CMI Weekly Wrap podcast

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In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020. HELP BUILD THE NEXT WEEKLY WRAP See a content marketing example, idea, or article that moves you (whether it's good or bad)? Move it on over to us via this short form . Or, hashtag us up at #CMWorld.…

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Episode #85 - Should Your Brand Enter Controversial Conversations? 36:45

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In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020. INTERVIEW OF THE WEEK Joe Pulizzi, founder, Content Marketing Institute Joe is the Amazon bestselling author of Killing Marketing (along with Robert Rose) and the author of Content Inc. and Epic Content Marketing, which was named a “must-read business book” by Fortune Magazine. His latest book is his debut novel, The Will to Die. He’s founded three companies, including the Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation, the Orange Effect (OEF), delivers speech therapy and technology services to children in more than 25 states. Get more from Joe: Visit https://www.joepulizzi.com/ Subscribe to The Random Newsletter: https://www.joepulizzi.com/signup/ OUR CONTENT MARKETING IDEA OF THE WEEK Go All In With Content Marketing or Do Nothing: #CMWorld https://contentmarketinginstitute.com/2016/09/all-in-content-marketing/…

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Episode #84- Do Me a Favor: Playing Chicken With Audience Trust 34:07

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In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020. INTERVIEW OF THE WEEK Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder. Learn more about Brian and Bynder: Visit the Bynder website: https://www.bynder.com/en/ Check out Bynder partner Stackla for more on UGC: https://stackla.com/ Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/ OUR CONTENT MARKETING IDEA OF THE WEEK Want to be Trusted? Here’s a Crash Course in Brand Journalism https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/…

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Episode #83 - Can You Add More to Scale Your Content Strategy? 36:27

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In this week’s episode, Content Marketing Institute’s Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O’Neill about whether marketing technology is serving us – or we’re serving technology. And finally he points to an article that explains what to consider when it’s time for new marketing tech. And that’s a wrap for the week ending August 21, 2020. INTERVIEW OF THE WEEK Robert’s guest this week is Kate O’Neill, founder and CEO of KO Insights, a strategic consultancy committed to improving human experience at scale. Kate is the author of Tech Humanist: How You Can Make Technology Better for Business and Better for Humans and hosts the podcast The Tech Humanist Show. Kate is an expert in data-based business models, integrated experience strategy, and human-centric digital transformation. Over the past 20 years, she’s led innovations across technology, marketing, and operations in category-defining companies such as Netflix, where she created the first content management role and helped implement innovative dynamic e-commerce practices that became industry standard. Learn more about Kate: Connect with her on Twitter: https://twitter.com/kateo Listen to The Tech Humanist Show: http://www.thetechhumanist.com/ Visit her website: https://www.koinsights.com/ OUR CONTENT MARKETING IDEA OF THE WEEK What to Consider When It’s Time for New Marketing Technology https://contentmarketinginstitute.com/2017/10/consider-new-marketing-technology/…

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Episode #82 - Should You Stop Trying to Make Your Content One of a Kind? 35:35

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In this week’s episode, Content Marketing Institute’s Robert Rose is asking whether we’re borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an article about how images can increase your content’s visibility in search. And that’s a wrap for the week ending August 14, 2020. NEWS ITEM OF THE WEEK How to Get More from Your Social Media Partner https://hbr.org/2020/07/how-to-get-more-from-your-social-media-partner INTERVIEW OF THE WEEK Robert’s guest this week is Mike Orr, CEO of Grapevine6. Mike is responsible for bringing everything together, product release after product release. But his greatest asset is his ability to take good ideas and find ways to make them great. Before co-founding Grapevine6, Mike spent several years in management consulting working with some of Canada's marquee brands. He led a strategic think tank and project management team, which earned global awards and recognition, at one of Canada's leading digital advertising agencies. Learn more about Mike: Connect with him on LinkedIn: https://www.linkedin.com/in/mikeorr/ Visit the Grapevine6 website: https://www.grapevine6.com/ OUR CONTENT MARKETING IDEA OF THE WEEK How to Use Images to Increase Search Visibility and Get More Clicks https://contentmarketinginstitute.com/2019/11/images-search-visibility/…

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Episode #81 - How Are Marketers Embracing the Chaos? 33:21

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In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020. INTERVIEW OF THE WEEK My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social media profile, Leslie says she’s “challenging conventional wisdom and changing the customer conversation … one Oxford comma at a time,” which immediately makes me a fan. At Corporate Visions, Leslie helps B2B companies develop the messages, content, and selling skills to master the four most critical value conversations. Learn more about Leslie: Follow her on Twitter @leslietalbot Or LinkedIn: https://www.linkedin.com/in/leslietalbot/ Visit https://corporatevisions.com/ CONTENT MARKETING IDEA OF THE WEEK 3 Questions to See If You Should Tackle Trending Topics https://contentmarketinginstitute.com/2020/07/questions-tackle-trending-topics/…

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Episode #80 - Wants vs. Needs: Is the Debate Even Necessary? 35:41

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In this week’s episode, Content Marketing Institute’s Robert Rose is asking why anyone needs content marketing. He talks with marketing professor Marcus Collins about businesses making it rain for content marketers – and about culture in content. And he shares an article packed with ideas for making your content more engaging. And that’s a wrap for the week ending July 31, 2020. NEWS ITEM OF THE WEEK Content Marketing Spending Rising Sharply https://www.ana.net/content/show/id/61273 INTERVIEW OF THE WEEK Robert’s guest this week is marketing lecturer Marcus Collins, who studies the effects of cultural contagion on consumer behavior at the Ross School of Business, University of Michigan. He translates these cultural learnings for brands wishing to create contagious marketing campaigns that extend across both the online and offline worlds of social. Acknowledged for his strategic and creative contributions, he’s an Advertising Age 40 Under 40 recipient and a Clio award winner who has launched campaigns like Cliff Paul for State Farm, Made In America Music Festival for Budweiser, Hello Brooklyn for the Brooklyn Nets, and Eggo + Netflix’s Stranger Things conquest. Marcus also has been the chief consumer connections officer at Doner since 2018. Learn more about Marcus: Visit his website http://marctothec.com/ Connect on social – he’s @Marctothec on Instagram, Twitter, and LinkedIn. OUR CONTENT MARKETING IDEA OF THE WEEK 10 Ways to Make Content More Engaging https://contentmarketinginstitute.com/2010/10/make-content-more-engaging/ SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance. Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end. There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers. Download the guide today at: https://cmi.media/sitecore-lifecycle…

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Episode #79 - All Audiences Are Not Good Audiences 36:03

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In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he points you to an article that explains how to bring audiences together – even in the social-distancing era. And that’s a wrap for the week ending July 24, 2020. NEWS ITEM OF THE WEEK Why Does Search Suck? https://www.mediapost.com/publications/article/353308/why-does-search-suck.html INTERVIEW OF THE WEEK Robert’s guest this week is Ian Truscott, editor-in-chief of Rockstar CMO, a podcast and blog covering all things marketing leadership. He’s also the executive strategy director at appropingo, a consultancy focused on B2B marketing. A writer, speaker, industry expert, B2B marketing influencer and thought leader, Ian says – most of all – he’s a content guy. Learn more about Ian: Connect with him on Twitter: https://twitter.com/IanTruscott Visit Rockstar CMO: https://rockstarcmo.com/ Visit appropingo : https://appropingo.com/ OUR CONTENT MARKETING IDEA OF THE WEEK How to Bring Audiences Together in the Social-Distancing Era https://contentmarketinginstitute.com/cco-digital/systems-issue/editorial-operations/virtual-event-strategy/ SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance. Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end. There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers. Download the guide today at: https://cmi.media/sitecore-lifecycle…

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Episode #78 - Celebrate Diversity of Purpose and the Purpose of Diversity 38:11

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In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about the long game (on purpose). He talks with marketing leader Folayo Lasaki about everything from the Facebook boycott to why representation matters as much in marketing as in media. And he shares an article that explains how to be purposeful with your purpose-driven content. And that’s a wrap for the week ending July 17, 2020. NEWS ITEM OF THE WEEK Facebook boycott leaders ‘disappointed’ after meeting with Zuckerberg, Sandberg https://techcrunch.com/2020/07/07/facebook-boycott-meeting-stophateforprofit-zuckerberg-cox-sandberg/ INTERVIEW OF THE WEEK Robert’s guest this week is Folayo Lasaki, founder and head of brand consultancy Striped Elephant, which specializes in marketing, communications, development, media, and entertainment. Folayo is a 15-year entertainment industry veteran who has held marketing positions at companies including Variety, Landmark Theatres, Hollywire TV, Film Independent, IFP, and FILMMAKER Magazine. She is a member of International Academy of Digital Arts and Sciences, is a voting member of the Telly Awards, and sits on the board of directors of WIMMIES (Women in Media). A graduate of Pepperdine University and UCLA, Folayo lives in Los Angeles where she can often be found making a mess in the kitchen or waxing poetically about women and representation in media. Listen in, then learn more about Folayo: Connect with her on LinkedIn: https://www.linkedin.com/in/folayolasaki/ Connect with her on Twitter: https://twitter.com/justfolayo Visit the Striped Elephant website: http://www.stripesandelephants.com/ OUR CONTENT MARKETING IDEA OF THE WEEK How to be Purposeful With Your Purpose-Driven Content [Examples] https://contentmarketinginstitute.com/2018/11/purpose-driven-content-examples/ SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance. Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end. There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers. Download the guide today at: https://cmi.media/sitecore-lifecycle…

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Episode #77 - The Bad News (and the Good) about 2020 33:18

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In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And finally, Robert shares an article on five content lessons that are all about good news. And that’s a wrap for the week ending July 10, 2020. NEWS ITEM of the Week Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021 https://www.mediapost.com/publications/article/353299/gartner-cmo-spend-survey-shows-how-digital-budgets.html INTERVIEW of the week Robert’s guest this week is Marissa Gbenro, senior manager of content marketing at Highspot. Before joining Highspot, Marissa led corporate marketing strategy for TrueBlue across 600 locations in the United States and Canada. Throughout her career, she’s has focused on strategic content development and content optimization through buyer engagement and internal usage data and insights. Learn more about Marissa: Connect with her on LinkedIn: https://www.linkedin.com/in/marissagbenro/ Read the blog post on content mapping and optimization: https://www.highspot.com/blog/how-to-map-audit-and-optimize-content-along-the-buyers-journey/ OUR CONTENT MARKETING IDEA of the WEEK 5 Content Lessons From John Krasinski’s Some Good News https://contentmarketinginstitute.com/2020/06/content-lessons-john-krasinski/ SPONSOR SiteCore A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance. Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end. There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers. Download the guide today at: https://cmi.media/sitecore-lifecycle…

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Episode #76 - Are You Squeezing Out All the Big Ideas and Great People? 35:47

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In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to generate them – now, more than ever. And finally he points to an article that offers 18 ideas to squeeze yourself out of writer’s block. And that’s a wrap for the week ending July 3, 2020. NEWS ITEM of the Week Trump Suspends Visas Allowing Hundreds of Thousands of Foreigners to Work in the U.S. https://www.nytimes.com/2020/06/22/us/politics/trump-h1b-work-visas.html INTERVIEW of the week This week’s guest is David Brown, executive chairman of Manifest, which was named 2019 Content Marketing Agency of the Year. David started in the direct marketing world at OgilvyOne and moved to the content marketing arena 15 years ago. He led Meredith Xcelerated Marketing, the agency won multiple awards, including Content Marketing Agency of the Year in 2014 and 2015, and was recognized in Gartner's Magic Quadrant for global digital agencies. Under David's watch, MXM became one of the largest independent agencies in the United States. Before joining Manifest in 2020, David was chief strategy officer at OneSpot, a content personalization platform, where he helped establish a new approach to content measurement called Active Content Intelligence. Learn more about David: Visit https://manifest.com/ (and subscribe to the agency’s weekly newsletter called itch: https://manifest.com/news-ideas ) Watch David’s recent presentation on big ideas OUR CONTENT MARKETING IDEA of the WEEK 18 Ideas to Overcome Your Writer’s Block https://contentmarketinginstitute.com/2020/06/ideas-overcome-writers-block/ SPONSOR SiteCore Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty. Learn more at http://cmi.media/sitecore_weekly_wrap_2…

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Episode #75 – Are You Working With Flat-Earth Marketers? 35:29

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In this week’s episode, Content Marketing Institute’s Robert Rose wonders if we’re marketing on a flat earth. He talks with Content Monsta’s A. Lee Judge about whether marketing is keeping its fair share of budget – and about all things video . And he points you to an article about when to make (and when to break) content rules. And that’s a wrap of the week ending June 26, 2020. NEWS ITEM OF THE WEEK Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests https://www.wsj.com/articles/marketing-is-keeping-its-share-of-company-spending-cmo-survey-suggests-11592304300 INTERVIEW OF THE WEEK Our guest this week: A. Lee Judge is the founder of digital content agency Content Monsta, which works with on-the-ground content producers around the world. As an entrepreneur with a background in media production, a career in marketing, and experience in hacking social media from its beginnings, Lee saw the opportunity to bring his marketing, media production, and social media expertise under one effort to build strong brands. Listen in, then learn more about Lee: Visit the Content Monsta website . Follow him on LinkedIn : https://www.linkedin.com/in/aleejudge/ Follow him on Twitter . https://twitter.com/aleejudge Listen to The Business of Marketing : https://contentmonsta.com/the-business-of-marketing-podcast/ CONTENT MARKETING IDEA OF THE WEEK No One Can Break Your Content Rules if They Don’t Exist. https://contentmarketinginstitute.com/2020/02/break-content-rules/ SPONSOR Sitecore As the well-known marketing saying goes, “Content is king.” And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance. Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end. There is a new post-event guide titled “Understanding the end-to-end content lifecycle,” with practical steps you can take to optimize your content engine and personalize digital experiences for your customers. Download the guide today : https://cmi.media/sitecore-lifecycle…

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Episode #74 - Are You Measuring the Right Things? 37:11

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In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that asks whether marketers should even care about engagement anymore. And that’s a wrap for the week ending June 19, 2020. NEWS ITEM OF THE WEEK Google Expects Quarantine Consumer Trends to Outlast Stay-at-Home Measures https://www.adweek.com/brand-marketing/google-expects-quarantine-consumer-trends-to-outlast-stay-at-home-measures/ INTERVIEW OF THE WEEK Adam Helweh is CEO of Secret Sushi Creative Inc, a strategic design, digital, and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball, and others. Learn more about Adam: · Follow him on Twitter : https://twitter.com/adamhelweh or LinkedIn: https://www.linkedin.com/in/adamhelweh/ · Listen to his podcast Marketing in the Raw : https://anchor.fm/marketingintheraw/ OUR CONTENT MARKETING IDEA OF THE WEEK Should Engagement Really Matter to Marketers Anymore? https://contentmarketinginstitute.com/2020/03/rethink-engagement-content-marketing/ SPONSOR SiteCore As the well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance. Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end. We’ve created a post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers. Download the guide today at: https://cmi.media/sitecore-lifecycle…

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Episode #73 - The Power of a Pause: More Effective Than Words? 37:05

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In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we wait long enough to speak. He shares a fresh take on research into content paywalls as a business model. Randy Wootton of Percolate joins Robert to talk about how brand publishing is changing. And, finally, Robert points out an article on how content marketers must push back against racism and inequity in our professional environment. And that’s a wrap for the week ending, June 12, 2020. NEWS ITEM OF THE WEEK “Give the customer many reasons to come back”: Insights from FIPP’s report on paywall strategy https://whatsnewinpublishing.com/give-the-customer-many-reasons-to-come-back-insights-from-fipps-latest-report-on-paywall-strategy/ INTERVIEW OF THE WEEK Randy Wootton President & GM at Percolate (a division of Seismic) Randy’s been a leader and strategic innovator in the marketing technology industry for over 20 years. Prior to Percolate, he served as CEO of the predictive marketing platform Rocket Fuel. He serves on the board of directors at Guidant Financial and Rally Point Networks and is a graduate of Harvard Business School, St. John’s College, and the U.S. Naval Academy. Get in touch with Randy: Visit seismic.com for content about B2B sales channel activation: https://seismic.com/ Read the blog at percolate.com for content strategy and operations: https://percolate.com/ OUR CONTENT MARKETING IDEA OF THE WEEK Content Can Perpetuate Racism and Inequity. It’s Time to Do Better https://contentmarketinginstitute.com/2020/06/content-perpetuate-racism-inequity/ SPONSOR SiteCore Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty. Learn more at http://cmi.media/sitecore_weekly_wrap_2…

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Episode #72 - Bounce Back? Nope. What You Should Prepare for Now 37:10

acum 5 years37:10