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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Basgasten
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Content provided by Hidde Roorda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hidde Roorda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
De podcast waarin bassist Hidde Roorda andere bekende(re) bassisten interviewt over hun spullen, invloeden en carrière.
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103 episoade
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Manage series 2612548
Content provided by Hidde Roorda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hidde Roorda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
De podcast waarin bassist Hidde Roorda andere bekende(re) bassisten interviewt over hun spullen, invloeden en carrière.
…
continue reading
103 episoade
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Basgasten
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1 Aflevering 99 - Clemens van der Feen 1:00:21
1:00:21
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In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 99 ben ik op bezoek bij Clemens van der Feen, een waanzinnig getalenteerde bassist, zanger en songwriter die o.a. werkte met Toots Thielemans en Brad Mehldau! Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 98 - Robin Mullarkey 1:00:14
1:00:14
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**ENGLISH BELOW** In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 98 spreek ik met Robin Mullarkey, die werkte met grote namen als Róisín Murphy, Jordan Rakei, Steven Wilson en natuurlijk Jacob Collier! Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl **ENGLISH** In Basgasten I, Hidde Roorda, interview bass players about their career, their gear and their inspiration. In episode 98 I meet Robin Mullarkey, who has worked with big names like Róisín Murphy, Jordan Rakei, Steven Wilson and of course Jacob Collier! Tips? Questions? Other remarks? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 97 - Dave Swift 1:10:47
1:10:47
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**ENGLISH BELOW** In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 97 heb ik een Zoomverbinding met Dave Swift, die je o.a. kan kennen van zijn jarenlange trouwe dienst bij Jools Holland. Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl **ENGLISH** In Basgasten I, Hidde Roorda, interview bass players about their career, their gear and their inspiration. In episode 97 I have a conversation with bass player for Jools Holland and high demand session player Dave Swift! Tips? Questions? Other remarks? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 96 - Peter van Straten 1:34:10
1:34:10
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In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 96 spreek ik Peter van Straten, die in de jaren '80 furore maakte bij o.a. Vitesse, Boudewijn de Groot en natuurlijk Powerplay! Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 95 - Boudewijn Lucas 58:31
58:31
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In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 95 ben ik in de Bommelerwaard op bezoek bij niemand minder dan Boudewijn Lucas! Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 94 - Gail Ann Dorsey 1:02:26
1:02:26
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**ENGLISH BELOW** In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 94 spreek ik met Gail Ann Dorsey, jarenlang steun en toeverlaat van David Bowie én Lenny Kravitz en veelgevraagd sessiemuzikant. Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl **ENGLISH** In Basgasten I, Hidde Roorda, interview bass players about their career, their gear and their inspiration. In episode 94 I have a lovely conversation with bass player for both David Bowie and Lenny Kravitz and highly demanded session player Gail Ann Dorsey! Tips? Questions? Other remarks? basgasten@hidderoorda.nl…
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Basgasten
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In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 93 ben ik in de studio van Rondé en praat ik met bassist Cas Oomen over de stormachtige ontwikkeling die Rondé de afgelopen tien jaar heeft doorgemaakt en hoe hij dat ervaren heeft. Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 92 - Jan van Olffen 1:00:52
1:00:52
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In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 92 praat ik met Jan van Olffen, die al sinds jaar en dag in de band van Soldaat van Oranje, speelde talloze toffe theaterproducties en zat ook nog even tien jaar in de legendarische band Kayak. Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 91 - Kees den Hoed 1:16:30
1:16:30
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In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 91 ben ik op bezoek bij Kees den Hoed, de rots in de branding van Rob de Nijs en ook nog eens een geweldig sessiebassist én basdocent! Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 90 - Henrik Linder 58:10
58:10
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**ENGLISH BELOW** In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 90 spreek ik op het Dutch Double Bass Festival met Henrik Linder, de Zweedse sensatie van Dirty Loops! Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl **ENGLISH** In Basgasten I, Hidde Roorda, interview bass players about their career, their gear and their inspiration. In episode 90 I'm at the Dutch Double Bass Festival to talk to, among others, Henrik Linder, the bass player for Swedish pop/fusion sensation Dirty Loops! Tips? Questions? Other remarks? basgasten@hidderoorda.nl…
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Basgasten
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**ENGLISH BELOW** In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 89 spreek ik op het Dutch Double Bass Festival met Brady Watt, die furore met zijn YouTube-serie Bass & Bars. Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl **ENGLISH** In Basgasten I, Hidde Roorda, interview bass players about their career, their gear and their inspiration. In episode 89 I'm at the Dutch Double Bass Festival to talk to, among others, Brady Watt, who is currently taking the bass world by storm his YouTube series Bass & Bars! Tips? Questions? Other remarks? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 88 - Renaud Garcia Fons 49:45
49:45
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**ENGLISH BELOW** In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 88 spreek ik op het Dutch Double Bass Festival met Renaud Garcia-Fons, de Franse contrabassist die prachtige solo- en orkestrale albums maakte en een unieke strijktechniek heeft ontwikkeld. Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl **ENGLISH** In Basgasten I, Hidde Roorda, interview bass players about their career, their gear and their inspiration. In episode 88 I'm at the Dutch Double Bass Festival to talk to, among others, Renaud Garcia-Fons, the French double bass player who made amazing solo and orchestral albums and has developed a unique style of bowing. Tips? Questions? Other remarks? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 87 - Adam Ben Ezra 45:01
45:01
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**ENGLISH BELOW** In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 87 spreek ik op het Dutch Double Bass Festival met Adam Ben Ezra, de supervirtuoos op contrabas! Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Basgasten steunen? Word Vriend van de Show op vriendvandeshow.nl/basgasten Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl **ENGLISH** In Basgasten I, Hidde Roorda, interview bass players about their career, their gear and their inspiration. In episode 87 I'm at the Dutch Double Bass Festival to talk to, among others, Adam Ben Ezra, the double bass virtuoso! Tips? Questions? Other remarks? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 86 - Hans van der Lubbe 52:30
52:30
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In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 86 ben ik op kantoor bij De Dijk, om te spreken met de man die 41 jaar lang de ruggengraat vormde van die band: Hans van der Lubbe! Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl…
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Basgasten
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1 Aflevering 85 - Mark Haanstra 1:14:40
1:14:40
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In Basgasten interview ik, Hidde Roorda, bassisten over hun carrière, hun spullen en hun inspiraties. In aflevering 85 spreek ik Mark Haanstra, die speelde met mensen als Yuri Honing en Ellen ten Damme, en ook nog hoofdvakdocent is op het Prins Claus Conservatorium in Groningen. Alle nummers die we bespreken staan in de Basgasten playlist op Spotify: https://open.spotify.com/playlist/6YOFD8pqFXK2OET1oupRpA?si=a9943b716bfb4914 Tips? Vragen? Opmerkingen? basgasten@hidderoorda.nl…
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