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The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

In The Arena

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Content provided by 710 WOR (WOR-AM). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 710 WOR (WOR-AM) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

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127 episoade

#Guest Host #News #710 WOR

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In The Arena

updated acum 6 ani

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Content provided by 710 WOR (WOR-AM). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 710 WOR (WOR-AM) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Full episodes of In The Arena on WOR710

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127 episoade

#Guest Host #News #710 WOR

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In The Arena

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On This Final Broadcast, Msgr.Harrington Talks to Ben Malcolmson; Dave Gibson; Matt Schmitz; Grant Galeicho and more 54:19

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In The Arena

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Msgr.Harrington Talks to Bishop Gregory Karotemprel; Deacon Rory Desmond; Terry Gallway; Jose Antonio Vargas & Joe Concha 54:20

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In The Arena

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Msgr.Harrington Talks to David Limbaugh; Gail Trotter; Bill Tucker & Chaplain Darren Turner 53:50

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In The Arena

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Msgr.Harrington Talks to Bill Tucker; Jim Cavnar; Bill Donaghy & Carlos Barbasel 54:04

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In The Arena

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Msgr.Harrington Talks to Rabbi Hirschfield; James Kirchick; Fr.George Rutler; Maureen Flynn & Gary & Meredith Krupp 54:11

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In The Arena

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Msgr.Harrington Talks to Joe Concha; Russell Shore; Diana Mayo & Fiorella Nash 54:27

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In The Arena

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Msgr.Harrington Talks to Mark Molinaro; Fr.Tom Gibbons; Margaret Purvis & Bill Tucker 54:06

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In The Arena

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Msgr.Harrington Talks to Sr.Nancy Downing; Matt Baer; Miles McPherson & Bill Tucker 54:27

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In The Arena

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Best of Segments Featuring Archbishop Auza; Colette Howard & Patrice Gopo 54:05

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Msgr.Harrington Talks to Archbishop Auza; Bill Tucker & Michelle Lavarah 53:58

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In The Arena

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Msgr.Harrington Talks to Joe Concha; Michelle Grimes; Anthony Evans & Don Johnson 54:34

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In The Arena

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Msgr.Harrington Talks to Joe Concha; Fr.Malone; Patrice Gopo and Sam Borowski 54:24

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In The Arena

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Msgr.Harrington Talks to Bill Tucker; Joe Concha; Colette Howard; Dr.Michael Gillan & Mark Rumley 54:12

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In The Arena

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Ed Wilkinson & Joe Concha Talk to Msgr.Harrington; J.D.Leaton & Judge Jeannine Pirro 53:56

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In The Arena

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Bill Tucker & Joe Concha Talk to Chris White; Chris Garcia & Dr. Timothy Jennings 54:27

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