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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Fumbling Hobbyist
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Content provided by Fumbling Hobbyist and Sarah Gallagher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fumbling Hobbyist and Sarah Gallagher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
A conversation about adventures and misadventures in the usage of spare time.
…
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15 episoade
Marcați toate (ne)redate ...
Manage series 2162622
Content provided by Fumbling Hobbyist and Sarah Gallagher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fumbling Hobbyist and Sarah Gallagher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
A conversation about adventures and misadventures in the usage of spare time.
…
continue reading
15 episoade
Toate episoadele
×Hiking 16 mountainous miles. Not dying from bears, dehydration, or the outdoors.
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1 FH#26 Badlands And Theodore Roosevelt National Parks 10:45
10:45
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In which a bison wanders through our campsite.
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1 FH#25 Anna Hailey Ultramarathoner 19:40
19:40
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In which I interview the amazing Anna Hailey, ultramarathoner extraordinaire!
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1 FH#24 Camelbak and Macchiato 10:52
10:52
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In which I take my camelbak and my macchiato hiking.
In which we sled on Monahans Sandhills and I casually review the book Sugar by Kimberly Stuart.
In which I discuss creating spare time in relationships, a half-second at a time.
In which I run out of breath but not thoughts.
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1 FH#20 Camping Debrief: We Didn't Die 10:29
10:29
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In which I discover that we do not need to take both bicycles and kayaks camping and that I might be in love with my cooler.
In which I may need to pare down the camping paraphernalia.
In which my congested self reminisces about a recent trip and considers whether travel could be a soul hobby.
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1 FH#17 Rhubarb makes me happy 10:31
10:31
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A hodgepodge of topics - I can't unicycle, but rhubarb makes me happy!
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1 FH#16 A clarinet is about two and a half feet long 12:15
12:15
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In which Dawn Brincks describes a clarinet.
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1 FH#15 musical soul hobbies with Dawn Brincks 10:11
10:11
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In which Dawn Brincks gives some insight about her musical soul hobby.
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1 FH#14 horses are cheaper than therapy 14:01
14:01
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In which Megan Brincks and I delve deeper into the concept of "soul hobbies".
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1 FH#13 discovering soul hobbies 12:12
12:12
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In which I interview Megan Brincks about her sprained foot and discover soul hobbies.
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