18

Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding customer needs. The conversation also touches on common pitfalls marketers face, particularly the feeling of overwhelm, and how to overcome these challenges through foundational insights and effective positioning. In this conversation, Paul and Louis delve into the intricacies of effective marketing strategies, emphasizing the importance of understanding market positioning, creating meaningful differentiation, and leveraging customer triggers. They discuss the shift back to foundational marketing principles amidst a rapidly changing landscape, highlighting the significance of emotional needs and irrational struggles in consumer behavior. The dialogue culminates in practical advice for marketers to channel existing demand and focus on core principles rather than getting lost in trends. Get the book: https://book.stfo.io/?srsltid=AfmBOoofr0dTtUwNaM5XXa34ldvADob…

Avidly Talks

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138 - Worried about your WordPress? How to choose the right CMS | Avidly Talks with Romi Dexter & Nick O'Neill 36:41

acum 12 weeks36:41

36:41

🎙️ 138 - Worried about your WordPress? How to Choose the Right CMS | Avidly Talks with Romi Dexter & Nick O'Neill In Episode 138 of Avidly Talks , Romi Dexter and Nick O’Neill take a deep dive into the brewing fallout between WP Engine and WordPress, breaking down its far-reaching implications for businesses, developers, and marketers. From glaring security vulnerabilities to spiraling maintenance costs, they uncover the hidden challenges of relying on open-source platforms. The discussion expands to compare other leading CMS options like HubSpot, Squarespace, and Wix, weighing their strengths, limitations, and suitability for different types of projects. Romi and Nick share practical strategies for future-proofing your website, ensuring security, and making informed decisions about your platform to meet both current and future needs. If WordPress has you worried or you're struggling to pick the best CMS for your business, this episode is packed with insights you can't afford to miss. Tune in now to Avidly Talks ! 🌟…

Avidly Talks

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137 - SPECIAL EP Marketing in 2025: Predictions, wants and needs for the new year | Avidly Talks 32:12

acum 16 weeks32:12

32:12

SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in a digital world. The conversation highlights the need for marketers to adapt to rapid changes and focus on authenticity and connection with their audience. | Avidly Talks, marketing, AI, content saturation, social media, audience engagement, trends, authenticity, newsletters, digital marketing |…

Avidly Talks

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136 - Building B2B Communities, tackling AI and strategies for 2025 with Danielle Messler from Exit 5 | Avidly Talks 43:32

acum 17 weeks43:32