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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
1484 episoade
Marcați toate (ne)redate ...
Manage series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
1484 episoade
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1 How AI Search Is Changing The SEO Industry 14:30
14:30
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Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between traditional and AI-driven search algorithms, role of deep learning in Google's AI search prioritization, user experience and search engine rankings in the AI era, and future implications of AI search on the SEO industry. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Why Google Decided That All Search Is AI Search 28:22
28:22
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Founder at Knowatoa, Michael Buckbee, discusses how Google's integration of AI into all search functionalities is reshaping brand strategies within AI services like ChatGPT, Perplexity, Claude, and Gemini. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between traditional and AI-driven search algorithms, role of deep learning in Google's AI search prioritization, user experience and search engine rankings in the AI era, future implications of AI search on the organic growth industry. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Measuring How Speed Impacts SEO & UX 19:15
19:15
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Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts SEO and user experience is imperative for maintaining online visibility and satisfying audience expectations. Today, Matthew discusses measuring how speed impacts SEO and user experience. Connect With: Matthew Edgar: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 How Core Web Vitals Affect SEO 21:24
21:24
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Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience for visitors when they click in from a search result. Today, Matthew discusses how core web vitals affect SEO. Connect With: Matthew Edgar: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 The best ways to effectively measure SEO 16:58
16:58
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Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results often require patience and time to bear fruit. Today Jason discusses the best ways to effectively measure SEO. Connect With: Jason Shafton: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 5 things growth marketers need to understand about SEO 21:56
21:56
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Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discusses five things growth marketers need to understand about SEO. Connect With: Jason Shafton: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Finding Your Perfect Audience With Targeted Meta Ads 19:39
19:39
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President of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise targeting and understanding audience behaviors can significantly enhance advertising effectiveness. Akvile shares insights on leveraging Meta's robust data to craft ads that resonate deeply with viewers, driving both engagement and conversions See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Creative strategies for designing scroll-stopping social media ads 20:14
20:14
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Plăcut20:14![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling to make an impact. Today, Akvile talks about harnessing these elements to create ads that not only catch the eye but also drive meaningful engagement. Show Notes Connect With: Akvile DeFazio: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Integrating SEO Into The Content Creation Process 15:48
15:48
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Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation process isn't just about optimizing for search engines—it's about enhancing the overall user experience. By incorporating common-sense practices such as breaking up paragraphs, using bullet points, and including alt text for images, content becomes more accessible and engaging for all users. Today, Ruchika discusses integrating SEO into the content creation process. Connect With: Ruchika Batra: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 SEO Challenges In Content Marketing 22:18
22:18
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Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors like keywords, neglecting the user experience. Today, Ruchika discusses SEO challenges in content marketing. Connect With: Ruchika Batra: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Building a Better SEO Future By Learning Its Roots 16:26
16:26
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Lane Ellis, SEO Specialist at R. L. Systems, discusses building a better SEO future by learning from its historical developments. Connect With: Lane Ellis: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 How Fitness & Endurance Sports Can Enhance SEO Efforts 31:40
31:40
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Lane Ellis, Marketing Director at R. L. Systems, discusses how fitness and endurance sports can enhance SEO efforts. Connect With: Lane Ellis: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
Steven van Vessum, VP of Content at Conductor, delves into the latest trends and strategies in the SEO industry with a focus on the "State of SEO" report. He highlights how evolving search engine algorithms and user behaviors are shaping the way businesses optimize their online presence. Steven provides actionable insights for businesses looking to enhance their visibility and ranking on search engines. Show Notes Connect With: Steven van Vessum: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 How The Total Addressable Market Creates BIz Value 18:46
18:46
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Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a solid foundation for informed decision-making and effective execution. Today, Kevin discusses how the total addressable market creates business value. Connect With: Kevin Cotch: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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1 Terakeet’s Audience-First Approach To SEO 21:16
21:16
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Plăcut21:16![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet’s audience-first approach to SEO. Connect With: Kevin Cotch: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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