Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Behavioral Economics in Marketing's Podcast
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Content provided by Sandra Thomas-Comenole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandra Thomas-Comenole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
…
continue reading
186 episoade
Marcați toate (ne)redate ...
Pagina seriei•Feed
Manage series 2803680
Content provided by Sandra Thomas-Comenole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandra Thomas-Comenole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
…
continue reading
186 episoade
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