She Shines podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

She Shines Podcast

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How different would your life be if you could embrace every facet of who you are – flaws and all? In every episode, you can expect to receive practical, positive, thought-provoking inspiration and motivation to help you SHINE in the skin you're in. We’ll laugh together, cry together, lick our wounds together, and try to figure out life together. Yep! We’ll spend time talking about everything and nothing, but at the end of the day, I’m that sister friend who will push you to get back up, dry your eyes, and keep pressing! So… Are you ready, sis?

10 episoade

She Shines Podcast

updated acum 5 ani

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10 episoade

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She Shines Podcast

1
Episode 24 – “Unspoken: When Silence Isn’t Golden” 33:42

acum 5 years33:42

33:42

"What happens in the family stays in the family!" We've all heard that one, but what happens when you can't talk to the family about what's happening in the family??? Listen in as Tenisha Phillips joins Sharon to talk about mental health in the family.

She Shines Podcast

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Episode 23: “Lesson Learned!” 28:20

acum 5 years28:20

28:20

I'll bet that some of the greatest lessons you've ever learned have been from your mother. That's really no surprise! Mothers are our first teachers, after all. Listen in as Sharon shares the greatest lessons she learned from her mom's decade-long battle with Alzheimer's Disease. Indeed, these lessons did not merely come from her mother's lips, but from her life!…

She Shines Podcast

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Episode 22: “With Friends Like That…” 32:02

acum 6 years32:02

32:02

As we all know, friendships between women take on many forms. Today, Sharon shares her top toxic traits found in unhealthy friendships. Do you recognize any of these types of friends??? Listen close. You just might identify someone you know!

She Shines Podcast

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Episode 21: Diary of a STRONG Black Woman (Season 3) 28:04

acum 6 years28:04

28:04

There is rarely found such a beautiful thing as a STRONG Black Woman, right??? But, how much is she expected to handle before she completely runs out of steam? Listen in as Sharon discusses the “illusion of strength” that often forces women to put on their superhero capes and get things done.

She Shines Podcast

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Episode 20 (Season 2 Finale): “Celebrate EVERY Win!” 27:52

acum 6 years27:52

27:52

So much to do… so little time! Are you so focused on your destination that you’re not enjoying the journey??? Stop. Take a deep breath. Listen in on the final show of the season as Sharon encourages you to celebrate EVERY win along the way. PLUS… ENTER TO WIN a She Shines Podcast Swag Bag!!!

She Shines Podcast

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Episode 19: “If You Ask Me…” 27:13

acum 6 years27:13

27:13

Does it seem that others are constantly overlooking your needs? Do you find yourself “giving and giving” while others are “taking and taking”? Have you ever wondered why this ALWAYS happens to you? Today, Sharon shares the SECRET to getting your needs met, too!

She Shines Podcast

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Episode 18: “Stay In Your Season” 28:49

acum 6 years28:49

28:49

How many times have you rushed your way through life without ever stopping to smell the roses, so to speak? Are you always looking ahead to what’s next while overlooking what’s NOW??? This week, Sharon talks about why you should embrace the season you’re in at this very moment!

She Shines Podcast

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Episode 17: “The Precious P’s” 31:15

acum 6 years31:15

31:15

You’ve heard her talk about the “Poisonous P’s” before, but now she’s ready to flip the script! Listen in as Sharon discusses the “Precious P’s” that will help you to up your game and remain consistent even when success isn’t instant!

She Shines Podcast

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Episode 16: “Making Boss Moves” 34:38

acum 6 years34:38

34:38

Whether you are already making BOSS moves or wondering how to get started, this episode is for you! Listen in as Sharon and special guest, Andria Hudson, discuss everything from passion to branding and more. Then, you can join us on facebook for the after show after glow!

She Shines Podcast

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Episode 15: “Note to Self” 24:27

acum 6 years24:27