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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Content provided by Pop-Culture Fanatics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pop-Culture Fanatics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to PCF, the podcast that provides spectacular entertainment, with Top 5 count downs, in depth geek conversations , movie reviews, and nerd culture galore! Creativity at its finest each with special guest, Interviews, and rants of the highest, this podcast gives verity to the masses. Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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181 episoade
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Manage series 2048329
Content provided by Pop-Culture Fanatics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pop-Culture Fanatics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to PCF, the podcast that provides spectacular entertainment, with Top 5 count downs, in depth geek conversations , movie reviews, and nerd culture galore! Creativity at its finest each with special guest, Interviews, and rants of the highest, this podcast gives verity to the masses. Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
…
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181 episoade
Все серии
×On todays episode we take a deep dive into the world of the band Linkin Park. From humble beginnings to instant success, as well as the much covered tragedy. This episode contains two conversations from fans of the bad and more, enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support…
What’s going on fanatics, it’s your boy Val Cisco back at it again giving my thoughts and opinions on the latest in the evil dead franchise, was it groovy? Find out! --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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1 Cyberpunk: Edgerunners 1:24:47
1:24:47
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Let’s take a preem trip to Night City as we explore the world of Cyberpunk 2077. Val and Jay give our thoughts on one of the best anime’s we’ve seen in a long time. --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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1 Dungeons & Dragons: Honor Amongst Thieves 36:24
36:24
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It’s your Dungeon Master Val Cisco back at it again rolling for a charisma check as I provide my thoughts and opinions on the latest Dungeons and Dragons film adaptation. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
It’s your boy Val Cisco back at it again providing my thoughts and opinions of the nostalgia filled Super Mario Bros. Movie! --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
Jay and Val are back at it again, this week we are discussing our feelings about the free to play spectacle that is Overwatch 2. #overwatch2 #overwatch #videogames --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
It’s been one year since Arcane blessed us with its presence on Netflix, Jay and Val thought it would be fitting to get our thoughts on this masterpiece of a show. --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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1 Pop 5: Best Of Toonami 1:44:16
1:44:16
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The fanatics are back baby, and better then ever! This weeks episode of Pop 5 is a banger and Jay and Val count down their top 5 favorite shows that came out of Toonami. Did your favorite show make the list? --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support…
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1 Jurassic Park (Trilogy) 1:33:13
1:33:13
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Val and Jake are back at it again taking a trip down memory lane as we look back of the Jurassic Park original trilogy. --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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1 Table Talk: Ms. Marvel (Disney Plus) 58:24
58:24
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Val and Jay are back at it again discussing episode one of the new Disney plus hit Ms. Marvel. On today’s episode we break down (Spoilers) episode 1 of the new series and all the backlash that this show has received since the first trailer has arrived. --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support…
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1 Table Talk: DC FanDome 2021 1:24:51
1:24:51
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Val and Jay provide our thoughts on the recent DC event known as FanDome 2021. --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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1 Table Talk: Mental Health part 1. 36:38
36:38
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Today’s Table Talk features a looking inside Vals mind and mental health state. A very personal episode and we try to promote mental health awareness. --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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1 Nothing to Watch? Batman:The Long Halloween 39:33
39:33
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Join us as we discuss the latest DC animated adaptation from one of the greatest Batman stories of all time, The Long Halloween. --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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1 Screaming for More: Candyman (2021) 30:57
30:57
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Val back with the talking about a recent sequel to one of the most beloved cult classics of the 90’s, Candyman! --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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1 Screaming for More: Malignant 29:49
29:49
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Val is back giving my personal thoughts on the latest James Wan horror film titled “Malignant” --- Support this podcast: https://podcasters.spotify.com/pod/show/pop-culturefanatics/support
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