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1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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PlăcutEpisode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Solid Joys Daily Devotional
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Content provided by Desiring God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Desiring God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Solid Joys is a daily devotional written and read by John Piper. These short and substantive readings will feed your joy in Jesus every day of the year. Discover more from Piper at desiringGod.org.
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Content provided by Desiring God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Desiring God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Solid Joys is a daily devotional written and read by John Piper. These short and substantive readings will feed your joy in Jesus every day of the year. Discover more from Piper at desiringGod.org.
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Solid Joys Daily Devotional
The biblical criterion for misplaced shame and for well-placed shame is radically God-centered.
It is good not to talk very long about God without talking to God. Frequently interrupt your talking about God by talking to God.
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When Christ died and rose again, Satan was defeated. Jesus struck the decisive blow at Calvary.
Don’t just do good things for your enemies. Desire their best, and express those desires in prayer, even when they’re nowhere around.
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Solid Joys Daily Devotional
Jesus is not just alive from the dead, but he is alive as the King who will reign forever — of his kingdom there will be no end.
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Salvation is secured for all who are written in the book of life, not because of their deeds, but because Christ was slain for them.
Sometimes God will strengthen your faith directly. But most of the time, he does so through another person.
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O God, help us to feel worse about our own shortfalls than the failure of others.
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If you live inside the massive promise of Romans 8:28, your life is more solid and stable than Mount Everest.
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In the Father, you are under God’s care and protection. In the Son, you are under God’s charge and authority.
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Only one thing satisfies the heart whose treasure is in heaven: doing the works of heaven. And heaven is a world of love!
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Our perseverance doesn’t rest decisively on the reliability of our own resolve. It rests decisively on God’s work to keep us trusting him.
God will not spare any effort to give you all that Christ died to purchase — all things, all good, and all bad working for your good.
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When others abandon you, strengthen your heart with God’s inexorable oath: “I will never leave you nor forsake you.”
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Because Christ rose from the grave, God’s children are forgiven. No one can successfully bring a charge against those who are in Christ.
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