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The Push

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Manage series 2812661
Content provided by Jack Ferguson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Ferguson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Navigating the marketing political landscape is far from easy. When you’re selling your strategy, you’re often met with pushback, personal agendas, and red tape. But you're not alone!
On this podcast, we host senior marketers, like you, who share stories, analogies, and mental models that help you explain tricky concepts to non-marketers, get client buy-in, and keep your own team on board.
Whether you’re in-house, agency-side, or a consultant, The Push equips senior marketers with the tools to speak up, lead with confidence, and persuade others of their strategy’s effectiveness.
No empty buzzwords, no generic advice, no listicles, you've had enough of all that.
Instead, we have down to earth, honest, fun conversations that will empower you to excel at the most frustrating aspect of the marketing profession (stakeholder management).
Ready to step up your stakeholder management game? Subscribe and Tune In!

  continue reading

77 episoade

Artwork

The Push

updated

iconDistribuie
 
Manage series 2812661
Content provided by Jack Ferguson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Ferguson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Navigating the marketing political landscape is far from easy. When you’re selling your strategy, you’re often met with pushback, personal agendas, and red tape. But you're not alone!
On this podcast, we host senior marketers, like you, who share stories, analogies, and mental models that help you explain tricky concepts to non-marketers, get client buy-in, and keep your own team on board.
Whether you’re in-house, agency-side, or a consultant, The Push equips senior marketers with the tools to speak up, lead with confidence, and persuade others of their strategy’s effectiveness.
No empty buzzwords, no generic advice, no listicles, you've had enough of all that.
Instead, we have down to earth, honest, fun conversations that will empower you to excel at the most frustrating aspect of the marketing profession (stakeholder management).
Ready to step up your stakeholder management game? Subscribe and Tune In!

  continue reading

77 episoade

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