The ROI Guy
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Content provided by Thomas Pisello. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Pisello or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
If you are like most B2B vendors, you face a new breed of buyer who is committee driven, risk averse and more frugal than ever. In this new environment, its difficult to gain consensus, overcome skepticism and get to a timely positive decision. The ROI Guy podcast will provide you the insights and help you need today, to better communicate and quantify your unique value to the modern buyer - to engage better, discount less and win more. Led by Tom Pisello, CEO & founder of ROI / TCO agency Alinean, this podcast will drive better content marketing, product marketing and sales enablement. Support this podcast: https://podcasters.spotify.com/pod/show/the-roi-guy/support
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5 episoade