Back Of Napkin: CMO Hot Topics Discussed In Less Time Than Lunch. podcast

Back of Napkin: CMO hot topics discussed in less time than lunch.

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

Back of Napkin: CMO hot topics discussed in less time than lunch.

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Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own.

9 episoade

updated acum 6 ani

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9 episoade

Toate episoadele

Back of Napkin: CMO hot topics discussed in less time than lunch.

1
Back of Napkin: Is your brand invisible? 28:46

acum 6 years28:46

28:46

Back of Napkin: CMO hot topics discussed in less time than lunch.

1
Back of Napkin: PR Lions Jury Soundbites 11:36

acum 6 years11:36

11:36

Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from their experiences as members of the 2019 Cannes PR Lions Jury. Episode mentions: Michelle Hutton Edelman Yvonne van Bokhoven Lewis Communications Cornelia Kunze i-sekai Howard Pulchin APCO Marta Karlqvist BCW Group Nordic Vania Ciorlia Ketchum Jenna Young Weber Shandwick Shouvik Prasanna Mukherjee Golin The Tampon Book Koshogo The People's Seat The Hidden Flag Land of Free Press Second Chances Harmless Guns MacCoin…

Back of Napkin: CMO hot topics discussed in less time than lunch.

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Back of Napkin: It's Your Brand, Get Personal 27:23

acum 6 years27:23

27:23

As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value. Episode Mentions: Geico Hallmark (FleishmanHillard Client) Nike (FleishmanHillard Client) KFC Ted Rubin Neiman Marcus Nordstrom Twitter L. Michelle Smith…

Back of Napkin: CMO hot topics discussed in less time than lunch.

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Back of Napkin: Dissecting Pester Power 38:12

acum 6 years38:12

38:12

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers. Episode Mentions: Nike *FleishmanHillard client Amazon GoldieBlox Teleflora Target YouTube YouTube Kids Ryan's ToyReview…

Back of Napkin: CMO hot topics discussed in less time than lunch.

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Back of Napkin: New plays for the D&I playbook 42:02

acum 6 years42:02

42:02

Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in. Episode mentions: Lincoln Stephens Eddie Murphy in Boomerang Marcus Graham Project WeWork FlatIron School Beige is Not Nude Nivea White is Purity Kendall Jenner Pepsi Ad Bernice King Tweet How to Be Black and Get a Job in the Advertising Business Anyway Bill Sharp…

Back of Napkin: CMO hot topics discussed in less time than lunch.

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Back of Napkin: The 2019 Crystal Ball 25:00

acum 6 years25:00

25:00

Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year. Episode Mentions: Ginger Conlon The Drum Ikea Coke This Coke is a Fanta Fauxvertising Jeetendr Sedhev The Kim Kardashian Principle McDonald's…

Back of Napkin: CMO hot topics discussed in less time than lunch.

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Back of Napkin: The wild west of podcasts and how brands can stake a claim. 30:58

acum 6 years30:58

30:58

As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers. Episode mentions: Edison Research Marketplace Deborah Clark Steve Jobs Apple MasterCard Casper Mattresses Dirty John Serial Adam Grant WorkLife Warby Parker Ben Shapiro Adam Corolla Gimlet PRX Slate Panoply Jonathan Van Ness Getting Curious Slow Burn MailChimp Homecoming Netflix David Ridgen Canadian Broadcasting Company New York Times The Daily Facebook Black Mirror…

Back of Napkin: CMO hot topics discussed in less time than lunch.

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Back of Napkin: Luxury is dead. Long live luxury. 41:08

acum 6 years41:08

41:08

What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order. A London Fashion Week wrap-up discussion with Nneoma Ulu (@nneoma), Head of Culture and Entertainment at Diageo Reserve Europe; Hans Tranberg (@hansnt), micro influencer working on a host of luxury brands; Andre Bogues, FHF Youth + Culture Expert; and Sherawaye Hagger, Consumer Brand and Marketing Director and Luxe Head at FHF London.…

Back of Napkin: CMO hot topics discussed in less time than lunch.

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Back of Napkin: Culture Mash-Ups with LDH 33:35

acum 7 years33:35